Daelmans Group

What Daelmans Group does

Daelmans Group (legal entity Daelmans banket bv) is a Dutch family-owned industrial bakery founded in 1904, producing biscuits and pastries including stroopwafels, gevuld speculaas, kokoskoeken, stroopkoeken, gevulde koeken, cakejes, speculaas and bladerdeeg products. The company operates three production sites in the Netherlands (Nieuwkuijk headquarters, Oss stroopwafels facility, Scherpenzeel filled-biscuit bakery) and employs over 300 people, combining traditional artisan baking methods with modern large-scale production capabilities.

The business operates across three commercial legs: a private label partnership business producing bespoke biscuits for food retailers in the Netherlands and neighboring countries; the Daelmans Stroopwafels A-brand distributed in more than 30 countries worldwide via retail, food service and direct-to-consumer e-commerce (stroopwafels.com); and the De Molen's Banket consumer brand focused on out-of-home channels such as canteens, kiosks and filling stations. Continuous R&D supports product variants including vegan, gluten-free, smaller and healthier SKUs. The legal entity is Daelmans banket bv, headquartered in Nieuwkuijk, with no external investors or parent company and no disclosed revenue figures.

Name

Daelmans Group

Legal name

Daelmans banket bv

Website

https://daelmansbanket.nl

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

251–500 employees

Short description

Daelmans Group is a 1904-founded Dutch family-owned industrial bakery producing stroopwafels, speculaas, filled biscuits, cakes and puff pastries across three Netherlands facilities, serving private label retailers, the Daelmans Stroopwafels A-brand in 30+ countries, and out-of-home channels via De Molen's Banket.

Ownership category

akta.pro rank

Product category

Industrial Bakery and Confectionery Manufacturing

NAICS

Commercial Bakeries (311812), Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Dutch bakery products
• Stroopwafels manufacturing
• Private label biscuits
• Filled speculaas
• Pastry production

Headquarters

HQ city

Nieuwkuijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Manufacturing biscuits and pastries under private labels for specific retailers in the Netherlands and neighboring countries. Provides wide assortment from different product groups with various flavors, sizes, and packaging options.
2. Consumer Brand Sales (Daelmans Stroopwafels): Sales of branded Daelmans Stroopwafels and other biscuits to consumers through retail channels (supermarkets) and direct-to-consumer via dedicated stroopwafels.com website.
3. De Molen's Banket: Consumer brand specializing in biscuits and pastries for out-of-home channels such as canteens, kiosks, and filling stations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Daelmans Group is a Dutch industrial bakery that produces and supplies a wide assortment of biscuits and pastries, including stroopwafels, coconut biscuits, filled biscuits (gevulde koeken), filled speculaas, cakes, speculaas, and puff pastry products. The company operates two consumer brands (Daelmans Stroopwafels available in 30+ countries and De Molen's Banket for out-of-home channels) and provides private label manufacturing partnerships for food retailers in the Netherlands and neighboring countries.

Product overview

Daelmans Group is a Dutch bakery company offering a diverse portfolio of biscuits and pastries across multiple product categories. The product range includes stroopwafels (their most famous product), coconut biscuits, Dutch caramel biscuits, filled biscuits, filled speculaas, cakes, speculaas, and puff pastry products. The company operates two consumer brands: Daelmans Stroopwafels (their flagship A-brand available in over 30 countries) and De Molen's Banket (for out-of-home channels). Additionally, the company provides private label manufacturing partnerships for food retailers, developing bespoke products to meet specific customer requirements. The portfolio is built on artisan craftsmanship traditions dating back to 1904, with a focus on continuous innovation including healthier, vegan, and gluten-free options.

Differentiator

Problem solved

Functional benefit

Brands

• Daelmans Stroopwafels: A-brand stroopwafels available in more than 30 countries worldwide. A surprising combination of crunchy biscuit with sweet syrup makes Daelmans Stroopwafels the perfect moment of enjoyment, any time, anywhere, for anyone.
• De Molen's Banket
• Private Label Partnership

Products and services

• Stroopwafels

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PLUS SupermarketcoreChannel Partner/ Reseller/ Distributor · 3 October 2024Daelmans Stroopwafels now available in PLUS supermarkets across the Netherlands. Products include toefzakken in Origineel, Brownie and Cappuccino flavors, Mini Stroopwafels, and snack packs.
• COOP SupermarketcoreChannel Partner/ Reseller/ Distributor · 3 October 2024Daelmans Stroopwafels now available in COOP supermarkets across the Netherlands with expanded assortment including various flavors and packaging options.
• Villa PardoesminorOthers · 17 December 2022Daelmans is a proud sponsor of the Villa Pardoes WinterRun, a charity running event. The sponsorship supports Villa Pardoes, an organization for seriously ill children.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lotus Bakeries: Belgian family-rooted biscuit specialist with a flagship caramelized biscuit brand (Biscoff) sold globally. Highly comparable to Daelmans in heritage European biscuit manufacturing, multi-channel distribution, and family ownership history.
• Bolletje: Dutch traditional biscuit and bakery brand (peperkoek, speculaas, koeken) with similar heritage positioning in the Netherlands. Directly comparable product mix and consumer target as Daelmans' core biscuit range.
• Continental Bakeries: Dutch bakery group specializing in private label cookies, biscuits, and bakery products for European retailers. Direct peer to Daelmans in B2B private label manufacturing scale and category overlap.
• Bahlsen: Established German biscuit manufacturer with a broad branded portfolio across Europe. Comparable in multi-country distribution, branded biscuit leadership, and category breadth to Daelmans.
• Verkade: Iconic Dutch biscuit, chocolate, and bakery brand owned by AAK/Pladis. Operates in the same heritage biscuit category with overlapping Dutch retail presence and similar consumer target as Daelmans.
• Delacre: Belgian biscuit and cookies specialist now owned by Pladis (Yıldız Holding). Directly comparable European cookie manufacturer with branded and private label exposure across adjacent markets.
• Kelsen Group: Danish headquartered biscuit and cookies manufacturer known for Royal Dansk and various private label programs. Comparable as a European branded biscuit producer with significant private label manufacturing.
• Biscuit International: European private label biscuit and cookie manufacturer (UK/France/NL footprint) serving major retailers. Directly comparable as a private label-focused biscuit co-manufacturer competing for similar retailer RFPs.

Broad incumbents

• Mondelēz International: Global snacks giant that owns LU, Oreo, Belvita, Toblerone, and many European biscuit brands. Operates broadly in the same packaged biscuit space with overlapping products at much larger scale.
• United Biscuits (Pladis): Owner of McVitie's, Jacob's, Carr's and other major European biscuit brands, plus private label capability. Functions as a broad incumbent in European biscuits alongside Daelmans' core geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Daelmans-Group/61556234445632
• LinkedInlinkedin.com/company/daelmans-banket-bv
• Instagraminstagram.com/daelmansgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daelmans Group