BrainSigns
BrainSigns is an Italian neuroscience company spun off from Sapienza University of Rome that analyzes EEG and biosignals to deliver neuromarketing, human factors, health and wellness, and training research services to enterprise clients across telecom, banking, CPG, and aerospace.
- Company typePrivate
- Founded2010
- HeadquartersRoma, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BrainSigns does
BrainSigns is an Italian neuroscience research services firm founded in 2010 as a spin-off of Sapienza University of Rome, specializing in the recording and analysis of brain and other biosignals for commercial and industrial applications. The company decodes non-conscious cognitive and emotional responses using electroencephalography (EEG), eye tracking, galvanic skin response (GSR), photoplethysmography (PPG), and virtual reality, serving enterprise clients in neuromarketing (advertising, digital experience, brand identity), human factors (aviation, safety-critical operations), health and wellness, and corporate training. Major disclosed engagements include neuromarketing studies for TIM, Banca Ifis, Banca Intesa, Unilever, UNHCR, and brain-activity measurement during Virgin Galactic's first experimental suborbital flight.
The commercial portfolio comprises two registered proprietary products and a portfolio of professional services. Mindtooth is a wearable EEG device (8 electrodes, water-based sensors) developed with hardware partner Brain Products under EU H2020 funding, paired with an EEG App and a Neurometrics App for real-time mental state assessment. BrainSigns Reader (BSR) is software for simultaneous multi-modal biosignal collection in experimental protocols. Revenue mechanics combine project-based professional services (the dominant stream across neuromarketing research, human factors consulting, health/wellness assessments, and training) with hardware sales of Mindtooth and software licensing of BSR. Pricing is not publicly disclosed.
Distribution is sales-led and direct: lead generation runs through academic credibility (Sapienza affiliation, 100+ peer-reviewed publications, CSO Prof. Fabio Babiloni ranked in the top 2% of neuroscientists), the co-organized CERTAMENTE neuromarketing conference, recurring appearances on Italian national television (RAI), and EU-funded research collaborations. The company is privately held (BrainSigns srl, Italy), has not raised traditional venture capital, and is funded primarily through EU H2020 / EISMEA grants; it received an Honorable Mention at the XXVIII Premio Compasso d'Oro ADI in 2024 for the Mindtooth Touch headset.
BrainSigns firmographics
Firmographics- Name
- BrainSigns
- Legal name
- BrainSigns srl
- Website
- https://brainsigns.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrainSigns is an Italian neuroscience company spun off from Sapienza University of Rome that analyzes EEG and biosignals to deliver neuromarketing, human factors, health and wellness, and training research services to enterprise clients across telecom, banking, CPG, and aerospace.
- Ownership category
- akta.pro rank
BrainSigns industry classification
Industry- Product category
- Neuroscience Research Services
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industries
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where BrainSigns is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
BrainSigns business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Neuromarketing Research Services: Research services for advertising, digital experience, customer experience, and feelings/attitudes evaluation using EEG and other biosignal measurements.
- Human Factors Consulting: Consulting services for human factors evaluation in operative environments, particularly for aviation and safety-critical industries.
- Health and Wellness Applications: Neuuroscience-based applications for health monitoring and wellness assessment.
- Training Services: Training programs using neuroscience methods for professional development.
- Mindtooth Hardware: Sale of Mindtooth wearable EEG headset device with associated software applications.
- BS Reader Software: Sale of BrainSigns Reader software for collecting simultaneous bio-signals in experimental protocols.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BrainSigns product offering
Product offeringCore offering
BrainSigns records and performs high-quality analysis of brain and other bio-signals (EEG, eye tracking, GSR, PPG, and virtual reality) to decode non-conscious human insights for enterprise clients. It sells the Mindtooth wearable EEG device with companion EEG and Neurometrics apps, the BrainSigns Reader (BSR) software for simultaneous bio-signal collection, and delivers customized neuromarketing research, human factors consulting, health and wellness applications, and neuroscience-based training programs.
Product overview
BrainSigns offers a portfolio of neuromarketing research products centered around two main offerings: the Mindtooth wearable EEG device (featuring EEG App and Neurometrics App for real-time brain signal recording and mental state assessment) and the BrainSigns Reader (BSR) software for simultaneous bio-signal collection in experimental protocols. The company operates as a neuroscience research services provider applying EEG, eye tracking, GSR, PPG, and virtual reality technologies to neuromarketing, human factors, and health and wellness applications.
Differentiator
Problem solved
Functional benefit
Brands
- Mindtooth: Wearable EEG device with EEG App and Neurometrics App to record brain electrical signals and assess mental states in real time
- BrainSigns Reader (BSR)
- Revive
Products and services
- Mindtooth A wearable EEG device consisting of a headset, an EEG App, and a Neurometrics App designed to record brain electrical signals and assess mental states (attention, workload, stress, fatigue, emotion) in real time. Built for enterprise research teams, universities, and human factors practitioners performing neuroscience-based studies.
- Mindtooth Touch EEG Headset An evolution of the Mindtooth hardware line: a wearable EEG headset with water-based sensors and a flexible, user-centered design for measuring brain activity in applied research and training contexts. Built for researchers and operators in real-world and laboratory settings.
- BrainSigns Reader (BSR) Software tailored for collecting simultaneous bio-signals (EEG, GSR, PPG, eye tracking, etc.) in experimental protocols in an easy way. Sold to research teams, universities, and laboratories that need multi-modal signal acquisition for neuroscience and human factors studies.
- Neuromarketing Research Services Custom research engagements for advertising effectiveness, digital experience, customer experience, and feelings/attitudes evaluation using EEG, eye tracking, GSR, and other biosignals. Delivered to enterprise marketing teams, brands, and agencies seeking neurophysiological insights beyond self-reported data.
- Human Factors Consulting Objective measurement of mental workload, vigilance, stress, and cognitive fatigue in operational environments. Provided to aviation, automotive, and industrial clients for pilot training, air traffic control, driving safety, and human-machine interaction optimization.
- Health and Wellness Applications Neuroscience-based applications for mental state monitoring in clinical and wellness contexts, including stress management. Delivered to healthcare providers, wellness programs, and clinical researchers.
- Training Services Training programs and seminars applying neuroscientific methods to neuromanagement, neuro-leadership, communication, and professional development. Sold to organizations seeking evidence-based training grounded in neuroscience.
Quantifiable outcome
- Water-based EEG sensors demonstrated equivalent signal quality to gold-standard gel electrodes for discriminating mental workload, stress, and vigilance in real-world contexts
- +1 more outcomes
Companies that use BrainSigns
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BrainSigns technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BrainSigns partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sapienza University of RomecoreBrainSigns was founded in 2010 as a spin-off of Sapienza University of Rome. The company leverages the High-Resolution EEG Laboratory of the university, led by Prof. Fabio Babiloni. This partnership provides access to academic expertise, research facilities, and scientific validation of methodologies.
- IRCCS Fondazione Santa LuciacoreResearch collaboration for neuroaesthetic studies, including brain activity analysis during observation of works of art at Palazzo delle Scuderie del Quirinale.
- Brain ProductscoreLeading company in EEG recording systems and member of the Mindtooth project consortium. Developed the EEG hardware incorporated in the Mindtooth Touch headset.
- Ernst & Young WavespaceminorBrainSigns conducted fake news perception experiments at the EY Wavespace laboratory in Rome, demonstrating neuroscience capabilities to corporate audiences.
- Neuromarketing Science and Business Association (NMSBA)coreBrainSigns is a member of NMSBA and adheres to their Code of Ethics for neuromarketing research, providing credibility and industry standards compliance.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
BrainSigns competitors and assessment
Company assessmentBroad incumbents
- Affectiva (Smart Eye): Affectiva (now part of Smart Eye) provides facial-expression analysis for automotive, advertising, and research applications — competing for attention/emotion measurement budgets that BrainSigns also targets via EEG and biosignals.
- Tobii: Tobii is a leading eye-tracking hardware and analytics provider used in neuromarketing, usability, and human-factors research — adjacent to BrainSigns' eye-tracking component and competing for the same research budgets.
- Ipsos (Consumer Neuroscience): Ipsos integrates neuroscience tools (implicit response, biometrics) into its global market-research practice, serving as a large incumbent that bundles neuroscience with traditional survey research.
- Nielsen Consumer Neuroscience: Nielsen's consumer neuroscience practice (built partly from NeuroFocus) offers large-scale neuromarketing and ad-effectiveness measurement to global CPG and advertising clients — competing broadly with BrainSigns at the enterprise end.
Direct peers
- Realeyes: Realeyes measures audience attention and emotion for digital advertising via webcam-based facial coding, competing for the same neuromarketing budgets with a lower-friction delivery model.
- Emotiv: Emotiv develops consumer-grade EEG headsets and software for research, wellness, and human-factors applications — overlapping directly with BrainSigns' Mindtooth product line and EEG-based services.
- Spark Neuro: Spark Neuro is a US-based neuromarketing research agency measuring emotional engagement to advertising via EEG and biometrics, serving large brand and agency clients in the same segment as BrainSigns.
- Neurons Inc: Neurons Inc offers AI-driven consumer neuroscience and neuromarketing services (including predictive attention and emotion metrics) used by major advertisers — direct competition in the same buyer category as BrainSigns.
- iMotions: iMotions provides a biosignal research platform combining EEG, eye-tracking, GSR, and facial coding for academic and market-research users — closely overlapping BrainSigns' multi-modal neuromarketing and human-factors offering.
Emerging players
- NeuroLab (formerly NeuroFocus): Independent neuromarketing consultancies leveraging EEG and biometrics to test advertising and product experiences in Europe — a smaller-scale peer targeting the same European enterprise buyer set as BrainSigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrainSigns social profiles
Digital presenceBrainSigns compliance and trust
Trust signalCompliance1 record
BrainSigns financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainSigns leadership team
Management profileNumber of profiles
Profiles5 records
BrainSigns funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainSigns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainSigns
What does BrainSigns do?
BrainSigns records and performs high-quality analysis of brain and other bio-signals (EEG, eye tracking, GSR, PPG, and virtual reality) to decode non-conscious human insights for enterprise clients. It sells the Mindtooth wearable EEG device with companion EEG and Neurometrics apps, the BrainSigns Reader (BSR) software for simultaneous bio-signal collection, and delivers customized neuromarketing research, human factors consulting, health and wellness applications, and neuroscience-based training programs.
Is BrainSigns a public or private company?
BrainSigns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainSigns founded?
BrainSigns was founded in 2010. It employs 1 to 10 people.
Where is BrainSigns based?
BrainSigns is headquartered in Roma, Italy, in the Europe region.
How does BrainSigns make money?
Six revenue lines are on record. Neuromarketing Research Services are the primary driver. The others are human Factors Consulting, health and Wellness Applications, training Services, mindtooth Hardware and BS Reader Software.
Who are BrainSigns's main competitors?
Broad incumbents on record are Affectiva (Smart Eye), Tobii, Ipsos (Consumer Neuroscience) and Nielsen Consumer Neuroscience. Direct peers are Realeyes, Emotiv, Spark Neuro, Neurons Inc and iMotions. NeuroLab (formerly NeuroFocus) is listed as an emerging player.
Does BrainSigns have an API?
No public API is recorded for BrainSigns.
What industry is BrainSigns in?
BrainSigns's product category is Neuroscience Research Services. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables). Its NAICS code is 334510 and its SIC code is 3845.