Speed Sport

What Speed Sport does

Speed Sport is a privately held motorsports media company that publishes news, features, and live programming across a multi-platform footprint. Its flagship property is speedsport.com, which covers NASCAR, IndyCar, drag racing, short track, sports cars, motorcycles, Formula 1, rally, and other racing disciplines, supplemented by daily email newsletters and active social channels on Facebook, Instagram, Twitter, and YouTube. The company is the legal entity Turn 3 Media, LLC, headquartered in Mooresville, North Carolina, and traces its brand lineage to National Speed Sport News, founded in 1934 and historically called "The bible of Motorsports," whose archive is held at the Library of Congress.

The product portfolio has expanded well beyond editorial into live video. SPEED SPORT 1 is a free ad-supported streaming television (FAST) network branded as the "Great American Motorsports Network," distributed on Amazon Prime, The Roku Channel, Fubo, Plex, and STIRR and reaching more than 200 million households in the U.S. and Canada, with over 500 hours of live broadcasts scheduled for 2026. SPEED SPORT TV is a companion subscription streaming service for live events and on-demand replays, and a branded merchandise store operates at speedsportstore.com. Broadcast rights are anchored by a multi-year IHRA Outlaw Nitro Series deal and partnerships with Trans Am, Ferrari Challenge, IMCA, Hunt the Front Super Dirt Series, WISSOTA, the Mint 400, and Open Wheel Showdown, with Windy City Creative Group handling production.

The business model is a hybrid of advertising and sponsorships across digital and FAST-channel inventory, recurring subscription revenue from SPEED SPORT TV and membership access, and merchandise sales. The customer base is primarily motorsports enthusiasts and racing fans, with a secondary segment of racing drivers, crew, and industry professionals consuming the editorial product, and advertisers and sponsors purchasing reach into the audience. The company is small in headcount (1-10 employees), privately held, and operationally independent, with no disclosed external funding.

Name

Speed Sport

Legal name

Turn 3 Media, LLC

Website

https://speedsport.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Speed Sport is a privately held motorsports media company publishing news across speedsport.com, distributing SPEED SPORT 1 as a FAST racing network to 200+ million households, and offering subscription streaming and merchandise to racing fans in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Motorsports Media and Broadcasting

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industry

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

Keywords

• Motorsports news coverage
• Live racing broadcasts
• Motorsports streaming network
• Racing journalism media
• Motorsports merchandise store

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising and Sponsorships: Speed Sport generates revenue through advertising across its digital properties, television network, and email marketing platforms. They offer advertising packages to sponsors seeking to reach passionate motorsports audiences.
2. Subscription/Membership: Premium content access through memberful.com platform offering subscription-based access to exclusive content and features.
3. Merchandise Sales: E-commerce sales of Speed Sport branded merchandise through speedsportstore.com.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Speed Sport operates a multi-platform motorsports media business delivering news, editorial coverage, live event broadcasts, and on-demand video content across NASCAR, IndyCar, short track, drag racing, sports cars, motorcycles, Formula 1, and rally disciplines. Its offerings span the SPEEDSPORT.com news website, SPEED SPORT 1 free ad-supported streaming television network reaching 200+ million homes, SPEED SPORT TV and SPEED SPORT 2 streaming networks, and an e-commerce merchandise store at speedsportstore.com.

Product overview

Speed Sport is a multi-platform motorsports media company positioned as 'The Motorsports Authority,' operating a portfolio of digital, television, and streaming properties. The core offerings include SPEEDSPORT.com (the primary news website), SPEED SPORT 1 (a free ad-supported streaming television network reaching 200+ million homes), and SPEED SPORT TV (streaming network). The company publishes news and coverage across multiple racing disciplines including NASCAR, IndyCar, short track racing, drag racing, sports cars, motorcycles, and Formula 1. Founded in 1934 as National Speed Sport News, Speed Sport generates revenue through digital advertising, email marketing campaigns, video content production, and merchandise sales. The company operates under Turn 3 Media, LLC and is headquartered in Mooresville, North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• SPEEDSPORT.com
• SPEED SPORT 1 Free ad-supported streaming television (FAST) network dedicated to live and on-demand motorsports content, branded as the 'Great American Motorsports Network.' Reaches 200+ million households via major streaming platforms and features live racing from IHRA, Trans Am, Ferrari Challenge, IMCA, Hunt the Front Super Dirt Series, WISSOTA, The Mint 400, Open Wheel Showdown, and other series.
• SPEED SPORT TV
• SPEEDSPORT Store

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Open Wheel ShowdowncoreGTM or Marketing Partner · 8 April 2026Long-term broadcast deal for Open Wheel Showdown coverage on SPEED SPORT platforms.
• IHRA (International Hot Rod Association)flagshipGTM or Marketing Partner · 13 March 2026Multi-year broadcast agreement for IHRA Outlaw Nitro Series coverage. SPEED SPORT 1 provides live broadcasts of events with preliminary rounds on SPEED SPORT 2 and IHRA.TV, and pro class qualifying/eliminations live on SPEED SPORT 1. Also includes production of highlight shows and coverage of other IHRA series including Stock Car Series, Pro Pulling League, Watercraft Series, and more.
• Trans AmcoreGTM or Marketing PartnerBroadcast partnership for Trans Am racing series coverage on SPEED SPORT 1.
• Ferrari ChallengecoreGTM or Marketing PartnerBroadcast partnership for Ferrari Challenge racing series on SPEED SPORT 1.
• IMCA (International Motor Contest Association)coreGTM or Marketing PartnerBroadcast and media partnership for IMCA racing events including live coverage on IMCA TV.
• Hunt the Front Super Dirt SeriescoreGTM or Marketing PartnerBroadcast partnership for Hunt the Front Super Dirt Series coverage.
• WISSOTAminorGTM or Marketing PartnerBroadcast partnership for WISSOTA racing series.
• The Mint 400minorGTM or Marketing PartnerBroadcast partnership for The Mint 400 off-road racing event.
• Windy City Creative GroupcoreTechnology or IntegrationProduction partner owned by Steve Grein, an Emmy award-winning veteran producer and creative director. Windy City handles IHRA Outlaw Nitro Series productions and other IHRA series including Stock Car Series, Pro Pulling League, Watercraft Series, Poker Run, Snowmobile Series, Outlaw Drag Boats, F1 Powerboats. Production team includes motorsports history and TV talent.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Motorsport Network: Global motorsports digital media company operating Motorsport.com, Autosport.com and other racing titles. Direct competitor in motorsports news, video, and event coverage with a similar content-led, multi-platform business model.
• Autosport: Historic motorsports news brand with global coverage of Formula 1, endurance racing, and touring car series. Direct peer in motorsports editorial with similar audience demographic and content-led approach.
• FloRacing: Subscription streaming service dedicated to live motorsports coverage of grassroots and short track racing. Closely comparable as a motorsports-only streaming and content platform serving enthusiasts with live event broadcasts.
• RACER Magazine (RACER.com): Long-running motorsports publication and website covering IndyCar, IMSA, Formula 1, and NASCAR. Direct peer in motorsports editorial and digital media with similar audience and advertiser profile.

Broad incumbents

• MotorTrend: Established automotive and motorsports media brand with TV, streaming, and digital properties covering racing alongside broader automotive content. Larger incumbent serving motorsports audiences with deeper production resources.
• MAVTV: Motorsports and automotive lifestyle television network with linear and streaming distribution. Comparable as a motorsports-dedicated TV channel, though broader in scope with deeper resources and longer-running distribution deals.
• NBC Sports / Peacock: Major U.S. sports broadcaster holding rights to NASCAR Cup Series, IndyCar, and Premier League. Overlaps with Speed Sport's coverage scope at the top tier and competes for motorsports advertising and viewer attention.
• FS1 / Fox Sports: Major motorsports broadcaster holding NASCAR Cup Series rights and significant NHRA coverage. Competes for motorsports advertising dollars and audience attention with vastly greater production and distribution scale.

Emerging players

• Frontstretch: Independent NASCAR and motorsports digital news site covering stock car racing with editorial content and analysis. Comparable as a smaller motorsports-focused digital media outlet competing for enthusiast attention and sponsorship.
• Drag Illustrated: Niche digital media company focused on drag racing content, news, and event coverage. Overlaps with Speed Sport's drag racing coverage including NHRA and IHRA, and competes for the same enthusiast audience and sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/speedsport
• YouTubeyoutube.com/channel/UCq60vLYyrFQ3a-Kqlz91Zgw
• Facebookfacebook.com/speedsport
• Instagraminstagram.com/speedsport_
• LinkedInlinkedin.com/company/speed-sport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Sport