What Casa Mañana does

Casa Mañana is a 501(c)(3) nonprofit professional regional theatre located in Fort Worth, Texas, operating from an iconic 1958 geodesic dome venue on West Lancaster Avenue in the city's Cultural District. The organization runs three core programming streams: a Broadway series in its 1,049-seat main theatre (modified thrust/proscenium configuration), a Children's Theatre series for K-6 audiences, and the intimate 70-100 seat Reid Cabaret Theatre for concert-style performances. Casa Mañana is the largest performing arts organization in Tarrant County and reports 65+ years of continuous operation, with 165,000+ students and educators engaged annually through its Children's Theatre programming.

The organization's underlying infrastructure combines physical venue assets (main theatre, Reid Cabaret Theatre, rehearsal studios, the Claudia Stepp Grand Lobby, and a permanent storage facility) with a Tessitura-managed ticketing platform and an InstantEncore-powered mobile app for digital entry and app-exclusive promotions. Supporting operations include a full in-house production department (costume, props, scenic, paint, electric, sound, hair/wigs) whose collected costume and prop inventory is rented externally to other theatres. Education and outreach are central to the model: the Casa Mañana School for Musical Theatre (CMSMT) provides year-round PreK-12 classes, multiple summer camps (Camp Casa, Camp Casa Jr., Camp Casa High School, All-Abilities), and a competitive Apprentice Program whose alumni have been placed at Yale, Carnegie Mellon, and into professional Broadway careers.

Casa Mañana's business model is multi-stream: ticket sales across single and subscription tiers ($25 preview to full-price), corporate sponsorships (Happy State Bank as Children's Theatre presenting sponsor; Autobahn and Bank of Texas for Broadway), a tiered individual giving program from Stagehands ($25-$249) up through Producers Club ($2,500-$3,500) and Mainstage Co-Producer ($15,000), venue rentals (main theatre, Cabaret, studios, lobby for weddings, corporate events, and birthday parties at $350/10 guests), production rentals of costumes and props to peer organizations, and an Annual Gala that raised over $600,000 in 2026. Pricing layers in student rush ($20), military/first responder discounts, and group rates (10% for 10+). Customers span families with children, DFW-area K-12 schools, corporate partners, individual donors, and accessibility-focused audiences served through ASL-interpreted performances and sensory-friendly programming.

Name

Casa Mañana

Legal name

Casa Mañana, Inc.

Website

https://casamanana.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Mañana is a 501(c)(3) nonprofit professional regional theatre in Fort Worth, Texas, operating a 1,049-seat dome venue presenting Broadway, Children's Theatre, and Reid Cabaret programming for DFW families, schools, and corporate sponsors. It also runs a year-round performing arts school, summer camps, and an Apprentice Program.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Professional Theatre

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live theatre productions
• Performing arts education
• Musical theatre presentations
• Children's theatre programming
• Theatrical venue rentals

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from Broadway series subscriptions, single tickets for Broadway, Children's Theatre, and Reid Cabaret productions. Prices range from preview night $25 to full price tickets.
2. Donations & Fundraising: Casa Mañana is a 501(c)(3) nonprofit that receives charitable contributions. The 2026 Gala raised over $600,000. Monthly giving program and planned giving options are available.
3. Membership Programs: Donor membership levels from Stagehands ($25-$249) to Mainstage Co-Producer ($15,000) providing recognition and benefits. Producers Club membership at $2,500 for 2 people or $3,500 for 4 people includes VIP experiences.
4. Corporate Sponsorships: Corporate sponsorship and underwriting opportunities for Broadway, Children's Theatre, Reid Cabaret productions, education programs, and annual events.
5. Group Sales & Field Trips: Groups of 10+ receive 10% discount. School field trips for K-12 students. Birthday party packages at $350 for 10 people.
6. Venue Rentals: Rental of Main Theatre (1,049 seats), Reid Cabaret Theatre, studios, and lobby spaces for events, weddings, corporate functions, and birthday parties.
7. Costume & Prop Rentals: Costumes and props from select productions available for rental to other theatres and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Casa Mañana is a professional regional theatre that produces and presents three programming streams—Broadway national tours, Children's Theatre productions for K–6 audiences, and Reid Cabaret Theatre concerts—in a 1,049-seat geodesic-domed facility in Fort Worth, Texas. It also operates the Casa Mañana School for Musical Theatre, delivering year-round classes, summer camps (Camp Casa), and an Apprentice Program for grades 8–12. Supporting offerings include season subscriptions, group sales, the Producers Club and Kids Club donor programs, venue and costume rentals, mobile ticketing, and accessibility services such as sensory-friendly and ASL-interpreted performances.

Product overview

Casa Mañana is a professional regional theatre organization in Fort Worth, Texas, operating since 1958. The company offers three core theatrical production series: Broadway Productions (professional touring shows in a 1,049-seat venue), Children's Theatre (family-friendly productions for K-6), and The Reid Cabaret Theatre (intimate concert-style performances). The organization also operates Casa Mañana School for Musical Theatre (CMSMT), a comprehensive education division offering year-round classes (PreK-12), multiple summer camp programs (Camp Casa, Camp Casa Jr., Camp Casa: High School, All-Abilities Camp), and the prestigious Apprentice Program for dedicated young performers. Supporting offerings include season subscriptions, group sales, VIP membership programs (Producers Club, Kids Club), mobile ticketing, venue/production rentals, accessibility services, and the annual Betty Lynn Buckley Awards scholarship program. The portfolio functions as a unified performing arts ecosystem where productions, education, and community engagement are interconnected.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Productions Professional Broadway-caliber musical theatre productions featuring national touring shows and special mainstage events, presented in Casa Mañana's 1,049-seat theatre with a modified thrust/proscenium configuration under a geodesic dome.
• Children's Theatre Professional theatrical productions designed for young audiences (Kindergarten through 6th grade), featuring family-friendly adaptations of popular stories and fairytales such as Mary Poppins Jr., Seussical, Rapunzel! Rapunzel! A Very Hairy Fairy Tale, and SpongeBob Musical.
• Reid Cabaret Theatre An intimate 70-100 seat cabaret venue featuring concert-style performances celebrating iconic musicians and musical artists, with full bar and tableside service (e.g., The Music of Elton John).
• Casa Mañana School for Musical Theatre (CMSMT) Classes Year-round performing arts education program for students PreK–12 offering classes in acting, musical theatre, dance, and voice taught by industry professionals, serving as the core education division of Casa Mañana.
• Camp Casa Summer Programs Summer day camps including Camp Casa (grades 3–8), Camp Casa Jr. (PreK–2nd grade), Camp Casa: High School (grades 9–12), and All-Abilities camps teaching theatre skills through full-length productions, with tiered pricing from $275 (All-Abilities) to $1,750 + $25 registration (Camp Casa).
• Apprentice Program Rigorous professional musical theatre training program for dedicated young performers (grades 8–12) including year-long classes and an annual Mainstage production, with alumni placed at prestigious programs including Yale and Carnegie Mellon and working professionally on Broadway, Off-Broadway, and national tours.
• Betty Lynn Buckley Awards Annual scholarship awards program celebrating excellence in high school musical theatre, named after Tony Award-winning actress Betty Lynn Buckley, with 17 categories including performance, technical, and overall production categories.
• Producers Club VIP donor membership at $2,500 for 2 people or $3,500 for 4 people, providing complimentary dinner, cocktails, reserved parking, and access before Broadway performances at the Reid Cabaret Theatre.
• Casa Mañana Kids Club Membership program for children's theatre enthusiasts across three tiers—Act I Adventures ($250), Act II Stars ($500), and Dome Dreamers ($1,000)—offering exclusive character events, backstage tours, VIP parking, and meet-and-greets.
• Venue Rentals Rental of Casa Mañana's event spaces including the Main Theatre (1,049 seats), Claudia Stepp Grand Lobby, Reid Cabaret Theatre, and Rehearsal Studios for weddings, corporate functions, and birthday parties; birthday party package priced at $350 for 10 people.
• Production Rentals Rental program for costumes and props from select Casa Mañana productions including Beautiful, Newsies, Miss Saigon, High School Musical, Shrek, Descendants, Matilda, and Junie B. Jones to other theatres and organizations.
• Sensory Friendly Performances Accessibility program offering relaxed theatre environments for neurodiverse audiences, including lowered sound levels, partially lit houses, quiet rooms, and advanced sensory planning materials, serving youth and adults with special needs and developmental disabilities.
• Annual Gala Annual fundraising event featuring cocktail hour, silent and live auctions, catered dinner, live performances, and afterparty, which raised over $600,000 in 2026.
• Group Sales and School Field Trips Group ticket packages offering 10% savings for parties of 10+ with no service charges, plus school field-trip programs coordinating K–12 student attendance at Children's Theatre productions in the DFW area.
• Mobile Ticketing Application Mobile application enabling ticket access via QR code, digital playbills, push-notification promotions, and instant access to season tickets, with exclusive promotions only available in the app.

Quantifiable outcome

• 165,000+ students and educators attend Children's Theatre annually
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Happy State BankcoreStrategic or Co-development Partner · 1 January 2026Presenting sponsor for Children's Theatre productions, including shows like Mary Poppins Jr. and Seussical. Provides financial support enabling accessible programming for young audiences.
• AutobahnminorStrategic or Co-development Partner · 1 January 2026Sponsor for Broadway productions including Frozen, Rapunzel, and A Christmas Carol.
• Bank of TexasminorStrategic or Co-development Partner · 1 January 2026Sponsor for Broadway productions.
• B&B ButchersminorStrategic or Co-development PartnerProvides dinner and brunch catering for Producers Club members during Broadway performances at the Reid Cabaret Theatre.
• Magdalena's Catering and EventsminorStrategic or Co-development PartnerProvides food service for Producers Club members during evening and 1st Sunday matinee Broadway performances.
• Carson Hearing CareminorStrategic or Co-development PartnerProvides infrared hearing headsets for hearing-impaired patrons, available at the Box Office.
• Tarrant County College Sign Language Interpreting ProgramcoreStrategic or Co-development PartnerPartnership providing ASL-interpreted performances for deaf and hard-of-hearing audience members. One ASL show per run of each Children's Theatre production.
• Junior League of Fort WorthcoreStrategic or Co-development PartnerProvides volunteer and financial support for the All-Abilities program serving youth and adults with special needs and developmental disabilities.
• Fort Worth Chamber of Commerce (FWCCC)minorOthersMember of Fort Worth Chamber of Commerce for community advocacy and business networking.
• Fort Worth Convention & Visitors BureauminorOthersMember of FWCDA for tourism promotion and visitor services.
• Fort Worth Hispanic Chamber of CommerceminorOthersMember supporting Hispanic business community engagement.
• Fort Worth Metropolitan Black Chamber of CommerceminorOthersMember supporting African American business community engagement.
• Long-Term Care InsuranceminorOthersMember organization.
• National Association of Musical Theatre (NAMT)minorOthersMember of NAMT for industry networking and professional development.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Roundabout Theatre Company: Large nonprofit theatre company presenting Broadway and Off-Broadway productions with extensive education programming. Comparable as an established nonprofit theatre with education/outreach, though operating at significantly larger scale.
• Broadway Across America: Largest presenter of touring Broadway shows in North America. Comparable as the upstream supplier/competitor whose national tours Casa Mañana books and presents; represents a broader incumbent in the same Broadway presentation space.

Direct peers

• Imagination Stage: Bethesda, MD-based professional children's theatre and arts education organization offering classes, camps, and inclusive programming. Comparable to Casa Mañana's integrated production + education + accessibility model.
• Paper Mill Playhouse: New Jersey-based nonprofit regional theatre producing Broadway-caliber musicals, plays, and education programs. Comparable as a historic professional regional theatre with a children's theatre series and education mission.
• Nashville Children's Theatre: Professional children's theatre producing original works and adaptations for young audiences, paired with education programming. Directly comparable to Casa Mañana's Children's Theatre and CMSMT programs in scope and audience.
• Cincinnati Playhouse in the Park: Regional professional theatre producing Broadway-scale musicals and plays with strong education/outreach programming. Comparable as a similarly sized nonprofit regional theatre with multi-stream programming.
• Dallas Theater Center: Dallas-based nonprofit regional theatre producing Broadway-caliber productions, new works, and education programming. Directly comparable to Casa Mañana as a DFW professional regional theatre competing for the same audience and donor base.
• Bass Performance Hall (Performing Arts Fort Worth): Fort Worth's premier performing arts venue (2,000+ seats) where Casa Mañana previously presented national Broadway tours from 1998 onward. Direct geographic competitor for Broadway programming and corporate sponsorships.
• AT&T Performing Arts Center: Dallas-based multidisciplinary performing arts nonprofit operating multiple venues (Winspear Opera House, Wyly Theatre). Competes with Casa Mañana for North Texas audiences, touring Broadway shows, and corporate/donor dollars.

Others

• North Carolina Theatre: Raleigh-based regional theatre and previous employer of Casa Mañana's current President & Executive Producer Wally Jones. Directly relevant as a professional theatre but not a current geographic competitor; useful as a comparable operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CasaMa%C3%B1anaTheatre
• Facebookfacebook.com/casafb
• LinkedInlinkedin.com/company/casamanana
• Instagraminstagram.com/casamanana
• TikToktiktok.com/@casamanana
• Xx.com/CasaManana

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Mañana