Autobahn
Autobahn Technologies OÜ operates a cloud-based Vehicle Sales Platform (VSP) connecting automotive OEMs, importers, and dealers across 12+ European markets, monetizing via enterprise SaaS subscriptions and integrations to ERPs, marketplaces, and logistics providers.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Autobahn does
Autobahn Technologies OÜ is an Estonian software company that operates what it describes as the world's first Vehicle Sales Platform (VSP), a cloud-based, omni-channel SaaS platform connecting automotive manufacturers, importers, dealers, and end customers. The platform centralizes vehicle data across the full sales and distribution chain — catalog management, stock and factory orders, dealer CRM, webshops, trade-in, aftersales, and warranty — with bi-directional sync to partner ERPs, logistics providers, marketplaces, and payment systems. Founded in 2012 in Estonia and headquartered in Tallinn following a February 2026 relocation to Telliskivi 51a, the company reports EUR 2 billion+ in cumulative vehicle sales GMV across 120,000+ transactions and 500,000+ dealer offers, with a stated 99.9% data accuracy rate and 11–50 employees.
The company serves two primary customer segments: enterprise automotive importers and national sales companies (NSCs) that manage large dealer networks, and individual dealerships served via the full platform or the lighter AB Lite tier. Named enterprise customers span Stellantis brands (Peugeot, Opel, Fiat, Citroen, Alfa Romeo, Jeep), Honda, Mercedes-Benz, Subaru, and Chinese OEMs expanding into Europe (BAIC, HONGQI, DFSK, KGM, Forthing). Distribution combines regional field sales managers covering Eastern Europe, Nordics/Baltics, the Adriatic, and Central Europe with a self-serve motion for smaller dealers and deep integrations to leading regional marketplaces (Auto24.ee, SS.com, Autoplius.lt, Veego.ee).
Autobahn monetizes through quote-based monthly subscription/license fees, with enterprise tiers for large dealer networks and a streamlined AB Lite tier for smaller operations. The company is privately held, founded by Estonian entrepreneurs Väino Kaldoja, Kristjan-Thor Vähi, and Juss Lemba alongside German mobility investor e&Co. AG, and has not disclosed any external venture funding rounds beyond approximately $2.2M in cumulative seed/early-stage grants and small rounds.
Autobahn firmographics
Firmographics- Name
- Autobahn
- Legal name
- Autobahn Technologies OÜ
- Website
- https://autobahn.tech
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autobahn Technologies OÜ operates a cloud-based Vehicle Sales Platform (VSP) connecting automotive OEMs, importers, and dealers across 12+ European markets, monetizing via enterprise SaaS subscriptions and integrations to ERPs, marketplaces, and logistics providers.
- Ownership category
- akta.pro rank
Autobahn industry classification
Industry- Product category
- Automotive Dealer Software / Vehicle Sales Platform
- NAICS
- Used Car Dealers (44112)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)
Keywords
Where Autobahn is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Autobahn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SaaS-based vehicle sales platform with monthly license fees. The Terms of Use reference monthly payments and agreement fees. Platform includes dealer management, wholesale, retail, and various module capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise tier for large dealer networks and national sales companies |
| Subscription | Monthly | AB Lite for smaller dealerships |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Autobahn product offering
Product offeringCore offering
Autobahn Technologies sells a cloud-based Vehicle Sales Platform (VSP) that connects automotive OEMs, importers, national sales companies, and dealerships with end vehicle buyers in an omni-channel environment. The platform manages vehicle data across all sales and distribution channels (leasing, insurance, warranty), offering modules for wholesale, retail, CRM, aftersales, online sales, used car stock management, trade-in, car rental, promotions, and integrations via an open API.
Product overview
Autobahn Technologies offers the world's first Vehicle Sales Platform (VSP), a cloud-based, omni-channel platform that connects OEMs, importers, dealers, and customers in a unified digital ecosystem. The core Autobahn VSP serves as the central platform, supplemented by specialized modules including Wholesale (for enterprise importers), Retail/Dealer CRM, AB Lite (for smaller dealerships), Car Rental, Online Sales (e-Store), Used Car Stock Management, Trade-in, Open API, Aftersales Module (workshop operations), and Promotions Module. The platform enables end-to-end sales processes from configuration to delivery, with bi-directional data syncing across all stakeholders.
Differentiator
Problem solved
Functional benefit
Products and services
- Autobahn VSP (Vehicle Sales Platform) Cloud-based, omni-channel vehicle sales platform that connects automotive OEMs, importers, national sales companies, and dealerships with vehicle buyers. Delivers end-to-end vehicle sales process management across all sales and distribution channels including leasing, insurance, and warranty providers.
- Wholesale Solution Enterprise wholesale vehicle sales solution for national sales companies and brand importers managing large dealer networks. Includes dealer network management, reporting and analytics, catalog management, and stock and factory orders management.
- Retail Solution (Dealer Sales & CRM) End-to-end dealership sales solution that streamlines inventory management and combines offline and online sales activities. Includes test drive calendar, statistics, new car stock management and factory ordering.
- AB Lite Lighter version of the Autobahn VSP for smaller dealerships, providing essential vehicle sales platform features in a more accessible and affordable package.
- Autobahn CRM Sales CRM module for automotive dealerships with automated follow-ups for pending offers, upcoming test drives, and team task management; provides customer insights including leasing endings and buyback duties.
- Car Rental Module Short and long-term car rental and subscription management with rental webshop, automated rental offers, and quick customised quotes.
- Online Sales (e-Store) Fully integrated e-commerce platform for selling cars online including payments, invoices, and documentation. Features real-time stock access, model comparison, and direct customer inquiry capabilities.
- Used Car Stock Management Used car inventory management with tracking by age, cost, and more, including online showcasing and customer interest expression capabilities.
- Trade-in Module Trade-in value management tool enabling customers to view trade-in values alongside new or used cars, with tracking of offers and results.
- Open API Public API enabling seamless and secure bi-directional data sharing of product data, stock, and prices with partner systems. Built for developers with automated tooling and Open API standards.
- Aftersales Module Workshop operations module integrated into the same flow as vehicle sales. Includes bookkeeping integration, importer warehouse for spare parts, warranty handling, and service event tracking for every sold car.
- Promotions Module Sales campaign management module that surfaces active promotions, benefits, and conditions directly in the offer flow, allowing sales teams to apply them when building offers.
Quantifiable outcome
- Up to 4x faster offer, order and handover creation
- +10 more outcomes
Companies that use Autobahn
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Autobahn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature13 records
Autobahn partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered supporting and core.
- Antti RuhanensupportingAdvisory board member with 28+ years in automotive sales and distribution. Previously led sales for Stellantis, Hyundai, Suzuki, Isuzu, KGM, Nissan, and Renault/Dacia across Nordic and Baltic markets. Currently Director for Finland and Baltics at RSA Group.
- Loukas TzitzissupportingAdvisory board member with 25+ years in technology sector. Held senior roles at Amdocs, Tech Mahindra, and Gentrack. Expertise in AI, cybersecurity, fintech, and digital platforms. Named 'Top Leader in AI & Cybersecurity' by IAOTP and Global Recognition Award 2025.
- Amazon Web ServicescoreAWS provides on-demand cloud computing platforms and APIs for Autobahn's cloud-hosted platform infrastructure.
- StartupbootcampsupportingWorld's largest network of multi-corporate backed accelerators helping startups scale internationally.
- Enterprise EstoniasupportingGovernmental organization that helped build Autobahn's Aftersales Sparepart and Warranty module with a grant of 55,630 EUR.
- Startup EstoniasupportingGovernmental initiative aimed to create more success stories of startup companies in Estonia.
- SilberAutosupportingParent company of a group bringing together companies active in the automotive sector. Strategic relationship in the automotive industry.
- Axapta (Microsoft Dynamics AX)coreERP integration for mid-to large-sized global companies for finance, operations, and manufacturing.
- Enova365coreModular cloud-ready ERP platform popular in Poland (~8,500+ organizations) supporting comprehensive business management.
- Auto24.eesupportingEstonia's leading online vehicle marketplace connecting buyers and sellers.
- SS.comsupportingLatvia's most-visited classifieds portal with broad selection of used and new cars.
- Autoplius.ltsupportingLithuania's top automotive marketplace offering local listings from individuals and dealers.
- Veego.eesupportingFast-growing Estonian vehicle platform emphasizing transparent dealer listings and consumer trust.
- AutolinkcoreNorthern Europe's top vehicle logistics provider specializing in transport between the Baltics and Finland.
- STS (Poland)supportingRapidly expanding Polish auto transport network serving dealer and private imports.
- CitadelesupportingLeading Baltic bank offering integrated payment services and finance connectors.
- SantandersupportingMajor European banking partner facilitating financial transaction routing in the region.
- MontoniosupportingModern payment provider offering seamless checkout and financing options for automotive purchases.
- ZendesksupportingWidely adopted support ticketing system for managing customer inquiries and service workflows.
- Automaster - KeyloopsupportingDealership management solution integrated with the platform.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Autobahn competitors and assessment
Company assessmentDirect peers
- Keyloop: European automotive retail technology provider (formerly CDK International) offering dealer management, CRM, and digital retail solutions to OEM franchise networks — directly overlapping with Autobahn's wholesale, retail, CRM, and aftersales modules. Confirmed comparable via Autobahn's integration partnership with Automaster-Keyloop.
- PBS Systems: North American DMS provider for automotive, powersports, marine, and RV dealerships, with CRM, desking, and inventory tools. Comparable as a vertical DMS specialist serving dealer networks with sales and aftersales workflows similar to Autobahn's modules.
- MotorK: European automotive SaaS company providing digital retail and dealer engagement tools to OEMs and dealer groups. Closely comparable on target customer (European OEMs and dealer networks), product scope (online sales, lead management, CRM), and go-to-market motion.
- Frazer Computing: US-based independent DMS provider for independent and franchise used-car dealerships. Comparable as a vertical dealer software specialist offering end-to-end sales, inventory, and F&I functionality to small and mid-sized dealers — similar to Autobahn's AB Lite positioning.
- DealerSocket: Dealer CRM, desking, and digital retailing platform (now part of the Cox Automotive family). Comparable as a CRM-and-retail-focused vendor competing for the same mid-market dealer customers Autobahn addresses.
- eLead: Dealer CRM and digital retailing vendor for franchise auto groups, with desking, equity mining, and lead-management tools. Comparable as a vertical dealer CRM/retail SaaS provider with overlapping CRM, sales-process, and OEM-integration functionality.
Broad incumbents
- CDK Global: Large North American dealer technology incumbent providing DMS, CRM, websites, and F&I solutions across the auto retail value chain. Comparable as a horizontal incumbent competing for the same OEM/NSC wallet share Autobahn targets in Europe.
- Cox Automotive: Global automotive services group encompassing Dealertrack, VinSolutions, Manheim, Autotrader, and Kelley Blue Book. Comparable as a broad incumbent with overlapping capabilities in dealer software, marketplaces, and inventory/pricing data — the same ecosystem Autobahn integrates into.
- Reynolds and Reynolds: Established US dealer management systems and retail technology provider. Comparable as a long-standing DMS incumbent serving franchise dealer networks with end-to-end sales, service, and back-office workflows.
Emerging players
- Tjekvik: European (Denmark-headquartered) automotive retail SaaS providing self-service check-in, kiosks, and digital retail tools to dealer groups. Comparable as a fellow European emerging SaaS vendor targeting dealer digitization, with overlapping modules in online sales and showroom workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autobahn social profiles
Digital presenceAutobahn compliance and trust
Trust signalCompliance2 records
Autobahn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autobahn leadership team
Management profileNumber of profiles
Profiles14 records
Autobahn funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autobahn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autobahn
What does Autobahn do?
Autobahn Technologies sells a cloud-based Vehicle Sales Platform (VSP) that connects automotive OEMs, importers, national sales companies, and dealerships with end vehicle buyers in an omni-channel environment. The platform manages vehicle data across all sales and distribution channels (leasing, insurance, warranty), offering modules for wholesale, retail, CRM, aftersales, online sales, used car stock management, trade-in, car rental, promotions, and integrations via an open API.
Is Autobahn a public or private company?
Autobahn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Autobahn founded?
Autobahn was founded in 2012. It employs 11 to 50 people.
Where is Autobahn based?
Autobahn is headquartered in Berlin, Germany, in the Europe region.
How does Autobahn make money?
One revenue line is on record: software Platform Subscription.
Who are Autobahn's main competitors?
Direct peers on record are Keyloop, PBS Systems, MotorK, Frazer Computing, DealerSocket and eLead. Broad incumbents are CDK Global, Cox Automotive and Reynolds and Reynolds. Tjekvik is listed as an emerging player.
Does Autobahn have an API?
Yes. Autobahn offers an Open API that enables seamless and secure data sharing through a technologically-advanced, partner-friendly platform. The API is described as the most modern APIs in the automotive industry, built for developers with automated tooling that adjusts to processes. Supports bi-directional syncing of product data, stock, and prices with partner systems. Enables integrations with Enova ERP, logistics providers, and other third-party systems.
What industry is Autobahn in?
Autobahn's product category is Automotive Dealer Software / Vehicle Sales Platform. Its primary akta.pro industry code is TLABAKAB, Dealer-to-Dealer (B2B) Vehicle Remarketing Networks. Its NAICS code is 44112 and its SIC code is 5013.