MilliCare

What MilliCare does

MilliCare is a commercial floor and textile care services company operating a global franchise network of 83+ independently owned locations across the United States, Canada, Mexico, Australia, South Africa, India, and Brazil. Founded around 1996 and headquartered in Orlando, Florida, the company serves enterprise facilities including corporate offices, healthcare facilities, airports, government buildings, hospitality venues, educational institutions, and legal offices. Named enterprise customers include GEICO, BlackRock, PNC Bank, Navy Federal Credit Union, BWI Thurgood Marshall Airport, Smithsonian Museums, Comcast, Progressive, Capital One, Texas Instruments, DLA Piper, USAA, and CBRE. The company operates as a strategic brand within Milliken & Company's Floor Covering Division, with leadership reporting up to Bill Graves, VP of Commercial Sales for Milliken's Floor Covering Division.

The company's core technology is a proprietary dry polymer carpet care system that uses 99.5% less water than traditional hot water extraction methods by adsorbing dirt and vacuuming it away without moisture residue. Supporting proprietary methods include the Zone Entry System (a three-zone entry protection approach), atomized textile cleaning for upholstery, and a Clean-Color-Coat tile and grout restoration method offering 40 color options. All technicians are IICRC-certified, and MilliCare operates as an IICRC-approved training school with additional certifications from the Carpet and Rug Institute (CRI), USGBC for LEED support, Green Seal, WoolSafe, and EPA Safer Choice. The company markets quantifiable environmental impact metrics including 16M+ gallons of water saved, 2M+ kilowatts of energy saved, and 4,000+ carbon tons reduced cumulatively.

Revenue is generated through a mix of franchise fees, product supply, certified technician training, and direct commercial cleaning services delivered via a National Accounts program for multi-location enterprise clients. Service pricing is quote-based and customized through Total Care Plans developed by project managers based on facility assessment, traffic patterns, and cleaning frequency requirements, with no publicly disclosed pricing. The company markets alignment with WELL and LEED sustainability building standards and pursues customer acquisition through content marketing, industry events (World Workplace, IFMA conferences), and dedicated franchise development for network expansion. The company currently lists 501-1,000 employees and serves 1,000+ commercial clients across its network.

Name

MilliCare

Legal name

MilliCare

Website

https://millicare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MilliCare is a commercial floor and textile care franchise network serving enterprise facilities via proprietary dry polymer cleaning technology. Operating 83+ locations globally under Milliken & Company, it serves corporate, healthcare, government, and hospitality clients with customized Total Care Plans.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Specialty Item Pickup & Delivery (Bedding, Comforters, Curtains, Large Items) (HSAJACAJ)

Keywords

• Commercial carpet cleaning
• Floor care services
• Textile upholstery care
• Tile grout restoration
• Facility maintenance services

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Network Revenue: MilliCare operates as a global franchise network (83+ franchises) generating revenue through franchise fees and service delivery by independently owned franchise locations
2. Commercial Cleaning Services: Professional floor and textile cleaning services for commercial facilities including carpet care, tile & grout, hard surfaces, performance coatings, and upholstery care

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MilliCare delivers commercial floor and textile cleaning services—including carpet care, tile and grout restoration, hard surface and resilient floor care, entryway protection, performance coatings, and upholstery cleaning—via a global franchise network using its proprietary dry polymer cleaning system. Services are delivered through customized Total Care Plans developed by certified project managers for facilities such as offices, airports, healthcare, hospitality, government, and educational institutions.

Product overview

MilliCare is a commercial floor and upholstery cleaning services company operating through a global franchise network. The company offers a unified suite of cleaning services built around its proprietary dry-centered cleaning technology. Core offerings include Carpet Care, Textile & Upholstery Care, Tile & Grout Care, Hard Surface Floor Care, Entryway Protection, Resilient Floor Care, Performance Coatings, and Spots & Spills Removal. These services are delivered through customized Total Care Plans developed by project managers. The company's dry polymer system uses 99.5% less water than traditional methods and can remove up to 99% of pollutants from carpet. Services are available across multiple industries including airports, corporate spaces, educational facilities, government buildings, healthcare, hospitality, legal, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Care Professional commercial carpet cleaning using a dry polymer system that removes up to 99% of pollutants and extends carpet lifespan up to 10 years or more; targeted at corporate, government, healthcare, and hospitality facilities.
• Textile & Upholstery Care Specialized cleaning for fabric-covered surfaces including chairs, draperies, panels, and other textiles using an atomized mixture of air and solution; designed for commercial interiors.
• Tile & Grout Care Clean, Color, Coat method that removes organic materials, restores grout with 40 color options, and applies performance coatings for protection; targeted at commercial facilities with tile flooring.
• Hard Surface Floor Care Professional care and maintenance for hard surface flooring materials in commercial environments.
• Entryway Protection Zone Entry System with three-zone approach (outdoor scraping, indoor scraping/absorbing, indoor moisture absorption) to trap dirt and moisture at entry points; saves $10 for every $1 spent.
• Resilient Floor Care Maintenance and protective care for resilient floor surfaces in commercial facilities.
• Performance Coatings Floor protection coatings providing up to six times surface protection from wear, including permanent floor protection, slip resistance, colored floor renewal, and stain resistance.
• Spots & Spills Removal Specialized stain removal services for various types of spots and spills on carpets and textiles in commercial facilities.
• Total Care Plan Customized facility care program that assesses unique needs, determines cleaning frequency, and manages ongoing care through dedicated project managers; tailored to each facility's traffic patterns, budget, and requirements.
• MilliCare Franchise Opportunities Franchise program allowing entrepreneurs to operate independently owned MilliCare commercial cleaning service businesses under the Milliken-affiliated MilliCare brand with standardized IICRC-certified training and processes.

Quantifiable outcome

• Extends carpet lifespan to 10+ years
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, moderate and core.

• Together We RiseminorOthersNon-profit partnership supporting foster children through charitable programs including Month of Care initiative. For every chair cleaned during August campaigns, MilliCare donates to Together We Rise which provides Sweet Cases duffle bags and Build A Bike programs. Network raised over $32,000 in first year partnership.
• EverSmith BrandsminorStrategic or Co-development PartnerMilliCare is listed as 'Proud To Be A Part Of' EverSmith Brands network of related service brands including The Seals, Kitchen Guard, U.S. Lawns, Prism Specialties, and Clintar
• IFMA (International Facility Management Association)moderateStrategic or Co-development PartnerMilliCare is the first 'Proud Supporter of IFMA Education' partner and sponsors the CFM Practice Exam. Active in IFMA educational events and professional development for facility managers.
• Association of Legal Administrators (ALA)moderateGTM or Marketing PartnerMilliCare has been a proud supporter of ALA since 2008, participating in annual conferences in Nashville and Business of Law Conferences in New Orleans, Atlanta, and Las Vegas.
• IICRC (Institute of Inspection, Cleaning and Restoration Certification)coreTechnology or IntegrationMilliCare is an IICRC-approved training school with all technicians IICRC certified. The IICRC establishes industry standards and approves training programs including CCMT and UFT certifications.
• USGBC (U.S. Green Building Council)coreStrategic or Co-development PartnerMilliCare supports LEED certification through services that help facilities meet green building standards. Certified by USGBC for green building contributions.
• Carpet and Rug Institute (CRI)coreTechnology or IntegrationMilliCare holds CRI certification recognizing quality carpet care standards and indoor air quality performance.
• WoolSafe OrganisationcoreTechnology or IntegrationMilliCare has WoolSafe Approved cleaning products that meet strict performance and chemical requirements including specific pH levels that won't damage carpet fibers.
• Green SealcoreStrategic or Co-development PartnerEnvironmental certification recognizing MilliCare's green cleaning practices and sustainable service delivery.
• Forest Stewardship Council (FSC)minorStrategic or Co-development PartnerFSC certification supporting responsible forest management in MilliCare's cleaning product sourcing.
• Milliken & CompanycoreStrategic or Co-development PartnerMilliCare is partnered with Milliken & Company - described as 'an American treasure and a competitive weapon.' Milliken's Floor Covering Division oversees MilliCare leadership including VP Bill Graves.

Scale indicators10 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Aramark: Global facility services, food, and uniform provider with national-account contracts across corporate, healthcare, education, and transportation. Bundles facility maintenance offerings, including floor care, competing for the same enterprise customers MilliCare targets.
• ABM Industries: Large facility-services provider delivering janitorial, integrated facility maintenance, and specialty services to commercial accounts. Competes with MilliCare for national-account RFPs as a one-stop-shop alternative, though carpet/textile care is a sub-line of broader facility services.
• ServiceMaster (Commercial Services / Code Clean): National commercial cleaning franchise brand under ServiceMaster offering janitorial and specialty floor/textile care. Competes for the same multi-location commercial accounts as MilliCare and provides comparable franchise opportunity in similar verticals.

Direct peers

• Stanley Steemer: National carpet and upholstery cleaning franchise with both residential and commercial service lines. Comparable to MilliCare in core cleaning service (carpet/textile), franchise-distribution model, and certified-technician positioning, though typically stronger on residential and lighter on long-term commercial facility-care contracts.
• Jani-King: International commercial cleaning franchise with 6,500+ franchisees serving offices, healthcare facilities, and government buildings. Comparable in franchise-distribution model and commercial-customer focus, though Jani-King emphasizes broader janitorial services rather than specialty floor/textile care.
• COIT Cleaning & Restoration Services: Specialty cleaning and restoration franchise offering carpet, upholstery, tile/grout, and air-duct cleaning for commercial and residential clients. Comparable service mix and franchise distribution approach.
• Chem-Dry: Large carpet cleaning franchise network utilizing a proprietary low-moisture cleaning process. Directly comparable to MilliCare on franchise scale (several hundred locations), proprietary cleaning chemistry, and focus on commercial facility accounts.
• Coverall Health-Based Cleaning System: Commercial cleaning franchise specializing in health-based, certified cleaning programs for offices, healthcare, and educational facilities. Comparable in franchise model, certified technician positioning, and focus on commercial facility customers.

Emerging players

• PuroClean: Franchise network focused on property damage restoration (water, fire, mold), with adjacent carpet/textile cleaning capabilities. Overlaps with MilliCare on commercial facility customers and franchise-distribution approach, though primarily positioned for remediation rather than preventive maintenance.
• Servpro: Large restoration and cleaning franchise serving commercial and residential customers with carpet, upholstery, and floor care as ancillary offerings. Comparable to MilliCare in franchise scale and multi-vertical commercial reach, though restoration (not preventive maintenance) is the primary positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/millicare

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MilliCare