What Cleobella does

Cleobella operates on a single-channel e-commerce model: all sales flow through its own Shopify-powered storefront at cleobella.com, with no disclosed physical retail or wholesale distribution. Its GTM motion is consumer-direct, supported by email acquisition (15% first-purchase offer), organic social on Instagram, Facebook, and Pinterest, a Journal content blog, and a Cleobella Rewards loyalty program. Revenue is generated through one-time unit purchases across an approximately 340-SKU catalog, plus digital gift cards ranging from $20 to $200, with free shipping triggered above $200 AOV. The customer base is a horizontal persona split between women seeking ethically made travel/vacation apparel and parents buying the Littles line, served globally with operational roots in California, Bali, and India.

Name

Cleobella

Legal name

Cleobella

Website

https://cleobella.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleobella is a privately held, B-Corp-certified DTC apparel and accessories brand selling handmade, globally inspired clothing, handbags, and jewelry through its own e-commerce site, manufactured via long-term artisan partners in Bali and India.

Ownership category

akta.pro rank

Product category

Women's Apparel and Accessories

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Leather Handbags & Totes (CRAKAEAA)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Handbags & Fashion Bags Manufacturing (IMAOAHAA)

Keywords

• Handmade apparel
• Women's clothing
• Artisan accessories
• Sustainable fashion
• Ethically made clothing

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales: Cleobella generates revenue through direct sales of clothing and accessories including dresses, tops, skirts, swimwear, handbags, jewelry, and weekenders. Products are sold at various price points ranging from approximately $28 to $498. The company also sells gift cards in denominations of $20, $25, $50, $100, $150, and $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cleobella is a direct-to-consumer fashion brand that designs and sells globally inspired, ethically handmade women's clothing and accessories, including dresses, tops, skirts, pants, shorts, jackets, sweaters, swimwear, handbags, jewelry, and a children's collection. Products are handmade in partnership with artisan makers in Bali and India, with materials including GOTS-certified organic cotton.

Product overview

Cleobella is a globally inspired, ethically handmade clothing and accessories brand. The product portfolio is organized around a core fashion offering supplemented by handbags, jewelry, and swimwear. Core products include Dresses (mini, midi, ankle lengths), Tops (blouses, sweaters, kimonos), Bottoms (skirts, pants, shorts), Jackets & Sweaters, Swimwear, and Littles (children's clothing). Handbags include Weekenders and Totes; Jewelry includes Bali-inspired bracelets. The brand emphasizes artisan craftsmanship with products handmade in Bali and India, sustainability with GOTS certified organic cotton, and B-Corp certification. A Gift Card product is also offered. Products are available through direct-to-consumer e-commerce with a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Brands

• Core Collection: A curated collection of essential, timeless pieces made with quality materials including GOTS certified organic cotton.
• Cleobella Rewards

Products and services

• Dresses A core product category of women's handmade dresses designed with globally inspired prints, offered as part of the seasonal Cleobella collection.
• Tops Women's handmade tops in a range of globally inspired prints and silhouettes, offered as part of the Cleobella ready-to-wear line.
• Skirts Women's handmade skirts in globally inspired prints, offered within the Cleobella ready-to-wear collection.
• Pants & Shorts Women's handmade pants and shorts, offered as part of the Cleobella ready-to-wear apparel line.
• Jackets & Sweaters Women's handmade jackets and sweaters, including pieces such as the Gigi Cropped Sweater Vest, offered within the Cleobella apparel collection.
• Swimwear Women's handmade swimwear offered as part of the Cleobella seasonal collection.
• Littles (Children's Clothing) A children's clothing line from Cleobella offering handmade, globally inspired apparel for kids, mirroring the brand's women's aesthetic.
• Saint Malo Weekender A handmade weekender bag offered as part of Cleobella's handbag collection.
• Santa Monica Weekender A handmade weekender bag in Cleobella's signature globally inspired prints, sold as part of the handbag line.
• Checkered Honey Weekender A handmade weekender bag featuring checkered print, offered within Cleobella's handbag collection.
• Mystic Weekender A handmade weekender bag offered as part of Cleobella's handbag assortment.
• Astrid Tote Bag A handmade tote bag offered within Cleobella's handbag line, sold alongside the brand's weekender styles.
• Bali Zodiac Bracelet A handmade bracelet in the Bali Zodiac style, part of Cleobella's artisan-made jewelry assortment.
• Gigi Cropped Sweater Vest A handmade cropped sweater vest featured within Cleobella's Jackets & Sweaters collection.
• Gift Card Cleobella gift cards redeemable on the company's e-commerce site, available in denominations of $20, $25, $50, $100, $150, and $200.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bloom IndiacoreStrategic or Co-development PartnerCleobella has collaborated with Bloom India to empower women. Through this alliance, the company contributes to funding pre-college STEM courses for young women in India, providing them with invaluable opportunities for advancement.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spell & The Gypsy Collective: Spell is an Australian bohemian-inspired women's fashion brand with strong dress, print, and artisan-craft DNA. It is directly comparable to Cleobella in target customer (vacation/everyday boho), aesthetic, and DTC-led go-to-market.
• Sézane: Sézane is a French DTC women's fashion brand known for globally inspired, artisan-influenced designs sold at accessible premium price points. It mirrors Cleobella's mix of dresses, knitwear, and leather accessories with a sustainability narrative.
• Doen: Doen is a California-based women's clothing brand emphasizing ethical production and globally inspired romantic prints. It is a direct competitor in the sustainable artisan-style dress and apparel category where Cleobella operates.
• Reformation: Reformation is a women's apparel and accessories brand built on sustainable and ethical production. It directly overlaps Cleobella in target customer (conscious female consumer), product categories (dresses, tops, handbags), and sustainability-led value proposition, with significantly larger scale and institutional backing.
• Christy Dawn: Christy Dawn is a Los Angeles-based sustainable women's apparel brand producing dresses and ready-to-wear from deadstock and organic fabrics. It shares Cleobella's California roots, sustainability positioning, and DTC dress-led assortment.
• Johnny Was: Johnny Was is a California-based women's lifestyle brand with a globally inspired, artisan-crafted aesthetic spanning dresses, tops, and accessories. It overlaps Cleobella on bohemian/embroidered prints, premium price points, and California provenance.

Emerging players

• Pact: Pact is a sustainable basics and apparel brand using organic cotton and ethical factories, sharing Cleobella's GOTS certification and sustainability positioning. It is a partial competitor focused on everyday essentials rather than artisan-driven occasion pieces.

Broad incumbents

• Anthropologie: Anthropologie is a multi-category lifestyle retailer selling women's apparel, accessories, handbags, and jewelry with a globally inspired, artisan aesthetic. It competes with Cleobella across dresses, jewelry, and bags and represents a potential future wholesale channel.
• Free People: Free People is an established bohemian and lifestyle women's apparel brand owned by URBN, offering dresses, knitwear, and accessories across DTC and wholesale. It competes in the same boho/globally-inspired niche as Cleobella at scale Cleobella cannot match.
• Everlane: Everlane is a larger DTC apparel brand built on radical transparency and ethical sourcing. While it leans more toward minimalist basics than Cleobella's artisan/bohemian aesthetic, it competes for the same ethically minded female consumer at overlapping price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cleobella.Shop
• Instagraminstagram.com/cleobella
• Pinterestpinterest.com/cleobella
• Xx.com/cleobella
• LinkedInlinkedin.com/company/cleobella

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleobella