What Shop Premium Outlets does

Shop Premium Outlets, operating under the brand ShopSimon, is a direct-to-consumer e-commerce marketplace founded in 2019 as the digital commerce arm of Simon Property Group (NYSE: SPG), the largest U.S. mall and Premium Outlets operator. The platform sells brand-name apparel, footwear, handbags, accessories, jewelry, beauty products, home goods, and electronics at outlet prices, typically 25-75% below original retail, sourced from the same brand relationships that supply Simon's physical outlet centers. Inventory is organized into curated collections spanning Luxe (Burberry, Ferragamo, Tom Ford, Versace, Jimmy Choo), Outlet, Preloved (pre-owned), Just In, Final Sale, Best Sellers, Trending Today, and Limited Drops / Flash Events, with dedicated storefronts for hundreds of brands including Nike, Adidas, Coach, Michael Kors, Hugo Boss, Tommy Hilfiger, Ugg, Canada Goose, Golden Goose, and Mulberry.

The platform is built on a Shopify-based e-commerce stack with native iOS and Android applications, and is increasingly layered with AI-driven discovery features: a beta AI Shopping Assistant (text + multimodal chat), Search with Photo (computer-vision visual search), Search with Color (color-based filtering), and a recommendation engine for personalized product suggestions. Supporting infrastructure includes the Simon+ rewards loyalty program (points, perks, early sale access), a Brand Ambassador Program paying 10% commission to fashion influencers, gift cards, and integration with Simon's physical mall and Premium Outlets network for omnichannel traffic and store-locator functionality.

ShopSimon's go-to-market is purely direct-to-consumer across a single geography (the United States), reaching shoppers through owned digital storefronts (shoppremiumoutlets.com, shop.simon.com), mobile apps, email and SMS, SEO-optimized brand and category pages, and creator-driven referrals. The customer base is segmented horizontally into value-conscious fashion shoppers seeking premium brands at outlet prices and secondary use cases such as gift purchasers. Revenue is generated through direct merchandise sales (one-time unit pricing with no disclosed subscription or licensing model) at discounted outlet prices, supplemented by gift card and loyalty-program economics. The entity is privately held as ShopSimon, LLC, a wholly-owned subsidiary of Simon Property Group; no independent funding rounds, external investors, or standalone financial disclosures have been published.

Name

Shop Premium Outlets

Legal name

ShopSimon, LLC

Website

https://shoppremiumoutlets.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Shop Premium Outlets (ShopSimon) is a U.S. direct-to-consumer e-commerce marketplace operated by Simon Property Group that sells brand-name apparel, footwear, accessories, beauty, and home goods from hundreds of premium and luxury brands at 25-75% outlet discounts to value-conscious online shoppers.

Ownership category

akta.pro rank

Product category

Online Outlet Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Off-Price / Outlet Department Stores (CRAGADAI)

akta.pro secondary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Outlet e-commerce
• Premium brand discounts
• Multi-brand marketplace
• Luxury outlet retail
• Online outlet shopping

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Retail Merchandise Sales: ShopSimon operates as an online outlet retailer, selling brand-name merchandise directly to consumers at discounted prices. The platform hosts multiple brand storefronts (Nike, Adidas, Coach, Michael Kors, etc.) and generates revenue through direct merchandise sales at reduced outlet prices, with discounts ranging from 15% to 75% off original retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shop Premium Outlets (ShopSimon) is an online outlet marketplace that aggregates hundreds of brand storefronts—spanning luxury designers (Burberry, Ferragamo, Versace, Jimmy Choo), athletic brands (Nike, Adidas), and fashion labels (Coach, Michael Kors, Hugo Boss)—to sell apparel, footwear, handbags, accessories, jewelry, beauty products, home goods, and electronics at outlet/discount prices typically 25–75% below original retail. The platform connects Simon Property Group's physical Premium Outlets footprint with 24/7 online shopping, supplemented by a Simon+ loyalty program, gift cards, and an AI-powered shopping assistant.

Product overview

Shop Premium Outlets (operating as ShopSimon) is an e-commerce marketplace platform owned by Simon Property Group that offers a unified shopping experience across Premium Outlets locations. The platform provides access to hundreds of premium and luxury brands including Coach, Adidas, Michael Kors, Nike, Burberry, Ferragamo, Jimmy Choo, and Tod's, selling apparel, footwear, handbags, accessories, jewelry, beauty products, home goods, and electronics at discounted prices. The product portfolio includes the core ShopSimon marketplace, a Simon+ rewards program, an AI-powered Shopping Assistant (currently in beta), a mobile app, a Brand Ambassador Program, and Gift Cards. The platform organizes inventory into curated collections including Luxe (luxury brands), Outlet (discounted items), Preloved (pre-owned), Just In (new arrivals), Final Sale, Best Sellers, and Trending Today.

Differentiator

Problem solved

Functional benefit

Brands

• Simon+: Rewards program offered by ShopSimon providing points, perks, and exclusive deals for members.
• ShopSimon AI Shopping Assistant

Products and services

• ShopSimon Online Outlet Marketplace
• Simon+ Rewards Program
• Simon Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Simon Property GroupcoreStrategic or Co-development PartnerShopSimon is operated by Simon Property Group, the largest mall operator in the United States. The platform serves as the digital commerce arm of Simon's outlet mall business, connecting online shopping with Simon's physical retail locations and Premium Outlets centers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marshalls: TJX-owned off-price apparel and home retailer with an online storefront. Comparable to Shop Premium Outlets as an outlet/discount multi-brand retailer targeting value-conscious fashion and lifestyle shoppers.
• Saks OFF 5TH: Luxury off-price online retailer operated by HBC, carrying designer apparel, handbags, shoes, jewelry, and beauty at outlet pricing. Directly comparable to Shop Premium Outlets' 'Luxe' curated assortment with overlapping brand portfolio (Burberry, Ferragamo, etc.).
• Nordstrom Rack (Nordstrom, Inc.): The online off-price / outlet arm of Nordstrom selling designer and brand-name apparel, footwear, and accessories at discount. Closely aligned with Shop Premium Outlets on value-conscious luxury/brand-merchandise positioning and DTC marketplace mechanics.
• TJ Maxx / TJX Online: Largest US off-price retailer (TJX) operating e-commerce for apparel and home goods at deep discounts. Comparable to Shop Premium Outlets on the multi-brand discount marketplace model and value-driven shopper, though with a far broader and more general mix.

Emerging players

• Italic: D2C platform offering premium and luxury-grade goods from unbranded manufacturers at outlet-style pricing. Comparable to Shop Premium Outlets on the discounted-premium value proposition, though competing via unbranded sourcing rather than branded outlet inventory.
• The RealReal: Online luxury resale marketplace for authenticated pre-owned designer apparel, handbags, watches, and jewelry. Overlaps with Shop Premium Outlets on the 'Preloved' curation and the value-conscious luxury shopper, but operates on consignment rather than first-party outlet inventory.
• Vestiaire Collective: Global luxury resale marketplace for pre-owned designer fashion and accessories. Comparable to the Preloved offering within Shop Premium Outlets and the broader curated luxury shopper, though without the outlet/first-party retail component.

Broad incumbents

• Amazon Fashion: Amazon's general marketplace carries outlet and overstock inventory from premium brands (via Amazon Outlet and Luxury Stores). Comparable to Shop Premium Outlets as a destination for value-conscious shoppers buying brand-name apparel, footwear, and accessories online — though it is a much broader general-merchandise retailer.
• Zulily: Online retailer offering flash-sale and event-based discounts on apparel, home, and beauty. Comparable to Shop Premium Outlets on the promotional discounting model and gift-shopping use case, though operating a wider assortment event model.

Regional players

• Neiman Marcus Last Call: Last Call is Neiman Marcus Group's off-price / outlet online store for designer apparel, accessories, and home. Comparable to Shop Premium Outlets on curated luxury off-price online assortment, though tied to a department-store parent rather than a REIT-backed outlet real-estate network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Premium Outlets