Vista Health Solutions
Vista Health Solutions is a New York State-licensed health insurance brokerage founded in 2005 that operates nyhealthinsurer.com, an AI-assisted quote and comparison platform serving individuals, families, students, self-employed workers, and small businesses across all 62 NY counties via 15+ carrier partnerships.
- Company typePrivate
- Founded2005
- HeadquartersSuffern, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vista Health Solutions does
Vista Health Solutions is a New York State-licensed health insurance brokerage founded in 2005 and headquartered in Suffern, NY, operating the consumer-facing platform nyhealthinsurer.com. The company functions as an intermediary between New York health insurance carriers and end consumers, offering an AI-assisted instant quote engine that allows ZIP-code-based plan matching, side-by-side carrier comparison, and subsidy/credit eligibility screening without requiring user registration. Its products include individual and family marketplace plans, the NY Essential Plan, Qualified Health Plans through NY State of Health, Medicaid and Child Health Plus enrollment, group coverage for small businesses (1-100 employees), self-employed advisory, and specialized student health insurance support for college, graduate, and international students.
The company earns revenue exclusively through carrier-paid commissions on enrollments across 15+ contracted New York carriers including Aetna, Anthem, EmblemHealth, Excellus, Fidelis, Healthfirst, MVP, United Healthcare, Oscar, CDPHP, and others, with services provided free to consumers. Distribution is digital-first (SEO, content, self-serve quote engine) supplemented by licensed broker phone support (1-888-215-4045) staffed by US-based representatives. The customer base spans individuals, families, students, self-employed workers, small businesses, low-income residents qualifying for public programs, and immigrants, with service coverage spanning all 62 New York counties.
Vista Health Solutions is a privately held, independent operation with no disclosed institutional investors, no funding rounds, and no M&A activity. Leadership is led by CEO Simon Bukai, and the organization employs 51-100 staff. The company maintains HIPAA-compliant privacy practices and emphasizes a privacy-first quoting experience as a consumer trust differentiator against chatbot- or overseas-call-center-led competitors.
Vista Health Solutions firmographics
Firmographics- Name
- Vista Health Solutions
- Legal name
- Vista Health Solutions
- Website
- https://nyhealthinsurer.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vista Health Solutions is a New York State-licensed health insurance brokerage founded in 2005 that operates nyhealthinsurer.com, an AI-assisted quote and comparison platform serving individuals, families, students, self-employed workers, and small businesses across all 62 NY counties via 15+ carrier partnerships.
- Ownership category
- akta.pro rank
Vista Health Solutions industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Eligibility, Enrollment & Benefits Administration (HLAEALAH)
- akta.pro secondary industries
- Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Student Health Insurance & Benefits Administration (EDALAFAL), Individual & Family HSA-Qualified HDHP Plans (HLAEABAG)
Keywords
Where Vista Health Solutions is headquartered
LocationHeadquarters
- HQ city
- Suffern
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vista Health Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Broker Commissions: Vista Health Solutions operates as a licensed health insurance broker/brokerage in New York State. The company earns commissions from insurance carriers for each enrollment or policy sold through their platform. Services are provided free to consumers, with carriers compensating Vista for driving enrollments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free quoting and comparison services |
| Subscription | Monthly | NY Essential Plan - $0 Premium Option |
| Subscription | Monthly | Marketplace Plans with Subsidies |
| Subscription | Monthly | Standard Plan Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vista Health Solutions product offering
Product offeringCore offering
Vista Health Solutions is a licensed health insurance broker serving New York State residents. The company operates an AI-assisted online quote and comparison platform (nyhealthinsurer.com) that allows users to search, filter, and compare health insurance plans from multiple carriers, with support from licensed brokers who assist with enrollment in NY State of Health marketplace plans, individual/family plans, group plans, student plans, Medicaid, Child Health Plus, and Medicare options.
Product overview
Vista Health Solutions operates a health insurance comparison and enrollment marketplace platform for New York State residents. The core product is an AI-assisted quote engine that enables users to search, filter, and compare health insurance plans from multiple carrier partners including Aetna, HIP, GHI, Fidelis, MVP, United Healthcare, CDPHP, Empire, Emblem Health, Oscar, and HealthNow. The platform integrates licensed agent support for enrollment assistance. The company specializes in NY State of Health marketplace plans (Essential Plan, Qualified Health Plans), individual/family plans, group health insurance for small businesses, and student health insurance. Additional services include access to Medicaid, Child Health Plus, Medicare, and tax credit optimization assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Quote Engine An online search and comparison tool that allows users to enter their ZIP code and receive instant health insurance quotes from multiple carriers in New York State, with side-by-side plan comparisons.
- Licensed Broker Enrollment Support Customer service and enrollment support from licensed insurance agents who provide professional guidance through the health insurance application process via phone (1-888-215-4045).
- NY State of Health Marketplace Plans Access to subsidized health insurance plans available through the New York State of Health exchange, including the Essential Plan and Qualified Health Plans with income-based premium tax credits.
- Student Health Insurance Advisory Specialized health insurance advisory services for college, graduate, and international students in New York, including school-sponsored plans, marketplace plans, Medicaid options, and visa-compliant international student plans.
- Self-Employed Health Insurance Health insurance advisory and enrollment assistance for self-employed individuals in New York, including guidance on individual plans through NY State of Health, private PPO options, and tax deduction eligibility for premiums.
- Group Health Insurance for Small Businesses
Quantifiable outcome
- Save up to thousands per year on health insurance premiums through tax credits and subsidies
- +2 more outcomes
Companies that use Vista Health Solutions
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Vista Health Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Vista Health Solutions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- AetnacoreMajor health insurance carrier. Vista Health Solutions is a licensed broker contracted to sell Aetna health insurance plans in New York State.
- Anthem Blue Cross Blue ShieldcoreOne of the largest health insurance providers in the US. Vista Health Solutions offers Anthem BCBS plans as a licensed broker in New York.
- Capital District Physicians Health Plan (CDPHP)coreNot-for-profit health plan established in 1984 serving upstate New York. Vista Health Solutions contracted to offer CDPHP plans.
- EmblemHealthcoreLargest health insurance company based in New York State (formed from GHI and HIP merger). Vista offers EmblemHealth plans as contracted broker.
- Excellus Blue Cross Blue ShieldcoreLargest not-for-profit health insurance company in New York, serving upstate regions. Vista Health Solutions contracted to sell Excellus plans.
- Fidelis CarecoreCatholic-affiliated health plan formed in 1993, serving Medicaid, Medicare, and Essential Plan members. Vista offers Fidelis Care plans.
- Healthfirst Health PlancoreNon-profit organization established in 1993, serving over 1.5 million members in downstate New York. Vista offers Healthfirst plans.
- HealthNow (BlueShield of Northeastern New York)coreRegional health insurance provider operating in Eastern and Western New York. Vista contracted to offer HealthNow plans.
- Highmark Blue Cross Blue ShieldminorHealth insurance provider operating under Highmark Health enterprise in multiple states. Vista offers Highmark plans.
- HIP (Health Insurance Plan of Greater New York)corePart of EmblemHealth network, offering HMO and other plans in New York. Vista contracted to offer HIP plans.
- Independent HealthcoreOne of the first HMOs in Western New York, founded in 1980. Vista contracted to offer Independent Health plans.
- MetroPlus Health PlancoreLargest municipal health system in the US, serving over 500,000 New Yorkers for 30+ years. Vista offers MetroPlus plans.
- MVP HealthcarecoreFormed in 1982 with 750,000+ members across NY, VT, and NH. Vista contracted to sell MVP Healthcare plans.
- Oscar HealthminorTech-focused health insurance company founded in 2012. Vista offers Oscar Health plans in New York downstate region.
- United HealthcarecoreOne of the largest health insurance companies in the US, covering over 18 million members. Vista offers United Healthcare plans nationwide.
- NY State of HealthcoreOfficial New York State health insurance marketplace. Vista Health Solutions is authorized to enroll consumers in plans through the exchange, including Essential Plan and Qualified Health Plans with subsidies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vista Health Solutions competitors and assessment
Company assessmentDirect peers
- SmartFinancial: Online insurance comparison platform distributing across multiple carriers with a commission-based DTC model, similar lead-generation and quoting engine approach.
- eHealth: National online health insurance marketplace and broker with similar carrier-commission DTC model and AI-assisted comparison tools. Most direct large-scale peer to Vista's online brokerage business.
- GoHealth: Online health insurance brokerage leveraging a technology platform to enroll consumers in Medicare, ACA, and individual plans. Closely comparable business model, including licensed-agent support paired with digital tools.
- SelectQuote: Direct-to-consumer insurance distributor generating revenue from carrier commissions across multiple product lines including health. Comparable DTC brokerage economics and target demographic.
- HealthMarkets: National health insurance brokerage serving individuals, families, and small businesses via licensed agents and online quoting. Direct competitor in the same product category with multi-state scale.
- HealthSherpa: ACA-focused health insurance enrollment platform connecting consumers with marketplace plans. Comparable technology-forward approach to subsidized individual market enrollment.
- Policygenius: Online insurance marketplace with carrier-commission model and licensed-agent support, originally focused on life/disability with health expansion. Comparable digital-plus-human hybrid brokerage.
Emerging players
- Stride Health: Tech-driven health insurance platform targeting self-employed and gig-economy workers, with a commission revenue model. Comparable to Vista's self-employed segment but with a more productized UX and national scope.
Broad incumbents
- New York State of Health: Official New York State health insurance exchange where Vista is authorized to enroll consumers. Functions as both Vista's primary distribution channel and a structural disintermediation risk as the exchange's direct enrollment UX improves.
Regional players
- Independent Health: Western New York-based HMO carrier that Vista is contracted to sell. Comparable regional NY footprint and consumer base, illustrating the regional carrier competition Vista faces against carrier-direct channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vista Health Solutions social profiles
Digital presenceVista Health Solutions compliance and trust
Trust signalCompliance1 record
Vista Health Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Health Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Vista Health Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Health Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Health Solutions
What does Vista Health Solutions do?
Vista Health Solutions is a licensed health insurance broker serving New York State residents. The company operates an AI-assisted online quote and comparison platform (nyhealthinsurer.com) that allows users to search, filter, and compare health insurance plans from multiple carriers, with support from licensed brokers who assist with enrollment in NY State of Health marketplace plans, individual/family plans, group plans, student plans, Medicaid, Child Health Plus, and Medicare options.
Is Vista Health Solutions a public or private company?
Vista Health Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vista Health Solutions founded?
Vista Health Solutions was founded in 2005. It employs 51 to 100 people.
Where is Vista Health Solutions based?
Vista Health Solutions is headquartered in Suffern, United States, in the North America region.
How does Vista Health Solutions make money?
One revenue line is on record: insurance Broker Commissions.
Who are Vista Health Solutions's main competitors?
Direct peers on record are SmartFinancial, eHealth, GoHealth, SelectQuote, HealthMarkets, HealthSherpa and Policygenius. Stride Health is listed as an emerging player. New York State of Health is listed as a broad incumbent. Independent Health is listed as a regional player.
Does Vista Health Solutions have an API?
No public API is recorded for Vista Health Solutions.
What industry is Vista Health Solutions in?
Vista Health Solutions's product category is Health Insurance Brokerage. Its primary akta.pro industry code is HLAEALAH, Eligibility, Enrollment & Benefits Administration, with a secondary code of BPAIAKAH, Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage). Its NAICS code is 524292 and its SIC code is 6411.