mystride

What mystride does

mystride, Inc. is a Delaware-incorporated private company that operates a mobile-first platform serving the equine community. The core product is the mystride app, a unified platform that brings together horse owners, barn operations, equine professionals (trainers, veterinarians, farriers), and equine brands into a single environment for horse care management. The platform is structured around five integrated modules: HorseHealth (feed and medication scheduling with reminders), HorseShare (collaborative access to care schedules and history for trusted riders, pros, and caretakers), HorseNote (ride, lesson, and update logging per horse), HorseCare (service request and schedule coordination with barns, trainers, vets, and farriers), and HorsePartner (tracking of leases, co-ownerships, and shared responsibilities). The stated purpose is to replace fragmented text chains and missed medication doses with a consolidated record of horse care.

The platform is delivered as a mobile web application at app.mystride.com using phone-number authentication, and is distributed globally on a self-serve basis. Go-to-market is product-led growth, supplemented by physical booth presence at five major US equestrian events (USEF Pony Finals, AMHA World Championship, Morgan Grand National, National Horse Show, and Equine Affaire) and an active presence on TikTok, X, Instagram, LinkedIn, Facebook, YouTube, Snapchat, and Nostr. Revenue mechanics are partially disclosed: the app is likely subscription-based for premium features (pricing not publicly disclosed), and branded merchandise ("Live For The Barn®" hats) is sold through the Amazon marketplace. Stripe is used as the payment processor under a Stripe Connected Account Agreement.

The company maintains a registered trademark portfolio (Live For The Barn®, BarnBoard®, BarnFamily®, BarnPlan®) across the United States and filings in New Zealand, Ireland, Australia, Canada, and Japan, indicating international brand-protection intent. No founder identities, funding rounds, headcount figures, revenue figures, or financial milestones are disclosed in the available source material, and no management team is publicly identified.

Name

mystride

Legal name

mystride, Inc.

Website

https://mystride.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

mystride operates a mobile-first platform connecting horse owners, barns, equine professionals, and brands through five integrated modules covering health tracking, collaborative care sharing, lesson logging, service scheduling, and lease/co-ownership management for the equestrian community.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. App Services: Mobile app services for horse management, likely subscription-based for premium features
2. Merchandise Sales: Branded merchandise (hats) sold through Amazon marketplace

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

mystride operates a mobile-first application built for the equine community that connects horse owners, barn operations, equine professionals, and brands within a single platform. The app bundles horse health records, share/communication workflows, note-taking, care coordination, and brand-partner engagement into one product, with payments handled through Stripe. The company also sells branded merchandise (e.g., Live For The Barn® hats) through Amazon as a secondary line.

Product overview

mystride is a single, unified platform designed for the equine community where horse owners, barn operations, equine professionals, and brands can collaborate. The core mystride App serves as the central hub with five integrated modules: HorseHealth (feed/medication management with reminders), HorseShare (access sharing with caretakers), HorseNote (ride and lesson logging), HorseCare (service coordination with barns, trainers, vets, farriers), and HorsePartner (lease and co-ownership tracking). Together, these modules provide end-to-end horse care management from health tracking to scheduling and multi-party collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Live For The Barn®: Company motto/tagline trademarked and used as primary brand messaging
• BarnBoard®
• BarnFamily®
• BarnPlan®

Products and services

• mystride App

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BarnManager: Cloud-based barn management software for horse operations offering horse records, scheduling, and communication between owners and barn staff — a direct competitor addressing the same owner/barn/professional coordination use cases as mystride.
• Stable Secretary: Barn management app focused on horse care scheduling, lesson tracking, and record-keeping for horse owners and trainers — directly overlaps with mystride's HorseHealth, HorseNote, and HorseCare modules.
• Equine Office: Stable and equine business management software covering horse records, scheduling, billing, and client communication for equine operations — competes with mystride for the barn and equine professional segment.

Broad incumbents

• VitusVet: Veterinary-focused client communication and pet health records platform serving a broader small-animal and equine vet market — overlaps with mystride's professional coordination and health-tracking features but operates across multiple animal verticals.
• PetDesk: Veterinary client engagement and pet care coordination platform used by clinics to manage appointments, reminders, and communication — applies the same multi-stakeholder coordination pattern as mystride but at a much larger scale across small-animal practices.
• ezyVet: Veterinary practice management platform with scheduling, medical records, and billing — addresses the same equine professional use case as mystride's HorseCare module but as part of a much broader practice-management suite.

Others

• Square Appointments: General-purpose scheduling and payments platform used by service professionals including equine trainers, farriers, and vets — represents the low-cost incumbent alternative that mystride must displace for the HorseCare service coordination use case.
• Calendly: Widely adopted scheduling tool that equine professionals use to coordinate appointments with owners — a free or low-cost substitute for parts of mystride's HorseCare service coordination workflow.
• Acuity Scheduling: Appointment scheduling platform with horse-industry customers among trainers and coaches — competes indirectly for the same scheduling-and-coordination workflow that HorseCare targets within the equine vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mystride
• YouTubeyoutube.com/@mystride
• Facebookfacebook.com/mystride.en
• LinkedInlinkedin.com/company/mystride
• Instagraminstagram.com/mystride
• TikToktiktok.com/@mystride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mystride