Shine Solar LLC.

What Shine Solar LLC. does

Shine Solar LLC was a privately held residential solar energy installation company headquartered in Rogers, Arkansas, that operated a direct-to-consumer business model selling and installing photovoltaic systems for homeowners. Founded in 2016, the company positioned itself around customer-centric service and provided end-to-end residential solar solutions, including system design, installation, ongoing service, storm damage repair, and system removal and replacement. The core offering was a single-service product line — rooftop solar panel installation for households seeking to reduce electricity costs and transition to renewable power.

The company's go-to-market was built around its own direct sales and installation crews operating regionally, with lead generation driven primarily through its website (shinesolar.com), a support portal (support.shinesolar.com), and community-based referrals. Shine Solar did not develop proprietary panel or inverter technology; instead, it relied on third-party equipment vendors (notably Enphase) and a network of solar finance partners — including Dividend Finance, GoodLeap, Mosaic, Sunlight Financial, and GreenSky — to provide customer financing options. Pricing was quote-based, customized to each homeowner's system size and equipment selection, and revenue was generated on a one-time basis from equipment sales and installation fees. The company served over 9,000 residential customers and employed hundreds of professionals during its operational life.

On March 17, 2025, Shine Solar announced it would close its doors after nearly nine years, with CEO Nick Gorden attributing the shutdown to sustained high-interest rates over the prior two years, which the company said created an overcast economy and a significant decrease in customer demand. All post-closure customer service was transitioned to TiteEnergy LLC, which was designated as the approved solar vendor to handle ongoing service, storm damage, and system removal and replacement needs. As of the closure announcement, the company was actively winding down operations.

Name

Shine Solar LLC.

Legal name

Shine Solar LLC

Website

https://shinesolar.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

101–250 employees

Short description

Shine Solar LLC was a privately held, direct-to-consumer residential solar installer based in Rogers, Arkansas. Founded in 2016, the company designed, sold, and installed rooftop solar systems for homeowners, serving over 9,000 households before closing in March 2025.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Solar panel systems
• Home solar energy
• Renewable energy solutions
• Solar service maintenance

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solar Installation Services: One-time solar panel installation services for residential homeowners. Revenue generated from equipment sales and installation fees. The company has ceased operations as of March 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shine Solar LLC provided end-to-end residential solar energy solutions, including solar panel installation, system service, storm damage repair, and removal and replacement for homeowners. The company sold and installed solar energy systems directly to homeowners and offered ongoing support through qualified solar professionals. Operations ceased in March 2025, with customer service transitioned to TiteEnergy LLC.

Product overview

Shine Solar LLC. was a residential solar energy solutions provider offering solar panel installation services to homeowners. The company operated as a single-service offering focused on helping homeowners reduce energy costs and transition to clean, renewable power. Founded in 2016, the company installed solar energy solutions for over 9,000 homeowners before announcing its closure in March 2025 due to sustained high-interest rates and decreased customer demand. The company is currently referring all service requests and related needs to TiteEnergy LLC for ongoing customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Installation
• Solar System Service and Maintenance
• Solar Storm Damage Repair
• Solar System Removal and Replacement

Quantifiable outcome

• Served over 9,000 homeowners with solar energy solutions

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TiteEnergy LLCcoreChannel Partner/ Reseller/ Distributor · 17 March 2025TiteEnergy LLC has been selected as the approved solar vendor to handle all customer service requests and related needs following Shine Solar's closure. TiteEnergy intends to respond to all customer inquiries within 48 business hours. They will assist with service, storm damage, and system removal and replacement needs.

Scale indicators4 records

Recent moves5 records

Direct peers

• Sunrun: Largest US residential solar installer with a direct-to-consumer model, including solar leases, PPAs, and cash purchases. Closest direct peer in customer segment, financing structure, and installer economics.
• ADT Solar: Residential solar installer serving homeowners through direct sales and dealer networks. Competes in the same customer segment with similar one-time-installation revenue dynamics.
• Freedom Forever: National residential solar installer focused on direct sales and in-house installation. Directly comparable customer segment, channel, and rate-sensitivity profile to Shine Solar.
• Blue Raven Solar: Residential solar installer using a regional direct-sales franchise model. Closely comparable customer segment, dealer-network GTM, and financing-led value proposition.
• Trinity Solar: Privately held regional residential solar installer with a direct-to-consumer sales motion similar to Shine Solar, employing in-house installation crews across multiple US states.
• Momentum Solar: Residential rooftop solar installer using an in-house, door-to-door direct-sales model. Comparable in customer base, installation approach, and sensitivity to consumer credit conditions.

Broad incumbents

• Tesla Energy: Operates Tesla Solar (rooftop PV and Solar Roof) as part of a broader energy and EV portfolio. Competes for residential solar customers with a vertically integrated sales-and-install motion.

Emerging players

• Lumio (formerly known as AP Solar): Residential solar installer with a regional direct-sales footprint and growing national presence. Comparable customer base and direct-sales motion, though smaller scale than national leaders.
• Green Home Systems: Residential solar and home-efficiency installer serving homeowners with a similar D2C sales approach. Overlaps on customer segment and rate-sensitivity dynamics.

Regional players

• Solar Optimum: Regional residential and commercial solar installer in the Western US with direct-sales operations. Comparable installation-driven business model, though geographically distinct from Shine's Arkansas base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/shinesolarpower
• Facebookfacebook.com/shinesolarpower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Solar LLC.