What Insurance2go does

Insurance2go is a UK-based specialist insurance provider that designs, prices, and administers mobile phone, tablet, laptop, and consumer gadget insurance policies to individual consumers and small businesses. Founded in 2007 and headquartered in Portsmouth, the company operates as a trading brand of FCA-authorised entities Loyal Insurance Services Ltd, Citymain Administrators Ltd, Square Pound Ltd, and Burnett & Associates Ltd, all owned by SPB UK & Ireland Ltd as part of the broader SPB Group, a European affinity-insurance and third-party-administration conglomerate founded in France in 1965. The product portfolio is anchored on two tiers (Essential and Full cover) and spans phone insurance across all major manufacturers (Apple, Samsung, Google Pixel, Huawei, OnePlus, and others), laptops, tablets, headphones, smartwatches, games consoles, and digital cameras, with specialised variants for refurbished devices, multi-device households, business customers, and travellers.

The company's underlying technology stack is a digital, direct-to-consumer insurance platform: an online quote-and-purchase portal at quotebuy.insurance2go.co.uk, an internal claims workflow exposed at eclaimcity.co.uk, recurring card payments processed through WorldPay (which holds customer card data, so Insurance2go does not store payment credentials), and in-house device replacement and repair fulfilment. Customer support and claims operations are staffed by UK-based teams (Head of Operations, Gadget Insurance Specialist role evidenced), and policy/claims administration is handled through the SPB UK Group's Citymain Administrators Ltd and Burnett & Associates Ltd entities. Marketing is digital-first, anchored on extensive SEO-targeted device-specific landing pages, comparison content against AppleCare+ and network insurers, a long-standing editorial partnership with Money Saving Expert, promotional discount codes, and Trustpilot social proof.

Insurance2go generates revenue through recurring subscription premiums (monthly or annual), billed via WorldPay, with pricing tiered by device model, storage, and cover level (Essential starting at £1.99/month, Full cover from £2.99–£9.99/month depending on device). Annual policies offer a two-month discount (10 months charged for 12 months of cover), all premiums include UK Insurance Premium Tax at 12%, and per-claim excesses vary by device. Distribution is hybrid: direct-to-consumer via the company's own website and affinity/partnership distribution through Citymain Administrators' retail partners (Affordablemobiles, Betterbuy, BuyMobiles, Coverme4, Music Magpie, Puffin Insurance), plus direct sales of Insurance2go Business policies to corporate customers via Square Pound Ltd / Burnett & Associates Ltd. The company has insured over 500,000 devices cumulatively since 2007 and reports a 94% mobile phone claim approval rate.

Name

Insurance2go

Legal name

Loyal Insurance Services Ltd

Website

https://insurance2go.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Insurance2go is a Portsmouth-based UK specialist insurer providing mobile phone, tablet, laptop, and consumer gadget insurance to UK individuals and small businesses, operating as part of the SPB UK Group via FCA-authorised entities including Loyal Insurance Services Ltd and Citymain Administrators Ltd.

Ownership category

akta.pro rank

Product category

Consumer Electronics Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Mobile phone insurance
• Gadget insurance
• Device protection plans
• Smartphone coverage
• Tablet and laptop insurance

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mobile Phone Insurance Premiums: Monthly or annual subscription premiums charged for mobile phone insurance policies. Pricing starts from £1.99/month for Essential cover and £3.49/month for Full cover on iPhones. Premiums vary by device model, storage size, and cover level selected. Annual policies are billed upfront and include a discount equivalent to 2 months free (10 months charged for 12 months of cover). Excess fees apply per claim and vary by device model.
2. Gadget Insurance Premiums: Monthly or annual subscription premiums for gadget insurance covering laptops, tablets, headphones, smartwatches, games consoles, digital cameras, and smart speakers. Gadget insurance starts from £2.99/month for basic cover, with Full cover pricing varying by device type.
3. Tablet Insurance Premiums: Monthly subscription premiums for tablet insurance starting at £4.49/month with worldwide cover included as standard.
4. Business Gadget Insurance: Business gadget insurance policies covering multiple mobile phones, laptops, desktops, and tablets under a single business policy. Offered through Insurance2go Business trading name (Square Pound Ltd / Burnett & Associates Ltd) with optional VIP replacement service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Insurance2go is a UK-based digital insurer that sells monthly and annual mobile phone, gadget, laptop, tablet, headphones, smartwatch, games console, and digital camera protection policies direct to consumers via its website, with optional worldwide cover. Customers can choose Essential or Full cover tiers and file claims 24/7 through an online portal; the company also offers a Business Gadget Insurance policy bundling multiple corporate devices under one plan. Coverage includes accidental damage, theft, loss, mechanical breakdown, liquid damage, and unauthorised usage, with premiums starting from £1.99/month.

Product overview

Insurance2go is a UK-based mobile phone and gadget insurance provider operating as part of the SPB UK Group. The company offers a portfolio of insurance products centered around two core offerings: Mobile Phone Insurance and Gadget Insurance. Mobile Phone Insurance covers smartphones across all major brands including iPhone, Samsung, Google Pixel, Huawei, OnePlus, and other manufacturers, with specialized brand-specific products like iPhone Insurance and Samsung Phone Insurance. Gadget Insurance extends coverage to laptops, tablets, headphones, smart watches, games consoles, digital cameras, and smart speakers. Supporting products include Laptop Insurance, Tablet Insurance, Headphones Insurance, Smart Watch Insurance, Games Console Insurance, and Digital Camera Insurance as sub-product categories. The company also offers specialized variants including Business Gadget Insurance for commercial customers needing multi-device coverage under single policies, Multi-Device Insurance for households wanting bundled protection at discounted rates, and Gadget Travel Insurance for worldwide coverage needs. All products feature two coverage tiers: Essential (basic damage and breakdown cover from £1.99/month) and Full (comprehensive protection including theft, loss, and worldwide cover).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phone Insurance Insurance covering mobile phones from all major brands including iPhone, Samsung, Google Pixel, Huawei, OnePlus, Motorola, Nokia, Sony Xperia, and Xiaomi. Policies available in Essential and Full cover tiers with premiums from £1.99/month for individual UK consumers.
• iPhone Insurance Specialised mobile phone insurance for Apple iPhone devices with Essential cover from £1.99/month and Full cover from £3.49/month, including accidental damage, theft, loss, and worldwide protection.
• Samsung Phone Insurance Specialised mobile phone insurance for Samsung Galaxy devices with cover starting from £2.99/month for Full protection including accidental damage, theft, loss, liquid damage, and mechanical breakdown.
• Gadget Insurance Comprehensive insurance for gadgets beyond phones, covering laptops, tablets, headphones, smartwatches, games consoles, digital cameras, and smart speakers. Premiums start from £2.99 per month for UK consumers.
• Laptop Insurance Insurance coverage for laptops including MacBook, Samsung, Microsoft, Lenovo, Dell, Chromebook, Acer, Asus, and MSI devices, protecting against accidental damage, theft, and mechanical breakdown.
• Tablet Insurance Insurance for iPad, Samsung, Huawei, Lenovo, Microsoft, and Amazon Fire tablets covering loss, theft, and accidental damage with worldwide cover starting at £4.49/month.
• Business Gadget Insurance Business gadget insurance covering multiple mobile phones, laptops, desktops, and tablets under a single policy for UK businesses, with two cover levels and an optional VIP replacement service to minimise operational disruption.
• Multi-Device Insurance Bundle insurance allowing coverage of multiple gadgets — phones, laptops, tablets, smartwatches, headphones, and games consoles — under a single policy with discounted pricing compared to individual policies.
• Gadget Travel Insurance Specialised travel insurance for gadgets covering phones and gadgets worldwide or within the UK (staycations) with no single-item limit, 365-day annual coverage, and unlimited claims from £1.99/month.
• Headphones Insurance Insurance coverage for headphones including AirPods, Bose, and Beats, protecting against accidental damage, theft, and loss.
• Smart Watch Insurance Insurance for smart watches including Apple Watch, Samsung Galaxy Watch, and Garmin devices, covering accidental damage, theft, and loss.
• Games Console Insurance Insurance for gaming devices including Nintendo Switch, Sony PlayStation 5, Xbox, and portable games consoles, covering accidental damage, theft, and loss.
• Digital Camera Insurance Insurance coverage for digital cameras including GoPro, Canon, and Nikon devices, protecting against accidental damage, theft, and loss.

Quantifiable outcome

• 94% claim approval rate (2024)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• SPB UK & Ireland Ltd (Parent Company)coreStrategic or Co-development Partner · 1 January 2010SPB UK & Ireland Ltd is the parent company of Loyal Insurance Limited and Square Pound Ltd - the regulated entities which trade as Insurance2go and Insurance2go Business. SPB Group entered the UK market in 2010 by purchasing Citymain Administrators. SPB UK provides specialist affinity insurance and third-party administration services including claims handling, fraud management and fulfillment. SPB UK is part of the wider SPB Group operating in dozens of countries worldwide, founded over 50 years ago in Le Havre, France.
• Citymain Administrators LtdcoreStrategic or Co-development PartnerCitymain Administrators Ltd is the policy and claims administrator for Insurance2go's mobile phone and gadget insurance schemes. They are responsible for taking premiums and organising all elements of the policy including billing and claims management. All Insurance2go policyholders are administered by Citymain. They share the same office address as Insurance2go and SPB UK & Ireland Ltd at 3000 Lakeside, Portsmouth. Citymain also works with affinity partners including Affordablemobiles, Betterbuy, BuyMobiles, Coverme4, Music Magpie, and Puffin Insurance.
• Burnett & Associates LtdcoreStrategic or Co-development PartnerBurnett & Associates Ltd, part of SPB UK & Ireland Ltd, is the policy and claims administrator for Insurance2go Business policies. They handle billing, administration, and claims management for business gadget insurance policies.
• Money Saving ExpertflagshipGTM or Marketing PartnerMoney Saving Expert has recommended Insurance2go for phone insurance for years. This editorial endorsement drives referral traffic to Insurance2go and provides third-party credibility for the brand's pricing and service quality.
• WorldPaycoreTechnology or IntegrationWorldPay processes recurring card payments (FuturePay) for Insurance2go policy premiums. Customers' card details are managed through WorldPay's Shopper Management System; Insurance2go does not receive or hold card information. WorldPay is used for both monthly (recurring) and annual payment processing.
• Affordablemobiles, Betterbuy, BuyMobiles, Coverme4, Music Magpie, Puffin InsuranceminorChannel Partner/ Reseller/ DistributorCitymain Administrators Ltd works with these affinity retail partners to distribute mobile phone insurance. These UK mobile retail businesses offer Insurance2go policies alongside their device sales, serving as indirect distribution channels for the Insurance2go brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Outbacker Insurance / Mobile Phone Insurance: Specialist UK mobile phone and gadget insurance provider targeting niche consumer segments with online policy sales. Comparable in product scope to Insurance2go, though at smaller scale.

Broad incumbents

• AppleCare+ (Apple): Apple's manufacturer-bundled device insurance/warranty programme, sold at point of sale for iPhones, iPads and Macs. A key substitute for Insurance2go's iPhone and Apple device cover, with strong distribution advantage at point of sale.
• Asurion: Global leader in device protection and mobile/gadget insurance serving carriers, retailers and consumers across multiple markets. Operates in adjacent UK device-insurance administration and represents a broad incumbent competing for the same end customers.
• Brightstar Corp. Global device lifecycle services company offering mobile device insurance, protection plans and trade-in services to carriers and retailers. Operates in adjacent device insurance administration and distribution channels to Insurance2go.
• Samsung Care+ (Samsung): Samsung's manufacturer device protection programme bundled with Galaxy smartphones, tablets and watches. Direct substitute for Insurance2go's Samsung Phone and tablet insurance products.
• Lifestyle Services Group (LSL Group / Pier): UK-based insurance administration specialist that designs, underwrites and administers device and gadget insurance products for retailers and brands. Functions as both a partner and competitor to Insurance2go in the affinity/white-label gadget insurance market.

Direct peers

• Gadget Cover: UK gadget and mobile phone insurance specialist offering monthly and annual policies direct to consumers. Overlaps Insurance2go's core product and UK D2C go-to-market.
• So-sure: UK-based gadget and mobile phone insurance specialist selling direct-to-consumer policies with a community/social-pricing model. Closest direct competitor to Insurance2go in product scope (phones, gadgets) and GTM (D2C, UK).
• CoverCloud: UK digital gadget and mobile phone insurance provider selling monthly subscription policies direct to consumers. Directly comparable product, pricing tier and distribution approach to Insurance2go.
• Loveit Coverit (formerly Protect Your Bubble): UK gadget and travel insurance specialist offering mobile phone, tablet, gadget and wedding insurance direct to consumers. Directly overlaps Insurance2go's phone and gadget insurance lines in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insurance2go

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance2go