Brightstar Device Protection
Likewize Device Protection (formerly Brightstar Device Protection) provides white-label device-protection plans and claims administration for North American wireless carriers, UK retail banks, and retailers like Target, covering smartphones and electronics against damage, loss, and theft.
- Company typePrivate
- Founded1997
- HeadquartersAlpharetta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Brightstar Device Protection firmographics
Firmographics- Name
- Brightstar Device Protection
- Legal name
- Likewize Corp
- Website
- https://brightstarprotect.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Likewize Device Protection (formerly Brightstar Device Protection) provides white-label device-protection plans and claims administration for North American wireless carriers, UK retail banks, and retailers like Target, covering smartphones and electronics against damage, loss, and theft.
- Ownership category
- akta.pro rank
Brightstar Device Protection industry classification
Industry- Product category
- Device Protection Services
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where Brightstar Device Protection is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Markets served
Brightstar Device Protection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Device Protection Services: Provides device protection plans administered through carrier partnerships, offering coverage for device damage, loss, and theft claims processing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brightstar Device Protection product offering
Product offeringCore offering
Brightstar Device Protection (now operating as Likewize Device Protection, a Likewize Corp business) provides white-label device protection programs and claims administration services for smartphones, tablets, and other electronic devices. Operating as both a licensed insurance agency (Likewize Agency, LLC) and a claims administrator (Likewize Device Protection, LLC), the company enables wireless carriers, MVNOs, banks, and retailers to offer device damage, loss, and theft coverage to their end customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Likewize Device Protection
Companies that use Brightstar Device Protection
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
Brightstar Device Protection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Brightstar Device Protection partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Zurich Insurance Company LtdcoreZurich Insurance Company Ltd provides insurance coverage for policyholders in Quebec, Manitoba, and Saskatchewan, Canada. The coverage is administered by Paisley Partners Insurance Brokers in conjunction with Likewize Device Protection, Ltd.
- AIG Insurance Company of CanadacoreAIG Insurance Company of Canada provides insurance coverage for policyholders in Quebec, Manitoba, and Saskatchewan, Canada, administered alongside Likewize Device Protection.
- Paisley Partners Insurance BrokerscorePaisley Partners Insurance Brokers administers insurance coverage for Canadian policyholders in conjunction with Likewize Device Protection, Ltd.
- Likewize Agency, LLCcoreLikewize Agency, LLC is the licensed agency for US policyholders. In California, it operates as Likewize Agency, LLC d/b/a Likewize Insurance Agency, LLC (NPN#13519215).
- Boost MobilecoreBoost Mobile distributes Likewize device protection plans to its wireless customers through the MyPhoneGuardian platform.
- RogerscoreRogers offers Likewize device protection plans to its Canadian wireless subscribers.
- C SpiremajorC Spire provides Likewize device protection plans to its regional wireless customers in the US.
- Freedom MobilemajorFreedom Mobile offers Likewize device protection plans to its Canadian wireless subscribers.
- FidomajorFido provides Likewize device protection plans to its Canadian wireless customers.
- HSBC Insurance AspectsmajorHSBC Insurance offers Likewize device protection products as part of its insurance aspects portfolio.
- NatWestmajorNatWest offers Likewize device protection insurance products to its banking customers.
- Barclays Tech PacksmajorBarclays bundles Likewize device protection in its tech packs product offerings for customers.
- TargetmajorTarget retails Likewize device protection plans through its stores.
Brightstar Device Protection competitors and assessment
Company assessmentDirect peers
- Assurant: Public insurer with a large Connected Living segment providing device protection, trade-in, and subscription products via carriers and retailers across global markets — directly comparable business model, customer base, and product set.
- Asurion: Industry-leading provider of device protection, tech support, and same-day repair delivered through carrier and retail partnerships in the US and internationally — closest direct competitor on white-label carrier device protection.
- Allstate Protection Plans (SquareTrade): Sells device and electronics protection plans through retailers and carriers, including SquareTrade-branded plans. Overlaps directly with Likewize on retailer- and carrier-distributed mobile device protection.
Emerging players
- bolttech: Asia-headquartered digital device protection and insurtech platform expanding into international markets with embedded device insurance partnerships — emerging competitive threat in cross-border carrier and retail protection.
- Servify: Device lifecycle management and protection platform serving OEMs, carriers, and retailers globally with after-sales and claims services — competing for white-label device protection engagements similar to Likewize's carrier and bank offerings.
Broad incumbents
- Verizon Mobile Protection: Verizon's in-house wireless device protection offering functions as both a competitor (when Verizon insources) and as an integrator pattern Likewize must win against at other carriers.
- T-Mobile Protection Pack: T-Mobile's bundled device protection and support is another example of an MNO insourcing or white-labeling device protection through a competitor or Likewize-like provider.
- AppleCare Services: Apple's in-house hardware coverage and support offering competes directly for a share of mobile device protection wallets and limits OEM-independent attach for iPhone-focused carriers and retailers.
- AT&T Device Protection: AT&T's bundled mobile protection programs represent both a competing in-house offering and a reference point for the type of carrier device protection Likewize administers for other carriers.
Others
- AIG (Consumer Insurance): Listed as the underwriting partner for Likewize's Canadian book; as a global P&C carrier it also markets and writes consumer device and gadget protection directly — a counterparty that is both a supplier and a potential competing risk carrier.
Market position
Customer concentration
Brightstar Device Protection social profiles
Digital presenceBrightstar Device Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightstar Device Protection leadership team
Management profileNumber of profiles
Brightstar Device Protection subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brightstar Device Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightstar Device Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightstar Device Protection
What does Brightstar Device Protection do?
Brightstar Device Protection (now operating as Likewize Device Protection, a Likewize Corp business) provides white-label device protection programs and claims administration services for smartphones, tablets, and other electronic devices. Operating as both a licensed insurance agency (Likewize Agency, LLC) and a claims administrator (Likewize Device Protection, LLC), the company enables wireless carriers, MVNOs, banks, and retailers to offer device damage, loss, and theft coverage to their end customers.
When was Brightstar Device Protection founded?
Brightstar Device Protection was founded in 1997. It employs 5,001 to 10,000 people.
Where is Brightstar Device Protection based?
Brightstar Device Protection is headquartered in Alpharetta, United States, in the North America region.
How does Brightstar Device Protection make money?
One revenue line is on record: device Protection Services.
Who are Brightstar Device Protection's main competitors?
Direct peers on record are Assurant, Asurion and Allstate Protection Plans (SquareTrade). Emerging players are bolttech and Servify. Broad incumbents are Verizon Mobile Protection, T-Mobile Protection Pack, AppleCare Services and AT&T Device Protection. AIG (Consumer Insurance) is listed as an others.
Does Brightstar Device Protection have an API?
No public API is recorded for Brightstar Device Protection.
What industry is Brightstar Device Protection in?
Brightstar Device Protection's product category is Device Protection Services. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans. Its NAICS code is 52412 and its SIC code is 6321.