Gadget Cover
- Company typePrivate
- Founded1995
- HeadquartersSevenoaks, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Gadget Cover firmographics
Firmographics- Name
- Gadget Cover
- Legal name
- Insurance Factory Limited
- Website
- https://gadget-cover.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Closed
- Ownership category
- akta.pro rank
Gadget Cover industry classification
Industry- Product category
- Mobile Phone and Gadget Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where Gadget Cover is headquartered
LocationHeadquarters
- HQ city
- Sevenoaks
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gadget Cover business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Gadget Cover generates revenue through insurance premiums paid by customers for coverage of mobile phones and electronic gadgets. The company offers tiered insurance policies (Bronze, Silver, Gold levels) with varying coverage levels. Payment options include interest-free arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Gadget Cover product offering
Product offeringCore offering
Gadget Cover sold consumer insurance policies for mobile phones, iPhones, and electronic gadgets against accidental damage, theft, loss, and mechanical breakdown. Products were offered in three tiered coverage levels (Bronze, Silver, Gold) with interest-free payment options, distributed directly to UK consumers through its website and contact centre. The business has now closed.
Product overview
Gadget Cover is a gadget, iPhone, and mobile phone insurance provider offering three-tiered coverage plans: Bronze Level (entry-tier), Silver Level (mid-tier), and Gold Level (premium). The company has now closed operations but previously offered interest-free insurance products distributed through Insurance Factory Limited, part of Markerstudy Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Gadget Cover Insurance Bronze Level Entry-tier insurance policy covering gadgets, iPhones, and mobile phones against accidental damage, theft, loss, and mechanical breakdown, targeted at UK individual consumers seeking basic device protection.
- Gadget Cover Insurance Silver Level Mid-tier insurance policy offering enhanced coverage for gadgets, iPhones, and mobile phones, targeted at UK individual consumers seeking broader device protection than the Bronze tier.
- Gadget Cover Insurance Gold Level Premium insurance policy tier providing comprehensive coverage for gadgets, iPhones, and mobile phones, targeted at UK individual consumers seeking the highest level of device protection.
Companies that use Gadget Cover
Customer profileSegments2 records
Ideal customer profiles1 record
Gadget Cover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gadget Cover partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Insurance Factory LimitedcoreGadgetCover is a trading name of Insurance Factory Limited, a company registered in England and Wales (No. 2982445). Insurance Factory Limited is the parent and licensed entity that holds FCA authorisation.
- Markerstudy GroupcoreInsurance Factory Limited is part of Markerstudy Group. Markerstudy Group is the ultimate parent company of Gadget Cover.
- Davies GroupminorDavies Group handles claims processing for Gadget Cover. Claims queries should be directed to [email protected].
- Financial Ombudsman ServiceminorExternal regulatory body for dispute resolution. Customers can refer complaints to the Financial Ombudsman Service if unresolved after 8 weeks or if dissatisfied with the final response.
Recent moves4 records
Gadget Cover competitors and assessment
Company assessmentEmerging players
- Laka: UK-based peer-to-peer insurance provider covering cycling and other personal assets. Compares thematically as a UK digital-native insurance challenger, though product category differs from gadget cover.
Direct peers
- Loveit Coverit: UK-based specialist offering gadget, mobile phone, and iPhone insurance via direct-to-consumer channels. Closely comparable product set, tiered coverage, and customer targeting to Gadget Cover.
- Insurance2go: UK direct-to-consumer specialist in gadget, smartphone, and tablet insurance. Operates a similar single-market, online-purchase model targeting individual device owners.
- Switched On Insurance: UK specialist insurance provider offering gadget and mobile device cover through direct and affinity channels. Comparable niche positioning and product structure.
- Protect Your Bubble: UK-headquartered specialist insurer covering gadgets, phones, and other personal electronics. Directly competes with Gadget Cover on product scope and direct distribution.
- So-Sure: UK mobile phone insurance provider with social/peer features and a direct-to-consumer model. Comparable in product category and target customer of individual smartphone owners in the UK.
Broad incumbents
- AppleCare+: Apple's own device protection service covering iPhones and adjacent Apple hardware. Represents the OEM-bundled alternative that competes with standalone specialists like Gadget Cover for iPhone owners.
- Vodafone Insurance: Mobile carrier-bundled device insurance product in the UK. Comparable in coverage of damage, theft, and loss of mobile devices, but distributed through carrier relationships rather than standalone direct sales.
- SquareTrade: Allstate-owned device protection plan provider operating in the UK. Comparable in gadget/mobile phone protection coverage but at significantly larger scale and with broader geographic reach.
- Samsung Care+: Samsung's own device protection service for Galaxy and other Samsung devices. Comparable insurance coverage for mobile devices with OEM-backed distribution and claims servicing.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Gadget Cover social profiles
Digital presenceGadget Cover compliance and trust
Trust signalCompliance1 record
Gadget Cover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadget Cover leadership team
Management profileNumber of profiles
Gadget Cover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadget Cover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadget Cover
What does Gadget Cover do?
Gadget Cover sold consumer insurance policies for mobile phones, iPhones, and electronic gadgets against accidental damage, theft, loss, and mechanical breakdown. Products were offered in three tiered coverage levels (Bronze, Silver, Gold) with interest-free payment options, distributed directly to UK consumers through its website and contact centre. The business has now closed.
Is Gadget Cover a public or private company?
Gadget Cover is a private company. It is classified as corporate owned and is currently closed.
When was Gadget Cover founded?
Gadget Cover was founded in 1995.
Where is Gadget Cover based?
Gadget Cover is headquartered in Sevenoaks, United Kingdom, in the Europe region.
How does Gadget Cover make money?
One revenue line is on record: insurance Premiums.
Who are Gadget Cover's main competitors?
Laka is listed as an emerging player. Direct peers are Loveit Coverit, Insurance2go, Switched On Insurance, Protect Your Bubble and So-Sure. Broad incumbents are AppleCare+, Vodafone Insurance, SquareTrade and Samsung Care+.
Does Gadget Cover have an API?
No public API is recorded for Gadget Cover.
What industry is Gadget Cover in?
Gadget Cover's product category is Mobile Phone and Gadget Insurance. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans. Its NAICS code is 52412.