What Rockwood Shutters does

Rockwood Shutters is a privately held, Houston, Texas-based custom window treatment manufacturer and retailer founded in 1998 and owned by Jennifer Baur and Mike Blackburn. The company designs, manufactures, and installs custom plantation shutters along with a broad portfolio of blinds and shades, selling primarily to U.S. residential homeowners across 35 states. Its core shutter product line is built in-house at a 245,000-square-foot Houston facility using proprietary construction methods, including Superior Dovetail Construction, Superior Mortise and Tenon Joinery, and Superior Shutter Louvers, with a patent pending on its slim-profile LiteLine Shutters.

The company operates a consultative, field-sales-led go-to-market: 90+ trained Design Consultants conduct free in-home and virtual consultations, take measurements, present samples, and quote on-site, with licensed and badged installation technicians completing the job. It also distributes through a Home Depot partnership covering 900+ stores nationwide and an online channel via Blinds.com, with Greensky providing customer financing. Pricing is quote-based and one-time/transactional rather than subscription-based, with revenue tied to project volume rather than recurring contracts.

Secondary customer segments include home builders and developers (e.g., Trendmaker Homes model home partnership) and property owners and landlords serving rental or vacation properties (e.g., Bella Regalo). Notable commercial and institutional customers include HGTV (Rico to the Rescue), Limewater Bistro, Garfield House, and Fire Station 59. Rockwood Shutters is a custom manufacturing and installed-services business with no public revenue, no external institutional funding, and no AI/ML capabilities disclosed in available data.

Name

Rockwood Shutters

Legal name

Rockwood Shutters

Website

https://rockwoodshutters.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Rockwood Shutters is a privately held Houston, Texas-based custom window treatment manufacturer and retailer that designs, produces, and installs plantation shutters, blinds, and shades for U.S. residential homeowners across 35 states through 90+ Design Consultants and a 900+ Home Depot store partnership.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

Keywords

• Custom window treatments
• Plantation shutters
• Interior shutters
• Custom blinds shades
• Window coverings

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Window Treatments: One-time purchase of custom-manufactured shutters, blinds, and shades with professional installation included. Products are custom-made to customer specifications for each window. The company also offers financing options through Home Depot and Greensky for customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rockwood Shutters designs, custom manufactures, and installs interior window treatments for U.S. homeowners. Its product line centers on four shutter collections (Poly, LiteLine, Premiere Ultra, and Premiere Hardwood) made in its 245,000 sq ft Houston facility, complemented by wood/faux wood blinds, cellular, roller, sheer, roman, pleated, solar, layered shades, vertical solutions, and a Value Collection. The complete offering bundles complimentary in-home or virtual design consultation, custom manufacturing, and licensed installation with cleanup.

Product overview

Rockwood Shutters is a custom window treatment company offering four distinct shutter collections (Poly, LiteLine, Premiere Ultra, and Premiere Hardwood) along with a comprehensive range of blinds and shades. Their shutter products are 100% manufactured in-house at their 245,000 sq ft Houston, Texas facility, while blinds and shades are sourced through trusted network partners. The company provides a complete service offering including in-home design consultation, custom manufacturing, and professional installation. Product portfolio includes plantation shutters, wood/faux wood blinds, cellular shades, roller shades, sheer shades, roman shades, natural woven shades, pleated shades, solar shades, layered shades, and vertical solutions, plus complementary products such as valances, cornices, and exterior shutters. The company operates nationally through partnerships with Home Depot and serves homeowners in 35 states.

Differentiator

Problem solved

Functional benefit

Brands

• Rockwood: The primary brand name used for the company and its products including custom shutters, blinds, and shades.
• Rockwood

Products and services

• Poly Shutters Solid-core PVC shutters designed for high-moisture spaces such as kitchens, bathrooms, and laundry rooms; feature Superior Dovetail Construction and stainless steel tilt components. Sold to residential homeowners with custom sizing and professional installation.
• LiteLine Shutters Slim-profile patent-pending hardwood shutters designed for narrow windows, sidelights, café-style applications, and specialty shapes, built using traditional Mortise and Tenon construction. Targeted at homeowners with non-standard or narrow window openings.
• Premiere Ultra Shutters Hybrid performance shutters combining hardwood stiles and rails with solid-core poly louvers, featuring Superior Dovetail Joint construction and a lifetime warranty on louver joinery. Marketed for structural rigidity and durability in demanding residential applications.
• Premiere Hardwood Shutters Real-wood shutters available in painted poplar and stained basswood finishes with Superior Dovetail Construction and broad customization options. Targeted at residential homeowners seeking premium wood shutters.
• Wood & Faux Wood Blinds Custom blinds available in solid kiln-dried hardwood and faux wood (Space Age PVC with UV inhibitors) options, featuring cordless lift and wand tilt. Sold to residential homeowners with custom measurement and installation.
• Cellular Shades Honeycomb-designed shades that insulate windows for energy efficiency, available in sheer, light filtering, dim-out, and blackout opacities with cordless and motorized operation. Sourced from Rockwood's global partner network.
• Roller Shades Clean, modern shades with a sleek profile, available in light filtering, blackout, and 3% screen openness options with cordless, clutch, and motorized operation. Sourced from Rockwood's global partner network.
• Sheer Shades Soft horizontal vanes suspended between sheer fabric layers that filter light when open and provide privacy when closed; available in 2-inch, 2.5-inch, and 3-inch vane sizes. Sourced from Rockwood's global partner network.
• Roman Shades Fabric shades with soft, cascading folds available in standard and waterfall styles, with knife pleat, front slat, flat, and hobbled panel pleat options. Sourced from Rockwood's global partner network.
• Natural Woven Shades Eco-chic shades made from bamboo, grasses, and organic materials that gently filter light while adding natural texture and warmth. Sourced from Rockwood's global partner network.
• Pleated Shades Crisp, folded fabric shades that filter light, available in various colors and textures with cordless or motorized operation. Sourced from Rockwood's global partner network.
• Solar Shades See-through shades that block harmful UV rays while preserving the view, available in varying openness levels for glare control and temperature regulation. Sourced from Rockwood's global partner network.
• Layered Shades Modern zebra-style shades with alternating sheer and opaque fabric stripes that transition from light-filtering to full privacy with simple adjustment. Sourced from Rockwood's global partner network.
• Vertical Solutions Custom vertical blinds and shades for wide windows and patio doors, including panel tracks, natural drapes, vertical cellular shades, and traditional vertical blinds. Sourced from Rockwood's global partner network.
• Value Collection Budget-friendly window coverings including Value Roller Shades, Value Cellular Shades, and Value Faux Wood Blinds, designed for secondary rooms and whole-home projects. Sourced from Rockwood's global partner network.
• Design Consultation Services Complimentary in-home or virtual design consultation with professionally trained consultants, including window measurement and a detailed quote. Provided to residential customers as the entry point of the sales process.
• Professional Installation Installation by licensed and badged Rockwood technicians with cleanup included, completing the end-to-end service from consultation through installation for residential customers.

Quantifiable outcome

• Custom shutters can add finished architectural look and long-term value to homes
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• The Home DepotcoreChannel Partner/ Reseller/ DistributorRockwood serves customers through 900+ Home Depot stores nationwide. Customers can request design consultations through Home Depot, and Rockwood installers complete the service. This partnership provides significant retail distribution and customer referrals across the country.
• Blinds.comcoreChannel Partner/ Reseller/ DistributorOnline marketplace partnership allowing Rockwood products to be sold through Blinds.com. The partnership has generated customer projects including influencer collaborations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagramrockwoodshutters.com/instagram
• Xx.com/rockwoodshutter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockwood Shutters