What ISIDA does

ISIDA is a private for-profit women's health and reproductive medicine center headquartered in Kyiv, Ukraine, operating under the legal entity ТОВ «ІСІДА-IVF» and serving patients through five clinic locations: the 24/7 Medmistechko flagship maternity hospital, Obolon, Livoberezhna (damaged in a July 2024 missile strike), Pechersk (temporarily closed), and Uzhgorod (opened March 2022). Founded in 1992 and staffed by 530 specialist employees, the center has delivered over 16,042 babies, served 200,761 cumulative patients, and built a portfolio of approximately 990 medical services spanning infertility treatment (IVF, ICSI, egg donation, surrogacy), pregnancy monitoring, childbirth, pediatrics, gynecology, mammology, vaccinations, and preventive check-up programs.

The center's underlying clinical technology is anchored by an on-site molecular-cytogenetic laboratory offering karyotyping, FISH diagnostics, and BRCA1/BRCA2 hereditary cancer gene sequencing, plus a partnership with Natera (since November 2017) for the Panorama non-invasive prenatal test that detects trisomies T21/T18/T13 with 99%+ sensitivity across single, twin, donor-egg, and surrogate pregnancies. The Medmistechko facility is engineered as autonomous critical infrastructure: dual external power sources with automatic switching, diesel generator backup, an on-site water well, a heated bunker shelter equipped with two delivery rooms and a neonatal ICU, and cold-chain monitoring. ISO 9001:2015 certification (confirmed 2022) underwrites the quality management system.

ISIDA's commercial model is direct-to-consumer, monetizing through one-time consultations, pre-packaged comprehensive programs (pregnancy observation, delivery, IVF, pediatrics), diagnostic and laboratory services, gift certificates, and installment billing via Monobank. Revenue is augmented by direct-billing agreements with international insurance carriers — Cigna and Ukrainian Insurance Group being named partners — and a dedicated Manager for International Insurance Companies. Marketing is conducted in Ukrainian, Russian, and English across the website, Facebook, Instagram, Telegram, free ISIDA Talks webinars, in-clinic Open Days, and earned-media features in the Washington Post and on 1+1 television. Unit prices span from a 297 UAH promotional reproductive assessment to a 9,090 UAH one-day comprehensive check-up, with bundled pregnancy and delivery packages sold at the premium tier.

Name

ISIDA

Legal name

ТОВ «ІСІДА-IVF»

Website

https://isida.ua

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ISIDA is a private Kyiv-based medical center operating five clinics across Ukraine, specializing in reproductive medicine (IVF, ICSI, surrogacy), pregnancy care, delivery, pediatrics, and women's diagnostics for domestic patients and international insurance clients.

Ownership category

akta.pro rank

Product category

Women's Health and Fertility Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology) (HLAKAJAB), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Fertility treatment services
• Prenatal diagnostics
• Obstetrics gynecology
• Pediatric healthcare
• Assisted reproductive technology

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from patient consultations with specialists across gynecology, obstetrics, reproductology, pediatrics, mammology, and other services. Includes initial consultations, follow-up visits, and ongoing treatment programs.
2. Comprehensive Service Packages: Pre-packaged programs for pregnancy observation, childbirth delivery, infertility treatment (IVF), and pediatric observation. These packages bundle multiple services at discounted rates compared to individual pricing (e.g., pregnancy observation programs, delivery packages, combined pregnancy+delivery packages).
3. Diagnostic and Laboratory Services: Revenue from clinical, biochemical, urogenital tests, ultrasound diagnostics, genetic testing (NIPT, BRCA), and other laboratory investigations performed in-house.
4. International Insurance Direct Billing: ISIDA has direct agreements with international insurance companies, billing them directly for covered services. Patients pay only deductibles/franchise if applicable under their policy.
5. Promotional and Discounted Packages: Seasonal promotional offerings with discounts up to 70-90% on reproductive health examination packages, with validity periods (e.g., 01.01.2026 to 31.12.2026).
6. Gift Certificates: Sale of gift certificates in denominations (e.g., 1000 UAH) for medical services, allowing recipients to choose their preferred treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ISIDA is a private medical center providing comprehensive women's health, reproductive medicine, pregnancy management, childbirth, and pediatric services. Core offerings include infertility treatment through assisted reproductive technologies (IVF, ICSI, egg donation, surrogacy), pregnancy monitoring and delivery, pediatrics, gynecology, mammology, and in-house diagnostics including NIPT prenatal screening and BRCA1/BRCA2 genetic sequencing. The center operates five branches in Kyiv and Uzhgorod with 24/7 maternity services.

Product overview

ISIDA Medical Center is a private healthcare facility offering a comprehensive portfolio of women's health, obstetrics, and pediatric services. The core offering includes infertility treatment (IVF, ART programs), pregnancy monitoring, childbirth services, gynecology, mammology, and pediatrics. The center provides specialized diagnostic services including non-invasive prenatal testing (NIPT/Tranquility), genetic testing (BRCA1/BRCA2 sequencing), and cytogenetic laboratory services. Additional offerings include preventive medicine, vaccination, and comprehensive bundled programs such as pregnancy planning packages, one-day check-ups, and the ISIDA mama pregnancy management program. The center operates multiple branches in Kyiv (Medmistechko, Obolon, Livoberezhna, Pechersk) and Uzhgorod, providing over 990 medical services to more than 200,000 patients.

Differentiator

Problem solved

Functional benefit

Brands

• ISIDA mama: Pregnancy management program offering the highest standards of care
• ISIDA Talks
• My Little Star (Моя зірочка)

Products and services

• Infertility Treatment (Лікування безпліддя) Comprehensive infertility treatment services including assisted reproductive technologies (ART) such as IVF, ICSI, egg donation, and surrogacy programs for couples unable to conceive naturally.
• Pregnancy Care (Вагітність) Pregnancy monitoring and management services following the highest standards of obstetric care throughout pregnancy from conception to delivery.
• Childbirth Services (Пологи) Labor and delivery services in a private 24/7 maternity hospital with modern facilities including operating theaters, delivery rooms, and neonatal ICU.
• Child Health Services (Здоров'я дитини) Pediatric care services covering the first year of the child's life including neonatal care, monitoring, and well-child visits.
• Diagnostics (Діагностика) Clinical and genetic diagnostic laboratory services including prenatal screening, cytogenetic studies, ultrasound diagnostics, biochemical and urogenital tests.
• Gynecology (Гінекологія) Women's health gynecological services including preventive care, treatment of gynecological conditions, cervical pathology management, and reproductive health.
• Mammology (Мамологія) Prevention, diagnosis, and treatment of breast diseases including breast cancer screening, mammography, and hereditary cancer risk assessment.
• Pediatrics (Педіатрія) Comprehensive pediatric care services for children from birth through adolescence including outpatient consultations, inpatient care, vaccinations, and emergency services.
• Preventive Medicine (Превентивна медицина) Family medicine services focused on preventive healthcare, wellness management, and check-up programs for men and women.
• Vaccination (Вакцинація) Vaccination services for children and adults as a method of infectious disease prevention, including pediatric and travel vaccination programs.
• NIPT (Non-Invasive Prenatal Test) Non-invasive prenatal blood test that screens for chromosomal abnormalities in the fetus with 99.9% accuracy, detecting trisomies (T21, T18, T13), sex chromosome abnormalities, and microdeletions.
• Panorama (Natera) NIPT Test Enhanced non-invasive prenatal test using Natera Panorama technology, providing individualized approaches for different pregnancy types (singleton, twins, donor eggs, surrogacy) with 99%+ sensitivity.
• BRCA1 and BRCA2 Gene Sequencing Genetic test to determine the presence of BRCA1 and BRCA2 gene mutations responsible for hereditary breast and ovarian cancer risk.
• Comprehensive Programs (Комплексні програми) Comprehensive bundled programs offering integrated healthcare solutions including reproductive health assessments, pregnancy observation packages, delivery programs, and pediatric observation packages at discounted rates compared to individual pricing.

Quantifiable outcome

• NIPT test detects Down syndrome (T21), Edwards (T18), and Patau (T13) in more than 99% of cases with 99.9% accuracy
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KyivstarcoreStrategic or Co-development Partner · 21 February 2021Kyivstar, Ukraine's national telecom operator, partnered with ISIDA to create the first Ukrainian mobile app for expectant parents ('Moya zirka' - My Star). ISIDA specialists developed the content for the application.
• Ukrainian Insurance Group (Ukrainska Strakhova Grupa)coreChannel Partner/ Reseller/ Distributor · 25 December 2012Ukrainian Insurance Group partnered with ISIDA clinic allowing their insured patients to receive medical services at ISIDA under their insurance policies.
• CignacoreChannel Partner/ Reseller/ DistributorCigna is an international health insurance company with a direct partnership agreement with ISIDA clinic. Insured Cigna patients can receive medical services at ISIDA without out-of-pocket expenses for covered services.
• MonobankminorGTM or Marketing PartnerMonobank offers installment payment plans (payment in installments) for ISIDA medical services, allowing patients to spread costs over multiple payments.
• ONE SIZE by Lena KravetsminorGTM or Marketing PartnerISIDA collaborated with fashion influencer ONE SIZE by Lena Kravets to research the lifestyle of modern pregnant women, resulting in the 'Pregnancy is Beautiful and Fashionable' project.
• ChiccominorGTM or Marketing PartnerISIDA doctors participated in educational events organized by Chicco, including 'Pregnant? It's Time for Chicco' event on September 19, featuring pediatricians and obstetricians.
• Klitschko FoundationminorGTM or Marketing PartnerISIDA clinic opened its doors for the 'Z-interns' project by Klitschko Foundation, providing educational opportunities for youth.
• Tabletochki FoundationminorGTM or Marketing PartnerISIDA was a sponsor and partner of the DobroRUN charity run supporting children with cancer, helping raise over 2 million UAH for the foundation's beneficiaries.
• International Insurance Companies (General)coreChannel Partner/ Reseller/ DistributorISIDA has multi-year experience collaborating with international insurance companies. All services including infertility treatment, pregnancy monitoring, delivery, operative gynecology, pediatrics, mammology, urology, and laboratory diagnostics are available to clients of partner international insurance companies.
• Medical Genetics Department of Shupyk NAMPOcoreStrategic or Co-development PartnerISIDA clinic serves as clinical base No. 4 for the Department of Medical and Laboratory Genetics of the Shupyk National Medical Academy of Postgraduate Education, within the framework of specialization courses for doctors.
• Natera (Panorama Test)coreTechnology or IntegrationISIDA uses Panorama (Natera) non-invasive prenatal testing technology for chromosomal abnormality screening with 99%+ sensitivity. Since November 2017, provides individualized testing approaches for different pregnancy types.
• Innovation Oncology ClinicminorStrategic or Co-development PartnerISIDA and specialized oncological women's health clinic 'Innovation' announced partnership to expand services for diagnosis and treatment of benign and malignant breast diseases and female reproductive sphere conditions.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IVI-RMA Global: World's largest assisted reproduction group with clinics across Europe, Latin America, and Middle East. Comparable as a vertically integrated ART specialist with proprietary labs and genetic services.
• Bourn Hall Clinic: Pioneer UK fertility clinic offering IVF, ICSI, and prenatal genetics. Comparable in vertical specialization and quality certifications (ISO-aligned processes) for the premium ART segment.
• CCRM Fertility: US-based fertility network with proprietary genetics lab (Natera partnership for NIPT) and full-service reproductive medicine. Comparable in NIPT integration and lab-driven differentiation.

Direct peers

• Mother and Child (Klinika Madre i Ditya): Largest Ukrainian network of women's health and reproductive medicine clinics with IVF/ART as a flagship service. Direct peer competing for ART and pregnancy patients across multiple Ukrainian cities.
• INTO-SANA: Major Ukrainian private multi-specialty medical network headquartered in Odesa with OB/GYN, fertility, and diagnostic services. Comparable as a private Ukrainian clinic competing for the same premium, self-pay patient segments.
• Mater Dei: Private Ukrainian maternity and women's health center operating in Lviv with maternity hospital, gynecology, and reproductive medicine services. Closely comparable to ISIDA in service portfolio and positioning.
• Babenko Haiduk Medical Center (BG Clinic): Ukrainian reproductive medicine clinic with strong IVF/ART focus and genetic diagnostics. Comparable ART-centric model targeting premium self-pay patients in Ukraine.

Regional players

• NewLife: Georgia-based fertility clinic heavily serving medical tourists from Ukraine, Russia, and EU. Comparable IVF/ART service offering that benefits from Ukraine's wartime patient outmigration.

Others

• Lissod Israeli Oncology Center: Ukrainian private specialty clinic (oncology focus) affiliated with Israeli healthcare. Comparable private premium-specialty operating model with Western quality standards in Ukraine.

Emerging players

• Institut Marquès: Spain-based fertility clinic with strong obstetrics and prenatal diagnostics offering. Comparable integrated approach to fertility + pregnancy + delivery under one specialist roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ISIDAclinic
• Instagraminstagram.com/isida_clinic_ua
• Xx.com/isidaclinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISIDA