EdTheory
EdTheory is a California Department of Education certified Non-Public Agency that provides K-12 special education and therapy staffing — including speech-language pathology, occupational therapy, physical therapy, school psychology, behavioral health, mental health, and nursing — to 300+ school districts across five US states, with supplemental telehealth, healthcare, RPO, and international candidate services.
- Company typePrivate
- Founded2018
- HeadquartersPleasanton, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
EdTheory firmographics
Firmographics- Name
- EdTheory
- Legal name
- EdTheory LLC
- Website
- https://edtheory.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EdTheory is a California Department of Education certified Non-Public Agency that provides K-12 special education and therapy staffing — including speech-language pathology, occupational therapy, physical therapy, school psychology, behavioral health, mental health, and nursing — to 300+ school districts across five US states, with supplemental telehealth, healthcare, RPO, and international candidate services.
- Ownership category
- akta.pro rank
EdTheory industry classification
Industry- Product category
- Education & Healthcare Staffing Services
- NAICS
- Educational Services (611), Educational Support Services (61171), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Help Supply Services (7363), Services-Educational Services (8200), Services-Health Services (8000)
- akta.pro primary industry
- Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists) (EDAJAKAL)
- akta.pro secondary industries
- Teletherapy / Remote Speech-Language Therapy (School-Age) (EDAKAEAL), Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)
Keywords
Where EdTheory is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EdTheory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Staffing and Placement Services: Contract therapy and teaching staffing services to schools. Provides qualified special educators and therapists (SLP, OT, PT, school psychologists, special education teachers) for contract assignments including full-time, part-time, travel, and gap-fill positions. Revenue generated through placement fees and contract billing.
- Recruitment Process Outsourcing (RPO): End-to-end international and domestic talent search and recruitment solutions for RPO partners. Includes sourcing, interviewing, onboarding and training support. Provides scalable workforce solutions with focus on reducing time-to-fill and cost-to-fill.
- Healthcare/Rehab Staffing: Staffing solutions for rehabs, clinics, and hospitals with licensed therapists including Physical Therapist Assistants, Occupational Therapist Assistants, Speech Language Pathologists, and Directors of Rehabilitation.
- International Candidate Services: Comprehensive support for foreign educated candidates including credentialing, licensing, visa sponsorship, immigration support, voice and accent training, and cultural transition training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-time contract positions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
EdTheory product offering
Product offeringCore offering
EdTheory is a California Department of Education certified Non-Public Agency that provides staffing and service delivery for K-12 special education and therapy positions. The company recruits, credentials, and places licensed therapists (SLPs, OTs, PTs), school psychologists, behavioral health specialists, mental health counselors, and special education teachers into public, charter, private, and non-public schools on full-time, part-time, travel, and gap-fill contracts. It also operates a tele-therapy/tele-teaching platform for remote service delivery and offers Recruitment Process Outsourcing (RPO), international candidate support, and clinic/hospital therapy staffing.
Product overview
EdTheory is a California Department of Education certified Non-Public Agency (NPA) that operates as a staffing and service delivery platform for K-12 special education and therapy services. The company provides a unified portfolio of school-based therapeutic services including speech-language pathology, occupational therapy, physical therapy, school psychology, behavioral health (ABA), mental health counseling, and school nursing. These core clinical services are delivered through multiple modalities: traditional in-person staffing in schools, tele-therapy/tele-teaching platforms for remote delivery, and specialized recruitment process outsourcing for healthcare facilities. EdTheory's service architecture combines direct patient care delivery with workforce solutions, supporting both educational institutions seeking qualified professionals and healthcare professionals seeking career placement across California, the Pacific Northwest, and expanding nationally. The company also operates Project HOPE as its corporate social responsibility initiative focused on underserved communities.
Differentiator
Problem solved
Functional benefit
Brands
- Project HOPE: Corporate social responsibility initiative dedicated to providing resources and technology for children with special needs from underprivileged backgrounds.
Products and services
- Special Education Therapy Staffing
- TeleTherapy and TeleTeaching Services
- Recruitment Process Outsourcing (RPO)
- Rehab, Clinic, and Hospital Therapy Staffing
- International Candidate Services
- University Partnership Program
Companies that use EdTheory
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
EdTheory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EdTheory partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- California Schools (Public, Charter, Private, Non-Public)coreEdTheory partners with public, charter, private, and non-public schools in California to provide special education staffing and therapy services. The company is a certified Non-Public Agency (NPA) by the California Department of Education.
- Universities and CollegescoreUniversity Partnership Program providing students direct access to career counselors, clinical support, mentoring, and job matching. Services include resume building, professional licensing guidance, clinical supervision, and student loan repayment program information.
- Schools, Contract Staffing Companies, Rehabs, Hospitals, Clinics (RPO Partners)coreRPO (Recruitment Process Outsourcing) partnerships with organizations seeking qualified foreign-educated candidates. EdTheory provides end-to-end recruitment solutions including sourcing, interviewing, onboarding, and training as an extension of the client's recruitment department.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
EdTheory competitors and assessment
Company assessmentDirect peers
- The Stepping Stones Group: Largest US provider of K-12 special education and related services staffing, formed through the combination of AlphaVista Services and other platforms. Directly comparable to EdTheory across school-based SLP, OT, PT, school psychology, and behavioral health staffing. Notably, EdTheory's founder Marvel Philip previously served at AlphaVista Services, which is now part of this peer.
- Soliant Health: National healthcare and education staffing company placing therapists, special educators, and school psychologists in K-12 settings. Competes head-to-head with EdTheory for school district contracts across California and the Pacific Northwest, with overlapping service lines in speech, OT, and PT.
- ProCare Therapy: Specialized K-12 therapy and special education staffing firm placing SLPs, OTs, PTs, school psychologists, and special education teachers nationwide. Direct competitor to EdTheory with similar target customers, similar candidate sourcing model, and overlapping geographic footprint.
- TherapyTravelers: Travel and local therapy staffing agency specializing in school-based SLP, OT, PT, school psychology, and special education placements. Closely comparable to EdTheory in service mix and target customer, with particular strength in travel and temp-to-perm assignments.
- Sunbelt Staffing: Special education and healthcare staffing provider placing therapists, special educators, and school psychologists in K-12 settings nationwide. Directly comparable to EdTheory across core service lines and customer segments, including the same international candidate recruitment approach.
- Supplemental Health Care: National healthcare and education staffing company providing SLP, OT, PT, and behavioral health placements to schools and healthcare facilities. Overlaps with EdTheory in school-based therapy staffing while also serving broader clinical settings.
- PediaStaff: Pediatric and school-based therapy staffing agency placing SLPs, OTs, PTs, school psychologists, and special educators in K-12 and clinical settings. Comparable in service mix, target customer (schools), and emphasis on pediatric and special needs populations.
- Cross Country Education: Special education and therapy staffing division of Cross Country Healthcare placing special educators, SLPs, school psychologists, and related professionals in school districts nationwide. Direct competitor with overlapping service lines and customer base.
Broad incumbents
- AMN Healthcare (AMN Allied): Large, publicly traded healthcare staffing company with an allied health division that places therapists in school and clinical settings. Operates broadly across healthcare staffing; overlaps with EdTheory in therapy and school-based placement but at significantly larger scale and with broader service portfolio.
Emerging players
- New Direction Solutions: Smaller K-12 therapy and special education staffing firm focused on SLP, OT, and special education placements. Provides a relevant comparable for EdTheory's positioning within the long tail of specialized staffing competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EdTheory social profiles
Digital presenceEdTheory financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdTheory leadership team
Management profileNumber of profiles
Profiles1 record
EdTheory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdTheory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdTheory
What does EdTheory do?
EdTheory is a California Department of Education certified Non-Public Agency that provides staffing and service delivery for K-12 special education and therapy positions. The company recruits, credentials, and places licensed therapists (SLPs, OTs, PTs), school psychologists, behavioral health specialists, mental health counselors, and special education teachers into public, charter, private, and non-public schools on full-time, part-time, travel, and gap-fill contracts. It also operates a tele-therapy/tele-teaching platform for remote service delivery and offers Recruitment Process Outsourcing (RPO), international candidate support, and clinic/hospital therapy staffing.
Is EdTheory a public or private company?
EdTheory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EdTheory founded?
EdTheory was founded in 2018. It employs 251 to 500 people.
Where is EdTheory based?
EdTheory is headquartered in Pleasanton, United States, in the North America region.
How does EdTheory make money?
Four revenue lines are on record. Staffing and Placement Services are the primary driver. The others are recruitment Process Outsourcing (RPO), healthcare/Rehab Staffing and international Candidate Services.
Who are EdTheory's main competitors?
Direct peers on record are The Stepping Stones Group, Soliant Health, ProCare Therapy, TherapyTravelers, Sunbelt Staffing, Supplemental Health Care, PediaStaff and Cross Country Education. AMN Healthcare (AMN Allied) is listed as a broad incumbent. New Direction Solutions is listed as an emerging player.
Does EdTheory have an API?
No public API is recorded for EdTheory.
What industry is EdTheory in?
EdTheory's product category is Education & Healthcare Staffing Services. Its primary akta.pro industry code is EDAJAKAL, Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists), with a secondary code of EDAKAEAL, Teletherapy / Remote Speech-Language Therapy (School-Age). Its NAICS code is 611 and its SIC code is 7363.