Pyure Organic
Pyure Organic is a privately held, Naples, Florida-based food and beverage company founded in 2008 that produces organic, non-GMO, calorie-free sweeteners — including stevia, monk fruit, allulose, and erythritol — sold through national retail, DTC e-commerce, and a B2B commercial ingredients division serving food and beverage manufacturers.
- Company typePrivate
- Founded2008
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pyure Organic does
Pyure Organic, operating as Pyure Brands LLC, is a Naples, Florida-based food and beverage company founded in 2008 by Benjamin Fleischer. It produces and sells organic, non-GMO, calorie-free sweeteners — primarily stevia leaf extract (Reb A), monk fruit extract, allulose, and erythritol — and complementary sugar-free CPG products including hazelnut spread, syrups, and dessert mixes. Its underlying technology centers on proprietary extraction and blending processes that deliver high-purity stevia (300x sweeter than sugar) and monk fruit (150-250x sweeter than sugar) without bitterness or aftertaste, including cup-for-cup sugar replacement blends that work in baking and cooking without recipe modification.
The company operates a dual-channel revenue model. On the consumer side, it sells through a Shopify-powered DTC storefront with subscription options, Amazon, iHerb, and Vitacost, plus national retail distribution at Walmart, Kroger, HEB, Meijer, Sprouts, and hundreds of additional stores via wholesale partners UNFI, KeHe, DPI, SpartanNash, and Davidson Specialty Foods. On the B2B side, the Pyure Ingredients division supplies bulk stevia extract (Reb A 98%), erythritol, monk fruit extract, and allulose to food, beverage, nutraceutical, and pharmaceutical manufacturers, with applications spanning beverages, baked goods, candy, snacks, dairy, and frozen desserts. Consumer pricing ranges from $3.50 to $12.99 per SKU; commercial bulk ingredients range from $169 to $411.25 per unit.
Pyure is the first USDA Organic Certified stevia brand and holds Non-GMO Project Verified, Orthodox Union Kosher, and GFSI food safety certifications across its product lines. The company is privately held, founder-owned with no disclosed institutional capital, operates with 11-50 employees, and was recognized on the 2024 Inc. 5000 list of America's Fastest Growing Private Companies. Recent strategic activity has emphasized category extension through new erythritol-free formulations and zero-sugar dessert mixes launched in 2026.
Pyure Organic firmographics
Firmographics- Name
- Pyure Organic
- Legal name
- Pyure Brands LLC
- Website
- https://pyureorganic.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pyure Organic is a privately held, Naples, Florida-based food and beverage company founded in 2008 that produces organic, non-GMO, calorie-free sweeteners — including stevia, monk fruit, allulose, and erythritol — sold through national retail, DTC e-commerce, and a B2B commercial ingredients division serving food and beverage manufacturers.
- Ownership category
- akta.pro rank
Pyure Organic industry classification
Industry- Product category
- Organic Sweeteners
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)
Keywords
Where Pyure Organic is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pyure Organic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Pyure sells directly to consumers through their Shopify-powered e-commerce website (pyureorganic.com), offering individual product purchases and subscription/recurring delivery options. Revenue is generated through one-time purchases and subscription models with free shipping over $50.
- B2B Commercial Ingredients: Pyure Ingredients division provides bulk organic and conventional sweeteners (stevia, erythritol, monk fruit, allulose) to food and beverage manufacturers, nutraceutical companies, and pharmaceutical companies. They offer flexible minimums and competitive pricing with quick turnaround for formulations.
- Wholesale/Retail Distribution: Pyure products are sold through wholesale distributors (UNFI, KeHe, DPI, SpartanNash, Davidson) to retail stores including Walmart, Kroger, HEB, Meijer, Sprouts, and Amazon marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Retail Products - Sweeteners |
| Unit Pricing | Pay-as-you-go | Consumer Retail Products - Spreads and Syrups |
| Unit Pricing | Pay-as-you-go | Consumer Retail Products - Pudding and Jel Mixes |
| Unit Pricing | Pay-as-you-go | Commercial Bulk Ingredients |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Pyure Organic product offering
Product offeringCore offering
Pyure Organic manufactures and sells organic, zero-calorie, non-GMO sweetener products derived from stevia leaf extract, monk fruit, allulose, and erythritol. The company operates two distinct lines: a consumer packaged goods retail line (granular blends, liquid drops, packets, syrups, spreads, pudding and jel dessert mixes) sold via DTC e-commerce, national retail chains, and online marketplaces, and a Pyure Ingredients commercial division that supplies bulk stevia, erythritol, monk fruit, and allulose to food and beverage manufacturers.
Product overview
Pyure Organic is a comprehensive sweetener company offering two main product lines: Consumer Packaged Goods (CPG) for retail and Commercial Ingredients for B2B food and beverage manufacturers. The retail product portfolio centers on organic, keto-friendly, sugar-free sweeteners including stevia-based products (granular blends, liquid drops, powdered extract, and packets), monk fruit sweeteners, and allulose. Recent additions include a Plant-Based Erythritol-Free Sweetener launched in 2026 made from Allulose, Monk Fruit, and Stevia. Complementary products include hazelnut spreads, flavored syrups (caramel, maple), and dessert mixes (pudding and jel in vanilla, chocolate, coffee, strawberry, and raspberry flavors), plus a chocolate drink mix. The Commercial Ingredients division supplies bulk sweeteners including Reb A 98% stevia extract, organic granular blends, Prime stevia blends (Reb A, Reb M, Reb D), erythritol, and monk fruit extract to food and beverage manufacturers, with applications spanning beverages, baked goods, bars, candy, snacks, dairy, frozen desserts, powders, syrups, and nutraceuticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Granular Stevia Blend All-purpose sugar substitute made from organic erythritol, organic stevia leaf extract, and organic natural flavor. 2x sweeter than sugar, used for baking and everyday sweetening by health-conscious consumers.
- Organic Liquid Stevia Sweetener - Simply Sweet
Quantifiable outcome
- 90%+ of stevia plants worldwide are grown in China; Pyure sources from USDA Organic Certified crops with strict quality and food safety controls
- +1 more outcomes
Companies that use Pyure Organic
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Pyure Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pyure Organic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UNFI (United Natural Foods)coreUNFI is a major wholesale distributor for natural and organic products. Pyure products are available through UNFI for retailers nationwide, enabling wide retail distribution.
- KeHecoreKeHe is a leading distributor of natural and organic products. Pyure products are distributed through KeHe to natural food stores and retailers.
- DPI (Distribution Partners Inc.)coreDPI is a specialty food distributor. Pyure products are available through DPI for retail distribution.
- SpartanNashcoreSpartanNash is a food distributor serving grocery retailers. Pyure products are distributed through SpartanNash to retail stores.
- Davidson Specialty FoodscoreDavidson Specialty Foods is a specialty food distributor. Pyure Commercial Ingredients are available through Davidson for wholesale purchase.
- FaireminorPyure offers wholesale purchasing directly through Faire marketplace, enabling small retailers to easily order Pyure products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pyure Organic competitors and assessment
Company assessmentDirect peers
- Truvia: Cargill's flagship consumer stevia-based sweetener brand; directly competes with Pyure in retail tabletop sweeteners and shares the B2B ingredient supply chain via Cargill's stevia sourcing. Most direct head-to-head competitor in the US grocery channel.
- Splenda: Heartland Food Products' Splenda brand now offers stevia and monk fruit sweetener lines alongside its sucralose core; competes directly with Pyure on retail shelves across Walmart, Kroger, and Amazon in the sugar-substitute category.
- Stevia In The Raw: Cumberland Packing's stevia sweetener brand sold in packets and jar formats; a direct tabletop competitor to Pyure across grocery and foodservice channels with overlapping CPG positioning and USDA-Organic-adjacent clean-label messaging.
- Wholesome: Wholesome Sweeteners offers organic stevia, monk fruit, and allulose blends with USDA Organic and Non-GMO positioning virtually identical to Pyure; competes in the same premium organic sweetener set at natural food retailers like Sprouts and Whole Foods.
- Lakanto: Specializes in monk fruit sweeteners and keto-friendly baking mixes; competes with Pyure on monk fruit SKUs and increasingly on dessert mixes/chocolate, with overlapping keto, paleo, and diabetic consumer targeting and similar DTC-plus-retail distribution.
- Swerve: Erythritol-based sweetener brand with allulose variants; a direct competitor in the keto sweetener category that has been most exposed to the recent erythritol backlash — making this the most relevant competitive foil for Pyure's new erythritol-free launches.
- PureCircle (Ingredion): Ingredion-owned global leader in stevia leaf extract (Reb A, Reb M, Reb D) supplying B2B food and beverage manufacturers; competes with Pyure's Commercial Ingredients division for enterprise CPG sweetener contracts and has deeper R&D and capital backing.
Emerging players
- SweeGen: Best-tasting stevia and monk fruit ingredient supplier focused on next-generation Reb M stevia; competes with Pyure Ingredients on commercial B2B sweetener sales to CPG companies and is pursuing the same clean-label, sugar-reduction reformulation wins.
Broad incumbents
- Tate & Lyle: Global B2B ingredient manufacturer offering stevia, allulose, and other clean-label sweeteners under its TASTEVA and DOLCIA PRIMA brands; competes with Pyure Ingredients for enterprise CPG accounts and represents the kind of well-capitalized incumbent that could squeeze a small competitor on price.
- Cargill: Diversified agricultural giant that owns the Truvia consumer brand and supplies stevia, erythritol, and other sweeteners to CPG manufacturers globally; the largest single competitive threat to Pyure given its vertical integration and customer relationships at Walmart, Kroger, and Amazon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pyure Organic social profiles
Digital presencePyure Organic compliance and trust
Trust signalCompliance5 records
Pyure Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pyure Organic leadership team
Management profileNumber of profiles
Profiles1 record
Pyure Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pyure Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pyure Organic
What does Pyure Organic do?
Pyure Organic manufactures and sells organic, zero-calorie, non-GMO sweetener products derived from stevia leaf extract, monk fruit, allulose, and erythritol. The company operates two distinct lines: a consumer packaged goods retail line (granular blends, liquid drops, packets, syrups, spreads, pudding and jel dessert mixes) sold via DTC e-commerce, national retail chains, and online marketplaces, and a Pyure Ingredients commercial division that supplies bulk stevia, erythritol, monk fruit, and allulose to food and beverage manufacturers.
Is Pyure Organic a public or private company?
Pyure Organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pyure Organic founded?
Pyure Organic was founded in 2008. It employs 11 to 50 people.
Where is Pyure Organic based?
Pyure Organic is headquartered in Naples, United States, in the North America region.
How does Pyure Organic make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Commercial Ingredients and wholesale/Retail Distribution.
Who are Pyure Organic's main competitors?
Direct peers on record are Truvia, Splenda, Stevia In The Raw, Wholesome, Lakanto, Swerve and PureCircle (Ingredion). SweeGen is listed as an emerging player. Broad incumbents are Tate & Lyle and Cargill.
Does Pyure Organic have an API?
No public API is recorded for Pyure Organic.
What industry is Pyure Organic in?
Pyure Organic's product category is Organic Sweeteners. Its primary akta.pro industry code is AFAGAGAM, Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola). Its NAICS code is 3113 and its SIC code is 2000.