Skip Force
Skip Force (operating as Leads Pro CRM) provides an AI-powered sales CRM suite with built-in dialer, AI voice agents, and automated call grading for U.S. real estate investing teams, priced on flat tiers with unlimited seats and no per-seat charges.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Skip Force does
Skip Force, doing business as Leads Pro CRM, is an Austin-based, privately held SaaS company (founded 2019, 11-50 employees) that builds an AI-powered sales operating system targeted at U.S. real estate investing teams. The platform is delivered as a three-module suite: Leads Pro CRM (the core product) captures leads from forms, ads, webhooks, and calls into a single pipeline and runs automated multi-channel follow-up sequences (SMS at 0 minutes, email at 5-15 minutes, AI voice at 15 minutes) before a human rep engages; Sales Pro AI is an add-on that grades every recorded call across 10 named performance pillars and auto-generates personalized training drill queues; Commands Pro is an add-on that deploys AI agents to manage Google and Meta Ads feeding into the CRM, maintain pipeline hygiene, and push reporting summaries to Slack. The company uses a sales-led go-to-market motion with quote-based pricing, monthly billing cadence, and plan tiers that include unlimited sales reps without per-seat charges, supported by dedicated onboarding and direct migration tooling from HubSpot and Close CRM.
The product is differentiated through several proprietary or hard-to-replicate capabilities: built-in AI voice agents for autonomous first-contact and qualification calls (stated as add-on or unavailable at HubSpot, GoHighLevel, REsimpli, and Podio); AI call grading and coaching (stated as unavailable on all named competitors); no per-seat pricing with unlimited rep seats; and a weekly AI feature release cadence. The integration ecosystem spans HubSpot, Close CRM, GoHighLevel, Salesforce, Facebook Ads, Google Ads, Twilio, JustCall, Aircall, RingCentral, Zapier, and Calendly, with new integrations added weekly. Revenue mechanics are subscription-based at undisclosed price points, with the primary customer segment being real estate investing acquisition agents, lead managers, and owners, and an explicitly stated secondary segment of mortgage, solar, home services, insurance, and franchise sales operations. No revenue, ARR, funding, or valuation figures are disclosed; the company appears to be founder/management-owned with no indicated venture capital or private equity backing.
Skip Force firmographics
Firmographics- Name
- Skip Force
- Legal name
- Leads Pro
- Website
- https://skipforce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skip Force (operating as Leads Pro CRM) provides an AI-powered sales CRM suite with built-in dialer, AI voice agents, and automated call grading for U.S. real estate investing teams, priced on flat tiers with unlimited seats and no per-seat charges.
- Ownership category
- akta.pro rank
Skip Force industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Skip Force is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skip Force business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Subscription Plans: Subscription-based revenue model with plan tiers. Pricing is based on plan tier rather than per-seat or per-user charges. Teams can add unlimited reps without additional costs. Plans include core CRM functionality, integrations, and varying levels of AI features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan-based subscription with unlimited user seats |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Skip Force product offering
Product offeringCore offering
Leads Pro CRM is an AI-powered sales operating system for real estate investing teams that consolidates lead capture from forms, ads, webhooks, and calls into a single pipeline, then runs automated SMS/email/AI-voice follow-up sequences, a built-in dialer, AI voice agents, contract sending with e-signature, and a team dashboard. It is sold as a tiered subscription with no per-seat charges and is supported by two add-on modules: Sales Pro AI for call grading and coaching, and Commands Pro for AI-driven ads and CRM operations.
Product overview
Leads Pro is a modular AI-powered sales operating system designed for real estate investing teams. The core product is Leads Pro CRM, which handles pipeline management with integrated lead capture, automated follow-up, built-in dialer, AI voice agents, and contract management. Two complementary add-on modules extend the system: Sales Pro AI provides call grading and coaching by analyzing call recordings across performance pillars and generating personalized training drills; Commands Pro automates advertising operations and CRM maintenance tasks including ad management and Slack reporting. Each product works standalone but becomes more powerful when combined as part of the Leads Pro Suite.
Differentiator
Problem solved
Functional benefit
Brands
- Sales Pro AI: AI-powered call grading and coaching system that automatically scores every call across 10 performance pillars including Rapport, Motivation, Timeline, Money Diagnostic, and Offer Execution.
- Commands Pro
Products and services
- Leads Pro CRM AI-powered sales CRM for real estate investing teams that captures leads from forms, ads, webhooks, and calls into a single pipeline, runs automated multi-channel follow-up sequences (SMS at 0 min, email at 5 min, AI voice at 15 min), includes a built-in dialer with call recording, AI voice agents for outbound calling and qualification, one-click contract sending with e-signature tracking, and a team dashboard with unlimited sales reps.
- Sales Pro AI AI call grading and coaching system that automatically scores every call across 10 performance pillars (Rapport, Motivation, Timeline, Money Diagnostic, Offer Execution, etc.), flags specific mistakes, logs scores to the rep dashboard, and automatically updates each rep's personalized training drill queue.
- Commands Pro
Quantifiable outcome
- No leads missed for six weeks (customer testimonial)
- +4 more outcomes
Companies that use Skip Force
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Skip Force technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature7 records
Skip Force partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GoHighLevelcoreBi-directional integration allowing data sync between GoHighLevel and Leads Pro CRM. Comparison table lists GoHighLevel as a direct competitor while also supporting integration. Based on unbranded self-managed setup comparison.
- HubSpotcoreBi-directional CRM integration supporting direct migration of contacts, deal stages, notes, and activity history from HubSpot to Leads Pro CRM. HubSpot's built-in phone dialer is add-on/paid extra while Leads Pro offers it built-in.
- Close CRMcoreDirect migration support from Close CRM included in onboarding. Migration includes contacts, pipelines, notes, and historical data transfer with dedicated onboarding call.
- Facebook AdscoreNative integration allowing Facebook ads to directly feed leads into Leads Pro CRM pipeline. Customer testimonial reports setup taking less than one day.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Skip Force competitors and assessment
Company assessmentDirect peers
- Follow Up Boss: Follow Up Boss is a leading CRM specifically designed for real estate agents and teams, overlapping directly with Leads Pro's real-estate-investing vertical. It is a natural peer for lead management, pipeline automation, and integrations with lead sources in the real estate ecosystem.
- Close CRM: Close CRM is a sales-focused CRM with built-in calling, email, and SMS for SMB and mid-market sales teams. Leads Pro offers direct migration from Close CRM and positions itself as an alternative, particularly for real-estate-focused teams that Close's generalist approach does not fully serve.
- REsimpli: REsimpli is a CRM and deal management platform purpose-built for real estate investors and wholesalers, directly compared by Leads Pro on built-in dialer, SMS automation, contracts, and real-estate-specific workflows. It targets the same primary customer segment as Leads Pro.
- GoHighLevel: GoHighLevel is an all-in-one sales and marketing platform targeting agencies and SMB sales teams, named by Leads Pro as a direct competitor across dialer, SMS, automation, contracts, and AI voice. It overlaps closely with Leads Pro on the real-estate-investor customer base and is also an integration partner.
- kvCORE: kvCORE is an end-to-end CRM and lead generation platform built for real estate agents and brokerages, offering lead capture, smart CRM, and automated follow-up. It is a direct comparable in vertical specialization and feature scope targeting real estate sales teams.
- Podio: Podio is a customizable workflow and CRM platform frequently used by real estate investors and small sales teams, directly named by Leads Pro in its feature comparison table. It overlaps on pipeline management but lacks built-in dialer, SMS automation, and AI features that Leads Pro emphasizes.
Broad incumbents
- HubSpot: HubSpot is the leading broad CRM and marketing automation platform, explicitly named by Leads Pro as a direct comparison across dialer, SMS, AI voice, contracts, and pricing. It serves overlapping customers but as a horizontal platform without Leads Pro's real-estate-specific workflows or built-in AI call grading.
- Salesforce: Salesforce is the dominant enterprise CRM platform, listed by Leads Pro as an integration partner and adjacent competitor. While it serves much larger customers, it is used by some mid-market and enterprise real estate operations and competes at the upper end of Leads Pro's potential market.
Others
- Salesforce Sales Cloud with AppExchange real estate apps: AppExchange ecosystem of real-estate vertical apps built on Salesforce provides comparable CRM and pipeline functionality for real estate investing teams at the enterprise end of the market. Relevant as an ecosystem alternative for larger real estate operations considering vertical-specific tooling.
Regional players
- Zillow Premier Agent CRM integrations (Salesforce-backed): Zillow's agent CRM ecosystem, including the older Elite CRM (Salesforce-based) and newer Premier Agent tools, serves US residential real estate professionals with lead routing and pipeline features. It is comparable to Leads Pro in vertical but operates at much larger scale within the US real estate market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights3 records
Customer concentration
Skip Force social profiles
Digital presenceSkip Force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skip Force leadership team
Management profileNumber of profiles
Skip Force funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skip Force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skip Force
What does Skip Force do?
Leads Pro CRM is an AI-powered sales operating system for real estate investing teams that consolidates lead capture from forms, ads, webhooks, and calls into a single pipeline, then runs automated SMS/email/AI-voice follow-up sequences, a built-in dialer, AI voice agents, contract sending with e-signature, and a team dashboard. It is sold as a tiered subscription with no per-seat charges and is supported by two add-on modules: Sales Pro AI for call grading and coaching, and Commands Pro for AI-driven ads and CRM operations.
Is Skip Force a public or private company?
Skip Force is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skip Force founded?
Skip Force was founded in 2019. It employs 11 to 50 people.
Where is Skip Force based?
Skip Force is headquartered in Austin, United States, in the North America region.
How does Skip Force make money?
One revenue line is on record: CRM Subscription Plans.
Who are Skip Force's main competitors?
Direct peers on record are Follow Up Boss, Close CRM, REsimpli, GoHighLevel, kvCORE and Podio. Broad incumbents are HubSpot and Salesforce. Salesforce Sales Cloud with AppExchange real estate apps is listed as an others. Zillow Premier Agent CRM integrations (Salesforce-backed) is listed as a regional player.
Does Skip Force have an API?
No public API is recorded for Skip Force.
What industry is Skip Force in?
Skip Force's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.