Skip Force

What Skip Force does

Skip Force, doing business as Leads Pro CRM, is an Austin-based, privately held SaaS company (founded 2019, 11-50 employees) that builds an AI-powered sales operating system targeted at U.S. real estate investing teams. The platform is delivered as a three-module suite: Leads Pro CRM (the core product) captures leads from forms, ads, webhooks, and calls into a single pipeline and runs automated multi-channel follow-up sequences (SMS at 0 minutes, email at 5-15 minutes, AI voice at 15 minutes) before a human rep engages; Sales Pro AI is an add-on that grades every recorded call across 10 named performance pillars and auto-generates personalized training drill queues; Commands Pro is an add-on that deploys AI agents to manage Google and Meta Ads feeding into the CRM, maintain pipeline hygiene, and push reporting summaries to Slack. The company uses a sales-led go-to-market motion with quote-based pricing, monthly billing cadence, and plan tiers that include unlimited sales reps without per-seat charges, supported by dedicated onboarding and direct migration tooling from HubSpot and Close CRM.

The product is differentiated through several proprietary or hard-to-replicate capabilities: built-in AI voice agents for autonomous first-contact and qualification calls (stated as add-on or unavailable at HubSpot, GoHighLevel, REsimpli, and Podio); AI call grading and coaching (stated as unavailable on all named competitors); no per-seat pricing with unlimited rep seats; and a weekly AI feature release cadence. The integration ecosystem spans HubSpot, Close CRM, GoHighLevel, Salesforce, Facebook Ads, Google Ads, Twilio, JustCall, Aircall, RingCentral, Zapier, and Calendly, with new integrations added weekly. Revenue mechanics are subscription-based at undisclosed price points, with the primary customer segment being real estate investing acquisition agents, lead managers, and owners, and an explicitly stated secondary segment of mortgage, solar, home services, insurance, and franchise sales operations. No revenue, ARR, funding, or valuation figures are disclosed; the company appears to be founder/management-owned with no indicated venture capital or private equity backing.

Name

Skip Force

Legal name

Leads Pro

Website

https://skipforce.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Skip Force (operating as Leads Pro CRM) provides an AI-powered sales CRM suite with built-in dialer, AI voice agents, and automated call grading for U.S. real estate investing teams, priced on flat tiers with unlimited seats and no per-seat charges.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Real estate CRM
• AI sales platform
• Lead management software
• Sales automation
• AI call grading

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Subscription Plans: Subscription-based revenue model with plan tiers. Pricing is based on plan tier rather than per-seat or per-user charges. Teams can add unlimited reps without additional costs. Plans include core CRM functionality, integrations, and varying levels of AI features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Leads Pro CRM is an AI-powered sales operating system for real estate investing teams that consolidates lead capture from forms, ads, webhooks, and calls into a single pipeline, then runs automated SMS/email/AI-voice follow-up sequences, a built-in dialer, AI voice agents, contract sending with e-signature, and a team dashboard. It is sold as a tiered subscription with no per-seat charges and is supported by two add-on modules: Sales Pro AI for call grading and coaching, and Commands Pro for AI-driven ads and CRM operations.

Product overview

Leads Pro is a modular AI-powered sales operating system designed for real estate investing teams. The core product is Leads Pro CRM, which handles pipeline management with integrated lead capture, automated follow-up, built-in dialer, AI voice agents, and contract management. Two complementary add-on modules extend the system: Sales Pro AI provides call grading and coaching by analyzing call recordings across performance pillars and generating personalized training drills; Commands Pro automates advertising operations and CRM maintenance tasks including ad management and Slack reporting. Each product works standalone but becomes more powerful when combined as part of the Leads Pro Suite.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Pro AI: AI-powered call grading and coaching system that automatically scores every call across 10 performance pillars including Rapport, Motivation, Timeline, Money Diagnostic, and Offer Execution.
• Commands Pro

Products and services

• Leads Pro CRM AI-powered sales CRM for real estate investing teams that captures leads from forms, ads, webhooks, and calls into a single pipeline, runs automated multi-channel follow-up sequences (SMS at 0 min, email at 5 min, AI voice at 15 min), includes a built-in dialer with call recording, AI voice agents for outbound calling and qualification, one-click contract sending with e-signature tracking, and a team dashboard with unlimited sales reps.
• Sales Pro AI AI call grading and coaching system that automatically scores every call across 10 performance pillars (Rapport, Motivation, Timeline, Money Diagnostic, Offer Execution, etc.), flags specific mistakes, logs scores to the rep dashboard, and automatically updates each rep's personalized training drill queue.
• Commands Pro

Quantifiable outcome

• No leads missed for six weeks (customer testimonial)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• GoHighLevelcoreTechnology or IntegrationBi-directional integration allowing data sync between GoHighLevel and Leads Pro CRM. Comparison table lists GoHighLevel as a direct competitor while also supporting integration. Based on unbranded self-managed setup comparison.
• HubSpotcoreTechnology or IntegrationBi-directional CRM integration supporting direct migration of contacts, deal stages, notes, and activity history from HubSpot to Leads Pro CRM. HubSpot's built-in phone dialer is add-on/paid extra while Leads Pro offers it built-in.
• Close CRMcoreTechnology or IntegrationDirect migration support from Close CRM included in onboarding. Migration includes contacts, pipelines, notes, and historical data transfer with dedicated onboarding call.
• Facebook AdscoreTechnology or IntegrationNative integration allowing Facebook ads to directly feed leads into Leads Pro CRM pipeline. Customer testimonial reports setup taking less than one day.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Follow Up Boss: Follow Up Boss is a leading CRM specifically designed for real estate agents and teams, overlapping directly with Leads Pro's real-estate-investing vertical. It is a natural peer for lead management, pipeline automation, and integrations with lead sources in the real estate ecosystem.
• Close CRM: Close CRM is a sales-focused CRM with built-in calling, email, and SMS for SMB and mid-market sales teams. Leads Pro offers direct migration from Close CRM and positions itself as an alternative, particularly for real-estate-focused teams that Close's generalist approach does not fully serve.
• REsimpli: REsimpli is a CRM and deal management platform purpose-built for real estate investors and wholesalers, directly compared by Leads Pro on built-in dialer, SMS automation, contracts, and real-estate-specific workflows. It targets the same primary customer segment as Leads Pro.
• GoHighLevel: GoHighLevel is an all-in-one sales and marketing platform targeting agencies and SMB sales teams, named by Leads Pro as a direct competitor across dialer, SMS, automation, contracts, and AI voice. It overlaps closely with Leads Pro on the real-estate-investor customer base and is also an integration partner.
• kvCORE: kvCORE is an end-to-end CRM and lead generation platform built for real estate agents and brokerages, offering lead capture, smart CRM, and automated follow-up. It is a direct comparable in vertical specialization and feature scope targeting real estate sales teams.
• Podio: Podio is a customizable workflow and CRM platform frequently used by real estate investors and small sales teams, directly named by Leads Pro in its feature comparison table. It overlaps on pipeline management but lacks built-in dialer, SMS automation, and AI features that Leads Pro emphasizes.

Broad incumbents

• HubSpot: HubSpot is the leading broad CRM and marketing automation platform, explicitly named by Leads Pro as a direct comparison across dialer, SMS, AI voice, contracts, and pricing. It serves overlapping customers but as a horizontal platform without Leads Pro's real-estate-specific workflows or built-in AI call grading.
• Salesforce: Salesforce is the dominant enterprise CRM platform, listed by Leads Pro as an integration partner and adjacent competitor. While it serves much larger customers, it is used by some mid-market and enterprise real estate operations and competes at the upper end of Leads Pro's potential market.

Others

• Salesforce Sales Cloud with AppExchange real estate apps: AppExchange ecosystem of real-estate vertical apps built on Salesforce provides comparable CRM and pipeline functionality for real estate investing teams at the enterprise end of the market. Relevant as an ecosystem alternative for larger real estate operations considering vertical-specific tooling.

Regional players

• Zillow Premier Agent CRM integrations (Salesforce-backed): Zillow's agent CRM ecosystem, including the older Elite CRM (Salesforce-based) and newer Premier Agent tools, serves US residential real estate professionals with lead routing and pipeline features. It is comparable to Leads Pro in vertical but operates at much larger scale within the US real estate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/skipforcellc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skip Force