What Dicke Safety Products does

Dicke Safety Products is a privately held US manufacturer of temporary traffic control equipment, founded in 1886 as the Dicke Tool Company and headquartered in Downers Grove, Illinois, with a Western regional office (Dicke West) in Salem, Oregon. The company designs and produces roll-up signs, spring-loaded and torsion-spring sign stands, stop/slow paddles, barricade lights, LadderMate™ ladder-stabilizing straps, flags, storage bags, and ANSI/ISEA 107-compliant high-visibility apparel for roadway work zones, emergency response, and utility work. Its product lines rest on a portfolio of proprietary and trademarked systems (Fold & Roll™, Stablock™, UniFlex™, TwinFlex™, DynaFlex™, DynaLite™, Stacker™, EcoSynchro™, Super Bright™, Marathon™, Diamond Grade™) and an extensive regulatory-compliance position, with many sign-stand models meeting MASH and NCHRP-350 crash-test standards and all roll-up signs meeting MUTCD requirements.

The business sells direct to government transportation and public works departments, construction and infrastructure contractors, and emergency services through a regional inside-sales network with dedicated East and West phone lines, supplemented by an e-commerce website (dicketool.com) carrying a flipbook catalog, product fact sheets, and WZ-Letter technical documentation. Pricing is quote-based and not publicly disclosed, with contracts typically multi-year. The company holds WBE (Women's Business Enterprise) certification through the ATSSA-ARTBA partnership, operates only in the United States, and has no disclosed external investors, M&A activity, or funding rounds. Its management team is not publicly enumerated, and AI/ML capabilities are not present in the product portfolio.

Name

Dicke Safety Products

Legal name

Dicke Safety Products, Inc.

Website

https://dicketool.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

51–100 employees

Short description

Dicke Safety Products is a privately held, 135+ year-old US manufacturer of temporary traffic control equipment—roll-up signs, sign stands, stop/slow paddles, barricade lights, and safety apparel—sold direct to government transportation agencies, construction contractors, and emergency services.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

akta.pro secondary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

Keywords

• Temporary traffic control
• Roll-up traffic signs
• Work zone safety equipment
• High-visibility safety apparel
• Roadway safety products

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Safety Equipment Sales: Direct B2B sales of temporary traffic control equipment including roll-up signs, sign stands, stop/slow paddles, barricade lights, safety apparel, and accessories. Products are sold through direct sales force with regional phone contacts for ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dicke Safety Products manufactures and sells temporary traffic control and roadway worker safety equipment, including roll-up signs, sign stands, stop/slow paddles, barricade lights, and ANSI/ISEA 107 safety apparel. Products are sold directly to government transportation agencies, construction contractors, and emergency services via inside/outside sales and a regional East/West distribution structure, with quote-based pricing and MASH/NCHRP-350/MUTCD-compliant product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll-Up Signs Lightweight, roll-up temporary traffic control signs offered in Super Bright™, High Performance Marathon™, Diamond Grade™, and mesh/solid non-reflective materials, in standard and custom legends. Designed for road work zones and sold to government transportation departments, contractors, and emergency services.
• Sign Stands Stands for roll-up and rigid signs in UniFlex™ single spring, TwinFlex™ dual spring, DynaFlex™ dual torsion spring, DynaLite™ non-spring lightweight, and Stacker™ rubber base configurations, including MASH-compliant crash-tested models. Sold to work zone operators needing compliant, wind-resistant temporary signage support.
• Fold & Roll™ System Compact storage sign-and-stand combination system that deploys in under 20 seconds, using the Stablock™ sign holder, telescoping legs with kick releases, and a torsion spring system. Designed to fit in a squad car trunk or truck storage compartment for rapid deployment by police, fire, and road crews.
• Stop/Slow Paddles Rigid and roll-up stop/slow paddles in a variety of reflective and non-reflective materials, including LED-lighted models with push-button controls for steady burn and flashing modes. Used by flaggers at work zones, emergency scenes, vehicle recovery, disaster operations, and high-risk night work.
• Safety Apparel Class 2 and 3 high-visibility safety vests, sweatshirts, jackets, parkas, polos, and rain wear, including flame-resistant and tear-away designs and V-Patch identification vests meeting ANSI/ISEA 107. Sold to roadway workers, construction crews, and emergency responders.
• Barricade Warning Lights Flashing, sequentially flashing, battery-powered, and solar-powered D-Cell barricade warning lights for day and night use, including EcoSynchro™ sequential lights with automatic position detection and dusk/dawn photo cell. Used to mark work zones and hazards.
• Flags and Bags Traffic flags in a variety of sizes, colors, and materials and storage bags for sign and equipment transport. Used by flaggers and roadside crews.
• LadderMate™ Ladder Stabilizing Straps Ladder stabilizing straps, bags, and ladder wedges designed to reduce ladder slip accidents for utility and telecommunications workers.
• Additional Traffic Control Products Oversize load banners, collapsible cone kits, cone holders, sign covers, and pennants for work zone and oversize-load signaling.

Quantifiable outcome

• LadderMate™ reduced ladder-related accidents by 60% when implemented by telephone operating companies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Honeywell Safety Products: Honeywell offers a broad PPE portfolio including high-visibility apparel and worker safety equipment. It competes with Dicke across the safety apparel and work zone safety segments as part of a much wider industrial safety portfolio.
• Ansell Limited: Ansell is a global PPE manufacturer with high-visibility and protective apparel lines overlapping Dicke's roadway safety apparel offering. It is a broad incumbent serving industrial and construction safety buyers.
• 3M (Personal Safety Division): 3M's Personal Safety Division produces reflective sheeting, high-visibility apparel, and traffic safety products including road signs and pavement markings. It is a broad incumbent competitor to Dicke with a much larger portfolio and global footprint.

Direct peers

• TrafFix Devices Inc: TrafFix Devices manufactures temporary traffic control devices including barricades, sign stands, cones, and crash cushions. It is a direct competitor to Dicke in the MASH/NCHRP-350 compliant work zone safety equipment market, serving similar DOT and contractor customers.
• Work Area Protection Corp: Work Area Protection manufactures traffic control products including barricades, cones, signs, and pavement marking supplies. It directly competes with Dicke in temporary traffic control equipment sold to highway contractors and state DOTs.
• PIP (Protective Industrial Products): PIP manufactures a broad range of PPE including high-visibility apparel and hand protection. It is comparable to Dicke on the safety apparel portion of the catalog serving industrial, construction, and roadway worker segments.
• Cortina Safety Products: Cortina Safety Products manufactures traffic cones, barricades, and work zone safety equipment, plus a line of reflective safety apparel. It competes directly with Dicke's roll-up signs, stands, paddles, and safety vests in the U.S. work zone safety market.
• Plastic Safety Systems (PSS): Plastic Safety Systems manufactures traffic cones, delineators, and barricades used in highway work zones. Comparable to Dicke as a U.S.-based manufacturer of temporary traffic control products sold to DOTs and contractors.
• Eastern Metal / Sign A Rama (traffic safety products): Eastern Metal of Elmira manufactures traffic signs, sign stands, and work zone safety products. It is comparable to Dicke as a manufacturer of NCHRP-350 compliant traffic safety equipment sold to municipal and state transportation departments.
• Radians Inc: Radians manufactures safety apparel (high-visibility vests, jackets) and personal protective equipment, directly overlapping with Dicke's ANSI/ISEA 107 safety apparel line for roadway workers and emergency responders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dicke-safety-prod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dicke Safety Products