TrafFix Devices
TrafFix Devices is a US manufacturer of MASH-tested road safety hardware — crash cushions, attenuators, barriers, barricades, cones, signs, and hostile-vehicle-mitigation systems — sold to DOTs, highway contractors, utilities, and security buyers through distributors, OEM partners, and e-commerce.
- Company typePrivate
- Founded1986
- HeadquartersSan Clemente, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What TrafFix Devices does
TrafFix Devices, Inc. is a privately held US manufacturer of road and work-zone safety hardware founded in 1986 by Jack Kulp and headquartered in San Clemente, California, with additional manufacturing in Fairfield, Iowa and a distribution center in Adelanto, California. The company designs and produces a broad catalog of crash cushions, truck-mounted and towable attenuators (Scorpion II line), water-filled and water-cable barriers, longitudinal barricades, channelizer drums, cones, delineators, portable sign stands, and hostile-vehicle-mitigation security systems, all validated against MASH, NCHRP-350, MUTCD, ASTM, IWA14-1, PAS68, and OSHA standards and supported by FHWA eligibility letters.
The product platform is anchored in proprietary attenuator and crash-cushion engineering, including co-development with the University of Nebraska's Midwest Roadside Safety Facility (Delta TL-3), a registered Step-N-Drop sign-stand leg system, an IoT-based Sentinel Impact Tracker, and an Enviro-Cone made from 80% recycled low-density polyethylene. Manufacturing leverages 14 million pounds of recycled scrap tires annually through participation in California's CalRecycle Tire Incentive Program, supplying a recycled-content cost base and ESG positioning.
The business model is hardware sales through a multi-channel go-to-market: a global network of distributors and OEM partners, a direct e-commerce storefront (shop.traffixdevices.com), regional sales managers handling quotes for larger systems, and Sourcewell cooperative purchasing. Customers span state/county/municipal departments of transportation, highway contractors, utility companies, first-responder agencies, and event-security/venue operators, with quote-based pricing on major systems and unit pricing ($57–$522) on catalog items on Net 30 terms.
TrafFix Devices firmographics
Firmographics- Name
- TrafFix Devices
- Legal name
- TrafFix Devices, Inc.
- Website
- https://traffixdevices.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TrafFix Devices is a US manufacturer of MASH-tested road safety hardware — crash cushions, attenuators, barriers, barricades, cones, signs, and hostile-vehicle-mitigation systems — sold to DOTs, highway contractors, utilities, and security buyers through distributors, OEM partners, and e-commerce.
- Ownership category
- akta.pro rank
TrafFix Devices industry classification
Industry- Product category
- Traffic Safety Equipment
- NAICS
- Highway, Street, and Bridge Construction (23731)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Work Zone Barrier Systems & Protection (Concrete Barriers, Water-Filled Barriers, Crash Cushions, Truck-Mounted Attenuators) (TLAJALAF)
- akta.pro secondary industries
- Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA), Work Zone & Temporary Road Safety Systems (Temporary Barriers, Cones/Drums, Portable VMS, Impact Protection) (TLAJAGAL), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where TrafFix Devices is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TrafFix Devices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic Safety Hardware Sales: Direct sales of traffic control and safety products including crash attenuators, barricades, cones, drums, delineators, signs, barriers, and security products. Products sold through e-commerce, distributors, and direct sales with Net 30 payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 40 lb Recycled Rubber Base for Channelizer Drums |
| Unit Pricing | Pay-as-you-go | Work Mate Fatigue Reduction Mat |
| Unit Pricing | Pay-as-you-go | 48x48 Reflective Vinyl Roll-Up Sign - Road Work Ahead |
| Unit Pricing | Pay-as-you-go | TrafFix Alert Rumble Strip 46.5" x 12" |
| Unit Pricing | Pay-as-you-go | Big Buster Sign Stand w/ Rigid Sign Mounting Brackets |
| Unit Pricing | Pay-as-you-go | Zephyr Rubber Base Sign Stand |
| Unit Pricing | Pay-as-you-go | Aluminum Leg TrafFix Single Spring Sign Stand |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
TrafFix Devices product offering
Product offeringCore offering
TrafFix Devices designs, manufactures, and distributes road safety and traffic control hardware for highway work zones, municipal transportation, and hostile vehicle mitigation. The portfolio includes MASH- and NCHRP-350-tested crash attenuators (Scorpion II, Delta, Big Sandy, SLED), longitudinal barriers (Sentry Water-Cable, Water-Wall, HV2), barricades (Urbanite, ADA Wall), Enviro-Cone recycled traffic cones, channelizer drums, delineators, portable sign stands, and security barriers (Block Axess, Rapid Stop, Vigi Blax), with the Sentinel IoT impact tracker sold as an add-on.
Product overview
TrafFix Devices offers a comprehensive portfolio of highway and workzone safety products organized into several categories: Attenuators (including Big Sandy, Delta, Scorpion, and SLED product lines), Barricades (A-Frames, Type I/II/III, Vertical Panels, ADA Wall, Urbanite), Barriers (HV2, Lo-Ro, Sentry Water-Cable, Water-Wall), Cones (Enviro-Cone, PVC Cones, Spring Cone), Drums (Channelizer Drums in HDPE and LDPE), Delineators (Grabber and Looper product lines), Signs & Stands (Zephyr, TrafFix, Phoenix, Tri-Buster, Little Buster, Econo Buster, Aluminum Buster, Big Buster, Super Buster, Barrier Buster), Security products (Block Axess, Rapid Stop, Vigi Blax), and Additional products (LED Batons, Warning Lights, TrafFix Alert Rumble Strip, Weed Mat, Work Mate). The company also offers the Sentinel Impact Tracker for impact monitoring. All products are designed and manufactured primarily in the United States with a focus on environmental sustainability using recycled materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Scorpion II TA (Towable Attenuator) Truck-mounted towable crash attenuator that is MASH Tested, Passed, and Eligible, attaches to a host truck with little to no vehicle modification, and provides crash protection for stationary and mobile work zones.
- Scorpion II TMA (Truck Mounted Attenuator) Hydraulically powered MASH Tested, Passed, and Eligible truck mounted attenuator designed for stationary and mobile highway construction zones, with over 2,000 documented hits and 20+ years of life-saving field performance.
- Scorpion II METRO TMA TL-2 Plus (50 mph / 80 kph) Truck Mounted Attenuator that is MASH Tested and Passed, designed for cities, counties, and urban districts where posted speed limits are 50 mph or less.
- Delta TL-3 Crash Cushion MASH Tested, Passed, and Eligible Redirective Non-Gating crash cushion and end treatment co-developed with the University of Nebraska's Midwest Roadside Safety Facility, featuring steel thrie-beam fender panels and energy-attenuating shear bolts.
- Delta TL-2+ Crash Cushion Delta Crash Cushion tested and passed at 50 mph / 80 kph compared to standard TL-2 at 43.5 mph / 70 kph, providing higher capacity and safety for lower-speed roadway applications.
- Big Sandy Crash Cushion Sand barrel impact attenuator manufactured from UV-stabilized high-density polyethylene that is MASH Tested, Passed, and Eligible.
- SLED (Sentry Longitudinal Energy Dissipater) Narrow, non-redirective gating crash cushion designed to shield permanent and temporary barriers including concrete, steel, and plastic.
- SLED Euro-Terminal Freestanding attenuation device tested and accepted to EN1317-4 P4 requirements, requiring no pavement anchors or drilling.
- SLED Mini Crash cushion that is MASH Tested and Passed in uni- and bidirectional applications and as a TL-1 End Treatment for the Water-Wall, designed to virtually eliminate vaulting of impacting vehicles.
- Sentry Water-Cable Barrier MASH Tested, Passed, and Eligible TL-3 longitudinal barrier with four 3/8-inch diameter galvanized stranded steel cables molded into polyethylene using interlocking knuckles for barrier wall connections, and approved on the Department of Defense Anti-Ram Vehicle Barrier list.
- Water-Wall Barrier Durable side protective temporary crash barrier system for protecting the public surrounding construction sites and for work-zone safety on roads and highways.
- Water-Cable Barrier Water-filled barrier molded with three galvanized steel cables, MASH Tested, Passed, and Eligible at TL-1 31 mph and TL-2 43.5 mph levels.
- HV2 Barrier Freestanding, temporary longitudinal barrier system designed for improved productivity and safety on worksites.
- Urbanite Longitudinal Barricade Continuous hand-guided safe passage barricade through work zones, manufactured from UV-stabilized high-density polyethylene for pedestrian channelization.
- ADA Wall Longitudinal Barricade MASH Tested, Passed, and Eligible TL-3 Longitudinal Channelizing Device that meets ADA requirements for hand-guided safe passages through work zones.
- Enviro-Cone MUTCD-compliant traffic cone made from 80% recycled low-density polyethylene by weight, with superior all-weather performance and recyclable end-of-life behavior.
- Block Axess HVM (Hostile Vehicle Mitigation) Hostile Vehicle Mitigation system certified up to 7.5 tons under ASTM International, IWA14-1, and PAS68 standards for protecting public events and venues from errant and hostile vehicles.
- Rapid Stop Barrier Portable vehicle security bollard system that can stop errant vehicles up to 5,000 lbs at 30 mph for crowd control and venue protection.
- Vigi Blax VSB (Vehicle Security Barrier) Vehicle Security Barrier for protecting public events from hostile and errant vehicles using portable above-ground or semi-permanent in-ground systems.
- Roof Edge Delineator Cone System OSHA-compliant Roof Warning Line System meeting OSHA 1926.502 requirements with 39-inch maximum tie-off height and 16-lb pull test for fall protection marking on commercial rooftops.
- TrafFix Alert Rumble Strip Recycled rubber rumble strip made from 100% recycled tires that alerts drivers with sight, sound, and sensation awareness at roadway approaches.
- Work Mate Fatigue Reduction Mat Anti-fatigue mat made of 100% vulcanized rubber designed to reduce fatigue caused by standing for long periods, with molded-in finger holes for work zone crew comfort.
Quantifiable outcome
- Over 2,000 documented Scorpion hits with thousands of lives saved worldwide
- +3 more outcomes
Companies that use TrafFix Devices
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
TrafFix Devices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TrafFix Devices partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CalRecycle (California Department of Resources Recycling and Recovery)coreTrafFix Devices participates in CalRecycle's Tire Incentive Program (TIP), receiving grants for using California recycled tires in their products. Since August 2017, the company has successfully diverted over 4.3 million tires from California landfills through 12 rounds of the program (TIP4-TIP12).
- University of Nebraska Midwest Roadside Safety Facility (MwRSF)coreCo-development partnership for the Delta TL-3 Crash Cushion. The MwRSF provided engineering research and crash testing to develop the MASH Tested and Eligible redirective non-gating crash cushion.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TrafFix Devices competitors and assessment
Company assessmentDirect peers
- Trinity Highway Products: A division of Trinity Industries, Trinity Highway Products is one of the largest US manufacturers of highway safety hardware, including crash cushions (QuadGuard), barriers, and end treatments. It directly competes with TrafFix across attenuator and barrier categories and has been running its own MASH testing programs.
- Valtir: Formed from the rebranding of Energy Absorption Systems (EAS), Valtir manufactures crash cushions, end terminals, and barriers (REACT, QuadGuard, Tau products) and is a primary direct competitor to TrafFix in attenuators and longitudinal barriers across the US and select international markets.
- Plasticade: Plasticade is a leading North American manufacturer of traffic cones, channelizer drums, barricades, and delineators — directly overlapping with TrafFix's Enviro-Cone, drum, and barricade product lines for the same contractor and DOT buyer base.
- Cortina Safety Products: Cortina manufactures traffic cones, barricades, and work zone safety products globally and directly competes with TrafFix on cones, drums, and longitudinal channelizing devices sold through similar distributor and OEM channels.
- Pexco (Davidson Traffic Control Products): Pexco's Davidson Traffic Control Products division produces traffic cones, delineator posts, and channelizer devices. It is a direct peer to TrafFix's Enviro-Cone and drum/delineator portfolio serving the same contractor and municipal customer segments.
- Three D Traffic Works: Three D Traffic Works manufactures work zone safety products including barricades, cones, signs, and traffic control devices for contractors and municipalities, overlapping significantly with TrafFix's cones, drums, and signs & stands categories.
Broad incumbents
- Lindsay Corporation: Lindsay Corporation's Infrastructure segment (formerly Barrier Systems Inc.) produces road safety products including moveable barriers (Road Zipper), end terminals, and crash cushions, positioning it as a broader incumbent peer in the work zone safety hardware market.
- Hill & Smith Holdings: Hill & Smith is a publicly traded international infrastructure group with road safety, vehicle restraint systems, and temporary traffic management divisions (including Hardstaff and Brifen). It is a broader incumbent peer with overlapping attenuator, barrier, and road safety offerings across multiple geographies.
Regional players
- Stinson Equipment: Stinson Equipment is a Canadian-based traffic safety equipment distributor and manufacturer of cones, signs, and work zone products, making it a regional peer with a comparable product mix concentrated in the Canadian market.
Emerging players
- RoadSafe Traffic Systems: RoadSafe Traffic Systems provides work zone traffic control products, pavement markings, and traffic safety services, with a growing portfolio of safety hardware that partially overlaps TrafFix's work zone offerings, particularly on the rental and services side of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrafFix Devices social profiles
Digital presenceTrafFix Devices compliance and trust
Trust signalCompliance10 records
TrafFix Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrafFix Devices leadership team
Management profileNumber of profiles
Profiles2 records
TrafFix Devices subsidiaries and ownership
Company hierarchySubsidiaries2 records
TrafFix Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrafFix Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrafFix Devices
What does TrafFix Devices do?
TrafFix Devices designs, manufactures, and distributes road safety and traffic control hardware for highway work zones, municipal transportation, and hostile vehicle mitigation. The portfolio includes MASH- and NCHRP-350-tested crash attenuators (Scorpion II, Delta, Big Sandy, SLED), longitudinal barriers (Sentry Water-Cable, Water-Wall, HV2), barricades (Urbanite, ADA Wall), Enviro-Cone recycled traffic cones, channelizer drums, delineators, portable sign stands, and security barriers (Block Axess, Rapid Stop, Vigi Blax), with the Sentinel IoT impact tracker sold as an add-on.
Is TrafFix Devices a public or private company?
TrafFix Devices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrafFix Devices founded?
TrafFix Devices was founded in 1986. It employs 251 to 500 people.
Where is TrafFix Devices based?
TrafFix Devices is headquartered in San Clemente, United States, in the North America region.
How does TrafFix Devices make money?
One revenue line is on record: traffic Safety Hardware Sales.
Who are TrafFix Devices's main competitors?
Direct peers on record are Trinity Highway Products, Valtir, Plasticade, Cortina Safety Products, Pexco (Davidson Traffic Control Products) and Three D Traffic Works. Broad incumbents are Lindsay Corporation and Hill & Smith Holdings. Stinson Equipment is listed as a regional player. RoadSafe Traffic Systems is listed as an emerging player.
Does TrafFix Devices have an API?
No public API is recorded for TrafFix Devices.
What industry is TrafFix Devices in?
TrafFix Devices's product category is Traffic Safety Equipment. Its primary akta.pro industry code is TLAJALAF, Work Zone Barrier Systems & Protection (Concrete Barriers, Water-Filled Barriers, Crash Cushions, Truck-Mounted Attenuators), with a secondary code of TLAJAGAA, Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments). Its NAICS code is 23731 and its SIC code is 3790.