Loans 2 Go
Loans 2 Go is a UK FCA-regulated direct lender offering unsecured personal installment loans from £250 to £2,000 over 18 or 24 months, primarily serving UK consumers with limited access to mainstream credit for emergency and short-term cash needs.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Loans 2 Go does
Loans 2 Go Limited is a privately held UK direct lender (company number 4519020) headquartered in London, authorized and regulated by the Financial Conduct Authority (FRN 679836) and a member of the Consumer Credit Trade Association. Founded over 20 years ago, the company specializes in unsecured personal installment loans ranging from £250 to £2,000, with fixed 18- or 24-month repayment terms and the option of weekly, fortnightly, or monthly installments. The product serves UK consumers seeking emergency funds for unexpected bills, car repairs, appliance breakdowns, or medical/dental/veterinary expenses, including borrowers with poor or limited credit history who cannot access mainstream high-street credit.
The underlying platform is an online lending stack comprising a soft-search eligibility checker, an Open Banking affordability engine (via Perfect Data Solutions/LendingMetrics), multi-bureau credit and identity verification (Equifax, Experian, TransUnion, CIFAS), and a customer-facing portal with an application tracker. Payments are processed through Acquired on the Visa/MasterCard rails via Continuous Payment Authority. Distribution is exclusively digital — website and telephone — supplemented by commission-based introductions from credit brokers and intermediaries. Brand presence is maintained through organic social (LinkedIn, Facebook, Pinterest) and a financial guidance blog. Microsoft underpins cloud and productivity services, with hosting concentrated in UK/EEA data centres.
The revenue model is high-yield interest income on installment lending at representative 679% APR (up to 815.6% maximum), with no setup, arrangement, or late payment fees. Average ticket size in the representative example is £550 over 18 months at a 168% flat rate. The company is self-funded, with no external equity or debt capital disclosed, and operates with 51-100 employees. Scale indicators include 4,531 customer complaints opened in H2 2025 (120.94 per 1,000 loans, 36.50% upheld), implying annualized origination volume in the tens of thousands of loans.
Loans 2 Go firmographics
Firmographics- Name
- Loans 2 Go
- Legal name
- Loans 2 Go Limited
- Website
- https://loans2go.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loans 2 Go is a UK FCA-regulated direct lender offering unsecured personal installment loans from £250 to £2,000 over 18 or 24 months, primarily serving UK consumers with limited access to mainstream credit for emergency and short-term cash needs.
- Ownership category
- akta.pro rank
Loans 2 Go industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
- akta.pro secondary industries
- Near-Prime Unsecured Personal Loans (Installment) (FSAKAAAB), Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
Keywords
Where Loans 2 Go is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loans 2 Go business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Loan Interest Revenue: Interest income from unsecured personal loans with APRs ranging from representative 679% to maximum 815.6%. Loans structured as fixed-term instalment loans over 18-24 months with weekly, fortnightly or monthly repayment options.
- Broker Commission: May pay commission to credit brokers or intermediaries who introduce customers. Commission is paid by Loans 2 Go and does not affect the customer's interest rate or loan terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal loans from £250 to £2,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Loans 2 Go product offering
Product offeringCore offering
Loans 2 Go is a UK-based direct lender providing unsecured personal installment loans ranging from £250 to £2,000. Loans are issued on fixed-term contracts of 18 or 24 months with weekly, fortnightly or monthly repayment options and representative APRs from 679% up to 815.6%. The offering is supported by an online eligibility checker (soft credit search), Open Banking affordability assessment via LendingMetrics, same-day bank transfer payouts, and a customer portal for account management.
Product overview
Loans 2 Go is a direct lender offering unsecured personal loans as a single unified product line. The core offering is fixed-term installment loans ranging from £250 to £2,000, available with 18 or 24 month repayment terms. The product portfolio includes loan amounts organized by value (£250, £500, £800, £1,000, £1,500, £2,000) and loan types (Bad Credit Loans, Online Loans, Direct Loans, Small Loans, Same Day Loans, Unsecured Loans, Emergency Loans, Soft Search Loans). All loans share the same platform with an eligibility checker, affordability assessment, and flexible repayment options (weekly, fortnightly, or monthly). A Top Up Loan add-on is available for existing customers to increase their borrowing by replacing their current loan with a new agreement.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Unsecured personal installment loans ranging from £250 to £2,000 with fixed repayment terms of 18 or 24 months, available to UK residents. Repayments can be scheduled weekly, fortnightly or monthly following a full affordability assessment. Representative APRs range from 679% to a maximum of 815.6%, with no setup, arrangement or late payment fees and a 14-day withdrawal period.
- Top Up Loans Additional borrowing product for existing Loans 2 Go customers who have held their loan for at least 5 months and are up to date with repayments. The existing loan is replaced with a new agreement under which the outstanding balance is repaid and additional approved funds are disbursed.
Quantifiable outcome
- Soft search eligibility check does not affect credit score
- +1 more outcomes
Companies that use Loans 2 Go
Customer profileSegments3 records
Ideal customer profiles3 records
Loans 2 Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Loans 2 Go partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Perfect Data Solutions Limited (LendingMetrics)coreOpen Banking partner for affordability assessment. Provides secure access to customer's bank account transaction data through LendingMetrics portal for income and expenditure modelling. Data encrypted and retained for up to 90 days per FCA and Open Banking standards.
- EquifaxcoreCredit Reference Agency used for creditworthiness, affordability and identity checks. Provides personal data including credit applications, shared credit commitments, financial history, and fraud prevention information.
- ExperiancoreCredit Reference Agency used for creditworthiness, affordability and identity checks. Provides personal data including credit applications, shared credit commitments, financial history, and fraud prevention information.
- TransUnioncoreCredit Reference Agency used for creditworthiness, affordability and identity checks. Provides personal data including credit applications, shared credit commitments, financial history, and fraud prevention information.
- CIFAScoreFraud prevention agency used for identity verification and fraud detection. Shares and receives information to prevent, detect and investigate fraud, money laundering and other financial crime.
- Microsoft CorporationcoreCloud and productivity services provider with data primarily hosted within UK and EEA data centres. Provides infrastructure for the company's digital operations.
- Acquired (Visa, MasterCard)corePayment service providers used for transaction processing, dispute resolution and statistical analysis for loan repayments via Continuous Payment Authority.
- Consumer Credit Trade Association (CCTA)coreTrade association membership. Loans 2 Go is a longstanding member of the CCTA which provides industry representation and standards for consumer credit providers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Loans 2 Go competitors and assessment
Company assessmentDirect peers
- Provident Financial: Long-established UK direct lender to near-prime and subprime consumers via home credit and online personal loans, the closest analogue to Loans 2 Go's installment lending model, with an FCA-authorised credit book over many decades.
- Amigo Holdings: UK FCA-regulated provider of unsecured and guarantor loans to borrowers with impaired credit histories. Direct overlap with Loans 2 Go on near-prime, small-ticket, short/medium-term installment lending.
- 118 118 Money: UK online personal loan provider offering unsecured installment loans to consumers, including those with imperfect credit. Direct peer to Loans 2 Go on small-ticket UK personal installment lending with multi-bureau affordability checks.
- Cashplus (BC Investments): UK-based online lender providing personal loans and credit products to small businesses and consumers, including the near-prime segment. Comparable product mechanics and customer profile to Loans 2 Go's installment loans.
- Curo Group (formerly Morses Club): UK FCA-regulated short-term installment home-collect and online lender serving non-standard, lower-income borrowers. Overlaps directly with Loans 2 Go on installment product shape, target customer and FCA-regulated conduct regime.
- Lending Stream: UK online installment lender focused on short-term, small-ticket personal loans to near-prime consumers, with automated decisioning and Open Banking-style affordability checks — a direct functional peer to Loans 2 Go.
- Mr Lender: UK FCA-authorised direct lender in the short-term, small-dollar installment loan market. Direct competitor to Loans 2 Go on loan size, term and target customer.
- MyJar (Jaro Financial): UK online consumer lender (formerly trading as MyJar under Jaro Financial) offering installment loans to non-standard consumer segments. Operates in the same regulatory and customer space as Loans 2 Go.
- Bamboo Loans (Aspire): UK-based online installment lender offering short-term, fixed-term personal loans to non-prime borrowers. Directly comparable to Loans 2 Go on product, term and underwriting posture.
Others
- StepChange Debt Charity: Not-for-profit UK debt advice charity frequently signposted on Loans 2 Go's own site. Included as an 'others' peer because it sits on the demand side of the same stressed-borrower segment and shapes the regulatory environment in which Loans 2 Go operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Loans 2 Go social profiles
Digital presenceLoans 2 Go compliance and trust
Trust signalCompliance3 records
Loans 2 Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loans 2 Go leadership team
Management profileNumber of profiles
Loans 2 Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loans 2 Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loans 2 Go
What does Loans 2 Go do?
Loans 2 Go is a UK-based direct lender providing unsecured personal installment loans ranging from £250 to £2,000. Loans are issued on fixed-term contracts of 18 or 24 months with weekly, fortnightly or monthly repayment options and representative APRs from 679% up to 815.6%. The offering is supported by an online eligibility checker (soft credit search), Open Banking affordability assessment via LendingMetrics, same-day bank transfer payouts, and a customer portal for account management.
Is Loans 2 Go a public or private company?
Loans 2 Go is a private company. It is classified as unknown and is currently operating.
When was Loans 2 Go founded?
Loans 2 Go was founded in 1998. It employs 51 to 100 people.
Where is Loans 2 Go based?
Loans 2 Go is headquartered in London, United Kingdom, in the Europe region.
How does Loans 2 Go make money?
Two revenue lines are on record. Loan Interest Revenue is the primary driver. The others are broker Commission.
Who are Loans 2 Go's main competitors?
Direct peers on record are Provident Financial, Amigo Holdings, 118 118 Money, Cashplus (BC Investments), Curo Group (formerly Morses Club), Lending Stream, Mr Lender, MyJar (Jaro Financial) and Bamboo Loans (Aspire). StepChange Debt Charity is listed as an others.
Does Loans 2 Go have an API?
No public API is recorded for Loans 2 Go.
What industry is Loans 2 Go in?
Loans 2 Go's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured), with a secondary code of FSAKAAAB, Near-Prime Unsecured Personal Loans (Installment). Its NAICS code is 522 and its SIC code is 6141.