LifePay
LifePay is a Russian payment service provider offering merchant acquiring (POS, mobile, internet, SBP QR), 54-FZ-compliant cash register solutions, the LIFE POS software, SoftPOS, and BNPL for SMB and enterprise merchants across retail, HoReCa, delivery, and e-commerce in Russia.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LifePay does
LifePay (legal entity OOO «Platezhnyy servis provayder», operating brands LIFE PAY and LIFE POS) is a Russian payment service provider and 54-FZ fiscalization vendor headquartered in Moscow. The company delivers an integrated platform spanning merchant acquiring (POS, mobile, internet), SBP QR-code payments, cash register solutions (stationary, mobile, cloud), the LIFE POS cash register software, smart terminals (PAX A50, PAX A77), SoftPOS (LIFE POS Lite), a payment SDK (LIFE POS Checkout), BNPL installment payments, digital receipt messaging, QR loyalty surveys, and market benchmarking analytics. It serves Russian SMBs, mid-market chain retailers, and enterprise merchants across retail, HoReCa, delivery, e-commerce, logistics, tourism, and micro-business segments — with named customers including Leroy Merlin, Yandex Market, DHL, Beeline, SberMarket, Tanuki, 12Storeez, Simplewine, and Podorozhnik.
Underlying technology is a cloud-based payment processing and fiscal cash register stack hosted on Yandex Cloud and T1 Cloud within the Russian Federation, paired with a proprietary Android-based POS application (LIFE POS) and an open public API with JavaScript SDK and sandbox environment. Differentiation rests on (1) transparent pass-through acquiring rates from bank partners without markup, (2) SoftPOS that turns any NFC-equipped Android phone into a payment terminal, (3) an Omni-cash register consolidating all sales channels on a single fiscal device, (4) Multi-Acquiring aggregating settlements across bank partners, and (5) full 54-FZ fiscal compliance built into every product. Distribution runs through dedicated account managers, a self-serve portal (lk.life-pay.ru), and a 40+ partner program including Gazprombank, Alfa-bank, VTB, Tinkoff, Otkritie, Russkiy Standart, 1C, RetailCRM, and Kontur.
The revenue model is primarily transaction-based (interchange-pass-through acquiring commissions ranging 0.85%-2.4% by industry vertical, plus 0%-0.7% on SBP QR), supplemented by monthly cloud cash register subscriptions, hardware sales (smart terminals, fiscal printers, accessories), and service fees (cash register registration 3,500 RUB, OFD connection 3,000 RUB). The company is privately held, founder/management-owned with one disclosed 2012 funding round of $2.6M from Life.SREDA, operates 51-100 employees, and runs exclusively within the Russian Federation with no cross-border data transfers.
LifePay firmographics
Firmographics- Name
- LifePay
- Legal name
- OOO «Platezhnyy servis provayder» (ООО «Платежный сервис провайдер»)
- Website
- https://life-pay.ru
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LifePay is a Russian payment service provider offering merchant acquiring (POS, mobile, internet, SBP QR), 54-FZ-compliant cash register solutions, the LIFE POS software, SoftPOS, and BNPL for SMB and enterprise merchants across retail, HoReCa, delivery, and e-commerce in Russia.
- Ownership category
- akta.pro rank
LifePay industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), Third-Party POS Installment Financing Platforms (FSAKAFAB)
Keywords
Where LifePay is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
LifePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Interchange-based acquiring commissions: LifePay charges merchants a percentage fee on each card transaction processed. Rates vary by industry vertical, ranging from 0.85% (utilities) to 2.4% (other/courier). Rates are directly transposed from bank-partner acquiring rates without markup — LifePay transparently passes through the bank's commission rate.
- SBP (Fast Payment System) commissions: QR-code based payments via Russia's Faster Payment System with commission rates from 0% to 0.7%, significantly lower than card acquiring. Instant settlement to merchant's bank account.
- Cloud cash register subscription: Monthly subscription for cloud fiscalization service, enabling remote fiscalization without on-premise hardware. Pricing varies by business size and configuration.
- POS and fiscal hardware sales: Sale of smart terminals (PAX A50 at 20,000 rubles, PAX A77 at 26,500 rubles), fiscal printers, card readers, accessories, and additional equipment.
- Service fees: Additional paid services including cash register registration (3,500 RUB), OFD connection (3,000 RUB), and cash register re-registration (2,000 RUB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail acquiring rates by industry vertical |
| Transaction based/ take rate | Pay-as-you-go | SBP (QR code payments) |
| Unit Pricing | Pay-as-you-go | POS terminal hardware |
| Other | Pay-as-you-go | Cash register services |
| Hybrid | Multi-year contract | Custom tariff for large business |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
LifePay product offering
Product offeringCore offering
LifePay is a Russian payment service provider offering merchant acquiring (POS, mobile, internet, and SBP QR-code payments), cloud-based cash register (54-FZ) solutions, and LIFE POS software/hardware for retailers, HoReCa, delivery services, and e-commerce merchants. The platform combines transparent pass-through acquiring rates from bank partners with cloud fiscalization, SoftPOS (LIFE POS Lite), multi-acquiring routing, and pre-built integrations with 40+ CRM, CMS, and accounting systems.
Product overview
LIFE PAY is a Russian payment service provider (PSP) offering a unified platform of payment acceptance and fiscal management products. The core portfolio comprises merchant acquiring across multiple channels — POS (retail), mobile, internet, and SBP/QR payments — supported by a full suite of cash register solutions compliant with Federal Law 54-FZ. These include stationary, mobile, and cloud cash registers powered by the LIFE POS software, plus smart terminals (PAX A50, PAX A77) with built-in acquiring. On top of the core acquiring and fiscal infrastructure, LIFE PAY layers add-on modules including SoftPOS (LIFE POS Lite), the LIFE POS Checkout SDK for in-app payment integration, an omni-channel cash register (Омни-касса) that consolidates all sales channels onto one device, BNPL installment payments, QR-based loyalty surveys, receipt messaging, and market benchmarking analytics. Integration is available with major Russian CRM systems (Y-clients, RetailCRM, 1C-based solutions), e-commerce platforms (1C Bitrix, Shopify, WooCommerce, Tilda, Insales, Magento, OpenCart), accounting software (1C, Контур.Эльба, Моё дело), and the Атол Онлайн fiscal data operator. An open public API and multiple SDK options support developer integration.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Acquiring rate savings through transparent bank pass-through pricing
- +3 more outcomes
Companies that use LifePay
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles4 records
LifePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
Feature7 records
LifePay partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Gazprombank (Газпромбанк)coreJoint promotional campaign 'Cash Register for 0' (Касса за 0) where Gazprombank business clients receive LifePay POS terminal at no cost with preferential acquiring rates starting from 1%. LifePay is marketed through Gazprombank's business banking channel.
- Alfa-bank (Альфа-банк)coreJoint promotional campaign 'Triple Combo for Business' (Тройное комбо для бизнеса) offering bundled payment processing and cash register solutions to Alfa-bank business clients.
- AO Tinkoff Bank (АО Тинькофф Банк)coreTinkoff Bank serves as the primary acquiring bank for LifePay's internet acquiring services. LifePay operates as a payment service provider acting on behalf of Tinkoff Bank under a bank payment agent agreement. Tinkoff Bank provides the acquiring infrastructure and settlement services.
- VTB Bank (ВТБ)majorVTB bank partner for acquiring services, mentioned in customer communications and legal documentation.
- Otkritie Bank (Банк Открытие)majorBank partner for acquiring services, one of the network of bank partners providing payment processing infrastructure.
- Russkiy Standart Bank (Русский Стандарт Банк)minorBank partner for acquiring services, part of the multi-acquiring network.
- VestaBank (ВестаБанк)minorBank partner in the acquiring network.
- Yandex Cloud (Яндекс.Облако)coreYandex Cloud provides data center infrastructure for processing and storing customer data. LifePay's servers are hosted on the Yandex Cloud platform within the Russian Federation.
- T1 Cloud (Т1 Облако)coreT1 Cloud provides data center infrastructure alongside Yandex Cloud for processing and storing customer data. Data residency is maintained within Russia.
- 1CmajorIntegration partnership with 1C (1С) — Russia's leading business software company. Ready-made integrations between LifePay POS and 1C accounting and ERP systems.
- RetailCRMmajorIntegration with RetailCRM — cloud-based CRM for retail chains. Allows seamless data sync between LifePay POS and CRM for unified customer and order management.
- Kontur (Контур)majorIntegration with Kontur (СКБ Контур) products including Kontur.Market for inventory management. Targeted at small and medium businesses in retail, food service, and services sector.
- Tochka (Точка)minorBank partner for small business acquiring services.
- LLC Retail Business Soft (ООО «РИТЕЙЛ БИЗНЕС СОФТ»)majorContract partner for internal product administration and technical support. ООО 'РИТЕЙЛ БИЗНЕС СОФТ', located at Presnenskaya embankment 10, Moscow, provides product administration services for LifePay.
- PAX TechnologymajorPAX Technology is the hardware manufacturer for LifePay's smart terminal lineup, including PAX A50 and PAX A77 terminals sold through LifePay's catalog.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
LifePay competitors and assessment
Company assessmentDirect peers
- YooKassa (Sberbank JV): YooKassa is Russia's leading online acquiring PSP and the dominant payment gateway for Russian e-commerce. Directly comparable to LifePay's internet acquiring product and competes for the same merchants, with a similar focus on CMS integrations and developer APIs. Backed by Sberbank scale, it is the strongest direct competitor.
- CloudPayments: CloudPayments is a Russian payment service provider offering internet acquiring, mobile SDKs, and fraud prevention. Listed as a LifePay integration partner, it also competes head-to-head for online and mobile merchants with developer-friendly APIs and recurring billing features.
- Robomarket / Robokassa: Robokassa is a Russian PSP offering internet acquiring, payment aggregation, and integrations with CMS platforms. Competes with LifePay's internet acquiring business for Russian online merchants and offers a similar API-first developer experience with multi-bank routing.
- Tinkoff Payments (Tinkoff Bank): Tinkoff Bank's acquiring and payment service arm is both LifePay's primary bank partner and a direct competitor in Russian merchant acquiring. It offers POS terminals, internet acquiring, and SoftPOS-style products aimed at SMBs, and competes for the same enterprise and SMB merchants.
Broad incumbents
- SumUp: SumUp is a global SoftPOS and POS terminal provider targeting micro and SMB merchants. Comparable to LifePay's SoftPOS (LIFE POS Lite) and entry-level terminal offering for Russian micro-businesses.
- Sberbank Merchant Services: Sberbank's merchant acquiring and payment business is the dominant incumbent in Russian payments with deep distribution through its bank branch network. Overlaps with LifePay across POS, internet, and SBP acceptance but operates as part of Sberbank's full banking and digital ecosystem.
- Square (Block): Square is a global POS/SoftPOS and payments incumbent offering integrated hardware, software, and acquiring. While not operating in Russia, it is a useful strategic analogue for LifePay's LIFE POS + SoftPOS + acquiring bundling model.
Emerging players
- ATOL Online: ATOL is a leading Russian manufacturer of fiscal cash registers and operator of ATOL Online (cloud fiscalization/OFD). Listed as a LifePay integration partner, it is adjacent rather than fully overlapping, but its cloud fiscalization product competes directly with LifePay's Cloud Cash Register.
- Modulbank: Modulbank is a digital SMB bank offering acquiring and cash register solutions targeted at small businesses, overlapping with LifePay's micro-business and SMB segments. Less of a direct online-payment rival but competes for the same merchant wallet on banking + acquiring bundles.
- Orange Data (Орандж Дата): Orange Data is a Russian fiscal data operator (OFD) and cloud cash register provider. It competes with LifePay in the cloud fiscalization niche under 54-FZ, often partnering with acquiring banks rather than as a PSP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LifePay social profiles
Digital presenceLifePay compliance and trust
Trust signalCompliance1 record
LifePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifePay leadership team
Management profileNumber of profiles
Profiles4 records
LifePay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifePay
What does LifePay do?
LifePay is a Russian payment service provider offering merchant acquiring (POS, mobile, internet, and SBP QR-code payments), cloud-based cash register (54-FZ) solutions, and LIFE POS software/hardware for retailers, HoReCa, delivery services, and e-commerce merchants. The platform combines transparent pass-through acquiring rates from bank partners with cloud fiscalization, SoftPOS (LIFE POS Lite), multi-acquiring routing, and pre-built integrations with 40+ CRM, CMS, and accounting systems.
Is LifePay a public or private company?
LifePay is a private company. It is classified as venture growth investor backed and is currently operating.
When was LifePay founded?
LifePay was founded in 2015. It employs 51 to 100 people.
Where is LifePay based?
LifePay is headquartered in Moscow, Russia, in the Europe region.
How does LifePay make money?
Five revenue lines are on record. Interchange-based acquiring commissions are the primary driver. The others are SBP (Fast Payment System) commissions, cloud cash register subscription, POS and fiscal hardware sales and service fees.
Who are LifePay's main competitors?
Direct peers on record are YooKassa (Sberbank JV), CloudPayments, Robomarket / Robokassa and Tinkoff Payments (Tinkoff Bank). Broad incumbents are SumUp, Sberbank Merchant Services and Square (Block). Emerging players are ATOL Online, Modulbank and Orange Data (Орандж Дата).
Does LifePay have an API?
Yes. LIFE PAY offers an open public API with detailed documentation for internet acquiring (ECOM API), cloud fiscalization, LIFE POS Checkout integration, and standard internet acquiring integration. The API supports webhooks for transaction notifications, JWT Bearer authentication, and signature-based request verification (MD5 for v1.0, HMAC-SHA256 for v2.0). Available endpoints include invoice creation, payment processing, refunds, recurring charges, hold management, QR code generation, and service configuration. Documentation is available at docs.life-pay.ru with separate references for LIFE POS API v3 through v6. Developer documentation is at docs.life-pay.ru/docs/lpos_co/start.
What industry is LifePay in?
LifePay's product category is Payment Processing Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 5182 and its SIC code is 7374.