Atol
Atol Business Solutions is a Slovenian B2B sales consulting firm that designs and implements the Produs sales methodology, lightweight CRM, and credit-risk integration tools for mid-market and enterprise manufacturers, primarily across Central Europe and the Middle East.
- Company typePrivate
- Founded2004
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Atol does
Atol Business Solutions Ltd. is a Ljubljana-based B2B sales consulting and digitalization firm founded in 2004 that helps manufacturing and industrial companies professionalize their sales function. Its core offering is the Produs Sales System, a codified methodology built on established frameworks (Solution Selling, Strategic Selling, Spin Selling) and delivered through the PAIM (Produs Agile Implementation Methodology) implementation framework. Surrounding tooling includes the lightweight Produs CRM (PIT, built on a LAMP open-source stack), a Proposal Management System that materially reduces expert time per bid, and the IBIS integration layer that connects seven credit bureaus (Bisnode, Cerved/Lince, Coface, CreditSafe, Creditreform, Dun & Bradstreet, IGK) for financial risk management. Adjacent sub-brands Grantly (EU grants database, free) and ReBild.life (community and EU funding project support) extend the firm into the public-funding and community-development vertical. The PGN (Produs Global Growth Network) franchise/licensing model with a 15% first-two-year revenue share is the primary international distribution mechanism, supplemented by direct offices in Poland (Warsaw), the UAE (Dubai), and the UK. Revenue is generated from professional-services consulting engagements (typically 4-6 months), PGN licensing royalties, and managed services around IBIS. The owner-operated firm employs a small core team (1-10 staff) and has delivered 100+ projects across 12 industries, with named clients ranging from SMBs (Brinox, O1S) to mid-market manufacturers (Akripol, Tipro, Makop, Inea) and enterprise accounts (Linde Group, Gorenjska Banka, Baker Tilly Poland, MAU Workforce Solutions).
Atol firmographics
Firmographics- Name
- Atol
- Legal name
- Atol Business Solutions Ltd.
- Website
- https://atol-bs.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atol Business Solutions is a Slovenian B2B sales consulting firm that designs and implements the Produs sales methodology, lightweight CRM, and credit-risk integration tools for mid-market and enterprise manufacturers, primarily across Central Europe and the Middle East.
- Ownership category
- akta.pro rank
Atol industry classification
Industry- Product category
- B2B Sales Consulting
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
Keywords
Where Atol is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices4 records
Markets served
Atol business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Sales Consulting Services: Professional consulting engagements for sales performance improvement, typically 4-6 month projects involving diagnosis, system building, training, and implementation support
- PGN Network Licensing: Licensing model where local consulting companies and sellers join the PGN network. Revenue sharing with 15% commission for first 2 years for producers entering new markets through the network.
- Sales System Implementation: Implementation of sales systems including methodology, tools, and CRM integration with custom development and training components
- IBIS Financial Risk Management: Automated credit information integration system for financial risk management, connecting to multiple credit information sources
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based consulting engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Atol product offering
Product offeringCore offering
Atol Business Solutions is a B2B sales consulting and digitalization firm that helps growing companies professionalize their sales operations through its proprietary Produs methodology, PAIM agile implementation framework, and software tools (Produs CRM, Proposal Management System, IBIS). It also provides community development support via the Grantly EU-grants database and the ReBild.life community tool, and operates the PGN global sales network.
Product overview
Atol Business Solutions offers a portfolio of B2B sales performance solutions centered on the Produs Sales System—a comprehensive methodology combining systematic and human elements of change. The core offering includes Produs CRM (PIT), the Proposal Management System, and PAIM implementation methodology, all designed for sales teams and management. Additionally, Atol provides IBIS for financial risk management (integrating with credit bureaus like Bisnode, Coface, D&B), Grantly for EU grant discovery, ReBild.life for community funding projects, and operates the PGN global sales network. AskBI technology powers their business intelligence solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Produs: Sales system and methodology developed by Atol for B2B sales performance improvement.
- Grantly
- ReBild.life
- PGN (Produs Global Growth Network)
- PAIM
Products and services
- Produs Sales System Comprehensive B2B sales methodology and system that combines systematic (hard) and human (soft) elements of change into measurable business result improvements. Includes sales process, sales tools, sales management, lead generation, training & coaching, and CRM integration components, sold to B2B organizations seeking professional sales transformation.
- Produs CRM (Produs Information Tool / PIT) Simple and affordable B2B sales CRM built on an open-source LAMP stack, designed by experienced salespeople for adoption over feature richness. Includes contact and opportunity management, click-to-call, organizational hierarchies, RSS feeds, and a mobile client (PIT Sidekick Road Version) for field use by B2B sales teams.
- Proposal Management System Customizable system for designing and presenting technical-sales solutions, enabling ~200% more efficient sales preparation, reducing expert time by approximately 80%, reducing friction between sales and implementation teams, and enabling competent presentations of reference solutions within two weeks of adoption.
- PAIM (Produs Agile Implementation Methodology)
- IBIS (Integration of Business Information System)
- Grantly
- ReBild.life
- PGN (Produs Global Growth Network)
- B2B Sales Consulting Services Professional consulting engagements for sales performance improvement, typically 4-6 months, involving diagnosis, system building, training, and implementation support for B2B sales teams and management.
Quantifiable outcome
- Sales efficiency improvement of ~200%
- +5 more outcomes
Companies that use Atol
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Atol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Atol partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, key and regional.
- BisnodecoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- Cerved/LincecoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- CofacecoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- CreditSafecoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- CreditreformcoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- Dun & Bradstreet (D&B)coreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- IGKcoreCredit information source integrated with IBIS system for automated credit assessment and financial risk management
- 4 Results PolandkeyPGN partnership where 4 Results gained access to Atol's B2B sales improvement solutions and methodology, enabling them to serve their existing client base with new services and international projects
- LANCom d.o.o.keyPGN partnership enabling LANCom's UAE market entry with local partner identification and sales system implementation
- Andreja Blatnik (Atol Middle East)coreBusiness Development Manager and PGN Middle East consultant responsible for identifying local partners and projects for PGN members
- German Emirati Business CenterregionalDubai-based partner office enabling Atol/PGN presence in Middle East region through local business center facilities
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Atol competitors and assessment
Company assessmentRegional players
- Sales Readiness Group: Sales Readiness Group provides sales assessment, training, and consulting services globally with strong US presence. Comparable as a methodology/consulting peer in the B2B sales transformation space, though primarily North American.
Direct peers
- ValueSelling Associates: ValueSelling Associates provides the ValueSelling Framework and associated sales training/consulting services. Comparable as a methodology-led B2B sales consulting firm with a licensed partner network — structurally similar to Atol's PGN approach.
- Mercuri International: Mercuri International is a European-headquartered sales performance consulting and training firm with a multi-country delivery network. Strong geographic and customer-base overlap with Atol's Central European footprint.
- Wilson Learning: Wilson Learning delivers sales and leadership development consulting worldwide, including custom methodologies and training. Comparable as a global sales transformation consulting firm with proprietary IP and a network delivery model.
- Huthwaite International: Huthwaite originated the SPIN Selling methodology that Atol's Produs system is partially built upon. Both firms deliver B2B sales consulting and methodology training to enterprises, making Huthwaite the closest direct peer in the sales methodology IP space.
- RAIN Group: RAIN Group is a global sales training and consulting firm offering methodology, training, and coaching to B2B sales teams. Closely comparable in offering mix (methodology + training) and customer profile (mid-market to enterprise).
- Miller Heiman Group (now part of Korn Ferry): Miller Heiman created the Strategic Selling methodology also referenced by Atol. Now part of Korn Ferry alongside SPI; a directly comparable methodology owner and sales transformation consulting firm.
- Imparta: Imparta provides sales effectiveness consulting and proprietary B2B sales methodologies with enterprise-grade clients. Comparable as a specialized B2B sales transformation firm with proprietary IP and global delivery.
- Sales Performance International (Korn Ferry): SPI created the Solution Selling methodology also referenced by Atol. Now part of Korn Ferry, SPI delivers sales transformation consulting and training globally — directly comparable offering and target buyer to Atol's Produs/PAIM engagements.
Emerging players
- Klozers: Klozers is a UK-based sales transformation and consulting firm offering sales process, CRM, and methodology services to SMEs. Comparable in target segment (SME B2B sales consulting) and methodology-led delivery, though at smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atol social profiles
Digital presenceAtol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atol leadership team
Management profileNumber of profiles
Profiles10 records
Atol subsidiaries and ownership
Company hierarchySubsidiaries1 record
Atol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atol
What does Atol do?
Atol Business Solutions is a B2B sales consulting and digitalization firm that helps growing companies professionalize their sales operations through its proprietary Produs methodology, PAIM agile implementation framework, and software tools (Produs CRM, Proposal Management System, IBIS). It also provides community development support via the Grantly EU-grants database and the ReBild.life community tool, and operates the PGN global sales network.
Is Atol a public or private company?
Atol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atol founded?
Atol was founded in 2004. It employs 1 to 10 people.
Where is Atol based?
Atol is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Atol make money?
Four revenue lines are on record. B2B Sales Consulting Services are the primary driver. The others are PGN Network Licensing, sales System Implementation and IBIS Financial Risk Management.
Who are Atol's main competitors?
Sales Readiness Group is listed as a regional player. Direct peers are ValueSelling Associates, Mercuri International, Wilson Learning, Huthwaite International, RAIN Group, Miller Heiman Group (now part of Korn Ferry), Imparta and Sales Performance International (Korn Ferry). Klozers is listed as an emerging player.
Does Atol have an API?
No public API is recorded for Atol.
What industry is Atol in?
Atol's product category is B2B Sales Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.