What Strandberg Guitars does

Strandberg Guitars AB, founded by Ola Strandberg in 2012 in Uppsala, Sweden (after hobby work dating to the 1980s), designs and manufactures premium headless electric guitars and basses built around patented ergonomic and hardware innovations. Its core technology stack centers on the patented EndurNeck trapezoidal neck profile, proprietary EGS Arc hardware with full-body-contact bridge design, multi-scale (fan-fret) configurations, and co-developed pickups including POWR:D by Fishman and Lundgren-loaded flagship tiers. The product portfolio spans multiple Boden series — Essential, Standard, Original, Prog, Metal, Jazz, Classic, and Futur — plus the S\u00e4len line, signature artist models (Plini, Jacob Collier, Jordan Rudess, Per Nilsson), and basses, with prices ranging from $1,149 entry-level to $7,999 for limited J Artisan builds.

The company operates a direct-to-consumer e-commerce model (strandbergguitars.com) alongside a worldwide authorized dealer network and maintains a formal artist endorsement program that drives community-led demand. Pricing is unit-based with one-time purchases; accessories ($55-$105) provide ancillary revenue. Production is distributed: US Custom Shop work at Lienhard Guitar Manufacturing in Temecula, J Artisan builds with master builder Nick Sugimoto in Japan, and the premium Futur series handmade in Sweden. The company is privately held; Procuritas Capital Investors VI invested in 2021, Markus Engelbrekts was appointed CEO in February 2025 (founder Ola Strandberg continues as Chief Creative Officer), and recent product cadence has included the N2 generation (September 2025), the patent-pending Arc TILT tremolo (NAMM 2026), and a strategic MIDI-instrument collaboration with Jamstik (January 2026).

Name

Strandberg Guitars

Legal name

Strandberg Guitars AB

Website

https://strandbergguitars.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Headless Electric Guitars and Basses

NAICS

Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro primary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

akta.pro secondary industries

Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI), Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE)

Keywords

• Headless electric guitars
• Ergonomic guitar design
• Electric guitar manufacturer
• Bass guitar instruments
• Guitar pickups hardware

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guitar Sales: One-time sale of headless electric guitars and basses at various price points from entry-level Essential series ($1,149) to premium Futur series ($6,349+). Single purchases, no subscription model.
2. Accessories and Parts: Sale of complementary products including gig bags, wall hangers, guitar straps, stands, and accessory sets. Prices range from $55-$105.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Strandberg Guitars designs, manufactures and sells headless electric guitars and basses featuring proprietary ergonomic and hardware innovations such as the patented EndurNeck neck profile, EGS Arc Hardware, multi-scale architecture, and co-developed POWR:D pickups by Fishman. The company sells its instruments through direct e-commerce (strandbergguitars.com) and a global authorized dealer network, complemented by accessories, parts and signature/limited-edition artist collaborations.

Product overview

Strandberg Guitars (doing business as .strandberg*) is a Swedish headless guitar manufacturer offering a comprehensive portfolio of innovative electric guitars and basses. The product lineup centers around the Boden family of guitars across multiple specialized series: Essential (entry-level), Standard and Original (core production models), Prog (tremolo-equipped), Metal (heavy music optimized), Jazz (warm tones), Classic (vintage aesthetic), Futur (Swedish-made flagship), and J Artisan (Japanese craftsmanship). Artist Signature models include collaborations with Per Nilsson, Jacob Collier, and Jordan Rudess. The company also produces bass guitars, the Arc TILT tremolo system, POWR:D pickups by Fishman, and accessories. Recent innovations include the N2 generation featuring titanium-reinforced EndurNeck and EGS Arc Hardware, and the Jamstik Chameleon MIDI Guitar collaboration integrating expressive MIDI control. The company operates direct-to-consumer sales alongside a global dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Boden Essential Series Entry-level headless guitars offering core .strandberg* features (roasted 1-piece EndurNeck, EGS ARC hardware, .strandberg* Custom pickups) at an accessible $1,149 price point; aimed at aspiring artists, students and home producers.
• Boden Standard N2 Series Mid-range N2-generation solid-body headless guitars with arched top body, EGS Arc Hardware, Titanium-Reinforced EndurNeck and Seymour Duncan Pegasus/Sentient pickups; available in 6-, 7- and 8-string versions from $1,799 to $2,099.
• Boden Original N2 Series Premium N2-generation chambered headless guitars with arched top body, EGS Arc Hardware, Titanium-Reinforced EndurNeck, flame/quilted maple veneer and exclusive POWR:D pickups by Fishman; priced $2,499–$2,699 and available in 6-, 7- and 8-string versions.
• Boden Standard Series Solid-body headless guitars offering key .strandberg* benefits in a more affordable package, with multiscale design, EGS Rev7 hardware and a Maple neck/fretboard; popular all-rounder in the lineup.
• Boden Original Series Founding chambered-design Strandberg models with swamp ash body, maple top, birdseye maple fretboard, multiscale design and EGS hardware; known for light, clear and defined tone.
• Boden Prog NX Series Tremolo-equipped headless guitars for progressive players, with chambered swamp ash body, maple top, composite fretboard and EGS Tremolo bridge; offered at $1,999–$2,495 (currently up to 20% off).
• Boden Metal NX Series Headless guitars tuned for power, speed and articulation in heavy music, with chambered basswood body, maple top, composite fretboard, multiscale design and Suhr/Fishman pickups; priced $1,919–$2,399 (currently up to 20% off).
• Boden Jazz Series Chambered mahogany-body headless guitars with maple top, vintage-style pickups and EGS Rev7 hardware; deliver vintage warmth with modern clarity for jazz use cases.
• Boden Classic Series Solid-body headless guitars combining traditional aesthetics with modern performance, using Alder/Swamp Ash/Maple/Rosewood tonewoods, vintage-style pickups and EGS Rev7 hardware.
• Boden Futur Series Handmade-in-Sweden flagship headless guitars with chambered Alder body, Maple top, True Temperament Stainless Steel frets, Lundgren pickups, EGS F1 hardware and the ancr:d neck joint; priced at $6,349 (Boden Futur TT Archetype).
• Boden J Artisan Series Japanese-crafted limited-edition headless guitars built in collaboration with master builder Nick Sugimoto, using exotic tonewoods (Honduran Mahogany, Swamp Ash, Wenge, Purple Heart, Ebony) with EGS Rev7 hardware and American-made pickups; priced at $7,999 in strictly limited quantities.
• Artist Signature Series Signature headless guitars developed with named artists including Plini, Jacob Collier (JC Djesse), Jordan Rudess (JR Sorcerer Limited Edition) and Per Nilsson (Boden Singularity), each with unique aesthetic appointments and tailored technical/sonic features.
• Boden Bass Series Headless bass guitars extending the Boden design with low-weight construction and ergonomic form factor; Boden Bass Standard features solid Basswood body, Roasted Maple neck/fretboard and Fishman Fluence Bass pickups.
• Sälen Jazz Series Jazz-oriented headless guitars within the .strandberg* lineup offering a warm, organic feel with the natural beauty of the tonewoods.
• Sälen Classic Series Classic-aesthetic headless guitars combining .strandberg* signature ergonomic benefits with traditional looks and tonal character.
• .strandberg* x Jamstik Chameleon MIDI Guitar Premium hybrid MIDI headless guitar co-developed with Jamstik, integrating expressive MIDI control via USB-C, TRS-MIDI and Bluetooth alongside full analog output; priced at $2,199 and aimed at producers and hybrid performers.
• Accessories & Parts Complementary accessories including gig bags (free with each instrument), collapsible guitar stands, wall hangers with slat wall mount, guitar straps and strap/wall sets, priced $55–$105.

Quantifiable outcome

• 95% of players give customer service highest rating
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic, core and standard.

• JamstikstrategicTechnology or Integration · 22 January 2026Strategic collaboration to integrate Jamstik's advanced MIDI technology into Strandberg's renowned headless guitar platform. Result is .strandberg* x Jamstik Chameleon MIDI Guitar offering full analog output alongside powerful MIDI functionality with USB-C, TRS-MIDI, and Bluetooth connectivity.
• FishmanstrategicTechnology or IntegrationCo-development partnership creating exclusive POWR:D pickups for Strandberg Guitars. Fishman Fluence technology adapted specifically for Strandberg's tonal requirements and headless guitar design.
• Lundgren PickupscoreTechnology or IntegrationSwedish pickup manufacturer providing highest quality, handmade pickups for Futur series guitars. Each pickup model is hand-picked for position and string count to ensure well-balanced tonal sets.
• True TemperamentcoreTechnology or IntegrationSwedish company providing True Temperament Stainless Steel frets for Futur series instruments. Fretting system achieves perfect intonation on fretted instruments with every note ringing true in every position.
• Seymour DuncanstandardTechnology or IntegrationPickup manufacturer supplying Pegasus and Sentient humbuckers for Standard N2 and other models. Provides tight, punchy, balanced tones adaptable from heavy riffs to pristine textures.
• Nick 'Sugi' SugimotostrategicStrategic or Co-development PartnerJapanese master builder collaboration for J Artisan series guitars, fusing contemporary Strandberg design with traditional Japanese lutherie craftsmanship. Strictly limited quantities using exceptional tonewoods.
• Lienhard Guitar ManufacturingstandardOEM/ Whitelabel/ Licensing PartnerCustom Shop production partnership with master builders in Temecula, California for bespoke Strandberg instruments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jackson Guitars: Major metal-focused guitar brand (owned by Fender) producing high-performance instruments favored by progressive and metal players. Overlaps with Strandberg on extended-range instruments, multi-scale configurations, and target customer segment, though at different price tiers and with mass-market distribution.
• Music Man (Ernie Ball): Premium US guitar brand owned by Ernie Ball, known for John Petrucci signature models and high-end ergonomic designs serving progressive players. Overlaps with Strandberg on premium positioning, artist-driven sales, and ergonomic progressive instrument category, though at higher production scale and broader product range.
• Schecter Guitar Research: US-based guitar manufacturer with strong position in metal and progressive segments offering extended-range and multi-scale instruments at mid-to-premium price points. Comparable to Strandberg on customer overlap (progressive/metal players), multi-scale design adoption, and artist endorsement strategy.
• Ibanez: Global guitar giant offering headless models (Q series, RG series) plus the dominant player in the progressive/metal segment through signature artist programs. Competes with Strandberg for the same progressive/metal customer but at much broader price points and with far greater retail distribution.
• ESP / E-II / LTD: Japanese guitar manufacturer with premium ESP and E-II lines plus affordable LTD brand serving rock and metal players. Comparable to Strandberg on signature artist programs, premium customization (including headless-style designs via E-II Horizon and similar lines), and progressive/metal customer focus.

Emerging players

• Jamstik: US-based company specializing in MIDI guitar controllers and digital music technology. Recently partnered with Strandberg on the .strandberg* x Jamstik Chameleon MIDI Guitar; comparable on the MIDI-guitar product category and overlap in addressing the digital music creator segment.

Direct peers

• Kiesel Guitars: Kiesel (formerly Carvin) is a US-based direct-to-consumer custom guitar manufacturer offering headless models alongside traditional headstock designs. Competes with Strandberg in the progressive/metal segment via custom shop ordering, multi-scale options, and direct e-commerce — overlapping strongly on business model and customer type.
• Steinberger: Steinberger, now owned by Gibson, invented the modern headless electric guitar in the late 1970s and remains the most recognized legacy competitor in the headless category. Direct overlap with Strandberg on product concept (headless design) and target customer (progressive and fusion players), though Steinberger's brand carries vintage heritage rather than Strandberg's ergonomic-first positioning.
• Mayones Guitars: Polish boutique manufacturer of high-end progressive and metal guitars with multi-scale configurations and ergonomic features. Comparable to Strandberg on premium price positioning ($2,000–$5,000+), direct sales model, and target customer base of progressive/metal professionals.
• Aristides Instruments: Dutch manufacturer of premium electric guitars using a unique Arium composite material, with multi-scale configurations and a focus on tonal sustain and ergonomics. Closely comparable to Strandberg on premium positioning, progressive/metal customer focus, and boutique direct-to-consumer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/strandbergguitars

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strandberg Guitars