What H2oLabs does

H2oLabs (legal entity H2o Labs, Ltd.) is a privately held, direct-to-consumer e-commerce retailer and distributor of water distillation systems, headquartered at 2905 Bush Drive in Melbourne, Florida, with a centralized fulfillment warehouse in Kansas City. The company sells countertop manual distillers (Models 100, 100SS, 200, 300, 300SS) priced $249-$329, the compact automatic H2OMATIC 5 GPD unit ($1,789), freestanding Precision Water Systems units ($2,195-$2,495), and commercial Durastill and Mega-Classic units up to 6,000 gallons per day. Core technology centers on thermal distillation using stainless steel (Grade 304/18-8) boiling chambers and condensing coils, activated carbon post-filtration, and proprietary design features such as porcelain nozzle inserts, a calibrated 565W heating element, and dual fail-safe fuse protection. Revenue is generated primarily through one-time hardware sales, supplemented by recurring consumables (activated carbon pods, cleaning crystals, replacement filters), extended warranties of up to three years, and ancillary services such as water testing. Distribution is exclusively direct via h2olabs.com, a UK storefront at h2olabs.co.uk, and a toll-free phone sales line, with UPS and USPS shipping across the continental US, Alaska, Hawaii, Canada, Mexico, and select international markets.

The customer base spans health-conscious individual consumers seeking removal of PFAS, microplastics, and heavy metals from tap water, dental offices and laboratories requiring ultra-pure water for procedures and equipment, commercial and light industrial users with higher-volume needs, and a niche survival/preparedness segment purchasing non-electric distillers. H2oLabs markets through SEO-optimized educational content, an extensive testimonial library, social sharing, email newsletters, and doctor-recommended positioning. The company owns no disclosed institutional backing and reports no funding rounds, acquisitions, or leadership changes; operations are described as ongoing with multiple product lines, brand extensions, and a current promotional sale ("250th Year of American Independence Celebration Sale") indicating active demand generation. H2oLabs holds a registered H2OMATIC trademark and offers a Lifetime Full Value Trade-in Guarantee as a customer-retention mechanism.

Name

H2oLabs

Legal name

H2o Labs, Ltd.

Website

https://h2olabs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

H2oLabs is a privately held, direct-to-consumer retailer of water distillation systems, selling countertop and commercial units across its own brand and acquired lines (H2OMATIC, Durastill, Precision Water Systems, Pure Water Brand) to health-conscious consumers, dental/lab users, and light commercial buyers via h2olabs.com.

Ownership category

akta.pro rank

Product category

Water Distillation Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Water Supply (4941)

akta.pro primary industry

Countertop Water Filtration Systems (CRAJAJAC)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Water distillation systems
• Countertop water distillers
• Commercial water purification
• Home water treatment
• Distilled water equipment

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Water Distiller Hardware Sales: Primary revenue stream from selling water distillation units ranging from countertop manual models ($249-$309) to commercial automatic systems ($1,789-$2,875). Includes multiple brands: H2o Labs own brand, H2OMATIC, Durastill, Precision Water Systems, and Pure Water Brand.
2. Parts, Supplies & Accessories: Recurring revenue from replacement components including activated carbon pods, cleaning crystals, heating elements, filters, storage tanks, faucets, and carafes. Consumables like filter cartridges and cleaning supplies provide repeat purchase opportunities.
3. Extended Warranties: Extended warranty offerings covering 24 months ($24-$99 depending on model) and 36 months for large capacity distillers ($99+). Provides additional revenue and customer lock-in.
4. Water Testing Services: Water testing lab services for customers to analyze their source water quality, including Basic City Water Test, Basic Well Water Test, Standard City/Well Water Tests, and Deluxe testing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

H2oLabs designs, sources, and sells water distillation systems ranging from entry-level countertop units (Models 100/100SS/200/300/300SS) producing up to 4 gallons per day to automatic freestanding units (H2OMATIC, Precision, Durastill) producing 5-6000 gallons per day. The company also offers replacement consumables (activated carbon pods, cleaning crystals), extended warranties up to three years, and water testing lab services, primarily through its own e-commerce website and phone sales.

Product overview

H2oLabs is a water purification company offering a comprehensive portfolio of water distillation systems. The core product lineup consists of countertop water distillers (Models 100, 100SS, 200, 300, 300SS) that produce 1 gallon per cycle with manual filling, and the H2OMATIC automatic water distiller producing up to 5 gallons per day with automatic fill capabilities. The company also resells other brands including Precision Water Systems (automatic freestanding units with 8-45 gallon daily capacity) and Durastill (commercial 8-12 gallon units). Complementary products include activated carbon pods, cleaning supplies, extended warranties up to 3 years, and specialized dental/laboratory models. All H2oLabs units feature stainless steel construction, activated carbon post-filtration, and 100% parts and labor warranties.

Differentiator

Problem solved

Functional benefit

Brands

• H2OMATIC: Compact automatic water distiller product line, including 5 gallon per day models with automatic fill and reserve tank systems.
• Durastill
• Precision Water Systems
• Pure Water Brand

Products and services

• H2o Labs Countertop Water Distillers (Models 100, 100SS, 200, 300, 300SS) Countertop water distillers producing up to 4 gallons per day of distilled water; 1-gallon capacity with manual fill. Available in white baked-enamel (Models 100, 300), stainless steel (100SS, 300SS), and lightweight easy-fill (Model 200) variants with polypropylene or borosilicate glass carafes. Designed for individual consumers and small households seeking home water purification.
• H2OMATIC 5 GPD Automatic Water Distiller Compact automatic countertop water distiller producing up to 5 gallons per day with a 3-gallon reserve tank, electronic sensors, and auto-fill/on/off operation. Stainless steel construction with the smallest footprint of any countertop automatic system; requires water line connection. Sold primarily through the company website.
• Precision Water Systems Distillers Freestanding automatic water distillers offered under the Precision Water Systems sub-brand, including the 'Lake' 8 GPD with 8-gallon reserve tank and the 'River' 8 GPD with 5-gallon reserve tank. CSA/UL certified stainless steel construction with auto-fill and activated carbon filtration. Targeted at residential and small commercial buyers needing higher capacity.
• Durastill Water Distillers Commercial-grade water distillers available in 8 and 12 gallon-per-day capacities with various reserve tank sizes, in both manual and automatic configurations. Targeted at commercial and small-business buyers needing higher-volume pure water production.
• Mega-Classic Commercial Water Distillers High-capacity commercial water distillation units producing 1500 to 6000 gallons per day for industrial and large commercial applications.
• Dental Office and Laboratory Water Distillers Specialized water distillers designed for dental offices and laboratories, including Models 100D, 100SSD, 300D, and 300SSD variants. Targeted at dental practices and small clinical labs that require ultra-pure water for procedures and equipment sterilization.
• Activated Carbon Mega Pods Proprietary replacement activated carbon pods for H2o Labs Models 100/100SS/300/300SS that contain 3 times the filtering media and last twice as long as standard filters. Sold as a standalone consumable product for VOC removal during post-distillation filtration.
• Water Distiller Cleaner Non-toxic cleaning crystals formulated to remove hard water scale buildup from distillation units. Sold as a standalone consumable product for routine maintenance.
• Extended Warranties (24 and 36 Month Coverage) Multi-year extended warranty coverage sold for water distiller units, providing parts-and-labor protection beyond the standard one-year warranty. Available as 24-month and 36-month plans at varying prices based on unit capacity. H2o Labs is described as the only distiller company to offer 3-year extended warranties.
• Water Testing Lab Services Lab-based water testing services offered to customers to analyze source water quality, including Basic City Water Test, Basic Well Water Test, Standard City/Well Water Tests, and Deluxe testing options. Sold as a standalone service to support product purchase decisions.

Quantifiable outcome

• Cost per gallon of distilled water is approximately $0.22-$0.31 compared to $1-$3 for bottled water
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AquaNui: AquaNui manufactures automatic water distillers for residential and light commercial use, with stainless steel construction and post-carbon filtration. Directly comparable to H2oLabs' H2OMATIC and Precision lines in capacity, automation, and customer profile.
• Berkey Filters: Berkey sells gravity-fed water purification systems to health-conscious and preparedness-focused consumers at premium price points. Comparable premium positioning, survival/preparedness customer segment, and DTC model to H2oLabs.
• Waterwise: Waterwise sells countertop and larger-capacity water distillers, as well as shower filters and other point-of-use treatment products. Closely comparable to H2oLabs across residential distillation product range, pricing tier, and DTC e-commerce model.
• APEC Water Systems: APEC manufactures and sells residential RO and filtration systems direct-to-consumer, targeting the same health-conscious, contamination-worried buyer as H2oLabs. Competes on the 'best home water purification' axis H2oLabs claims to lead.
• iSpring: iSpring sells a broad line of residential RO, UV, and multi-stage filtration systems DTC through Amazon and its own site. Direct overlap with H2oLabs' target buyer (PFAS- and contaminant-concerned households) via the home water purification category.
• Durastill: Durastill is a manufacturer of residential and light-commercial water distillers (8–12 GPD) — also resold by H2oLabs. Closely overlapping product line, customer base, and capacity range to H2oLabs' commercial and automatic offerings.
• Megahome: Megahome is a leading countertop water distiller brand selling directly to consumers and through Amazon, offering glass and stainless steel units in the $200–$500 range. Direct overlap with H2oLabs' Model 100/200/300 line in form factor, price, and target buyer.
• Pure Water Inc: Pure Water Inc makes and sells countertop and freestanding water distillers under the 'Pure Water Brand' (also resold by H2oLabs). Direct product overlap in residential distillation systems with similar pricing and capacity tiers.

Broad incumbents

• Culligan: Culligan is a large incumbent water treatment company offering whole-home filtration, softening, and RO across residential and commercial markets. Significantly larger scale, broader portfolio, and established dealer network put it in the same buyer consideration set as H2oLabs' commercial lines.
• Brita (Brita LP): Brita is the dominant consumer water filtration brand (Clorox-owned) with pitcher filters, replacement cartridges, and broader line extensions. Sets the price-and-convenience benchmark that distillation products like H2oLabs' must justify on purity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/h2olabs
• Facebookfacebook.com/H2oLabs
• LinkedInlinkedin.com/company/h2o-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2oLabs