What ok,z does

ok,z is a Spain-based social-first content marketing agency, founded around 2020 and headquartered in Valencia, that operates as an integrated ecosystem of five sub-brands: ok,z Creative (campaign creativity), ok,z Studio (social branded content production), ok,z Creators (UGC, nano and micro influencer activation launched in 2023), ok,z Impact (launch and 100%-social campaigns launched in 2023), and ok,z AI (AI-assisted native content creation launched in 2025). The firm produces native, platform-native creative and short-form video for Instagram and TikTok, working on monthly retainer and project-based engagements with enterprise brands and agencies.

The agency's underlying technology is a service-oriented creative stack rather than a software product: it combines in-house production, a managed UGC/creator network, and — since 2025 — generative AI tooling packaged under ok,z AI for native social output. Its go-to-market is direct sales led by the CEO, with prospect meetings booked via Calendly and client contact via a single shared inbox ([email protected]); pricing is not publicly disclosed. Revenue is generated from professional-services fees split between ongoing monthly retainers and discrete launch/campaign projects.

The client roster is enterprise-weighted and consumer-heavy, spanning F&B (Burger King, Takis, Goiko, La Tagliatella, Dr. Oetker, Eneryeti), retail and marketplaces (Cash Converters, Carrefour, Mango/JustEat/Iberdrola/Canva logos shown), insurance (MAPFRE), dating/social (Tinder), transportation (Balearia), beauty (Masqmai), and Spanish government (Ministerio de Igualdad). Geographic footprint is single-country (Spain), with global brands serviced out of the Spanish base. The company is privately held, with no disclosed external funding and a founder/operator-led ownership structure consistent with a bootstrapped agency.

Name

ok,z

Legal name

ok,z

Website

https://lawebdeokz.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ok,z is a Valencia-based social-first content agency with five integrated divisions (Creative, Studio, Creators, Impact, AI) producing native Instagram and TikTok work for enterprise brands including Burger King, Tinder, Carrefour, and MAPFRE on monthly retainer and project engagements.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Social media marketing
• Content creation
• Influencer marketing
• Video production
• Brand strategy

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Content Production Services: Service-based model providing social-first content creation for brands, including studio production (ok,z Studio), creator campaigns (ok,z Creators), creative strategy (ok,z Creative), and AI-powered content (ok,z AI). Revenue generated through project-based fees and ongoing monthly retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ok,z is a social-first content ecosystem composed of five interconnected service divisions: ok,z Creative (campaign creativity), ok,z Studio (social branded content production), ok,z Creators (UGC and nano-micro influencer network), ok,z Impact (product launch and 100% social campaigns), and ok,z AI (AI-powered native content creation). The agency produces native, scroll-worthy video content and campaigns for brands targeting Instagram and TikTok platforms.

Product overview

ok,z is a social-first content ecosystem composed of five interconnected sub-brands. ok,z Creative provides campaign creativity, ok,z Studio delivers social branded content production, ok,z Creators manages UGC and influencer networks (nano/micro), ok,z Impact handles launch campaigns, and ok,z AI provides AI-powered native content creation. Together they form a 360-degree social-first ecosystem for brands and agencies targeting Instagram and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• ok,z Creative: Creative team for campaigns and social first content. Since 2020.
• ok,z Studio
• ok,z Creators
• ok,z Impact
• ok,z AI

Products and services

• ok,z Creative Creative team specializing in social-first campaigns and content for brands and agencies targeting Instagram and TikTok.
• ok,z Studio Production studio specialized in social branded content including video production for Instagram and TikTok platforms.
• ok,z Creators Content creator agency managing UGC, nano, and micro influencers for brand campaigns on social media platforms.
• ok,z Impact Exclusive team dedicated to product launches and campaigns executed entirely through social platforms.
• ok,z AI AI-powered division for native social content creation, leveraging artificial intelligence within the social-first ecosystem to produce content at scale.

Quantifiable outcome

• Improved organic engagement for Tinder year-round beyond seasonal campaigns
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fuego Camina Conmigo: Spanish creative agency producing social-first branded content, campaigns, and influencer activations. Comparable to ok,z's Studio and Creators sub-brands in producing short-form native social video for consumer brands.
• t2ó one: Spain-headquartered digital marketing and content agency with strong social, influencer, and branded content offerings for enterprise clients across Europe. Comparable in service mix (content + creators + paid social) and Spanish market presence.
• Somos Infinitos: Spanish creative and content agency focused on social-first storytelling and branded content for consumer brands. Comparable to ok,z in targeting Spanish enterprise brands with always-on social and creator-driven content.
• Socialmood: Madrid-based digital creative agency specializing in social media content, brand strategy, and influencer activations. Comparable to ok,z in targeting Spanish and European enterprise brands with always-on social content engagements.
• The Social Media Family: Spanish social-first agency producing native content for Instagram and TikTok, with creator and influencer capabilities. Closely mirrors ok,z's positioning as a boutique social content shop serving enterprise brands in Spain.
• Jungle21: Madrid-based creative and branded content agency with a strong focus on social-first campaigns and integrated storytelling for Spanish enterprise brands. Directly comparable to ok,z in scope (creative + production + influencer activation) and Spanish market focus.

Emerging players

• Thinketers: Spanish content and influencer marketing agency producing social-native campaigns and creator activations for brands. Comparable to ok,z's Creators and Impact offerings, though at smaller scale and earlier stage.

Broad incumbents

• Arena Media (HAVAS): Large Spain-based media and content agency within the Havas network, offering social-first content, media planning, and creator activations for major enterprise brands. Comparable in end service but operates at significantly larger scale and broader portfolio.
• Brandtech Group (Jellyfish): Global digital content and media company with strong presence in Spain, producing social-first creative and content for multinational brands. Comparable to ok,z in social content production but at materially larger scale and with proprietary tech.

Regional players

• El Cañon Producciones: Madrid-based production company with growing focus on social branded content and digital campaigns for Spanish brands. Comparable to ok,z's Studio division in producing short-form branded video for enterprise clients in Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/clapatdesign
• LinkedInlinkedin.com/company/okz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ok,z