Caprabo

What Caprabo does

Caprabo is a Spanish supermarket chain founded in 1959 in Barcelona and headquartered in El Prat de Llobregat, Catalonia. The company operates as a wholly-owned subsidiary of Grupo Eroski (a major Spanish cooperative retail group), with EP Corporate Group having taken a partnership stake in the parent since 2018. Caprabo runs approximately 300 supermarkets across Catalonia and Andorra — comprising roughly 180 company-owned stores and 120 franchise operations — and employs about 6,000 people. Its store footprint is concentrated in the four Catalan provinces (Barcelona, Tarragona, Lleida, Girona), which it characterizes as exclusive distribution territory. The company serves over 200,000 daily shoppers with over 1 million Club Caprabo loyalty card holders as its core consumer base.

The company generates revenue primarily through retail grocery sales at owned and franchised physical stores, supplemented by e-commerce via capraboacasa.com (launched 1996, an early Spanish online-grocery platform), click-and-collect fulfillment, and franchise fees. It operates a loyalty / savings engine through Club Caprabo with euro accumulation, personalized coupons, and family-discount mechanics, alongside a private-label portfolio spanning core, basic, natural, premium, organic, beauty, gluten-free, and vegetarian sub-brands under the Eroski umbrella. Logistics infrastructure consists of two large distribution platforms (24,000 m² at ZAL Port and 22,000 m² at Abrera).

Go-to-market combines direct-to-consumer retail with selective franchising under the Rapid (convenience) and Aliprox (petrol-station) formats, plus event-driven community engagement through Proximity Product Fairs, the Elige bueno, elige sano nutrition-education program (active since the 2008-2009 school year), and partnerships with Catalan agricultural cooperatives (FCAC) and all Catalan DOP-IGP designations. Reported standalone revenue was €780 million for FY2024. Caprabo's primary customer segment is general consumer / households; secondary segments include educational institutions via the school nutrition program and small local producers / cooperatives via the Proximity program. The company has no disclosed AI/ML capability, public API, or third-party technical integrations beyond standard data-privacy agreements with Meta and Google for advertising personalization.

Name

Caprabo

Legal name

CAPRABO, S.A.U.

Website

https://caprabo.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Caprabo is a Catalan supermarket chain founded in 1959, operating approximately 300 supermarkets (180 owned, 120 franchised) across Catalonia and Andorra, employing 6,000 people and serving 200,000+ daily shoppers, with €780 million in annual revenue.

Ownership category

akta.pro rank

Product category

Supermarket Retail / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Supermarket retail
• Grocery stores
• Online grocery
• Loyalty program
• Private label brands

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Retail Grocery Sales: Primary revenue from sale of food and consumer products through owned supermarket network and franchise stores. Revenue of €780 million reported.
2. Franchise Operations: Revenue generated through franchise model with 120 franchises. Franchisees operate under Caprabo brand with company providing branding, supply chain, and operational support.
3. E-commerce and Delivery Services: Online grocery sales through capraboacasa.com with home delivery and Clic&Collect options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Caprabo operates a regional supermarket chain of approximately 300 stores across Catalonia, Madrid, Navarra, and Andorra, selling food, household, and consumer products. It supplements its brick-and-mortar retail with an online grocery platform (capraboacasa.com), a click-and-collect service, a loyalty program (Club Caprabo), and a franchise network (Rapid and Aliprox formats).

Product overview

Caprabo operates a supermarket retail network in Catalonia and Andorra with approximately 300 stores, offering a unified model combining physical supermarkets with digital services. The product portfolio includes: the core supermarket offering through owned and franchised stores; online grocery platform Capraboacasa (pioneer in Spanish online food retail); Club Caprabo loyalty program with digital card and savings accumulation; Caprabo App mobile application; Chef Caprabo cooking school; Benvingut Nadó family assistance with baby baskets and midwife services; Viatges Caprabo travel agency; and an extensive private label portfolio under the Eroski brand family including Eroski Basic (budget), Eroski Natur (natural), Eroski SeleQtia (premium), Bio (organic), Belle (personal care), Sin gluten (gluten-free), and Veggie (vegetarian). Additional services include the Céntims Solidaris microdonation program, store locator, proximity product programs with local producers, and the Elige bueno, elige sano nutritional education program.

Differentiator

Problem solved

Functional benefit

Brands

• Eroski: Primary private label brand sold at Caprabo supermarkets.
• Eroski Basic
• Eroski Sannia
• Eroski Natur
• Eroski SeleQtia
• Bio
• Belle
• Sin gluten
• Veggie

Products and services

• Capraboacasa online grocery Online grocery shopping platform that enables customers to purchase groceries for home delivery; Caprabo was a pioneer in online food retail in Spain through this offering.
• Click and Collect (Clic&Collect) First click-and-collect service in Catalan food retail, enabling customers to place orders online and pick them up at selected Caprabo stores.
• Club Caprabo loyalty program Customer loyalty and rewards program with a card-based system accumulating euros for future purchases, exclusive promotions, personalized coupons, special savings days including VAT-free days, and family discounts up to 5%.
• Caprabo mobile app Mobile application for iOS and Android providing digital Club Caprabo card functionality, personalized coupons, and shopping convenience features.
• Chef Caprabo cooking school Cooking school and culinary program offering workshops and culinary experiences led by professional chefs; brand available at chefcaprabo.com.
• Benvingut Nadó (Welcome Baby) Family assistance program providing a baby gift basket (canastreta) for newborns and access to midwife consultations for parents during the first six months of the baby's life.
• Elige bueno elige sano educational program Educational program promoting healthy and responsible eating habits for children and families, developed with dietitians-nutritionists and pedagogues; operates in schools since the 2008-09 school year.
• Caprabo franchise program (Rapid and Aliprox) Franchise program allowing entrepreneurs to open Caprabo supermarkets under Rapid convenience, Aliprox petrol station, and standard franchise formats.
• Eroski private label brand Core own-brand product line offered at Caprabo supermarkets spanning standard grocery categories.
• Eroski Basic private label Budget-friendly own-brand product line focused on essential everyday items at competitive prices.
• Eroski Natur private label Natural and organic product line under the Eroski brand offering natural food products.
• Eroski SeleQtia private label Premium quality own-brand product line featuring select, higher-quality food items.
• Bio private label Organic product line featuring certified organic food and beverages.
• Belle private label Personal care and beauty product line under the Caprabo private label range.
• Sin gluten private label Gluten-free product line designed for customers with celiac disease or gluten sensitivity.
• Veggie private label Vegetarian and plant-based product line offering meat alternatives and vegetarian food options.
• Céntims Solidaris microdonations program Microdonation initiative allowing customers to contribute small amounts to charitable causes at checkout, with funds directed to social organizations.

Quantifiable outcome

• €41.7 million in proximity product sales in 2025, representing 8% year-over-year growth
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Banco de Alimentos de GironacoreStrategic or Co-development Partner · 5 June 2026Collaboration for Spring Food Collection campaigns to support people in vulnerable situations. With €10 donation, approximately 8kg of basic foods can be distributed.
• Banco de Alimentos de TarragonacoreStrategic or Co-development Partner · 5 June 2026Collaboration for Spring Food Collection campaigns supporting families in vulnerability in Tarragona province.
• Banco de Alimentos de LleidacoreStrategic or Co-development Partner · 5 June 2026Collaboration for Spring Food Collection campaigns supporting families in vulnerability in Lleida province.
• Fundació EspigoladorsminorStrategic or Co-development Partner · 1 June 2026Collaboration through Céntimos Solidarios microdonation program to support Urban(eat)a project: edible cities initiative promoting urban fruit tree harvesting.
• Ajuntament de BadalonacoreStrategic or Co-development Partner · 29 May 2026Framework collaboration agreement to promote business development and job creation in Badalona through Caprabo's expansion plans.
• Cruz Roja CatalunyaminorStrategic or Co-development Partner · 7 May 2026Collaboration through Céntimos Solidarios to support labor insertion program for young people in vulnerable situations.
• ESADEminorStrategic or Co-development PartnerAcademic collaboration agreement with ESADE business school for talent development and strategic initiatives.
• IESEminorStrategic or Co-development PartnerAcademic collaboration agreement with IESE business school for management education and research.
• Fundació Pasqual MaragallminorStrategic or Co-development PartnerCollaboration with Alzheimer's research foundation, sharing values of social commitment.
• Federació de Cooperatives Agràries de Catalunya (FCAC)coreStrategic or Co-development PartnerPartnership to promote and sell products from Catalan agricultural cooperatives, with Caprabo being the only supermarket with all Catalan DOP certifications.
• Federació Catalana DOP-IGPcoreStrategic or Co-development PartnerCollaboration to promote and value Catalan products with Designation of Origin (DOP) and Geographic Indication (IGP) certifications.
• Sport Cultura BarcelonaminorStrategic or Co-development PartnerSports and culture sponsorship partnership with shared values of community engagement.
• Virgin TelcominorChannel Partner/ Reseller/ DistributorTelecommunications partnership offering exclusive promotions to Club Caprabo members.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bon Preu: Catalan family-owned supermarket chain headquartered in Barcelona with a strong regional focus similar to Caprabo. Competes head-to-head in Catalonia across supermarkets, e-commerce, and loyalty, with comparable proximity-product positioning.
• Condis: Catalan supermarket chain with a dense neighborhood-store footprint overlapping Caprabo's catchment areas. Directly comparable on store format, customer base, and Catalonia-centric assortment strategy.
• Sorli: Catalan regional discounter and supermarket chain competing with Caprabo on price-sensitive baskets in Catalonia and surrounding provinces. Comparable footprint and overlapping customer demographics.
• Consum: Spanish cooperative supermarket chain operating primarily in eastern Spain. Closely comparable on cooperative governance DNA, regional density, and private-label-led assortment strategy.
• Eroski: Caprabo's parent group and direct operator of supermarkets in other Spanish regions. Shares private-label brands (Eroski, Basic, Natur, SeleQtia) with Caprabo, making it the most operationally comparable peer despite the parent-subsidiary relationship.

Broad incumbents

• Mercadona: Spain's largest grocery chain with national scale, dominant private-label depth, and significant store presence across Catalonia. Sets the price and assortment benchmark that Caprabo must respond to in its home market.
• Carrefour España: National hypermarket and supermarket operator with a broad multiformat strategy including proximity stores. Competes with Caprabo in Catalonia across standard supermarket and e-commerce channels.
• Lidl España: German discounter rapidly expanding in Catalonia. Competes with Caprabo on price-sensitive basket share and is reshaping Spanish grocery price expectations nationwide.
• Aldi España: German discounter accelerating store openings in Spain including Catalonia. Targets the same value-conscious shopper as Caprabo's Eroski Basic line, pressuring entry-level pricing.

Emerging players

• Veritas: Catalan specialty organic grocer with a smaller store footprint than Caprabo but overlapping premium and healthy-eating positioning. Tests the boundaries of Caprabo's Eroski Natur and Bio private-label range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/caprabo
• YouTubeyoutube.com/user/Caprabo50
• Facebookfacebook.com/Caprabo
• Instagraminstagram.com/caprabo_supermercats
• TikToktiktok.com/@caprabo_supermercats
• LinkedInlinkedin.com/company/caprabo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caprabo