Sorli
Grup Sorli is a privately-held Catalonia-based multi-format retail group operating supermarkets (Supermercats Sorli), prepared food outlets, gas stations, hospitality venues, and sports facilities, serving general consumers with a focus on fresh and local products.
- Company typePrivate
- Founded-
- HeadquartersGranollers, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sorli does
Grup Sorli is a privately-held, Catalonia-based multi-format retail group headquartered in Granollers (Barcelona), Spain. Its core proposition, branded "Especialistes en Frescos" (Specialists in Fresh Products), centers on Supermercats Sorli, a regional supermarket chain emphasizing fresh, local, and proximity-sourced products, and serves general consumers across Catalonia with a horizontal segmentation strategy.
The group operates an integrated portfolio of wholly-owned sub-brands spanning the consumer lifestyle: traditional supermarkets (Supermercats Sorli), prepared-meal outlets (Sorlinyam), gas station convenience retail (Sorligo), hospitality including a restaurant, concept store, and hotel (SorliEmocions), and sports facilities at multiple sites (SorliSport). Digital infrastructure is delivered through the Sorliclic online shopping platform, the Sorli mobile application, the Espai Client customer portal, the Fulletó Digital digital flyer, and the Targeta SuperMaduixa loyalty program. Supporting capabilities include the Escola de Sorli training academy for fresh-food roles and an internal employee portal.
The business model is omnichannel grocery and lifestyle retail with revenue mechanics driven by in-store grocery sales, ancillary retail through fuel and prepared food, and hospitality revenue from restaurant, hotel, and sports facilities. Pricing is not publicly disclosed but is operationalized through promotional campaigns (SuperOfertes), digital discount vouchers in the client space, and loyalty-exclusive benefits. Technology partnerships are limited to standard tooling — Google Analytics for web traffic and Cookiebot for GDPR cookie consent — and a supplier partnership with Euromadi for the Alteza premium brand. The company employs 86 staff per the disclosed figure (likely HQ/corporate only, given the multi-vertical scale) and operates exclusively within Catalonia.
Sorli firmographics
Firmographics- Name
- Sorli
- Legal name
- Grup Sorli
- Website
- https://sorlidiscau.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grup Sorli is a privately-held Catalonia-based multi-format retail group operating supermarkets (Supermercats Sorli), prepared food outlets, gas stations, hospitality venues, and sports facilities, serving general consumers with a focus on fresh and local products.
- Ownership category
- akta.pro rank
Sorli industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Gasoline Stations with Convenience Stores (457110)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating Places (5812)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Sorli is headquartered
LocationHeadquarters
- HQ city
- Granollers
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sorli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels6 records
Marketing channels7 records
Sorli product offering
Product offeringCore offering
Grup Sorli operates a multi-format retail group in Catalonia, Spain, anchored by the Supermercats Sorli supermarket chain that specializes in fresh and local/proximity products. The group also operates ready-to-eat food shops (Sorlinyam), gas stations (Sorligo), an online grocery platform (Sorliclic), a hospitality brand with restaurant and hotel (SorliEmocions), and sports facilities (SorliSport), all under a unified Sorli brand identity.
Product overview
Sorli is a supermarket chain group operating a multi-format retail portfolio centered on its Supermercats Sorli brand, which emphasizes fresh and local products. The group operates three distinct retail formats: Supermercats Sorli (main grocery), Sorlinyam (quick meal solutions), and Sorligo (gas stations). Digital customer engagement is delivered through Sorliclic (online shopping platform), the Sorli App, and the Espai Client customer portal, alongside a loyalty program via Targeta SuperMaduixa. Beyond retail, the group has diversified into hospitality (SorliEmocions restaurant and hotel) and sports facilities (SorliSport). Internal operations are supported by the Portal Equip Sorli employee portal and Escola de Sorli, a training school for food service professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Supermercats Sorli: Main supermarket chain offering a wide range of products, fresh items, and local/proximity products.
- Sorlinyam
- Sorligo
- SorliEmocions
- SorliSport
- Sorliclic
Products and services
- Supermercats Sorli
Companies that use Sorli
Customer profileSegments1 record
Ideal customer profiles2 records
Sorli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sorli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EuromadiminorEuromadi appears as a supplier partner featured on the Sorliclic online shopping platform, offering Alteza brand products. The partnership provides access to premium product lines through Sorli's online and physical stores.
Recent moves5 records
Expansion highlights4 records
Sorli competitors and assessment
Company assessmentBroad incumbents
- Mercadona: Spain's leading grocery chain with nationwide scale, private-label strength, and significant Catalonia presence; sets the competitive baseline on price, range, and store experience that Sorli must match.
- Carrefour España: Spanish arm of the French hypermarket and supermarket giant, competing with Sorli in grocery across Catalonia and beyond with substantially larger scale and broader assortment.
- Alcampo (Auchan Retail España): Hypermarket operator in Spain owned by Auchan, offering a broad grocery and non-food assortment that competes with Sorli's multi-format convenience-and-fresh proposition at larger box sizes.
- Dia España: Spanish proximity-grocery and discount chain with neighborhood stores that overlap with Sorli's convenience-oriented formats, putting pressure on basket size and visit frequency in shared local markets.
- Lidl España: German hard-discount chain expanding aggressively in Catalonia, competing primarily on price and forcing regional chains like Sorli to defend fresh-product differentiation against discount pressure.
Direct peers
- Condis: Catalan regional supermarket chain with a comparable proximity-and-fresh positioning, serving overlapping customer segments in the same Catalonia geography as Sorli.
- Caprabo: Catalan supermarket chain (part of the Eroski group) with overlapping neighborhood-store and fresh-product positioning in Catalonia, directly competing for the same regional shoppers.
- Eroski: Spanish cooperative retailer operating supermarkets alongside gas stations and other formats; particularly comparable to Sorli given its multi-format mix and regional Spanish footprint.
- Consum: Spanish cooperative supermarket group with deep presence in Catalonia and the Valencia region, operating a comparable regional supermarket and fresh-food proposition targeting similar consumer segments.
- Grupo Bon Preu: Catalan supermarket chain operating a regional multi-format grocery business with strong fresh-product positioning, directly comparable to Sorli's Supermercats and Sorlinyam formats in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sorli social profiles
Digital presenceSorli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorli leadership team
Management profileNumber of profiles
Sorli subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sorli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorli
What does Sorli do?
Grup Sorli operates a multi-format retail group in Catalonia, Spain, anchored by the Supermercats Sorli supermarket chain that specializes in fresh and local/proximity products. The group also operates ready-to-eat food shops (Sorlinyam), gas stations (Sorligo), an online grocery platform (Sorliclic), a hospitality brand with restaurant and hotel (SorliEmocions), and sports facilities (SorliSport), all under a unified Sorli brand identity.
Is Sorli a public or private company?
Sorli is a private company. It is classified as unknown and is currently operating.
When was Sorli founded?
Sorli was founded in -1. It employs 51 to 100 people.
Where is Sorli based?
Sorli is headquartered in Granollers, Spain, in the Europe region.
Who are Sorli's main competitors?
Broad incumbents on record are Mercadona, Carrefour España, Alcampo (Auchan Retail España), Dia España and Lidl España. Direct peers are Condis, Caprabo, Eroski, Consum and Grupo Bon Preu.
Does Sorli have an API?
No public API is recorded for Sorli.
What industry is Sorli in?
Sorli's product category is Supermarket Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 457110 and its SIC code is 5500.