What Elite Window Fashions does

Elite Window Fashions™ is a Canadian wholesale manufacturer and supplier of custom window treatments, founded in 1967 as a vertical-blinds retailer in midtown Toronto and now headquartered in Concord, Ontario, with a second office in Delta, British Columbia. The company manufactures made-to-order shades, blinds, and drapery hardware — including roller shades, cellular/honeycomb shades, High-Lite® zebra shades, Sheer Elite® panels, sheer horizontal shades, vertical blinds, panel shades, drapery hardware, and custom digitally printed shades — and distributes exclusively through an authorized network of Canadian dealers supported by an Online Service Centre (OSC) B2B portal for order entry, pricing, and quote preparation. Its control-systems portfolio spans cordless manual options (Elite WandControl™, SpringDrive™, FreeMotion™, plus E-Touch™ by Rollease) and motorized Elite Smart Shades™ that integrate with Somfy MyLink, Lutron, Crestron, Control4, Savant, Elan, RTI, URC, Honeywell, Logitech, Wink, Amazon Alexa, Google Assistant, and Apple HomeKit over Zigbee and Z-Wave. Revenue is generated through one-time wholesale orders from dealers serving residential homeowners (primary) and commercial customers (secondary), with pricing not publicly disclosed and made available only via dealer quotes. The firm operates with a headcount in the 11–50 range, is privately held with no disclosed parent or institutional investors, and maintains compliance with Health Canada Corded Window Coverings Regulations — including a voluntary 2024 recall of P-Clip and Accessible Chain components sold July 2022–March 2024 — alongside AODA accessibility commitments.

Name

Elite Window Fashions

Legal name

Elite Window Fashions™

Website

https://elitewf.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Window Fashions is a Canadian wholesale manufacturer of custom window treatments — shades, blinds, and drapery — founded in 1967, distributing exclusively through an authorized dealer network across Canada via an Online Service Centre portal.

Ownership category

akta.pro rank

Product category

Window Treatments Manufacturing

NAICS

Blind and Shade Manufacturing (337920)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom window treatments
• Window blinds manufacturer
• Motorized shades
• Cellular shades
• Smart home shades

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Window Treatment Sales: Elite Window Fashions manufactures custom window treatments and sells them wholesale exclusively through an authorized dealer network across Canada. Products are made to order based on dealer specifications. The company provides an Online Service Centre portal for dealers to place orders, check pricing, and prepare client quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Elite Window Fashions manufactures custom window treatments — including roller, cellular, sheer, panel, and motorized shades, vertical blinds, and drapery hardware — to dealer specifications and distributes them wholesale exclusively through an authorized dealer network across Canada. The company also offers branded proprietary control systems (Elite Smart Shades™, WandControl™, SpringDrive™) and smart-home-integrated motorization compatible with major automation platforms.

Product overview

Elite Window Fashions is a Canadian manufacturer of custom window treatments based in Concord, Ontario, offering a comprehensive portfolio of window covering products. The product lineup includes roller shades, cellular shades, vertical blinds, panel shades, and specialty options like High-Lite shades and Sheer Elite shades. The company's flagship motorized offering is Elite Smart Shades, which provides automated window treatment control via smartphone apps, remotes, and integration with major home automation platforms. Manual cordless options include Elite WandControl and Elite SpringDrive systems. Products serve both residential and commercial applications, with fabrics ranging from light-filtering to blackout options. The company operates through an authorized dealer network across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Smart Shades™: Automated window treatments with motorization, controllable via smartphone app, remote control, or home automation systems.
• High-Lite® Shades
• Sheer Elite®

Products and services

• Roller Shades

Quantifiable outcome

• Solar shades can reduce energy costs by at least 15%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SomfycoreTechnology or IntegrationElite Smart Shades™ utilize Somfy MyLink app for smartphone and tablet control. Somfy is the motor and automation technology provider enabling wireless control, scheduling, and integration with home automation systems.
• LutroncoreTechnology or IntegrationElite Smart Shades™ are compatible with Lutron home automation control systems for integrated lighting and shade control.
• CrestroncoreTechnology or IntegrationElite Smart Shades™ are compatible with Crestron home automation systems for professional integration.
• Control4coreTechnology or IntegrationElite Smart Shades™ are compatible with Control4 smart home automation systems.
• SavantcoreTechnology or IntegrationElite Smart Shades™ are compatible with Savant home automation platforms.
• RolleasecoreTechnology or IntegrationRollease E-Touch™ cordless control system is featured as one of Elite's cordless control options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levolor: Long-established North American window coverings brand offering blinds, shades, and motorized treatments through dealer and retail channels. Comparable to Elite in product breadth and residential end-market focus, with stronger US distribution.
• Shade-O-Matic: Canadian manufacturer and wholesale distributor of custom window treatments including cellular, roller, Roman, and motorized shades. Direct domestic competitor to Elite in the Canadian dealer channel with comparable custom-manufacturing business model.
• Rollease Acmeda: Manufacturer of window treatment components and finished motorized shade systems, and existing Elite technology partner (E-Touch™ cordless system). Comparable as a competing supplier of automated and cordless window covering solutions in North America.
• Graber: Window treatments brand owned by Springs Window Fashions offering cellular shades, roller shades, Roman shades, vertical blinds, and motorized options. Direct competitor to Elite in North American residential and light-commercial window covering markets.
• Maxxmar: Canadian custom window coverings manufacturer supplying blinds, shades, shutters, and drapery through a dealer network. Closely comparable to Elite as a Canadian-based B2B manufacturer with similar product breadth and dealer-channel go-to-market.
• Bali: Widely distributed window treatments brand under Springs Window Fashions offering cellular, roller, Roman, vertical, and motorized shades. Comparable to Elite in product mix and consumer target market, with significantly broader retail distribution.

Broad incumbents

• Lutron: Premium home automation and lighting control company whose shading solutions (Sivoia, Serena) compete directly with Elite Smart Shades in the integrated smart-home category. Larger, more global competitor in the motorized-shade segment where Elite is investing.
• Hunter Douglas: Global leader in custom window coverings including motorized shades, cellular shades, roller shades, and drapery. Directly comparable to Elite across the full product portfolio but operates at significantly larger scale with broader geographic reach and deeper R&D investment.
• Springs Window Fashions: Major US-based window coverings manufacturer and parent of Graber, Bali, and other brands. Competes with Elite across cellular, roller, motorized, and vertical blind categories through both specialty dealer and big-box retail channels.

Others

• Somfy: Global leader in motors and automation systems for window treatments and a primary technology partner of Elite Smart Shades via the MyLink app. Not a direct shade competitor, but a critical upstream supplier whose platform choices shape Elite's motorized product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elite_wf
• YouTubeyoutube.com/@elitewindowfashions
• LinkedInlinkedin.com/company/elitewf
• Instagraminstagram.com/elitewindowfashions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Window Fashions