thankQ CRM

What thankQ CRM does

thankQ CRM operates today as Access Charity CRM, the nonprofit constituent relationship management product line within The Access Group, a UK private-equity-backed diversified software conglomerate. Originally founded as ThankQ and acquired by The Access Group in 2012, the product was upgraded and rebranded Access Charity CRM to serve charities, universities, and membership-led organisations with deep customisation capabilities for long-horizon supporter, alumni, and member relationships. The platform runs on Access Evo, a scalable cloud-based hub that allows each solution to operate independently or as an integrated suite under a single secure login with shared data.

The product architecture is platform-plus-modules: Access Charity CRM sits alongside Donorfy (acquired November 2024, a UK charity-first fundraising CRM), Access Assemble (volunteer management), Access Raise (digital fundraising and websites with generative AI features), and Access Charity Ad Grants (Google Ad Grants management up to $120k annually). Integration is delivered through Make (iPaaS) to enable no-code connections to event booking and other third-party systems, addressing a pain point — the manual admin burden of fragmented spreadsheets — that is consistently cited across customer testimonials (Samaritans, WWT, University of Roehampton, Operation Smile, Diocese of Bristol).

Revenue is generated via annual subscription-based SaaS licences with quote-based pricing (Donorfy Starter, Donorfy Professional, and custom Access Charity CRM packages), supplemented by recurring support offerings (Customer Success Portal, FlexPoints, Success Plans, FlightPath service plans) and one-time implementation/onboarding professional services. Distribution is sales-led and enterprise-focused, leveraging The Access Group's field sales presence across UK, Australia & New Zealand, Singapore, Malaysia, US, and Ireland markets. Customer concentration is highly distributed across more than 20 named UK charities spanning air ambulance, wildlife, faith, hospice, healthcare, refugee support, mental health, heritage, arts, and higher education segments.

Name

thankQ CRM

Legal name

The Access Group

Website

https://thankq.us

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

thankQ CRM, now Access Charity CRM, is The Access Group's cloud-based nonprofit constituent relationship management platform serving UK charities, universities, and membership-led organisations with deep customisation, integrated within the Access Evo software ecosystem alongside fundraising, volunteer, and digital marketing modules.

Ownership category

akta.pro rank

Product category

Nonprofit CRM Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Nonprofit CRM software
• Charity fundraising
• Donor management
• Alumni relations software
• Membership management

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based CRM Licensing: SaaS subscription model for nonprofit CRM software with tiered packages. Pricing includes starter and professional packages for Donorfy, with custom packages for Access Charity CRM based on organisation requirements and budget.
2. Implementation and Onboarding Services: In-house implementation packages and FlightPath services for CRM deployment, configuration, data migration and training.
3. Support Services: Customer Success Portal, FlexPoints (cost-effective access to value-added services), Success Plans, and FlightPath service plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

thankQ CRM (now branded Access Charity CRM) is a cloud-based, browser-based CRM and donor management system purpose-built for the nonprofit sector. It provides charities, universities, and membership-led organisations with constituent relationship management, fundraising automation (donations, Gift Aid claims, campaigns), alumni and membership tracking, and integrated reporting. The platform sits within The Access Group's Access Evo ecosystem alongside related products such as Donorfy, Access Assemble, Access Raise, and Access Charity Ad Grants.

Product overview

thankQ CRM is now Access Charity CRM, part of The Access Group's nonprofit software ecosystem. The offering is a platform-plus-modules architecture consisting of Access Evo as the foundational platform connecting multiple specialist charity tools. Core CRM products include Access Charity CRM (formerly ThankQ, acquired in 2012) for universities and large membership organisations, and Donorfy (acquired November 2024) for general charity fundraising. Supporting modules include Access Assemble for volunteer management, Access Raise for digital fundraising and websites, and Access Charity Ad Grants for Google Ad management. All solutions operate independently or integrate through Access Evo as a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Access Charity CRM: A nonprofit CRM solution for charities, universities, and membership-led organisations, offering deep customisation capabilities for managing alumni and membership relationships.

Products and services

• Donorfy A charity-first fundraising CRM designed specifically for UK nonprofits. Built for fundraisers with automation for donations, Gift Aid claims, and campaign processes; suited for general charity fundraising, managing diverse income streams and long-term donor relationships.
• Access Charity CRM Formerly ThankQ CRM. Built for universities, very large charities, and membership organisations managing complex supporter journeys spanning decades, with deep customisation capabilities. Part of the Access Evo scalable platform.
• Access Assemble Volunteer management software for charities to recruit, manage, and retain volunteers, providing an all-in-one platform for volunteer coordination.
• Access Raise Digital awareness and fundraising platform with AI capabilities that manages charity websites, campaigns, events, donations and Gift Aid, ticketing, and an online shop.
• Access Charity Ad Grants Google Ad Grants management software that helps charities manage up to $120,000 annually in free Google advertising to drive awareness, traffic, and donations.
• Access Evo Scalable cloud-based software hub that allows each Access solution to operate independently or as an integrated part of the full suite, providing one secure login and shared data across CRM, learning management, collaboration, and analytics.
• Access Charity Suite Comprehensive software suite combining Access Charity CRM, Donorfy, Access Assemble, Access Raise, and Access Charity Ad Grants into a single affordable charity-focused bundle covering fundraising, volunteering, digital marketing, and payments.

Quantifiable outcome

• Dozens of hours saved per month through automations and integrations
• +3 more outcomes

Named customers27 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Make (intech.io)coreTechnology or IntegrationMake provides integration capability enabling Access Charity CRM users to easily connect with third-party systems including event booking systems without needing to write full API code. This integration has been described as 'game-changing' by customers like WWT.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kindful: Cloud-based nonprofit CRM focused on donor management and integrations, competing for similar mid-market charity budgets as Donorfy and Access Charity CRM.
• Classy (GoFundMe Pro): Online fundraising and donor management platform for nonprofits, growing into CRM-adjacent donor relationship features and competing with the digital fundraising layer of Access Raise/Donorfy.
• Funraise: Cloud-native nonprofit fundraising platform with modern UX, peer-to-peer and donation forms, and CRM-adjacent functionality targeting charities that today might choose Donorfy or Access Charity CRM.
• Beacon CRM: UK-focused nonprofit CRM providing donor management and Gift Aid tools targeted at small-to-mid UK charities, directly competing with Donorfy in the same core market.

Broad incumbents

• Salesforce.org Nonprofit Cloud: The nonprofit vertical edition of the Salesforce CRM platform, serving large NGOs and charities globally with donor management, fundraising, and program management directly overlapping with thankQ/Donorfy's enterprise end.
• HubSpot for Nonprofits: Generic CRM and marketing automation platform frequently adopted by small and growing charities for donor and email workflows, the self-serve alternative against which Donorfy's sales-led motion must compete.
• Blackbaud Raiser's Edge NXT: Long-standing incumbent CRM for large nonprofits and universities, addressing alumni relations and fundraising programmes that overlap directly with thankQ/Access Charity CRM's university and large-charity positioning.
• Microsoft Dynamics 365 (Nonprofit Accelerator): Horizontal enterprise CRM with a Microsoft Cloud for Nonprofit offering that competes for the same mid-market and large charity relationships as Access Charity CRM, often as a 'generic CRM adapted for nonprofits' alternative.

Direct peers

• Virtuous: Modern nonprofit CRM focused on donor management, generosity scoring, and marketing automation for mid-sized charities, competing for similar donor-management CRM budgets as Donorfy and Access Charity CRM.
• Bonterra (Network for Good / Neon CRM / EveryAction / DonorPerfect): Bonterra consolidates multiple nonprofit CRMs including Neon CRM and DonorPerfect, competing directly with thankQ and Donorfy for charity and membership organisations in the UK and US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thankq-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thankQ CRM