What Kindful does

Kindful provides a cloud-based donor management CRM and online fundraising platform purpose-built for nonprofit organizations. The platform combines a centralized donor database with online fundraising capabilities (donation pages, peer-to-peer fundraising, text-to-give, recurring giving), integrated email marketing, volunteer and event management, reporting and analytics, and a mobile fundraising app, all accessible via web and mobile. Technology is delivered as multi-tenant SaaS, with an open API (developer.kindful.com) and a partner ecosystem spanning payment processors (Stripe, PayPal, Square), email platforms (Mailchimp, Constant Contact), accounting (QuickBooks), and event tools (Eventbrite, Handbid, GoFundMe Charity, Qgiv). The company has added AI-enabled donor journey automation that orchestrates multi-step communication cadences triggered by donor interactions, and it markets itself as 'top rated' on G2 for relationship management and usability (Spring 2024 Leader Badge).

Kindful generates revenue primarily through SaaS subscriptions; under the Bloomerang umbrella, pricing starts at $125 per month for donor database access, plus transaction-based fees (2.2% + $0.30 per donation as disclosed by the parent). The go-to-market is product-led content marketing — a blog, eBooks, templates, webinars, and a nonprofit glossary drive top-of-funnel traffic — feeding a hybrid funnel that converts prospects through scheduled demos. Customer focus is vertical: charitable organizations, foundations, schools/PTAs, and healthcare-oriented nonprofits seeking to manage donor relationships, accept digital donations, and execute peer-to-peer and recurring giving campaigns.

The firm has raised $3.75M across two disclosed rounds (2013 seed and a 2016 Series A led by Cultivation Capital with FINTOP Capital), acquired Populr in April 2015, and has since been acquired by Bloomerang, a larger nonprofit CRM and fundraising software provider. It now operates as a Bloomerang product, with the Kindful domain retained as an education/content hub redirecting demos, webinars, and product access to the Bloomerang giving platform. Day-to-day operations run from 9120 Otis Avenue, Indianapolis, Indiana, with Andrew L. Howell serving as President.

Name

Kindful

Legal name

Kindful

Website

https://kindful.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindful is a cloud-based nonprofit CRM and online fundraising platform that helps charities, foundations, and schools manage donors, accept digital donations, run peer-to-peer and recurring giving campaigns, and automate donor communications. It now operates as a Bloomerang product.

Ownership category

akta.pro rank

Product category

Nonprofit CRM and Fundraising Software

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Nonprofit CRM software
• Donor management platform
• Online fundraising tools
• Fundraising automation software
• Nonprofit donor database

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Kindful operates as a nonprofit CRM and fundraising platform, likely offering subscription-based access to its software platform. The company is now part of Bloomerang, which offers pricing starting at $125/month for donor database access with additional transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kindful provides a cloud-based nonprofit CRM and fundraising software platform that helps charitable organizations manage donor data, accept online donations, run email and peer-to-peer fundraising campaigns, and report on fundraising performance. The product has been integrated into Bloomerang and is sold as 'Bloomerang Giving Platform (Powered by Kindful),' bundled with donor management, online fundraising, integrated email marketing, a mobile fundraising app, and analytics for nonprofits of all sizes.

Product overview

Kindful is a nonprofit insights platform and resource hub that has merged with Bloomerang to form a unified giving platform. The core offering consists of the Bloomerang Giving Platform (Kindful's main product) combined with educational resources including a blog, free ebooks, templates, webinars, and a nonprofit glossary. The platform provides nonprofits with donor management, online fundraising tools, integrated email marketing, volunteer management, and reporting & analytics. Kindful operates as a Bloomerang product, with the platform emphasizing built-for-purpose functionality with AI features, mobile fundraising capabilities, and integrated email marketing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomerang Giving Platform (Powered by Kindful) All-in-one giving platform for nonprofit organizations that centralizes donor data, powers online donations and peer-to-peer fundraising, runs integrated email marketing, supports volunteer and event management, includes a mobile fundraising app, AI-enabled donor journey automation, and reporting/analytics. Designed for charitable organizations, foundations, schools, and PTAs.

Quantifiable outcome

• Top rated among G2 reviews for relationship, usability, and more

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MailchimpcoreTechnology or IntegrationEmail marketing integration partnership enabling nonprofits to sync donor data between Kindful/Bloomerang and Mailchimp for coordinated email campaigns and donor communications.
• QuickBookscoreTechnology or IntegrationAccounting software integration allowing seamless transfer of donation and financial data to QuickBooks for nonprofit accounting and financial reporting.
• StripecoreTechnology or IntegrationPayment processing integration enabling secure credit card and digital wallet donations through Stripe's payment infrastructure.
• PayPalcoreTechnology or IntegrationPayment processing integration allowing donors to give via PayPal, expanding payment options for nonprofit supporters.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Donorbox: Recurring and one-time online donation platform with donor management, peer-to-peer campaigns, and integrations; competes head-on with Kindful's online fundraising, recurring giving, and text-to-give capabilities for nonprofit customers.
• DonorPerfect: Long-standing nonprofit CRM and donor management SaaS with online fundraising, email, events, and reporting — directly competing with Kindful on the same SMB-nonprofit RFP shortlist for donor database replacement.
• Givebutter: Modern nonprofit fundraising and CRM platform with donation forms, event ticketing, peer-to-peer fundraising, and email marketing. Targets the same small-to-mid nonprofit buyer as Kindful and has emerged as a fast-growing freemium competitor in online giving.
• Bloomerang: Parent company of Kindful and the primary nonprofit CRM and fundraising platform Kindful now operates within. Bloomerang owns the same product surface (donor database, online giving, email, reporting), uses the same SaaS subscription model, and sells to the same SMB/mid-market nonprofit segment, making it the most directly comparable peer.
• Qgiv: Online fundraising and donation platform with peer-to-peer, events, and recurring giving that already appears as a Kindful integration partner and competes for the same online-giving budget line within nonprofit customers.
• Classy: Online fundraising and donor management platform with peer-to-peer, events, and recurring giving. Sells primarily to mid-market and larger nonprofits and overlaps with Kindful's online fundraising/CRM suite, particularly for nonprofits scaling beyond SMB.
• Neon One (NeonCRM): All-in-one nonprofit CRM and fundraising platform serving small and mid-sized nonprofits with donor management, online giving, email marketing, events, and volunteer management — the same core feature set Kindful offers, sold on a similar SaaS subscription to the same buyer.
• Funraise: Nonprofit fundraising platform with donation forms, peer-to-peer, events, and donor CRM that competes with Kindful's online giving, peer-to-peer, and donation-page features for similar nonprofit buyer profiles.

Broad incumbents

• Bonterra (Network for Good / Salsa Labs): Suite of nonprofit software products (donor management, email, online giving) assembled from Network for Good, Salsa Labs, and others, selling to small and mid-market nonprofits — overlapping with Kindful on multiple product lines under one vendor umbrella.
• Salesforce Nonprofit Cloud / NPSP: The category-defining enterprise CRM extended to nonprofits via the Nonprofit Success Pack (NPSP). It competes at the higher end of Kindful's market for nonprofits that outgrow SMB CRMs and need deeper customization and ecosystem scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kindfulapp
• Facebookfacebook.com/kindfulapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindful