Santo Remedio

What Santo Remedio does

Santo Remedio, LLC is a Doral, Florida-based direct-to-consumer natural health supplements company founded in 2020 by Dr. Juan Rivera, a Johns Hopkins-trained cardiologist and Univision's chief medical advisor. The company develops and sells a broad catalog of natural supplements — including blood sugar support (Super Nopal, Berberine+), cardiovascular health (Arroz de Levadura Roja, Circulación Plus, Resveratrol), digestive wellness (Colon Plus, Digestión Plus), joint health (Articulaciones with the proprietary TamaFlex blend), immune support (Moringa + Soursop), sleep and stress (Ashwagandha, Buenas Noches, Entalla Will Powder), and women's and men's health lines — alongside condition-specific sub-brands including Entalla for weight management, Piel Eterna for dermatologist-developed anti-aging skincare (with Dr. Leyda Bowes), K-Bella for Korean beauty-inspired collagen and keratin supplements (in partnership with María Marín), and SRx for sexual wellness distributed via srreceta.com. Product formulations combine traditional Latin American ingredients (nopal, moringa, soursop, hibiscus, passionflower) with modern nutritional science, including proprietary blends such as TamaFlex and Chromax® chromium picolinate.

The business operates as a D2C e-commerce brand selling primarily through its Shopify-powered website misantoremedio.com and mobile apps on iOS and Android, supplemented by a Recharge-powered subscription program with 30- and 90-day delivery cycles and a 10% recurring discount. Pricing spans $4.95 to $150.80 per SKU, with bundle SKUs offering up to 20% savings and free shipping above $95. The company does not appear to have institutional investors or to have reported any external funding rounds; it remains founder-owned and privately held. Customer acquisition is driven primarily by Spanish-language earned media (regular appearances on Univision's Despierta América), influencer partnerships (María Marín, Jessica Rodríguez), a 500+ article health blog, and active social media across Instagram, Facebook, TikTok, and YouTube, with the brand reporting over one million customers served and 4.3 million+ products sold at a 4.6/5 average product rating.

Santo Remedio's target customer is the US Hispanic/Latino consumer, a demographic with elevated rates of diabetes, obesity, and cardiovascular disease and a strong preference for Spanish-language, culturally relevant health information delivered by a trusted medical authority. The company has expanded beyond its core cardiovascular and metabolic positioning into adjacent wellness verticals — beauty, skincare, weight loss, sexual health, and menopause support — building a multi-sub-brand Hispanic wellness platform anchored by Dr. Rivera's medical credibility.

Name

Santo Remedio

Website

https://misantoremedio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Santo Remedio is a Doral, Florida-based D2C natural supplements brand founded in 2020 by cardiologist Dr. Juan Rivera, serving the US Hispanic community with condition-specific supplements, skincare (Piel Eterna), beauty supplements (K-Bella), and sexual health products (SRx) sold direct via Shopify and mobile apps.

Ownership category

akta.pro rank

Product category

Health and Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Natural health supplements
• Herbal wellness products
• Hispanic nutrition brands
• Doctor-formulated supplements
• Joint and cardiovascular health

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Santo Remedio generates revenue through direct sales of natural health supplements and wellness products via their e-commerce platform. Products include vitamins, minerals, herbal supplements, and skincare items sold at various price points from $4.95 to over $100.
2. Subscription/Recurring Revenue: The company offers subscription plans with 10% discounts, delivering products automatically on a schedule (30 or 60/90 days). This provides recurring revenue and customer lock-in through their Recharge subscription platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Santo Remedio develops, markets, and sells natural health supplements and topical wellness products that combine traditional Latin American remedies with modern nutritional science. The portfolio spans dietary supplements for blood sugar, cardiovascular, joint, digestive, brain, sleep, and women's health, along with skincare (Piel Eterna) and beauty supplements (K-Bella), sold directly to consumers via its own e-commerce site and mobile apps with optional subscription fulfillment.

Product overview

Santo Remedio is a health and wellness supplement company founded by cardiologist Dr. Juan Rivera, offering a diverse portfolio of natural health products including supplements, topical treatments, skincare (Piel Eterna line), and beauty supplements (K-Bella Korean beauty line). The product lineup centers on condition-specific supplements for blood sugar management (Super Nopal, Nopal, Berberine+), cardiovascular health (Arroz de Levadura Roja, Circulación Plus, Cholesterol Plus), digestive wellness (Colon Plus, Digestión Plus), joint health (Articulaciones, Cúrcuma), immune support (Moringa + Soursop), stress and sleep (Ashwagandha, Buenas Noches, Entalla Will Powder), and women's health (Hormonal Balance, Urinary Tract). The K-Bella sub-brand offers Korean beauty-inspired collagen and keratin supplements for hair, skin, and nail health. The Piel Eterna skincare line includes serums, creams, eye treatments, and complete anti-aging sets. Bundles combine complementary products for targeted health goals (weight loss Entalla kits, heart health, intestinal health, inflammation relief). The company also publishes health books and offers subscription options for recurring deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• SRx: Sexual health product line operated through srreceta.com.
• K-Bella
• Entalla
• Piel Eterna

Products and services

• Super Nopal Dietary supplement formulated with nopal, Chromax® chromium picolinate, gurmar (Gymnema sylvestre), and vanadyl sulfate to support healthy blood sugar levels; 30 servings per bottle, targeted at adults managing blood glucose.
• Moringa + Soursop Antioxidant dietary supplement that combines moringa and soursop (guanábana) superfoods to support immune health; 2-month supply taken as 2 capsules daily with food.
• Arroz de Levadura Roja (Red Yeast Rice) Natural cardiovascular supplement derived from red yeast rice (Monascus purpureus) containing natural monacolin K to support healthy cholesterol levels; 180 capsules per bottle (3-month supply).
• Circulación Plus Beet root extract powder supplement supporting healthy blood pressure, circulation, and nitric oxide production; 35 calories per serving, cherry flavor, vegan and gluten-free, 30 servings per container.
• Colon Plus Dietary fiber supplement combining psyllium, beet fiber, cherry extract, milk thistle, and probiotics to support liver health, digestive wellness, and regularity; available in Mango and Pineapple flavors.
• Entalla Will Powder Botanical beverage mix with magnesium, potassium, and stress-relief botanicals in a sugar-free grapefruit flavor; supports muscle relaxation and nervous system function.
• Cúrcuma (Turmeric) Turmeric (cúrcuma) dietary supplement formulated to support a healthy inflammatory response; sold as a core joint and anti-inflammatory product.
• Cholesterol Plus Cholesterol support dietary supplement sold in 90-count capsules, formulated to complement cardiovascular health regimens.
• Resveratrol Resveratrol dietary supplement supporting cardiovascular health and a healthy inflammatory response; 90 capsules per bottle.
• Nopal Single-ingredient nopal (prickly pear cactus) supplement; 180 capsules per bottle, used to support healthy blood sugar management.
• Entalla Skinny Yummy Gummy Prebiotic dietary fiber gummy supporting digestion and a healthy gut; strawberry flavor with only 2 grams of sugar per serving.
• K-Bella Collagen Complex Korean beauty-inspired collagen supplement designed to support visibly radiant skin, elasticity, hydration, and reduction of fine lines and wrinkles; uses clinically studied ingredients.
• K-Bella Keratin Formula Korean beauty-inspired keratin supplement supporting healthier, voluminous hair, reduced hair loss, improved skin hydration and elasticity, and stronger nails.
• Piel Eterna Morning Ritual Anti-aging skincare routine set under the Piel Eterna sub-brand, providing a comprehensive regimen for radiant skin.
• Piel Eterna Zelma Brightening Serum Illuminating facial serum designed to brighten the skin, part of the Piel Eterna skincare line.
• Piel Eterna Crema Facial Humectante Moisturizing facial cream designed to support skin hydration as part of the Piel Eterna skincare line.
• Piel Eterna A.C.E. Aceite Regenerador Intensivo con Retinol Regenerative intensive facial oil formulated with retinol to support skin renewal, part of the Piel Eterna skincare line.
• Piel Eterna Crema Revitalizante de Ojos Revitalizing eye cream formulated to support care of the eye area as part of the Piel Eterna skincare line.
• Piel Eterna Bálsamo Restaurador para Cuello y Escote Restorative balm designed to support care of the neck and décolleté area as part of the Piel Eterna skincare line.
• Alivio Fast-absorbing topical analgesic cream containing Lidocaine 4% and Menthol 1%, designed to provide immediate relief for minor joint and muscle pain.
• Articulaciones Joint health supplement formulated with the proprietary TamaFlex™ blend to support joint health and mobility, with fast-acting results reported from day five of continuous use.
• Super Café Thermogenic coffee blend containing 14 unique superfoods, positioned to support energy, digestive health, and weight loss.
• Vision+ Eye health supplement that promotes clarity, sharpness, and macular function while providing protection against blue light exposure; 30 servings per container.
• Liver Health Liver support dietary supplement, sold in 30 servings per container.
• Berberine+ Weight management supplement supporting healthy blood glucose levels and appetite control.
• NAD+ Cellular health supplement designed to support energy and anti-aging benefits.
• Prostate Health Men's prostate health support dietary supplement, formulated for adult men.
• Probiotic Probiotic supplement providing 30 billion live cultures, designed to support digestion and immune system health.
• Buenas Noches Sleep support supplement formulated to promote restful sleep and support digestive health; 60 capsules/30 servings per container.
• Hormonal Balance Women's health supplement formulated as a 100% natural, hormone-free option to reduce hot flashes and night sweats and support mood and energy during hormonal transitions.
• Urinary Tract Women's urinary tract health supplement designed to help reduce the risk of urinary tract infections.
• Thyroid Plus Thyroid health dietary supplement sold in 30 servings per container.
• Memoria Memory and brain health dietary supplement.
• Ashwagandha Ashwagandha-based stress support supplement sold in 180 capsules per container.
• Maca Maca dietary supplement positioned for general health support.
• Magnesio Magnesium dietary supplement designed to support muscle relaxation as an essential nutrient; sold in 90 tablets per bottle.
• Té de Flor de Jamaica (Hibiscus Tea) Caffeine-free hibiscus flower tea made with purity-tested hibiscus flowers; 24 tea bags per box.
• Té de Pasiflora (Passionflower Tea) Caffeine-free passionflower herbal tea, sold in 24 tea bags per box.
• Men's Hair Regrowth Men's hair regrowth topical treatment formulated with 5% Minoxidil, marketed as the #1 ingredient for hair growth and thinning; fragrance-free.
• Women's Hair Regrowth Women's hair regrowth topical treatment formulated with 2% Minoxidil; fragrance-free.
• Hydration Plus Hydration support dietary supplement in watermelon flavor.
• Digestión Plus | Agave Azul Prebiotic digestive supplement made with organic blue agave inulin, designed to support intestinal movement and digestive health; vegan and no added sugar.
• Entalla Kit Complete Entalla weight loss kit bundling Berberine Slim Fit, Super Café, and Skinny Yummy Gummy, supporting weight management, blood sugar control, and digestion.
• Salud del Corazón Bundle Heart health bundle combining Circulación Plus and Arroz de Levadura Roja, supporting cardiovascular wellness.
• Alivio + Articulaciones Bundle Pain relief bundle pairing Alivio topical cream with the Articulaciones joint supplement, supporting joint health and muscle pain relief.
• Salud Intestinal Bundle Intestinal health bundle combining Digestión Plus and Colon Plus, supporting digestive health and constipation relief.
• Dile Adiós a la Inflamación Bundle Anti-inflammation bundle pairing Cúrcuma and Resveratrol supplements, supporting a healthy inflammatory response.
• Super Nopal y Moringa 2-Bottle Bundle Bundle combining Super Nopal and Moringa + Soursop, supporting blood sugar management and immune health.
• Santo Remedio (Book) Health book authored by Dr. Juan Rivera, published under the Santo Remedio brand.
• Mejora Tu Salud de Poquito a Poco (Book) Health improvement book authored by Dr. Juan Rivera, published under the Santo Remedio brand.

Quantifiable outcome

• Articulaciones supplement shows joint health support effects starting from day 5 of continuous use
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• María MaríncoreGTM or Marketing PartnerMaría Marín, recognized as the #1 Latin authority in beauty and wellness with 14M+ social media followers and 5 published books, collaborated with Santo Remedio to create the K-Bella K-Beauty collection. She brings expertise in Korean beauty science combined with Latin wellness traditions, helping position the collection for the Latino beauty market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ritual: Premium DTC multivitamin and supplement brand built around traceable ingredients and a subscription model. Comparable to Santo Remedio in DTC e-commerce mechanics, subscription recurring revenue, and ingredient-story differentiation.
• Care/of: DTC personalized vitamin and supplement brand with a quiz-driven purchase flow and subscription mechanic. Comparable to Santo Remedio in DTC supplement delivery, subscription revenue model, and digital-first consumer experience.

Direct peers

• Herbalife: Global nutrition and supplements company with a deeply rooted Hispanic/Latino customer base and direct-selling model; comparable to Santo Remedio in target demographic, supplement product mix, and reliance on trusted-personality-driven demand generation.
• New Chapter: Whole-food and botanical supplement brand offering condition-targeted formulations for women, immunity, and joint health. Comparable to Santo Remedio in botanical ingredient story, condition-specific SKUs, and women/menopause positioning.
• Life Extension: Long-standing direct-to-consumer supplement brand focused on condition-specific vitamins and botanicals. Comparable to Santo Remedio in product categories (joint, heart, blood sugar, cognitive), DTC catalog depth, and clinical-positioning marketing.
• Nature's Way: Established herbal and botanical supplement brand with a broad portfolio including turmeric, ashwagandha, and traditional herbal extracts. Comparable to Santo Remedio in heavy reliance on herbal/botanical ingredients across joint, immunity, and stress SKUs.
• Standard Process: Whole-food botanical supplement company targeting condition-specific health outcomes with practitioner and direct-to-consumer channels. Comparable to Santo Remedio in whole-food/botanical positioning, condition-targeted SKUs, and physician-affiliated brand story.

Broad incumbents

• GNC: Large specialty retailer and brand of vitamins, minerals, and sports nutrition with growing DTC operations. Comparable to Santo Remedio as a multi-category supplement competitor with overlapping product lines (weight management, vitamins, joint health).
• Nature's Bounty: Mass-market vitamins, minerals, and herbal supplements brand with broad retail distribution. Comparable to Santo Remedio in supplement categories served (joint, blood sugar, beauty) and reliance on botanical ingredients, though at much greater scale and retail presence.
• Hims & Hers Health: DTC telehealth and wellness platform offering supplements, beauty, and personal health products via owned storefront and subscription. Comparable to Santo Remedio in DTC e-commerce channel, sub-brand portfolio strategy, and direct-to-consumer marketing approach.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DrJuanRivera
• Facebookfacebook.com/misantoremediooficial
• Instagraminstagram.com/mi_santoremedio
• TikToktiktok.com/@misantoremedio_
• LinkedInlinkedin.com/company/65802465

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santo Remedio