What Forrez does

Forrez is a Belgian privately held tyre and wheel specialist, founded circa 1960 and headquartered in Ieper (Ypres), operating 17 physical branches across Belgium plus a wholesale (Groothandel) division at its headquarters. The company serves four customer verticals — private and professional car owners, truck and logistics fleet operators, agricultural businesses, and industrial/road construction operators — across Belgium, the Netherlands, France and Luxembourg, with a separate Dutch sales representative and a Belgian fleet of mobile service teams. The product portfolio spans car, truck, agricultural and industrial tyres together with aluminium and steel wheels, complemented by exclusive Benelux distributorships for Alcoa forged aluminium wheels, Galaxy off-road tyres, CEAT agricultural radials, Starmaxx truck tyres and KENDA passenger tyres.

The underlying capability stack combines a broad catalogue (including ~500 CEAT agricultural tractor sizes) with in-house technical services: an internal vulcanisation department with large autoclaves for repairing large agricultural and industrial tyres, retreading and regrooving partnerships, PTG and PBS tyre pressure regulation systems for agricultural vehicles, Zeus Polyfill polyurethane ballast filling, custom-rim manufacturing through its subsidiary Forrim, and 24/7 roadside breakdown service. Technology integrations are conventional and operational — a B2B-only webshop, Alcar Wheels portal, HubSpot CRM and Google Analytics — with no disclosed AI/ML or proprietary platform. Sustainability infrastructure includes 5,000 m² of solar panels at Ieper, intermodal inbound logistics via rail (LAR Menen) and inland shipping (River Terminal Wielsbeke), and end-of-life tyre recycling through Recytyre/Kargro.

Forrez's business model is a hybrid of transactional hardware sales, professional services and recurring fleet contracts, monetised through per-unit tyre and wheel pricing with volume and regional free-delivery thresholds, separately billed workshop services (alignment, repair, storage, balancing, vulcanisation, retreading, fleet management, mobile service), usage-based rental of roof boxes and bike racks, and wholesale pass-through revenue to resellers. Go-to-market is enterprise field sales per vehicle segment (car, truck, agriculture, industry) anchored by branch-based advisory and appointment scheduling, supplemented by the B2B webshop for registered accounts. Ownership is private with multiple regional Belgian and Dutch legal entities (Forrez Banden NV, Forrez International NV, Forrez Vlaanderen NV, Forrez Wallonie SA, Forrez Nederland BV, Forrez Logistics BVBA, Forrez Zeebrugge NV) and no disclosed external institutional investors.

Name

Forrez

Legal name

Forrez Banden Nv

Website

https://forrez.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Forrez is a privately held Belgian tyre and wheel specialist operating 17 branches plus a wholesale division, serving car, truck, agricultural and industrial customers across Belgium, the Netherlands, France and Luxembourg with exclusive brand distributorships and in-house workshop services.

Ownership category

akta.pro rank

Product category

Tyre and wheel retail with workshop services

NAICS

Other Automotive Repair and Maintenance (81119), Specialized Automotive Repair (811114), Motor Vehicle Parts Manufacturing (3363)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Tyre and wheel retail
• Agricultural tyre supply
• Commercial fleet servicing
• Vehicle wheel alignment
• Tyre vulcanisation services

Headquarters

HQ city

Ypres

HQ country

Belgium

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre and Wheel Sales: Forrez sells a wide range of tyres (car, truck, agricultural, industrial) and wheels through its physical branches and B2B webshop. Revenue is generated on a per-unit transaction basis, with pricing varying by tyre type, size, and brand.
2. Workshop Services: Forrez provides a comprehensive range of workshop services including alignment, repair, tyre storage, wheel balancing, mobile service, fleet management, vulcanisation, retreading, regrooving, and ballast filling. These services are charged separately from product sales.
3. Rental Services: Forrez offers rental of roof boxes, snow chains, and bike racks to customers.
4. Wholesale Distribution: Forrez operates a wholesale division (Groothandel) at its headquarters in Ieper, supplying tyres and wheels to other businesses and resellers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Forrez supplies tyres and wheels for cars, trucks, agricultural vehicles, and industrial/road construction machinery, complemented by a full range of workshop services including alignment, repair, vulcanisation, retreading, regrooving, ballast filling, tyre storage, mobile service, 24/7 breakdown support, and fleet management, delivered across 17 Belgian branches, a B2B webshop, and a wholesale division.

Product overview

Forrez operates as a comprehensive tyre and wheel specialist offering a multi-category product portfolio across four vehicle domains: Car, Truck, Agriculture, and Industry & Road Construction. The core offering centres on tyres (summer, winter, 4-season, van, SUV, run-flat, tractor, trailer, industrial) and wheels (aluminium, steel, custom, standard, dual-wheel systems, used) from both premium brands and exclusive distributorships. Services complement the product range, including alignment, repair, storage, mobile service, 24/7 breakdown service, retreading, vulcanisation, fleet management, and ballast filling. Advanced add-on modules include PTG and PBS tyre pressure systems for agricultural vehicles, enabling farmers to adjust tyre pressure for field vs road use. Exclusive brands include Ceat agricultural tyres (10-year warranty), Galaxy off-road tyres (Benelux distributor), Starmaxx truck tyres, Kenda car tyres, and Alcoa forged aluminium truck wheels (Benelux importer). The company also operates a B2B webshop for online ordering. Sustainability initiatives include retreading programmes giving tyres second, third, or fourth lives, old tyre recycling through Recytyre, and modal shift to inland shipping reducing 56,000 km of road transport.

Differentiator

Problem solved

Functional benefit

Brands

• Forrim: Custom rim/wheel production company for agricultural vehicles and industrial machines. Produces custom-made wheels and processes old metal for recycling.
• Starmaxx
• KENDA Tires

Products and services

• Car Tyres Range of passenger car tyres including summer, winter, 4-season, van, SUV, and run-flat variants from multiple brands, sold and fitted through Forrez branches and the B2B webshop.
• Truck Tyres Truck tyres designed for heavy loads and long distances, supplied with wheel alignment, regrooving, retreading, vulcanisation, and breakdown service.
• Agricultural Tyres Specialised tractor, trailer, agro-industry, and lawn tyres for grip on varied terrain, sold with alignment, vulcanisation, repair, regrooving, and ballast filling services.
• Industry and Road Construction Tyres Durable tyres for industrial machinery and road construction vehicles, designed for tough conditions and intensive use, supplied with ballast filling, breakdown service, vulcanisation, repair, and retreading.
• Car Wheels Aluminium and steel wheels for passenger vehicles, available through the Alcar Wheels portal integration with Forrez branch-specific portals.
• Truck Wheels Alcoa forged aluminium and steel wheels for trucks; the exclusive Benelux Alcoa range is highlighted, with Ultra ONE introduced as the lightest and strongest option.
• Agricultural Wheels Custom wheels, standard wheels, dual-wheel systems, and used wheels for agricultural vehicles, including Forrim custom-made options.
• CEAT Specialty Agricultural Tyres Exclusive CEAT Specialty agricultural radial tyres distributed by Forrez in Belgium, available in approximately 500 sizes for tractors, narrow tyres, harvester tyres, and 22.5"/26.5" radial flotation tyres, with an extended 10-year warranty on radial products.
• Galaxy Off-Road Tyres Galaxy off-road tyres purpose-built for agriculture, industry, mining, and forestry applications, distributed by Forrez as the official Benelux partner across 120+ countries.
• Starmaxx Truck Tyres Exclusive Starmaxx truck tyre brand offered by Forrez for truck applications.
• Alcoa Wheels Exclusive Benelux importer of Alcoa forged aluminium truck wheels, weighing approximately 30 kg less than steel equivalents and offering significant fuel savings and extended lifespan; Ultra ONE introduced as the newest range.
• KENDA Tires Exclusive KENDA passenger car tyre brand offered by Forrez for car applications.
• Forrim Custom Wheels In-house custom wheel production for agricultural and industrial machines, with old metal processed through certified collectors for recycling.
• PTG Tyre Pressure Regulation System 2-line tyre pressure regulation system for tractors and self-propelled machines, enabling in-field pressure adjustment for improved traction, 10–15% fuel savings, and reduced soil compaction.
• PBS Tyre Pressure Regulation System 1-line tyre pressure change system for tractors and trailers, providing improved traction, fuel savings, and soil structure preservation.
• Wheel Alignment Service Wheel alignment service for cars, trucks, and agricultural vehicles, optimising driving, reducing fuel consumption, improving comfort, and preventing uneven tyre wear.
• Tyre Repair Service Puncture repair service for cars, trucks, and agricultural vehicles, where specialists evaluate whether tyre repair is viable.
• Tyre Storage Service Seasonal tyre storage in secure facilities with insurance coverage against fire and theft, freeing customer garage space.
• Wheel Balancing Service Professional wheel balancing to extend tyre lifespan, save fuel, and ensure optimal driving comfort.
• Mobile Tyre Service Mobile teams that travel to customer locations for summer/winter tyre changes and other tyre services.
• Breakdown / Roadside Service 24/7 emergency breakdown service for tyre emergencies on the road throughout the Forrez service area.
• Retreading Service Re-profiling service for truck tyres using cold or hot retreading methods, replacing worn tread with new material to extend tyre lifespan.
• Vulcanisation Service Internal warm-vulcanisation service using large autoclaves to perform strong repairs on agricultural and industrial tyres, enabling reuse.
• Fleet Service Regular fleet visits to check complete tyre fleets for cars, trucks, and trailers, covering tread depth, pressure, and overall condition, with replacement and repair as needed.
• Ballast Filling Service Filling of agricultural and industrial tyres with water, polyurethane (Zeus Polyfill), or Kevlar to add weight or prevent punctures.
• Roof Box, Snow Chain and Bike Rack Rental Rental service offering roof boxes, snow chains, and bicycle racks for customer vehicles.
• B2B Webshop Online B2B ordering platform requiring customer account registration, featuring order history, saved cart, and personal data management; currently limited to registered business customers.

Quantifiable outcome

• Up to 63% CO2 reduction through modal shift (rail via LAR) and 24% via inland shipping (Wielsbeke)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Magna Tyres GroupmajorStrategic or Co-development PartnerMagna Tyres Group and Forrez united as announced in a 2025/2026 news article. This appears to be a significant business combination or strategic partnership between the two tyre companies.
• CEAT Specialty TyrescoreChannel Partner/ Reseller/ DistributorForrez is the official distributor of CEAT agricultural tyres in Belgium. CEAT offers approximately 500+ tyre sizes for agricultural tractors with a 10-year warranty on radial products.
• GalaxycoreChannel Partner/ Reseller/ DistributorForrez is the official Benelux distributor of Galaxy off-road tyres for over tens of years. Galaxy tyres are purpose-built for agriculture, industry, mining, and forestry applications across 120+ countries.
• Alcoa WheelscoreChannel Partner/ Reseller/ DistributorForrez is the exclusive Benelux importer of Alcoa aluminium wheels for trucks. Alcoa forged wheels weigh approximately 30 kg less than equivalent steel wheels, providing significant fuel savings.
• RecytyreminorStrategic or Co-development PartnerAll Forrez branches are recognised collection points for end-of-life tyres. Recytyre receives environmental contributions and works with processors like Kargro to handle tyre recycling.
• KargrominorStrategic or Co-development PartnerKargro processes old tyres collected through Forrez's Recytyre partnership. Tyres are sorted: some go to the secondhand market, others are retreaded or ground for fuel production, quiet asphalt, and sports fields.
• Multimodaal.VlaanderenminorStrategic or Co-development PartnerForrez received advice and guidance from Multimodaal.Vlaanderen on modal shift, leading to the adoption of inland shipping via River Terminal Wielsbeke and rail transport via LAR in Menen, reducing CO2 emissions.
• StarmaxxminorChannel Partner/ Reseller/ DistributorStarmaxx is listed as an exclusive brand offered by Forrez for trucks.
• KENDA TiresminorChannel Partner/ Reseller/ DistributorKENDA Tires is listed as an exclusive brand offered by Forrez for cars.
• ForrimminorOthersForrim is Forrez's own rim production company, producing custom rims for agricultural and industrial machines. Old metal from rims is sent to certified collectors for recycling.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Euromaster: European tyre service and maintenance network (Michelin-owned) operating thousands of branches across multiple countries, directly comparable as a multi-segment tyre retailer and service provider.

Peers

• Profile Tyrecenter:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Forrezbanden
• LinkedInlinkedin.com/company/forrez-tyres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forrez