Starmaxx
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Starmaxx does
Starmaxx (legal entity: STARMAXX UK LTD) is a UK-incorporated, privately held conglomerate founded in 2023 and headquartered at 71-75 Shelton Street, Covent Garden, London. The corporate entity is registered across four business divisions — Personal Care, Trading, Technology, and Lighting — but commercially visible activity is concentrated in Personal Care, operated through the Starmaxx Blades & Razors brand. Core products are precision-engineered shaving blades (Platinum-coated and Stainless Steel, double-edge and single-edge), professional and disposable razors, and shaving cosmetics (cream, foam, gel), extended into the XXTRA sub-brand of shampoo, conditioner, and shower gel. Manufacturing is ISO 9001:2015 certified and uses a proprietary 'Aqua wash' process combined with high-carbon stainless steel and platinum coating for corrosion resistance and edge retention.
The business operates a hybrid B2B and direct-to-consumer go-to-market. The B2B motion targets salons, barbershops, hotels, and spas with bulk/wholesale supply, private-label co-packing, and custom packaging; the brand is explicitly positioned as a 'Shaving Blade Supplier in Dubai/UAE' with distribution reach claimed across GCC, Asia, Africa, Europe, USA, and the broader Middle East. Consumer-facing motion runs through the corporate website (starmaxxgroup.com), supported by an SEO-driven blog, social media presence across Instagram, Facebook, TikTok, YouTube, and LinkedIn, downloadable brochures, and quote-based pricing via UAE phone lines (+971-56-9659898, +971-56-9829727) and email. Revenue mechanics are hardware sales of branded SKUs to end buyers plus transaction-fee wholesale supply and licensing/royalty revenue from private-label arrangements; pricing is not publicly disclosed.
The company is at an early commercialization stage: 1-10 employees, no disclosed funding rounds, no named management team, no revenue figures, and no named end-customer logos in the available data. Strategic activity since the 2023 GCC launch has centered on geographic expansion claims, ISO certification (2023), a Brand Leadership Award (2023), and a steady cadence of SKU extensions — including XXTRA Shower Gel and Conditioner lines in July 2025, Shaving Cream fragrance variants in October 2024, and a Maharaja-branded brochure in January 2025 — alongside multi-region distributor buildout.
Starmaxx firmographics
Firmographics- Name
- Starmaxx
- Legal name
- STARMAXX UK LTD
- Website
- https://starmaxxgroup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Starmaxx industry classification
Industry- Product category
- Personal Care and Men's Grooming Products
- NAICS
- Beauty Salons (812112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)
Keywords
Where Starmaxx is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Starmaxx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Personal Care Product Sales: Direct revenue from sales of shaving blades (Platinum and Stainless), disposable razors, shaving cosmetics (cream, foam, gel), and XXTRA personal care line (shampoo, conditioner, shower gel) under the Starmaxx brand.
- B2B Bulk & Wholesale Supply: Recurring bulk orders from salons, hotels, spas, and grooming establishments purchasing grooming products at scale, with custom packaging and private labeling options.
- Distribution & Reseller Supply: Revenue from distributors and resellers purchasing razor blades and personal care products for resale across GCC, Asia, Africa, Europe, USA, and Middle East regions.
- Private Label & Custom Branding: Offering customization options including brand logos, custom packaging designs, and private labeling for businesses looking to brand Starmaxx-manufactured products under their own name.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Bulk & Wholesale Pricing |
| Unit Pricing | Pay-as-you-go | Bulk Shampoo Supplier Pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Starmaxx product offering
Product offeringCore offering
Starmaxx manufactures and supplies premium shaving blades (platinum-coated and stainless steel double-edge and single-edge variants), disposable and professional salon razors, shaving cosmetics (cream, foam, gel), and personal care products (shampoo, conditioner, shower gel under the XXTRA sub-brand). The company sells directly to end consumers, to professional barbers and salons, and to distributors and resellers worldwide, with private labeling and custom packaging capabilities.
Product overview
Starmaxx operates as a multi-brand personal care products portfolio rather than a single unified software product. The offering is centered on the Starmaxx Blades & Razors brand (the Personal Care division of STARMAXX UK LTD) and is structured around a core range of shaving blades — Platinum Blades (including the Superior Platinum Double Edge Blade) and Stainless Steel Shaving Blades — paired with a Razors range (Disposable Razors and the Professional Salon Razor). Around this core, Starmaxx extends into Shaving Cosmetics (Shaving Cream, Shaving Foam, and Shaving Gel) and an XXTRA sub-brand of Personal Care products including XXTRA Shampoo, XXTRA Conditioner, and XXTRA Shower Gel. The company also operates separate Trading, Technology, and Lighting business divisions alongside Personal Care, but the consumer-facing product portfolio revolves around blades, razors, and grooming cosmetics.
Differentiator
Problem solved
Functional benefit
Brands
- Starmaxx Blades & Razors: Personal care brand offering shaving blades (Platinum and Stainless), razors (Disposable, Professional Salon Razor), and shaving cosmetics (cream, foam, gel).
- XXTRA
- Maharaja
Products and services
- Starmaxx Platinum Blades Premium platinum-coated double-edge and single-edge shaving blades designed for smooth, sharp, and long-lasting shaves, trusted by professional barbers for precision and durability.
- Starmaxx Stainless Steel Shaving Blades High-quality stainless steel razor blades that resist corrosion, retain sharpness, and provide a smooth, irritation-free shave for daily and professional use.
- Superior Platinum Double Edge Blade Premium platinum-coated double-edge blade offering superior sharpness, durability, and corrosion resistance for a close, comfortable shave with minimal irritation.
- Disposable Razors Eco-friendly disposable razors designed for single-use hygiene with reliable shaving performance, marketed as a sustainable alternative to multi-blade plastic disposables.
- Professional Salon Razor Professional-grade salon razor tailored for barbers and hair stylists, emphasizing precision, durability, and adherence to hygiene and safety standards.
- Shaving Cream Shaving cream offered in menthol and lemon fragrances plus additional variants (Sandalwood, Lemon Fresh, Aloe Vera, Mint Fresh), packaged in 100ml units, 120pcs/ctn, formulated for close shave with zero alcohol.
- Shaving Foam (XXTRA Blue and Red variants) Shaving foam packaged in 400ml cans, designed for more froth, easy shaving, and gentle glides. XXTRA variant available in Blue and Red colors with XXTRA lather and rust-free canisters.
- Shaving Gel Shaving gel offered in 1000ml and 2000ml sizes with moisturizing effect, prevention of irritation, and smooth shaves.
- XXTRA Shower Gel XXTRA shower gel line in four variants (Fresh Avocado, Fresh Lemon, Papaya & Honey, Tropical Coconut), each 400ml, packaged 24 pcs/ctn (2 pcs shrink-wrapped x 12).
- XXTRA Conditioner XXTRA conditioner line in four variants (Fresh Avocado, Fresh Lemon, Papaya & Honey, Tropical Coconut), each 400ml, positioned as quality hair care for personal and bulk use.
- XXTRA Shampoo XXTRA shampoo sub-brand, including variants such as Fresh Lemon and Tropical Coconut in 400ml sizing, marketed for both retail and bulk supply to salons, hotels, and spas.
Quantifiable outcome
- ISO 9001:2015 certified manufacturing operations
- +2 more outcomes
Companies that use Starmaxx
Customer profileSegments5 records
Ideal customer profiles4 records
Starmaxx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Starmaxx partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Starmaxx competitors and assessment
Company assessmentBroad incumbents
- BIC: BIC is a global manufacturer of disposable razors and shaving products across value and premium tiers. Comparable to Starmaxx in product category (especially single-use disposable razors) and in selling through distributors and private-label partnerships.
- Schick / Edgewell Personal Care: Schick (Edgewell Personal Care) is a major global shaving brand selling razors, blades, and shaving care products. Comparable to Starmaxx as a broad incumbent in the same blades/razors and shaving cosmetics category with worldwide distribution.
- Beiersdorf (Nivea Men / NIVEA Shaving): Beiersdorf's Nivea Men line includes shaving foam, gel, and post-shave products sold worldwide. Comparable to Starmaxx's XXTRA shaving cosmetics and personal care portfolio in category and global distribution, though at significantly larger scale.
- Gillette (Procter & Gamble): Gillette is the global market leader in shaving blades and razors owned by P&G. Directly comparable to Starmaxx in product category (double-edge, disposable, and cartridge razors plus shaving foam/gel), but at vastly larger scale and distribution reach.
Direct peers
- Dollar Shave Club: Dollar Shave Club sells men's razors, blades, and grooming products primarily through subscription D2C channels. Comparable to Starmaxx as a branded challenger in the shaving blades category, with overlap in grooming cosmetics and shower products.
- Astra (Personna): Astra is a globally distributed double-edge shaving blade brand. Comparable to Starmaxx as a competing double-edge blade brand sold through barbershops, online, and international distributors, with similar positioning around sharpness and value.
- Dorco: Dorco is a Korean manufacturer of shaving blades, razors, and personal care products sold globally via distributors and D2C. Closely comparable to Starmaxx as a blade-focused manufacturer-distributor with private label and OEM offerings and multi-region export.
- Wilkinson Sword (Edgewell): Wilkinson Sword is a heritage shaving blade and razor brand now owned by Edgewell. Comparable to Starmaxx as a double-edge blade specialist sold primarily through drugstore, salon, and distributor channels across Europe, the Middle East, and Asia.
- Harry's: Harry's is a direct-to-consumer men's grooming and shaving brand offering razors, blades, and personal care products. Comparable to Starmaxx because both sell shaving blades and razors under their own brand, though Harry's leads on D2C subscription scale while Starmaxx leads on B2B/distributor scale.
- Feather Safety Razor: Feather is a Japanese manufacturer of high-end double-edge and single-edge shaving blades widely used by professional barbers. Comparable to Starmaxx as a premium blade specialist with strong salon/barber channel affinity and platinum/stainless steel blade lines.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
Starmaxx social profiles
Digital presenceStarmaxx compliance and trust
Trust signalCompliance1 record
Starmaxx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starmaxx leadership team
Management profileNumber of profiles
Starmaxx subsidiaries and ownership
Company hierarchySubsidiaries1 record
Starmaxx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starmaxx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starmaxx
What does Starmaxx do?
Starmaxx manufactures and supplies premium shaving blades (platinum-coated and stainless steel double-edge and single-edge variants), disposable and professional salon razors, shaving cosmetics (cream, foam, gel), and personal care products (shampoo, conditioner, shower gel under the XXTRA sub-brand). The company sells directly to end consumers, to professional barbers and salons, and to distributors and resellers worldwide, with private labeling and custom packaging capabilities.
Is Starmaxx a public or private company?
Starmaxx is a private company. It is classified as unknown and is currently operating.
When was Starmaxx founded?
Starmaxx was founded in 2023. It employs 1 to 10 people.
Where is Starmaxx based?
Starmaxx is headquartered in London, United Kingdom, in the Europe region.
How does Starmaxx make money?
Four revenue lines are on record. Personal Care Product Sales are the primary driver. The others are B2B Bulk & Wholesale Supply, distribution & Reseller Supply and private Label & Custom Branding.
Who are Starmaxx's main competitors?
Broad incumbents on record are BIC, Schick / Edgewell Personal Care, Beiersdorf (Nivea Men / NIVEA Shaving) and Gillette (Procter & Gamble). Direct peers are Dollar Shave Club, Astra (Personna), Dorco, Wilkinson Sword (Edgewell), Harry's and Feather Safety Razor.
Does Starmaxx have an API?
No public API is recorded for Starmaxx.
What industry is Starmaxx in?
Starmaxx's product category is Personal Care and Men's Grooming Products. Its primary akta.pro industry code is CRABAGAF, Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave). Its NAICS code is 812112 and its SIC code is 2844.