What SULTS does

SULTS Tecnologia Ltda is a privately held Brazilian SaaS company headquartered in Uberaba, Minas Gerais, that operates an all-in-one operational management platform for multi-unit businesses. The platform consolidates 25+ natively integrated modules — including Checklist field audits, Chamados (helpdesk with SLA), Universidade Corporativa (LMS), Expansão (franchise CRM), NPS, NES network engagement scoring, Projects, Tasks, LGPD terms management, and secure communications with read confirmation — all sharing a single database, permissions layer, and unit hierarchy. This architecture is designed to replace the typical 5-8 tool stack used by franchise and branch operators, with per-unit subscription pricing (rather than per-seat) enabling unlimited team access.

The company targets franchise networks, company-owned branch networks, associative networks, licensing networks, and industrial multi-plant operations. Technology is built on AWS infrastructure with documented security architecture (VPC isolation, TLS/HSTS encryption, SSO via IAM, AWS Backup for incremental/weekly backups, three-month retention), REST APIs documented at developers.sults.com.br, and 150+ third-party integrations. Compliance posture includes LGPD (Brazilian data protection) and GDPR alignment.

SULTS pursues a hybrid go-to-market combining enterprise direct sales (WhatsApp contact, dedicated Customer Success for 30-60 day implementations) with product-led self-serve (14-day free trial, no credit card required). Distribution also includes a partner referral program and native iOS/Android apps. The company states it is self-sufficient, debt-free, and without external investors, with named enterprise customers including Habib's, Fini, Petlove, Sherwin-Williams, Track&Field, PitStop, Casa Bauducco, Bibi Calçados, Mormaii, and 1,647+ companies managing 92,000+ units and 600,000+ active users. The company also operates a regional office in Lisbon, Portugal, signaling initial geographic expansion beyond Brazil.

Name

SULTS

Legal name

SULTS Tecnologia Ltda

Website

https://sults.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SULTS is a Brazilian SaaS company providing an all-in-one platform with 25+ natively integrated modules — checklists, helpdesk, LMS, CRM, and communication — for managing franchise, branch, and multi-unit operations across 1,647+ companies and 92,000+ units in Latin America and Portugal.

Ownership category

akta.pro rank

Product category

Multi-Unit Operations Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)

Keywords

• Multi-unit operations software
• Franchise management platform
• Operational governance SaaS
• Corporate training LMS
• Field audit checklist software

Headquarters

HQ city

Uberaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Unit: SULTS charges subscription fees based on the number of units (not per user), allowing unlimited team access without additional per-person costs. All modules are included without extra charges per functionality.
2. Professional Services - Onboarding: Customer Success team provides guided implantation support module by module during setup, included as part of the customer journey.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

SULTS is an all-in-one SaaS platform designed for multi-unit businesses (franchise networks, branch networks, associative networks, licensing networks, and multi-plant industries) that consolidates 25+ natively integrated modules — including field checklists/audits, helpdesk ticketing with SLA, corporate university LMS, CRM/expansion, internal communications with read confirmation, NPS/NES surveys, project management, and LGPD terms management — into a single subscription priced per unit rather than per user.

Product overview

SULTS is an all-in-one SaaS platform designed for multi-unit businesses (franchises, subsidiaries, associative networks). The platform integrates 25+ modules covering checklist/field audits (Checklist), helpdesk/SLA support (Chamados), corporate training (Universidade Corporativa), unit deployment (Implantação de Unidades), brand management (Marketing/Brand Center), project management (Projetos), document storage (Disco Virtual), task management (Tarefas), corporate calendar (Agenda), assessments (Certificação), CRM/expansion (Expansão), internal news (Notícias), access control (Segurança), custom tools (Power-Ups), customer satisfaction (NPS), internal communications (Comunicados), B2B procurement (Compras), LGPD compliance (Gestão de Termos LGPD), surveys (Enquete), and network engagement (NES). All modules share the same database, permissions structure, and unit hierarchy, enabling native workflow automation between modules. The platform is accessible via web, iOS, and Android apps.

Differentiator

Problem solved

Functional benefit

Products and services

• SULTS Platform All-in-one SaaS platform with 25+ natively integrated modules for multi-unit business management, covering operational governance, field audits/checklists, helpdesk ticketing with SLA, corporate training/university, CRM/expansion, internal communications with read confirmation, NPS and NES surveys, project management, brand center, LGPD compliance, and performance analytics across franchise, subsidiary, associative, and licensing networks. Sold as a single per-unit subscription with all modules included and unlimited users, accessible via web browser, iOS, and Android apps.

Named customers46 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationSULTS infrastructure is hosted on AWS Amazon Web Services, utilizing their global cloud infrastructure with data centers worldwide. AWS provides security, load balancing, VPC networking, and backup services including AWS Elastic Load Balancing, AWS VPC, and AWS Backup. AWS infrastructure is monitored 24/7 for confidentiality, integrity, and availability of data.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FranConnect: US-based franchise management SaaS platform with CRM, operations, training, and marketing modules for franchise networks — the closest international functional analogue to SULTS' all-in-one multi-unit platform.
• Boopit: Brazilian franchise and multi-unit operations platform offering franchisee management, training, checklists, and communication — directly competing with SULTS in the Brazilian franchise vertical.

Regional players

• Omie: Leading Brazilian cloud ERP/management SaaS for SMBs with modules spanning CRM, sales, and finance. Comparable as a Brazilian SaaS suite competing for the same multi-unit operational customer wallet.
• RD Station: Brazilian marketing, sales, and CRM SaaS platform from Resultados Digitais. Comparable as a Brazilian SaaS suite serving SMB and mid-market customers with an integrated, multi-module offering.
• Conta Azul: Brazilian SaaS management platform for SMBs with finance, sales, and operations modules. Comparable as a Latin American all-in-one SaaS suite targeting multi-unit businesses.

Broad incumbents

• Toast: US-based restaurant POS and operations platform expanding into franchise and multi-location management with marketing, training, and guest experience modules — a comparable multi-unit operations suite for the restaurant vertical.
• Lightspeed Restaurant: Global POS and commerce platform serving multi-location retailers and restaurants with operations, e-commerce, and analytics modules — comparable as a multi-unit operations suite serving franchise-like customer bases.
• Zendesk: Global customer service/helpdesk SaaS. Overlaps directly with SULTS' Chamados (helpdesk/SLA) module and competes for the same support workflow budgets within multi-unit enterprises.
• Salesforce: Global CRM and customer-experience cloud with industry-specific clouds. Overlaps with SULTS' CRM/Expansão and broader workflow modules, especially Salesforce Industries for franchise and retail verticals.
• Zoho One: All-in-one SaaS suite (CRM, helpdesk, LMS, projects, surveys) priced per user — comparable as a broad-suite alternative that competes with SULTS' bundled, all-modules-included value proposition for SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SULTS_TECH
• Facebookfacebook.com/sultstecnologia
• LinkedInlinkedin.com/company/sults
• Instagraminstagram.com/sults_tech
• TikToktiktok.com/@sults_tech
• Xx.com/sults_tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SULTS