Truvia

Name

Truvia

Legal name

The Truvía Company, LLC

Website

https://truvia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-Based Sweeteners

NAICS

Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

akta.pro secondary industries

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO)

Keywords

• Plant-based sweeteners
• Zero-calorie sweeteners
• Stevia leaf extract
• Monk fruit sweeteners
• Cup-for-cup baking

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods (Retail): Truvia sells sweetener packets, jars, value bags, liquids, Sweet Complete, Allulose and Cane Sugar Blend SKUs through retail and online channels to end consumers. Packets available in 30-, 40-, 60- (Monk Fruit), 80-, 140-, 240-, 400-, 500- and 1000-count boxes at select retailers. Each unit is a one-time purchase of a physical sweetener product.
2. Foodservice / B2B Sales: Truvia sells bulk and operator-format SKUs to foodservice operators (restaurants, cafés, hotels). Products include 500-count and 1000-count packets, stick packs, Bar/Tea 24oz bags, 9.8oz jars and 12oz-24oz Sweet Complete and Cane Sugar Blend bags. Sysco is named as the exclusive distributor for the 1000-count Truvia Café packet SKU.
3. Direct-to-Consumer Online Sales: Truvia.com offers direct links ("Buy Now") to online retailers and its own 'click2cart' e-commerce links for individual consumer purchase of Truvia sweetener products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Truvia manufactures and sells zero-calorie, zero-sugar plant-based sweetener products across multiple formats and ingredient bases, including stevia leaf and monk fruit tabletop sweeteners in packets, jars, and value bags; Sweet Complete cup-for-cup baking blends (granulated, confectioners, brown); erythritol-free liquid sweeteners (Original, Vanilla, Lemon, Caramel); allulose single-ingredient sweetener; and a cane sugar blend. The portfolio is sold to consumers through mass retail and e-commerce, and to foodservice operators through distributors including Sysco.

Product overview

Truvia is a single-brand consumer sweetener portfolio (not a platform) offering zero-calorie, zero-sugar sweetener products across multiple formats and ingredient bases. The offering is anchored by the core Truvia® Calorie-Free Sweetener line — stevia leaf packets, stevia leaf spoonable jar, monk fruit packets, monk fruit jar, brown sweetener jar, and a bulk value bag — that form the everyday tabletop sweetener. Layered on top is the Truvia Sweet Complete® sub-brand of cup-for-cup baking sweeteners (Granulated All-Purpose Stevia Leaf, Granulated All-Purpose Monk Fruit, Confectioners, and Brown with a hint of Molasses) that bake and brown like sugar for recipes. The Truvia® Calorie-Free Liquids line adds portable, erythritol-free beverage sweeteners in Original, Vanilla, Lemon, and Caramel flavors. Adjacent SKUs include the Truvia® Cane Sugar Blend (a Truvia + cane sugar mix for baking) and Truvia® Allulose Sweetener (single-ingredient allulose). A separate Truvia Food Service range supplies bulk packets, jars, granulated bags, and a back-of-house Truvia Bar/Tea product for restaurant and café operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Truvia Calorie-Free Sweetener Stevia Leaf Packets Zero-calorie, zero-sugar tabletop sweetener packets made with stevia leaf extract, erythritol, and natural flavors; one packet equals the sweetness of two teaspoons of sugar. Targeted at health-conscious consumers, diabetics, and low-carb dieters.
• Truvia Calorie-Free Sweetener Monk Fruit Packets Zero-calorie, zero-sugar tabletop sweetener packets made with monk fruit extract and erythritol; one packet equals the sweetness of two teaspoons of sugar. Targeted at health-conscious consumers seeking a non-stevia sweetener option.
• Truvia Stevia Leaf Sweetener Jar Spoonable zero-calorie stevia leaf sweetener in a countertop jar format; 3/4 teaspoon equals the sweetness of 2 teaspoons of sugar. Targeted at home users who prefer jar/pourable sweetener over packets.
• Truvia Monk Fruit Sweetener Jar Spoonable zero-calorie monk fruit sweetener jar that measures teaspoon-for-teaspoon like sugar without the sugar. Targeted at home users who prefer jar/pourable sweetener over packets.
• Truvia Stevia Leaf Brown Sweetener Jar Zero-calorie brown sweetener jar made with stevia leaf extract, molasses, erythritol, corn starch, and natural flavors; 1 teaspoon equals the sweetness of 2 teaspoons of sugar. Targeted at home bakers needing a brown-sugar substitute.
• Truvia Calorie-Free Sweetener Stevia Leaf Value Bag Bulk-format stevia leaf sweetener in a 137-serving easy-pour value bag that sweetens like 130+ packets. Targeted at high-volume home users and small offices.
• Truvia Sweet Complete Granulated All-Purpose Stevia Leaf Sweetener Zero-calorie granulated sweetener with stevia leaf extract, erythritol, and chicory root fiber that measures and bakes cup-for-cup like sugar. Targeted at home bakers seeking a 1:1 sugar replacement.
• Truvia Sweet Complete Granulated All-Purpose Monk Fruit Sweetener Zero-calorie, complete sugar replacement made with monk fruit that measures cup-for-cup like sugar for baking and beverages. Targeted at home bakers seeking a non-stevia cup-for-cup sugar substitute.
• Truvia Sweet Complete Confectioners Stevia Leaf Sweetener Zero-calorie powdered sweetener that measures cup-for-cup like confectioners sugar for frostings, icings, custards, and cheesecakes. Targeted at home bakers needing a powdered-sugar substitute.
• Truvia Sweet Complete Stevia Leaf Brown with a hint of Molasses Zero-calorie brown sweetener with stevia leaf extract, erythritol, and molasses that measures cup-for-cup like brown sugar. Targeted at home bakers needing a brown-sugar substitute.
• Truvia Cane Sugar Blend Blend of Truvia Calorie-Free Sweetener and cane sugar that bakes and browns like sugar with 75% fewer calories per serving from sugar. Targeted at consumers transitioning from sugar but wanting a closer 1:1 baking experience.
• Truvia Stevia Liquid Sweetener (Original, Vanilla, Lemon, Caramel flavors) Zero-calorie, erythritol-free liquid sweetener made from the stevia leaf for beverages; 1/4 teaspoon equals the sweetness of 2 teaspoons of sugar. Available in Original, Vanilla, Lemon, and Caramel flavors for hot or cold beverages. Targeted at users who want quick-dissolving sweetener without erythritol.
• Truvia Allulose Sweetener Single-ingredient allulose sweetener with zero calories per serving; 1 tablespoon sweetens like 2 teaspoons of sugar and browns in baked goods. Targeted at consumers seeking a single-ingredient, non-stevia, non-monk-fruit sweetener.
• Truvia Foodservice Range Bulk and operator-format sweetener SKUs for restaurants, cafés, hotels and other foodservice operators. Includes 500-count and 1000-count Truvia Café Stevia Sweetener Packets, stick packs, monk fruit packets, Bar/Tea 24oz bags, 9.8oz jars, 16oz Sweet Complete bags, and 24oz Cane Sugar Blend bags. The 1000-count Truvia Café Stevia Sweetener Packets are distributed exclusively through Sysco. Targeted at foodservice operators needing consumer-preferred sweetener SKUs at scale.

Quantifiable outcome

• Recipes claim up to 100% less sugar vs full-sugar versions (e.g., Caramel Brulée Latte, Cranberry Spritz, Pumpkin Spice Latte, Hot Toddy, Italian Spritz)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Fuze HouseminorGTM or Marketing Partner · 1 January 2025Truvia partnered with Fuze House for a month-long studio café takeover at four locations in NYC and Miami beginning January 2025. The initiative offers Truvia-sweetened drinks to health-minded consumers and emphasizes small changes like swapping sugar for Truvia, with a joint focus on wellness, balance, and community.
• SyscocoreChannel Partner/ Reseller/ DistributorSysco is the exclusive distributor for Truvia Café Stevia Sweetener Packets, 1000 Count (1 gram packets). Truvia offers additional foodservice SKUs (500-count packets, 1000-count 2-gram packets, stick packs, monk fruit packets, Bar/Tea 24oz bags, 9.8oz jars, 16oz Sweet Complete bags, etc.) to operators through Sysco and other channels.
• Cargill, IncorporatedflagshipStrategic or Co-development PartnerTruvia is operated by The Truvía Company, LLC and managed by Cargill, Incorporated. The brand website's Privacy Policy and Terms of Use link to cargill.com, and Cargill is the parent entity operating the Truvia brand across stevia leaf extract sourcing, monk fruit sourcing, erythritol production, and product commercialization.
• SGS (Supply Chain Program)minorOthersSGS certifies Truvia Sweetener Products as Non-GMO through its Supply Chain Program. Truvia Sweet Complete Confectioners and Brown variants explicitly cite the SGS Non-GMO certification, and Truvia Sweet Complete Brown Sweetener is also NSF certified non-GMO.
• Calorie Control CouncilminorOthersThe Calorie Control Council is referenced by Truvia's erythritol landing page as a body of health professionals and scientists that reviewed a study suggesting erythritol is associated with increased cardiovascular events and noted the findings do not establish erythritol as the cause.
• NielsenIQminorOthersNielsenIQ is cited as the data source for Truvia's claim of being 'America's #1 plant-based sweetener' (Scantrack Data, Total US xAOC, 52 Weeks Ending 11/20/24 and 4/20/24). NielsenIQ is also the source for 'America's #1 stevia sweetener' claim (All Outlets Sales $ 52 Weeks Ending 27 March 2021).
• PR NewswireminorGTM or Marketing PartnerPR Newswire distributed Truvia's December 30, 2025 press release announcing the Fuze House 'January Reset' studio café takeover, serving as the press distribution channel for earned media.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Splenda: Splenda (Heartland Food Products Group) is the U.S. #1 sucralose-based tabletop sweetener brand, directly competing with Truvia in retail and foodservice sweetener packets, jars and baking blends. Both brands are private, CPG sweetener category leaders.
• Stevia In The Raw: Stevia In The Raw (Cumberland Packing/In The Raw) is a leading stevia-based tabletop sweetener brand directly competing with Truvia in retail packets, jars and foodservice sugar substitutes — same ingredient base, same channels, same customer.
• SweetLeaf Sweetener: SweetLeaf (Wisdom Natural Brands) is a stevia-based sweetener brand offering packets, jars, drops and liquid stevia formats — overlapping directly with Truvia's stevia packets, jars, and liquid sweetener SKUs in natural foods and mass channels.
• Pyure Brands: Pyure is a plant-based (stevia/monk fruit/allulose) sweetener brand offering packets, jars and baking substitutes. It competes with Truvia in the same zero-calorie, cup-for-cup baking and tabletop sweetener use cases, with overlapping retail distribution.
• Lakanto: Lakanto is a monk-fruit- and erythritol-based sweetener brand offering packets, jars, brown sugar alternatives and baking blends. It directly competes with Truvia's Sweet Complete line on cup-for-cup baking and with Truvia Monk Fruit on tabletop packets.
• Swerve: Swerve is an erythritol-based, cup-for-cup baking sweetener brand. It directly competes with Truvia Sweet Complete in the zero-calorie baking occasion across retail and online channels.
• Wholesome Sweeteners: Wholesome (Wholesome Sweeteners/ASR Group) is a leading natural sweetener brand including sugars, honey, syrups, and increasingly allulose and stevia blends. It competes with Truvia in the natural sweetener and baking-blend category at mass retail.
• Whole Earth Brands: Whole Earth Brands (now part of Ingredion/Adriavann following acquisition) owns the Pure Via, Wholesome Yum, and other plant-based sweetener brands. Directly competes with Truvia in stevia/allulose sweetener packets, baking blends and tabletop formats across U.S. retail.

Broad incumbents

• Tate & Lyle: Tate & Lyle is a global ingredient and sweetener manufacturer (splenda's original licensor) supplying high-intensity sweeteners and stevia to CPG brands. Comparable to Truvia via the stevia/sucralose ingredient supply chain and B2B ingredient commercialization.
• Ingredion Incorporated: Ingredion is a global ingredient solutions provider supplying stevia, monk fruit and allulose to CPG brands. Comparable to Truvia/Cargill as a B2B sweetener ingredient incumbent competing in the same upstream ingredient category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/truvia
• Facebookfacebook.com/truvia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truvia