Alexanders Removals and Storage
Alexanders Removals and Storage is a London-based residential and commercial removals and self-storage provider, founded in 2002, operating from North Acton and Hounslow with 1,600+ moves annually and clients including Chelsea FC and Bulgari.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alexanders Removals and Storage does
Alexanders Removals and Storage is a London-based residential and commercial removals and self-storage provider founded in 2002 by Alex Pope as a one-man-and-van operation. The business operates from two London depots — North Acton and Hounslow — supplemented by a Heathrow-area warehouse opened in 2022, and reports 11–50 employees completing 1,600+ moves per year. Service lines span house and flat relocations, office and commercial moves, international relocations, piano and specialist moves, packing services, and secure self-storage.
The operational stack centers on the Moveware back-office system and the MoveConnect client portal, which together support video surveys, digital inventory capture, and job tracking. A sub-brand, Little Alexanders, targets the small-move segment with a self-serve online booking flow, broadening the addressable base below the full-service removal price point. The business is accredited to BS EN 12522 and BS 8522, is a member of the British Association of Removers (BAR) and the Self Storage Association, and holds Which? Trusted Trader status.
Revenue is generated through per-job removal fees (scope-dependent, ranging from single-item small moves through full-scale commercial relocations) and recurring self-storage rental income across the two London facilities. Customer segments combine a high-profile enterprise tier — including Chelsea FC, Tottenham Hotspur, Bulgari, Alexander McQueen, Dolce & Gabbana, The Savoy, Meta, and Santander — with a distributed residential, student, and small-commercial long tail. The founder remains in operational leadership, and growth has been funded organically with periodic inorganic additions, including the July 2024 acquisition of MGR Removals.
Alexanders Removals and Storage firmographics
Firmographics- Name
- Alexanders Removals and Storage
- Legal name
- Alexanders Removals & Storage Ltd
- Website
- https://alexandersgroup.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alexanders Removals and Storage is a London-based residential and commercial removals and self-storage provider, founded in 2002, operating from North Acton and Hounslow with 1,600+ moves annually and clients including Chelsea FC and Bulgari.
- Ownership category
- akta.pro rank
Alexanders Removals and Storage industry classification
Industry- Product category
- Removal and Storage Services
- NAICS
- Used Household and Office Goods Moving (484210), General Warehousing and Storage (49311)
- SIC
- Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Moving, Downsizing & Estate Organizing (HSAFAKAG)
Keywords
Where Alexanders Removals and Storage is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Alexanders Removals and Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Removals Services: One-time service fees for residential and commercial removal services. Pricing is quote-based, determined by volume of goods, distance, and service requirements. Includes house removals, flat removals, office relocations, school removals, hotel removals, and specialist moves (pianos, antiques, fine art).
- Storage Services: Recurring storage fees charged monthly for both self-storage units and container storage. Storage payments typically include initial advance to end of month plus refundable deposit, with ongoing payments on the 1st of each month. Container storage can also be quoted at variable per-container rates.
- Packing Services and Materials: Sale of packing materials and optional professional packing/unpacking services. Student storage includes free boxes and tape with booking.
- International Shipping: Export wrapping and international shipping services for possessions shipped to destinations worldwide.
- Specialist Services: Additional services including waiting time waivers, parking fee management, handyman services, furniture assembly/dismantling, and insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Student Storage - Container (250 CU ft) |
| Unit Pricing | Weekly | Student Storage - Self-Storage 25 SQ ft |
| Unit Pricing | Weekly | Student Storage - Self-Storage 35 SQ ft |
| Other | One time | Waiting Time Waiver |
| Other | One time | Sunday Surcharge |
| Unit Pricing | Pay-as-you-go | Little Alexanders (Self-serve small moves) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Alexanders Removals and Storage product offering
Product offeringCore offering
Alexanders Removals and Storage is a London-based removals and storage company that physically relocates household and business goods and stores customer possessions on a short or long-term basis. It delivers residential house and flat removals, commercial and office relocations, international shipping and export wrapping, specialist moves for pianos, antiques, fine art, IT, schools, hotels and embassies, and secure self-storage and containerised warehouse storage, with dedicated Move Managers coordinating every job from survey through completion.
Product overview
Alexanders Removals and Storage operates as a multi-award-winning London removal and storage company offering a comprehensive suite of relocation services. The core offering spans residential removals (house and flat moves), commercial and office relocations, international shipping, and specialist services including piano, antiques, IT, and school removals. Storage operations encompass self-storage units and containerized storage solutions, with additional services including professional packing, insurance, and a dedicated sub-brand called Little Alexanders for smaller fixed-rate moves. The company completed over 1,600 moves annually across two London locations in North Acton and Hounslow.
Differentiator
Problem solved
Functional benefit
Products and services
- House Removals Full-service residential moving for family homes including packing, transportation and unpacking assistance, designed for London and Home Counties homeowners.
- Flat Removals Removal services for apartments and flats ranging from studio to multi-bedroom units, handling access constraints typical of London flats.
- Office Removals Commercial office relocation service designed to maintain business continuity throughout the move process for businesses of varying sizes.
- Commercial Removals Business relocation services including office moves, hotel removals, school relocations, and embassy moves, with a focus on minimum business downtime.
- International Removals Full-service international shipping and relocation management including export wrapping, packing and shipment of belongings to worldwide destinations.
- Self Storage Flexible self-storage units with customer-controlled access during office hours, featuring steel-walled units secured with customer padlocks across the North Acton facility.
- Container Storage Warehouse storage using 35 sq.ft wooden containers stacked via forklift, offering cost-effective long-term storage solutions with advance-booking access at the Hounslow facility.
- Commercial Storage Storage solutions for business clients including inventory management and flexible access arrangements.
- Packing Service Professional packing using export-grade materials with options for full or partial packing and unpacking services.
- Piano Removals Specialist handling and transportation of grand pianos and other pianos using bespoke crating and protective equipment.
- Antiques Removals Careful transport of antique furniture and fine art with bespoke crating and high-value item protection.
- IT Relocation Technical relocation of IT infrastructure and equipment for businesses, including specialist decommissioning and reinstallation services.
- School Removals Relocation of educational facilities including schools for children with special educational needs, handled with sensitivity and minimal disruption.
- Hotel Removals Specialist relocation of hotels including FF&E (Furniture, Fixtures and Equipment) management.
- Life Event Storage Storage solutions for significant life transitions including divorce, bereavement and downsizing situations.
- Long Term Storage Extended storage solutions for customers requiring prolonged item retention, with flexible payment options.
- Retirement Moving Relocation services tailored for retirees transitioning to retirement living or assisted-care facilities.
- Embassy Removals Diplomatic relocation services for embassies and consular premises in London.
- Student Storage Discounted summer holiday storage for students with 10% off regular rates and free packing materials (boxes and tape) with valid student ID.
- Little Alexanders Online self-serve booking platform for small London moves (studio flats, one-bedroom flats, small offices) with fixed hourly rates and a two-hour minimum, operated as a separate subsidiary sub-brand.
Quantifiable outcome
- Rated 'Excellent' on Trustpilot (5-star rating)
- +5 more outcomes
Companies that use Alexanders Removals and Storage
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Alexanders Removals and Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alexanders Removals and Storage partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MGR RemovalscoreAcquisition of MGR Removals into Alexanders Group. MGR had excellent reputation as local removal and storage company in West London, founded 16 years ago by former Alexanders employee. Maintains loyal customer base and staff.
- London Scottish (Rugby)minorCommunity sponsorship partnership supporting London Scottish Minis rugby section. Alexanders provides playing jerseys, hoodies, and replacement training bibs for the season.
- Brentford Football ClubminorJoint community initiative with Hounslow Community Foodbox to provide Christmas hampers for vulnerable residents in Hounslow borough. Packed over 160 hampers at Alexanders warehouse for 500 adults and children.
- Hounslow Community FoodboxminorCharity partnership providing Christmas hampers to vulnerable residents. Alexanders provides warehouse space for packing and logistical support.
- The Vineyard CommunityminorAnnual food and present collection for Christmas events in Twickenham and St Margarets. Residents donated over 250KG of food and hundreds of presents for children.
- World Land TrustcoreCorporate partnership where Alexanders plants a tree for every move booked. Donation covers sapling, plot preparation, planting, and 3-4 years of protection. As of latest update, 4,044 trees have been planted. WLT works with in-country partners to select native species and monitor trees for up to 5 years.
- British Red CrossminorRegular donations made as part of company's putting something back initiative.
- Christian AidminorRegular donations made as part of company's putting something back initiative.
- Border Green Energy Team (BGET)minorQuarterly donations to voluntary organisation running renewable energy and sustainable technology projects in South-East Asia.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Alexanders Removals and Storage competitors and assessment
Company assessmentDirect peers
- Pickfords: The UK's largest and longest-established removals and storage company, offering domestic, commercial, and international relocation services. Directly comparable to Alexanders across residential, commercial, and storage offerings, though at vastly greater scale and national footprint.
- Britannia Movers International: Network of UK removal companies offering domestic and international moves plus storage. Comparable to Alexanders as a removal and storage provider serving residential and commercial customers, though delivered through a franchise/partner network model.
- John Mason International: UK-headquartered international removals specialist with significant domestic and commercial operations. Comparable to Alexanders in offering international shipping plus storage, though with deeper owned international infrastructure.
- Bishop's Move: UK-wide removals and storage operator with a strong commercial and high-end residential book. Comparable to Alexanders in targeting office relocations, specialist moves, and storage — with overlapping BSEN/BS accreditation and BAR membership.
- Cadogan Tate: London-based specialist in fine art, antique, and high-value removals plus storage. Closest peer to Alexanders' specialist piano/antiques/fine-art offering, competing for the same luxury and corporate clients.
Others
- Compare My Move: UK price-comparison and lead-generation platform connecting customers with removal companies. Not a direct competitor but an ecosystem participant that increasingly commoditizes the customer-acquisition channel Alexanders relies on.
Broad incumbents
- Crown Relocations: Global relocation and moving company with UK presence, serving corporate and private clients across international and domestic moves. Comparable to Alexanders in targeting enterprise relocation contracts but operates at a much broader, multinational scale.
- Big Yellow Self Storage: UK's largest dedicated self-storage operator with national footprint. Comparable to Alexanders' self-storage and container storage revenue stream, though Big Yellow is a storage-only incumbent versus Alexanders' integrated removals-plus-storage model.
- Lok'n Store: UK self-storage chain with multiple sites. Comparable to Alexanders' containerized and self-storage offering but is a pure-play storage incumbent without removals services.
Emerging players
- Smooth Removals: London-focused removal company serving residential and small commercial customers. Comparable as a London-centric direct competitor to Alexanders' residential book, with overlap in zip codes served and SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Alexanders Removals and Storage social profiles
Digital presenceAlexanders Removals and Storage compliance and trust
Trust signalCompliance8 records
Alexanders Removals and Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexanders Removals and Storage leadership team
Management profileNumber of profiles
Profiles4 records
Alexanders Removals and Storage subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alexanders Removals and Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexanders Removals and Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexanders Removals and Storage
What does Alexanders Removals and Storage do?
Alexanders Removals and Storage is a London-based removals and storage company that physically relocates household and business goods and stores customer possessions on a short or long-term basis. It delivers residential house and flat removals, commercial and office relocations, international shipping and export wrapping, specialist moves for pianos, antiques, fine art, IT, schools, hotels and embassies, and secure self-storage and containerised warehouse storage, with dedicated Move Managers coordinating every job from survey through completion.
Is Alexanders Removals and Storage a public or private company?
Alexanders Removals and Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alexanders Removals and Storage founded?
Alexanders Removals and Storage was founded in 2002. It employs 11 to 50 people.
Where is Alexanders Removals and Storage based?
Alexanders Removals and Storage is headquartered in London, United Kingdom, in the Europe region.
How does Alexanders Removals and Storage make money?
Five revenue lines are on record. Removals Services are the primary driver. The others are storage Services, packing Services and Materials, international Shipping and specialist Services.
Who are Alexanders Removals and Storage's main competitors?
Direct peers on record are Pickfords, Britannia Movers International, John Mason International, Bishop's Move and Cadogan Tate. Compare My Move is listed as an others. Broad incumbents are Crown Relocations, Big Yellow Self Storage and Lok'n Store. Smooth Removals is listed as an emerging player.
Does Alexanders Removals and Storage have an API?
No public API is recorded for Alexanders Removals and Storage.
What industry is Alexanders Removals and Storage in?
Alexanders Removals and Storage's product category is Removal and Storage Services. Its primary akta.pro industry code is HSAFAKAG, Moving, Downsizing & Estate Organizing. Its NAICS code is 484210 and its SIC code is 4210.