appero
appero GmbH is a Munich-based Salesforce ISV founded in 2013 that builds appero quote, a native CPQ Light application for quote and opportunity management, targeting mid-market and enterprise Salesforce customers in the DACH region with subscription pricing of €33 per user per month.
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What appero does
appero GmbH is a Munich-based Independent Software Vendor (ISV) and Salesforce AppExchange partner founded in 2013. The company builds native Salesforce applications, with its flagship product appero quote—a CPQ Light solution for quote and opportunity management. appero quote is positioned between free Salesforce Standard Quote and full enterprise CPQ suites (Salesforce Revenue Cloud CPQ at €200/user/month and Salesforce Industries CPQ at $425/month), targeting mid-market and select enterprise customers that need professional quoting without the complexity and cost of full CPQ. Pricing for the Professional tier is €33 per user per month, with an Enterprise tier available. The product is built exclusively with Salesforce-native technologies (Apex, Lightning Web Components), so all data remains inside the customer's Salesforce Org with no middleware or external servers.
The company's product portfolio also includes MediaVelox, a Salesforce-native advertising sales tool for media companies, and SendHero42, a Salesforce-native marketing newsletter tool. Its GTM is sales-led, combining direct demo requests via the website, the Salesforce AppExchange marketplace, and an implementation partner channel anchored by factory42, with complementary integrations with DocuSign (e-signature) and JustOn (billing). Appero cites 100+ customer logos spanning media (Media Impact, Sportfive, Sport1), publishing (Handelsblatt, dfv Mediengruppe), retail/logistics (Otto, Hermes), technology (Sharp NEC, Esri, basecom, VMRay), energy (Solar Frontier), and software/SaaS (Haufe, JustOn, pixx.io). The company is privately held, founder-led (Managing Director Michael G. Frohn), bootstrapped (no disclosed funding rounds), GDPR-compliant, and primarily serves DACH-region customers (Germany, Austria, Switzerland), with AppExchange exposure providing latent global reach.
appero firmographics
Firmographics- Name
- appero
- Legal name
- appero GmbH
- Website
- https://appero.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- appero GmbH is a Munich-based Salesforce ISV founded in 2013 that builds appero quote, a native CPQ Light application for quote and opportunity management, targeting mid-market and enterprise Salesforce customers in the DACH region with subscription pricing of €33 per user per month.
- Ownership category
- akta.pro rank
appero industry classification
Industry- Product category
- Configure-Price-Quote (CPQ) Software
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where appero is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
appero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- appero quote Subscription Licenses: Monthly or annual subscription licensing for appero quote CPQ Light application, priced per user. The company operates as an Independent Software Vendor (ISV) and AppExchange partner since 2013.
- Implementation and Consulting Services: Professional services for implementation, configuration, and consulting, delivered both directly and through partner network including factory42.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | appero quote Professional - 33 euros per user/month |
| Subscription | Annual | appero quote Enterprise - Enterprise tier pricing |
| Freemium | Monthly | Free Salesforce Standard Quote comparison |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
appero product offering
Product offeringCore offering
appero quote is a 100% native Salesforce CPQ Light application that enables sales teams to create professional, corporate-design-compliant quotes with a WYSIWYG editor, rule-based real-time pricing calculations, and product group structures. Built exclusively with Apex and Lightning Web Components, all data remains within the customer's Salesforce Org without middleware or external servers.
Product overview
appero's product portfolio consists of three Salesforce-native applications built on the Lightning Platform. The flagship product is appero quote, a CPQ Light solution for quote and opportunity management, which competes with Salesforce Revenue Cloud CPQ for mid-market companies. appero quote focuses on Pricing (P) and Quoting (Q) — including a WYSIWYG editor, rule-based price calculation, and corporate-design templates — without the complex Configure (C) capabilities of full CPQ suites. Supporting applications include MediaVelox (an advertising sales tool for media companies) and SendHero42 (a marketing newsletter tool), both fully integrated within Salesforce. Together these apps form a unified Salesforce-native add-on ecosystem targeting sales, media, and marketing workflows.
Differentiator
Problem solved
Functional benefit
Brands
- appero quote: CPQ Light solution for quote and opportunity management, native to Salesforce
- MediaVelox
- SendHero42
Quantifiable outcome
- 90% reduction in process time for quote creation
- +2 more outcomes
Companies that use appero
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
appero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
appero partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- factory42corefactory42 is appero's key implementation and consulting partner, providing implementation services, customer support, and solution delivery. factory42 offers documentation, support services, and hands-on implementation assistance for appero quote customers.
- DocuSigncoreDocuSign partnership enables electronic signature capabilities integrated with appero quote. Customers can create quotes in Salesforce and send directly for legally binding electronic signature with status tracking. Long-standing partnership with co-marketing activities.
- JustOnsupportingJustOn provides billing and subscription management integration with appero quote, extending the quote-to-cash process for customers needing automated billing beyond quotes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
appero competitors and assessment
Company assessmentDirect peers
- DealHub: DealHub offers a CPQ and sales engagement platform with native Salesforce integration, directly competing with appero quote on quote creation, pricing rules, and deal management for B2B sales teams.
- Conga (formerly Apttus): Conga provides CPQ, document generation, and revenue lifecycle management natively on Salesforce, competing head-to-head with appero quote in the mid-market and enterprise quote-to-document segment, with broader Configure-Price-Quote scope.
Broad incumbents
- Infor CPQ (Configure One): Infor CPQ, built on the Configure One platform, focuses on configure-price-quote for complex manufactured and configured products, serving as an enterprise incumbent in adjacent CPQ territory to appero's mid-market focus.
- Salesforce Industries CPQ (Vlocity): Salesforce Industries CPQ (originally Vlocity) provides vertical-specific CPQ for industries like communications, insurance, and healthcare — competing with appero for industry-tailored Salesforce customers willing to pay $425+/user/month for industry-preconfigured quoting.
- PROS Smart CPQ: PROS provides AI-driven CPQ and pricing optimization solutions for B2B sellers, competing with appero quote particularly on the pricing engine side, but typically at a larger enterprise scale with broader configurability.
- Salesforce Revenue Cloud (formerly Salesforce CPQ): Salesforce's native full-featured CPQ offering, sold as part of the broader Revenue Cloud suite. It is appero's primary competitor with privileged platform access, but priced roughly 6x higher — making appero the lean alternative for mid-market customers who find it over-engineered.
- FPX (now Zuora CPQ): FPX, now part of Zuora, offers enterprise CPQ software with deep quote configuration capabilities, serving as a broader CPQ incumbent competing for the same Salesforce-adjacent B2B quote-to-cash customers appero targets.
- Oracle Configure, Price, Quote (BigMachines): Oracle CPQ (originally BigMachines) is an enterprise CPQ incumbent with comprehensive configure-price-quote functionality, often selected by large multinationals — competing with appero for accounts that outgrow the CPQ Light positioning.
- SAP CPQ (CallidusCloud): SAP CPQ, originating from the CallidusCloud acquisition, provides enterprise configure-price-quote functionality integrated with SAP and Salesforce ecosystems, representing the upper-end incumbent competing for the same end customers.
Regional players
- Salesfive: Salesfive is a German Salesforce consulting and implementation partner and AppExchange ISV. Listed as a customer reference of appero, it operates in the same DACH Salesforce ecosystem and represents an adjacent implementation/channel player rather than a direct CPQ competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
appero social profiles
Digital presenceappero compliance and trust
Trust signalCompliance1 record
appero financial estimates
Financial estimateRevenue estimate
Valuation estimate
appero leadership team
Management profileNumber of profiles
Profiles5 records
appero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
appero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about appero
What does appero do?
appero quote is a 100% native Salesforce CPQ Light application that enables sales teams to create professional, corporate-design-compliant quotes with a WYSIWYG editor, rule-based real-time pricing calculations, and product group structures. Built exclusively with Apex and Lightning Web Components, all data remains within the customer's Salesforce Org without middleware or external servers.
Is appero a public or private company?
appero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was appero founded?
appero was founded in 2013. It employs 11 to 50 people.
Where is appero based?
appero is headquartered in Munich, Germany, in the Europe region.
How does appero make money?
Two revenue lines are on record. appero quote Subscription Licenses are the primary driver. The others are implementation and Consulting Services.
Who are appero's main competitors?
Direct peers on record are DealHub and Conga (formerly Apttus). Broad incumbents are Infor CPQ (Configure One), Salesforce Industries CPQ (Vlocity), PROS Smart CPQ, Salesforce Revenue Cloud (formerly Salesforce CPQ), FPX (now Zuora CPQ), Oracle Configure, Price, Quote (BigMachines) and SAP CPQ (CallidusCloud). Salesfive is listed as a regional player.
Does appero have an API?
No public API is recorded for appero.
What industry is appero in?
appero's product category is Configure-Price-Quote (CPQ) Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions.