Body&Soul
- Company typePrivate
- Founded2004
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Body&Soul firmographics
Firmographics- Name
- Body&Soul
- Legal name
- Body & Soul Event Creations Limited
- Website
- https://bodyandsoul.ie
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Body&Soul industry classification
Industry- Product category
- Festival and Live Event Production
- NAICS
- Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
- akta.pro secondary industries
- Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)
Keywords
Where Body&Soul is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Body&Soul business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Festival ticketing: Annual music and arts festival held at Ballinlough Castle grounds, selling tickets directly to attendees. The festival has been sold out year on year since inception.
- Retreat experiences: Seasonal wellness retreats (Threshold series) including accommodation, meals, and facilitated sessions. Priced at €750-€950 per person for multi-day experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full price retreat experience |
| Unit Pricing | Pay-as-you-go | Sliding scale retreat experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Body&Soul product offering
Product offeringCore offering
Body & Soul produces and sells tickets to immersive multi-day arts, music and wellness festivals and retreats in rural Irish settings (Ballinlough Castle in Westmeath and Lough Corrib in Galway). The company's flagship Body & Soul Festival ran from 2010 to 2024, and it now sells a series of paid retreat weekends and one-off cultural events and film projects directly to consumers through its own website.
Product overview
Body & Soul is a creative production house that operated an annual multi-disciplinary arts and music festival from 2004/2011 to 2025 in Ballinlough, County Westmeath, Ireland. Following the festival's closure, the company has transitioned to a new brand identity called A.Wake, offering seasonal retreat experiences (Threshold series), film projects (Éiru), and one-off cultural events. The portfolio includes intimate wellness retreats at Lough Corrib featuring meditation and yoga, commissioned film works, and event productions at international venues like IMMA and Latitude Festival. The female-led team also provides showcase platforms for underrepresented artists and operates an award-winning sustainability programme.
Differentiator
Problem solved
Functional benefit
Products and services
- Body & Soul Festival Multi-day arts, music and wellness festival held annually at Ballinlough Castle, County Westmeath, selling weekend camping tickets directly to consumers from 2010 through 2024.
- A.Wake Successor creative brand/series launched for 2025 by Body & Soul following the end of the original Body & Soul Festival, continuing immersive arts, music and cultural programming under the A.Wake identity.
- Threshold Retreat Series Year-round weekend wellness retreats (including Winter Solstice Retreat) held at Lough Corrib, Co. Galway, sold on a sliding-scale pricing model to individual adult attendees seeking meditation, food and nature-based experiences.
- Éiru Film project listed among Body & Soul's current creative productions, extending the company's cultural output beyond live events.
- Shapeshifters Ball Branded event produced by Body & Soul as part of its portfolio of standalone cultural and live events.
- Electric Picnic Arenas Produced arena and stage experiences at Electric Picnic festival, representing Body & Soul's event-production work for external festival partners.
- Solas at Latitude Festival Produced Solas stage/experience at Latitude Festival, part of Body & Soul's external event-production work for third-party festivals.
- City and a Garden (IMMA collaboration) Collaborative cultural programme run with IMMA at the Royal Hospital Kilmainham, Dublin, representing Body & Soul's institutional cultural collaboration work.
Quantifiable outcome
- Sold out festival year on year for 14 years
Companies that use Body&Soul
Customer profileSegments2 records
Ideal customer profiles2 records
Body&Soul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Body&Soul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INISH LIVINGminorIrish wellbeing and lifestyle brand founded by Chartered Physiotherapist Christina Foley. They provide eco-friendly yoga mats and cork blocks that elevate the retreat experience with sustainable luxury. Partnership focused on enhancing the wellness offering at Body & Soul retreats.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Body&Soul competitors and assessment
Company assessmentDirect peers
- The Body Camp: Irish wellness and fitness retreat operator. Directly comparable to the Threshold retreat series as a domestic peer in the Irish multi-day wellness retreat category, with bundled accommodation, food, and facilitated sessions.
- Wilderness Festival: UK boutique arts, music, and food festival (Oxfordshire). Closely comparable in scale, audience demographic, and blend of music, wellness, and immersive cultural programming — a natural UK-side analog to the legacy Body & Soul model.
- Latitude Festival: UK boutique multi-disciplinary arts and music festival (Suffolk) for which Body & Soul produced the Solas space. Directly comparable in format, scale, and creative-production remit as a peer UK/Irish boutique festival.
- Green Man Festival: Welsh boutique music, arts, and science festival. Comparable as a long-running, award-winning UK independent festival with a similar mix of music, art installations, and family/community programming.
- Suryalila Retreat Centre: European yoga and meditation retreat centre (Spain) offering multi-day residential programmes with daily yoga, meditation, and wellness activities. Comparable as a peer in the boutique residential wellness retreat category that A.Wake's Threshold series is entering.
- Bodytonic: Dublin-based music and events collective that shares the original 'Body & Soul' party-series DNA in Ireland. Closely comparable as a small, independent, culturally credible live-events operator in the Irish market.
- All Together Now: Irish boutique multi-disciplinary arts and music festival held at Curraghmore House, Waterford. Closely comparable to the legacy Body & Soul Festival in scale, audience, and programming ethos (music, art, wellness, sustainability) and a natural template for how A.Wake could evolve.
- Other Voices: Long-running Irish boutique music and cultural festival/stage series rooted in Dingle. Directly comparable to Body & Soul as a small, curated, artist-focused live-music experience with a strong brand and international artist pipeline.
Broad incumbents
- MCD Productions: Ireland's largest concert and event promoter. Comparable as a fellow Irish live-events operator that also produces festivals (including Electric Picnic) and large-scale cultural events, but operates at significantly greater scale and portfolio breadth.
- Electric Picnic: Ireland's largest music and arts festival (Stradbally), for which Body & Soul produced flagship arena stages. Comparable as a peer in the Irish live-events ecosystem, but materially larger scale and broader programming than the boutique Body & Soul model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Body&Soul social profiles
Digital presenceBody&Soul compliance and trust
Trust signalCompliance2 records
Body&Soul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body&Soul leadership team
Management profileNumber of profiles
Profiles3 records
Body&Soul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body&Soul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body&Soul
What does Body&Soul do?
Body & Soul produces and sells tickets to immersive multi-day arts, music and wellness festivals and retreats in rural Irish settings (Ballinlough Castle in Westmeath and Lough Corrib in Galway). The company's flagship Body & Soul Festival ran from 2010 to 2024, and it now sells a series of paid retreat weekends and one-off cultural events and film projects directly to consumers through its own website.
Is Body&Soul a public or private company?
Body&Soul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body&Soul founded?
Body&Soul was founded in 2004. It employs 11 to 50 people.
Where is Body&Soul based?
Body&Soul is headquartered in Dublin, Ireland, in the Europe region.
How does Body&Soul make money?
Two revenue lines are on record. Festival ticketing is the primary driver. The others are retreat experiences.
Who are Body&Soul's main competitors?
Direct peers on record are The Body Camp, Wilderness Festival, Latitude Festival, Green Man Festival, Suryalila Retreat Centre, Bodytonic, All Together Now and Other Voices. Broad incumbents are MCD Productions and Electric Picnic.
Does Body&Soul have an API?
No public API is recorded for Body&Soul.
What industry is Body&Soul in?
Body&Soul's product category is Festival and Live Event Production. Its primary akta.pro industry code is THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs), with a secondary code of HSACAHAG, Cultural & Heritage Entertainment Booking (Traditional/Folk Acts). Its NAICS code is 71 and its SIC code is 7000.