Bluepay

What Bluepay does

Bluepay is a private, technology-enabled credit card payment processing company headquartered in Naperville, Illinois, founded in 2003. The company serves businesses across the United States and Canada, operating with a workforce of 501-1,000 employees. Bluepay monetizes through transaction-based fees on payment processing and adjacent value-added services for merchants.

The company's documented growth has been primarily inorganic: between 2011 and 2017, Bluepay completed six acquisitions — Eagle Point Financial, Wholesale Merchant Group, Caledon, CDI Technology, Billhighway, and Security Card Services — broadening its merchant services and billing capabilities. A 2013 funding round from TA Associates provided growth capital. Bluepay is led by John Rante as founder and executive chairman.

The input data presents significant ambiguity regarding Bluepay's current corporate structure. A substantial portion of the source material describes Fiserv, Inc.'s merchant services ecosystem — including the Carat omnichannel commerce platform, the Clover all-in-one POS system with 400+ app integrations, and a global footprint across the U.S., Canada, U.K., Germany, Australia, Hong Kong, India, Malaysia, Singapore, South Korea, Argentina, Brazil, and Mexico. This suggests either a corporate relationship with Fiserv or data conflation in the source material. On its own account, Bluepay presents as a North American SMB-focused payment processor with a multi-channel go-to-market spanning direct sales, ISO/RSA/CFI/Agent partner networks, and an ISV partner program for SaaS integrations.

Name

Bluepay

Legal name

Fiserv, Inc.

Website

https://firstdata.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bluepay is a private U.S.-focused credit card payment processor founded in 2003, serving businesses in the United States and Canada with technology-enabled merchant services and a multi-channel go-to-market spanning direct sales, partner networks, and ISV integrations.

Ownership category

akta.pro rank

Product category

Payment Processing & Merchant Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant Acquiring & Card Processing (PSPs) (CRAFALAB)

Keywords

• Credit card processing
• Payment processing
• Merchant services
• POS systems
• Payment gateway

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing & Transaction Fees: Core payment processing revenue from merchant services including credit/debit card transactions, ACH payments, and contactless payments. Revenue generated through transaction fees per payment processed.
2. Clover Hardware Sales: Sale of POS hardware devices including Clover Mini, Station Duo, Flex, and Go card readers to small business merchants.
3. SaaS/Software Subscriptions: Ongoing subscription revenue from Clover platform services, reporting, inventory management, and integrated business applications with 400+ app integrations.
4. ISV Partner Platform Revenue: Revenue opportunity for technology providers to integrate payment acceptance into software applications, monetized through processing volume and value-added services.
5. Value-Added Services: Additional revenue from gift cards, loyalty programs, merchant activation, marketing support, and portfolio management tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bluepay provides technology-enabled credit card payment processing services for businesses in the U.S. and Canada. Its offerings include merchant card acceptance across credit, debit, mobile, and contactless payments, supported by Clover-branded POS hardware, a payment gateway, and an ecosystem of integrated software applications. Revenue is generated through per-transaction processing fees, hardware sales, recurring software subscriptions, and value-added services such as gift cards, loyalty, and merchant cash advance.

Differentiator

Problem solved

Functional benefit

Brands

• Carat: The global commerce platform from Fiserv that orchestrates payments and experiences for businesses, unifying commerce and optimizing transactions.
• Clover

Products and services

• Carat Omnichannel Commerce Platform Global operating system for omnichannel commerce that unifies in-store, online, and mobile payment experiences and optimizes transactions for large enterprise merchants and global brands.
• Clover POS System All-in-one point-of-sale system with hardware devices (Clover Mini, Station Duo, Flex, Go) and integrated software for small business merchants covering payments, reporting, inventory, invoicing, and e-commerce.
• Mid-Sized Business Commerce Solutions Scalable commerce technology for mid-sized businesses designed to grow revenue and optimize payment experiences with secure commerce capabilities.
• Payment Processing Services Core merchant services for processing credit and debit card transactions, ACH payments, and contactless payments across in-store, online, and mobile channels.
• Online EBT Acceptance Enables merchants to accept Electronic Benefit Transfer (EBT) payments online, providing access for non-card consumers during digital grocery checkout.
• ISV Partner Program Program offering payment gateway, mobile SDKs, recurring billing, and POS device options to independent software vendors seeking to embed payment acceptance into their applications.

Quantifiable outcome

• Cost-saving and customer-pleasing efficiencies for Fanatics
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google PaycoreTechnology or IntegrationInnovation partnership with Google Pay enabling touchless payment experiences that bridge digital and physical commerce. Part of Carat platform capabilities.
• Amazon AlexacoreTechnology or IntegrationVoice commerce partnership enabling voice-powered payments through Amazon Alexa. Alexa-Pay gas payments went live nationwide.
• Clover App Market (400+ apps)coreTechnology or IntegrationEcosystem of over 400 third-party applications integrated with Clover POS platform, providing extended functionality including reporting, inventory, invoicing, and e-commerce capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heartland Payment Systems: Heartland is a large U.S. merchant acquirer and ISO that processes card payments for SMBs and enterprises, closely comparable to Bluepay's core merchant acquiring model. (Acquired by Global Payments in 2016.)
• Block (Square): Block's Square offers card-present payment processing, POS hardware, and software subscriptions to SMBs, directly competing for Bluepay's core merchant base.
• Stax (formerly Fattmerchant): Stax is a subscription-based merchant services provider targeting SMBs with transparent interchange-plus pricing, a directly comparable business model to Bluepay's merchant acquiring offerings.
• Payment Depot: Payment Depot is a membership-based payment processor offering wholesale interchange rates to SMBs, closely comparable to Bluepay's ISO-style processing model.
• National Processing: National Processing provides merchant accounts and credit card processing services to U.S. SMBs, a directly comparable ISO/merchant acquirer competitor to Bluepay.

Broad incumbents

• Global Payments: Global Payments is one of the largest merchant acquirers and payment processors in the world, offering card-present, e-commerce, and integrated POS solutions directly comparable to Bluepay's processing and acquirer services.
• FIS / Worldpay: FIS (including Worldpay) is a global payments technology provider and merchant acquirer competing in card processing, gateway, and omnichannel commerce — directly overlapping with Bluepay's positioning within the Fiserv ecosystem.
• Stripe: Stripe is a global payment processor and gateway serving online and omnichannel merchants via APIs, comparable to Bluepay's gateway / integrated payments capability.
• PayPal: PayPal provides merchant payment processing, digital wallets, and POS solutions (Zettle), competing with Bluepay across SMB and online processing.
• Clover Network (Fiserv subsidiary): Clover is Fiserv's SMB POS and integrated payments platform; because Bluepay operates within the Fiserv ecosystem, Clover represents the closest adjacent platform against which Bluepay's SMB processing offering is benchmarked.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BluePay
• Facebookfacebook.com/Fiserv
• LinkedInlinkedin.com/company/fiserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluepay