Triad
TriAd Marketing & Media is a privately held, full-service marketing agency in Westerville, Ohio, providing branding, web development, digital marketing, custom software, AI employee services, and creative production to construction, logistics, healthcare, and professional services clients.
- Company typePrivate
- Founded1970
- HeadquartersWesterville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Triad does
TriAd Marketing & Media is a privately held, full-service marketing agency headquartered in Westerville (Columbus area), Ohio, founded around 1970 and operating with 11–50 employees (visible team roughly 15–18). The firm functions as a closely-knit, multi-discipline team providing strategy, branding, web development, public relations, graphic design, promotional products, and digital marketing services to clients primarily in the Midwest across construction, logistics, healthcare, financial services, and professional services. Notable long-tenured clients include utility contractor Team Fishel (40-year relationship), Ohio Plastic Surgery Specialists, Triple T Transport, KRM Fabrication, RoboVent, ACI, Nationwide Children's Hospital, and several others named in portfolio case studies.
The company's product and technology surface extends well beyond a traditional creative agency. Core productized offerings include AI Employee Services (cloud-based autonomous conversational AI agents for sales and support across text and voice), a Custom LMS Platform built from scratch that integrates with payroll databases for compliance training in English and Spanish, Custom Software Development spanning CRM, e-commerce, mobile/web apps, and workflow automation with direct integrations into Salesforce and HubSpot, and a Lead Generation Agency service combining paid digital, SEO, email, direct mail, and retargeting. Underlying technology relies on third-party AI foundation models integrated into client environments rather than proprietary models; in-house production capability spans video, illustration, photography, drone aerials, and podcast studios.
Revenue mechanics are relationship-driven and project- or retainer-based rather than disclosed publicly; pricing is not publicly available. Marketing distribution occurs primarily through the agency's own digital properties (triad-inc.com), social channels, partner referrals, and inbound client relationships in its target verticals, with no marketplace or formal channel partner program evident. The agency pursues a sales-led, consultative GTM without disclosed self-serve or PLG motion.
Triad firmographics
Firmographics- Name
- Triad
- Legal name
- TriAd Marketing & Media
- Website
- https://triad-inc.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TriAd Marketing & Media is a privately held, full-service marketing agency in Westerville, Ohio, providing branding, web development, digital marketing, custom software, AI employee services, and creative production to construction, logistics, healthcare, and professional services clients.
- Ownership category
- akta.pro rank
Triad industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Commercial Photography (541922), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (BPAFADAI)
Keywords
Where Triad is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Markets served
Triad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Exam Preparation Services: Revenue generated from providing exam preparation materials and services for mental health professional certifications
- Continuing Education: Revenue from continuing education courses and programs for behavioral and mental health professionals to maintain professional credentials
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Triad product offering
Product offeringCore offering
TriAd Marketing & Media is a full-service marketing and digital agency that develops and executes integrated marketing strategies, branding, graphic design, web development, digital marketing, public relations, and video/photography production for B2B clients. Beyond traditional marketing services, the firm has expanded into technology offerings including AI Employee Services, a custom Learning Management System (LMS) platform, custom software development, and lead generation agency services. The agency serves clients across construction, utilities, logistics, healthcare, financial services, and industrial fabrication verticals.
Product overview
TriAd Marketing & Media is a full-service marketing agency based in Columbus, Ohio, operating as a closely-knit, multi-discipline team that offers a comprehensive suite of marketing and creative services. The company operates as a unified platform combining strategic marketing planning with execution across digital marketing, web development, software development, custom LMS solutions, AI employee services, lead generation, branding, graphic design, video production, social media management, and traditional advertising. The core product portfolio centers on AI Employee Services (cloud-based AI sales and support agents), Custom LMS Platform (a custom-built learning management system), Custom Software Development (bespoke solutions including CRM integration with Salesforce and HubSpot), and Lead Generation Agency Services, complemented by extensive creative services including video production, illustration, photography, and podcast studio. The agency serves clients across various industries including construction, logistics, healthcare, and financial services, with particular expertise in integrated marketing strategies that combine traditional and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Employee Services
Companies that use Triad
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Triad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Triad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Level Education Group LLCcoreLevel Education Group LLC, a provider of continuing education for healthcare professionals, acquired Triad in October 2025. The acquisition aims to create an integrated pathway for individuals across the mental health workforce spectrum, leveraging Triad's established brands and services to build a comprehensive professional development platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Triad competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Marketing software platform with an agency partner ecosystem and professional services arm. Comparable as a broader incumbent whose CRM/marketing automation products are integrated into TriAd's custom software engagements, representing both a tool and a competitive channel.
- Deloitte Digital: Global digital agency within a Big Four consulting firm offering marketing, creative, and technology services to enterprise clients. Comparable as a much larger incumbent competing for the same brand and integrated marketing engagements that TriAd pursues.
Direct peers
- Power Digital Marketing: Full-service digital marketing agency offering paid media, SEO, content, and creative services. Comparable as a multi-disciplinary agency with overlapping lead generation and digital advertising capabilities.
- SmartBug Media: Full-service inbound marketing agency offering content, demand generation, and martech services to B2B clients. Comparable in offering integrated digital marketing, web development, and CRM-aligned services to mid-market clients.
- Walker Sands: B2B marketing agency offering PR, content, and demand generation services to technology and industrial clients. Comparable in vertical specialization and integrated PR/creative/digital service delivery.
- Schaefer Marketing Solutions: B2B-focused marketing agency offering branding, content, and demand generation services. Comparable in serving mid-market B2B clients with an integrated creative-plus-digital offering similar to TriAd's positioning.
- The Karcher Group: Ohio-based full-service marketing and advertising agency offering similar creative, digital, and web development services to B2B and consumer clients. Comparable mid-sized regional competitor in the same geography and service mix.
- Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and conversion rate optimization for mid-market and enterprise clients. Comparable as a full-service digital-first competitor with overlapping lead generation and paid advertising services.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web development, SEO, social media, and content marketing. Comparable in offering a broad digital-first service portfolio to SMB and mid-market clients across multiple verticals.
- Scorpion: Full-service marketing technology company offering websites, video, AI-powered lead management, and digital advertising. Comparable in offering integrated marketing plus AI-driven customer engagement tools for SMB and mid-market clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Triad social profiles
Digital presenceTriad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triad leadership team
Management profileNumber of profiles
Profiles12 records
Triad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triad
What does Triad do?
TriAd Marketing & Media is a full-service marketing and digital agency that develops and executes integrated marketing strategies, branding, graphic design, web development, digital marketing, public relations, and video/photography production for B2B clients. Beyond traditional marketing services, the firm has expanded into technology offerings including AI Employee Services, a custom Learning Management System (LMS) platform, custom software development, and lead generation agency services. The agency serves clients across construction, utilities, logistics, healthcare, financial services, and industrial fabrication verticals.
Is Triad a public or private company?
Triad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triad founded?
Triad was founded in 1970. It employs 11 to 50 people.
Where is Triad based?
Triad is headquartered in Westerville, United States, in the North America region.
How does Triad make money?
Two revenue lines are on record. Exam Preparation Services are the primary driver. The others are continuing Education.
Who are Triad's main competitors?
Broad incumbents on record are HubSpot and Deloitte Digital. Direct peers are Power Digital Marketing, SmartBug Media, Walker Sands, Schaefer Marketing Solutions, The Karcher Group, Disruptive Advertising, Thrive Internet Marketing Agency and Scorpion.
Does Triad have an API?
No public API is recorded for Triad.
What industry is Triad in?
Triad's product category is Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7310.