Level 99 Games
- Company typePrivate
- Founded2011
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Level 99 Games firmographics
Firmographics- Name
- Level 99 Games
- Legal name
- Level 99 Games LLC
- Website
- https://level99games.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Level 99 Games industry classification
Industry- Product category
- Tabletop Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)
- akta.pro secondary industries
- Board Game & Puzzle Specialty Retailers (CRALALAA), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL), Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)
Keywords
Where Level 99 Games is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Level 99 Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physical Game Products: Sale of physical tabletop games, card games, and accessories including base games, expansions, promos, and accessories such as premium gaming sleeves, playmats, and deluxe tokens. Revenue is generated through one-time product purchases via direct e-commerce sales and wholesale distribution.
- Digital Downloads: Sale of digital products including print-and-play game downloads and PDF rulebooks. These are instant digital delivery products with no physical fulfillment.
- Collectible Card Products: Sale of collectible card products under the 99 Heroes line, including quarterly releases and limited-edition showcase packs featuring original art prints and gaming content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core tabletop games (e.g., Bullet♥︎, Argent: The Consortium, Exceed Seventh Cross) |
| One time/ perpetual license | Pay-as-you-go | Minigame Library and family games |
| Unit Pricing | Pay-as-you-go | Premium gaming sleeves and accessories |
| One time/ perpetual license | Pay-as-you-go | 99 Heroes collectible cards |
| One time/ perpetual license | Pay-as-you-go | Digital downloads |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Level 99 Games product offering
Product offeringCore offering
Level 99 Games is an independent publisher and designer of original tabletop board games and card games, selling physical products directly through its Shopify e-commerce store. The company creates and publishes interconnected game universes (Bullet, Exceed, Argent: The Consortium, Millennium Blades, Pixel Tactics, Spooktacular, 99 Heroes) and produces premium gaming accessories such as sleeves, playmats, wooden tokens, and playing cards. It also offers licensed tabletop adaptations, including the Dead by Daylight board game, alongside free print-and-play digital downloads.
Product overview
Level 99 Games is a tabletop game publisher offering a diverse portfolio of physical card games, board games, and accessories. The company operates multiple interconnected game worlds (Cycle 617, World of Indines, Spooktacular, Millenniumverse, Cruciverse) with recurring characters and themes across products. Core product lines include the Bullet fighting card game series, Exceed: Seventh Cross tactical fighting games, Dead by Daylight licensed board game, Argent: The Consortium worker placement game, Millennium Blades CCG simulation, The Dealer's Tarot card game book, Pixel Tactics tactical game, and the 99 Heroes collectible art print series. The company also produces premium gaming sleeves in various artwork designs, gaming mats, wooden tokens, and playing card decks. Products are sold primarily through their Shopify e-commerce platform with distribution to retail and through crowdfunding campaigns on Gamefound.
Differentiator
Problem solved
Functional benefit
Companies that use Level 99 Games
Customer profileSegments3 records
Ideal customer profiles4 records
Level 99 Games technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level 99 Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XP NetworkminorLevel 99 Games is a member of XP Network, a loyalty rewards program. Customers can earn XP rewards points through purchases and redeem them for discounts on future orders. The company participates in the XPN Rewards ecosystem, allowing customers to earn and redeem points on the Level 99 store.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Level 99 Games competitors and assessment
Company assessmentDirect peers
- Stonemaier Games: Independent tabletop game publisher behind Wingspan, Scythe, and Viticulture, built on original IPs sold through DTC, retail, and crowdfunding. Direct comparable in business model: indie designer-publisher driving multi-product universes, DTC-first distribution, and hobbyist-focused strategy titles.
- Leder Games: Independent publisher of strategy and hobby tabletop games including Root and Oath. Direct peer: small-team indie publisher, original-IP focus, DTC and retail distribution, hobby gaming enthusiast customer profile.
- Chip Theory Games: Premium indie tabletop publisher of strategic hobby games like Too Many Bones and Oathsworn. Direct peer in indie publisher model, premium components, gameplay depth, and enthusiast customer targeting.
- Pandasaurus Games: Tabletop game publisher known for Dinosaur Island, Machi Koro, and other original hobby IPs; comparable as a small-to-mid publisher with a mix of original and licensed titles sold through hobby game retail.
- Ultra PRO International: Manufacturer and retailer of premium gaming accessories including sleeves, playmats, deck boxes, and binders. Direct overlap with Level 99's premium gaming sleeves, playmats, and accessories product lines targeting the same hobby gamer base.
- CMON (Cool Mini Or Not): Publisher of hobby tabletop games and miniature titles such as Zombicide and Bloodborne: The Board Game. Comparable in original and licensed-IP board game publishing with strong crowdfunding-driven launches and enthusiast-segment focus.
- Cryptozoic Entertainment: Publisher of tabletop games, collectibles, and licensed products. Direct overlap in hobby tabletop publishing and licensed-IP board game adaptations (Level 99's Dead by Daylight work parallels Cryptozoic's licensed tabletop catalog).
- Greater Than Games: Publisher of Spirit Island, Pursuit of Glory, and other original-IP tabletop titles. Comparable as an indie designer-publisher focused on complex strategy for the tabletop enthusiast segment, sold direct and via retail/wholesale.
Broad incumbents
- Asmodee: Largest global hobby games publisher with brands including Catan, Ticket to Ride, and Star Wars: Legion. Comparable as a publisher-distributor of board and card games including licensed-IP titles, providing the dominant competitive backdrop for Level 99's original-IP catalog.
- Fantasy Flight Games: Major hobby game publisher of titles like Arkham Horror, Star Wars: Legion, and Legendary. Comparable as a high-complexity strategy game publisher with strong licensed-IP board game portfolio against which Level 99 competes for hobby shelf space and consumer mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Level 99 Games social profiles
Digital presenceLevel 99 Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level 99 Games leadership team
Management profileNumber of profiles
Level 99 Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level 99 Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level 99 Games
What does Level 99 Games do?
Level 99 Games is an independent publisher and designer of original tabletop board games and card games, selling physical products directly through its Shopify e-commerce store. The company creates and publishes interconnected game universes (Bullet, Exceed, Argent: The Consortium, Millennium Blades, Pixel Tactics, Spooktacular, 99 Heroes) and produces premium gaming accessories such as sleeves, playmats, wooden tokens, and playing cards. It also offers licensed tabletop adaptations, including the Dead by Daylight board game, alongside free print-and-play digital downloads.
Is Level 99 Games a public or private company?
Level 99 Games is a private company. It is classified as unknown and is currently operating.
When was Level 99 Games founded?
Level 99 Games was founded in 2011. It employs 11 to 50 people.
Where is Level 99 Games based?
Level 99 Games is headquartered in Albuquerque, United States, in the North America region.
How does Level 99 Games make money?
Three revenue lines are on record. Physical Game Products are the primary driver. The others are digital Downloads and collectible Card Products.
Who are Level 99 Games's main competitors?
Direct peers on record are Stonemaier Games, Leder Games, Chip Theory Games, Pandasaurus Games, Ultra PRO International, CMON (Cool Mini Or Not), Cryptozoic Entertainment and Greater Than Games. Broad incumbents are Asmodee and Fantasy Flight Games.
Does Level 99 Games have an API?
No public API is recorded for Level 99 Games.
What industry is Level 99 Games in?
Level 99 Games's product category is Tabletop Games. Its primary akta.pro industry code is MPAFABAC, Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising), with a secondary code of CRALALAA, Board Game & Puzzle Specialty Retailers. Its NAICS code is 45912 and its SIC code is 5945.