Kenrich Industrial

What Kenrich Industrial does

Kenrich Industrial is a privately held industrial equipment distributor and service provider founded in 1953 in Waukesha, Wisconsin. The company distributes material handling equipment (hoists, crane structures, enclosed track, jib cranes, intelligent lifting, vacuum lifts, below-the-hook devices, and material transfer), industrial tools (assembly solutions, material removal, tool accessories), light automation (Omron and Universal Robots cobots, multi-spindle fixturing, screw feeding, motion components), and supporting accessories — representing 50+ major OEM brands including Harrington Hoists (largest North America distributor), Ingersoll Rand, Atlas Copco, Dynabrade, Gorbel, Baldor, Lenze, SEW Eurodrive, Omron, and Universal Robots. The company also manufactures its own Kenrich Cranes and KI/EMS Slings, and operates four subsidiaries: Electric Motor Service (acquired 1991, motor/gearbox/servo repair and UL panel fabrication in Kaukauna, WI), Marshfield Steel & Fabricating (acquired 2002, heavy structural fabrication), Industrial Tool Products (acquired 2021, material handling distribution), and Nelson Sales & Engineering (acquired 2021, assembly tools distribution).

Kenrich's business model combines one-time product distribution, custom manufacturing, and recurring repair/service revenue. Pricing is quote-based, generated through consultative sales engineering with on-site visits to customer plants; multi-year contracts are common for service and major equipment installations. Go-to-market is enterprise-focused, with direct sales engineers serving customers in six named verticals: Wind & Solar Energy, Entertainment, General Industry, Assembly Plants, Foundries & Metal Fabrication, and Construction. The repair business processes over 400 tools and hoists per month with a 97% new-or-better quality standard, supported by 40-ton full-load testing capabilities and 12+ dedicated repair mechanics.

Revenue mechanics combine product resale from OEM partners, proprietary product margins on Kenrich Cranes and KI/EMS Slings, custom fabrication from Marshfield Steel, value-add engineering for automation work cells, and ongoing service contracts through the Electric Motor Service subsidiary. The company positions itself as one of the largest industrial tool distributors in the nation and the oldest in Wisconsin, leveraging scale (over $2M in stocking inventory), breadth (50+ OEM brands), depth (custom engineering plus in-house fabrication), and a 70-year brand reputation as primary differentiators.

Name

Kenrich Industrial

Legal name

Kenrich Industrial

Website

https://kenrichindustrial.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenrich Industrial is a privately held industrial equipment distributor, manufacturer, and service provider founded in 1953 in Waukesha, Wisconsin, distributing 50+ OEM brands of material handling, industrial tools, and light automation products while operating repair and custom fabrication subsidiaries serving manufacturing, energy, entertainment, and construction enterprises across the United States.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

General Industrial Machinery & Equipment (3560), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Industrial equipment distribution
• Material handling solutions
• Crane and hoist systems
• Electric motor repair
• Light automation integration

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Distribution and sale of industrial tools, cranes, hoists, and material handling equipment from major manufacturers including Harrington Hoists, Ingersoll Rand, Atlas Copco, and over 50 other tool manufacturers.
2. Repair & Service: Comprehensive repair service for all makes and models of pneumatic and electric tools, hoists, DC electric tools, balancers, and technical assembly tools. Includes calibration, inspection, load testing, and installation services.
3. Manufacturing: Custom fabrication and manufacturing of crane structures, overhead cranes, jibs, hoists, and custom lifting devices. Owns Marshfield Steel & Fabricating for heavy structural fabrication.
4. Electric Motor Service: Sale and repair of AC/DC motors, gearboxes, servo motors, UL panel fabrication, and AC drives through Electric Motor Service subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kenrich Industrial distributes and services industrial tools, cranes, hoists, and electric motors from over 50 manufacturers, while also manufacturing custom Kenrich Cranes and KI/EMS Slings through its subsidiaries. The company provides end-to-end solutions including material handling equipment, precision assembly tools, light automation systems, and comprehensive repair, calibration, load testing, and installation services.

Product overview

Kenrich Industrial is a leading industrial equipment distributor and service provider founded in 1953, offering a comprehensive portfolio of material handling, industrial tools, light automation, and accessories products. The company operates as a platform of physical equipment and services spanning five main product categories: Material Handling (hoists, crane structures, enclosed track systems, jib cranes, intelligent lifting devices, vacuum lifts, below-the-hook devices, and material transfer equipment), Industrial Tools (assembly solutions, material removal tools, and tool accessories), Light Automation (robotics, multi-spindle machines, value-add engineered solutions, screw feeding systems, and motion components), Accessories (workstations, torque reaction arms, bits/sockets, and pneumatic accessories), and Repair & Service (tool repair, calibration, inspection, load testing, and installation). The company distributes over 50 major equipment brands including Harrington Hoists, Ingersoll Rand, Atlas Copco, Dynabrade, Omron Robotics, Universal Robots, Baldor Motors, Gorbel, and many others, while also manufacturing proprietary Kenrich Cranes and KI/EMS Slings through its subsidiaries. Kenrich Industrial also owns Electric Motor Service (motor/gearbox repair and UL panel shop), Marshfield Steel & Fabrication, Industrial Tool Products, and Nelson Sales & Engineering, providing end-to-end solutions from product distribution to custom engineering and field service.

Differentiator

Problem solved

Functional benefit

Brands

• Kenrich Cranes: Crane structures designed and manufactured by Kenrich/ITP including top running bridge crane structures, underhung crane systems, and monorails
• KI/EMS Slings

Products and services

• Material Handling Equipment Comprehensive material handling solutions including hoists, crane structures, enclosed track systems, jib cranes, intelligent lifting devices, vacuum lifts, below-the-hook devices, and material transfer equipment for industrial facilities.
• Industrial Tools Wide range of industrial tools including assembly solutions, material removal tools, precision fastening systems, and tool accessories for manufacturing applications.
• Light Automation Solutions Automation solutions including collaborative robots, autonomous mobile robots, multi-spindle machines, custom engineered work cells, screw feeding systems, and motion components.
• Kenrich Cranes Own-brand crane structures including top running bridge crane structures, underhung crane systems, and monorails designed and manufactured by Kenrich/ITP.
• KI/EMS Slings Own-brand specialty lifting devices including web slings (polyester and nylon, 1 to 12 inches wide, 1 to 4 ply) and OSHA-compliant alloy chain slings that are tagged and certified.
• Electric Motor Service Electric motor repair, servo motor repair, hoist repair, gearbox repair, and UL panel shop services including design, building, and PLC programming.
• Marshfield Steel & Fabrication Heavy structural steel fabrication services providing crane structures and custom steel fabrication for industrial applications.
• Tool Repair Service Comprehensive repair service for all makes and models of pneumatic and electric tools, hoists, DC electric tools, balancers, and technical assembly tools with over 12 repair mechanics and a 97% new-or-better quality standard.
• Tool Calibration Service Professional lab and on-site calibration and validation services meeting global and national standards with traceability for industrial tools and equipment.
• Load Testing Service Full-load testing capabilities via digital load meter and weight pit with 40-ton testing capacity for crane and hoist verification.
• Installation Service Professional installation of jib cranes, crane structures, and automated machines performed by Kenrich Industrial's team of installers.
• Value Add Engineering Custom engineered work cells, lifting devices, end effectors, and turn-key automated solutions designed by Kenrich Industrial's engineering team.
• Electric Motors Distribution Sale of AC and DC electric motors, gearboxes, servo motors, and UL control panels from manufacturers including Baldor, Worldwide Electric, Leeson, Marathon, TT Electric, Grove Gear, SEW Eurodrive, and Nord Gear.
• InspectAll Inspection Service On-site crane and material handling inspections using iPad-based InspectAll software by certified crane inspectors, generating instant reports with pictures and pass/fail results.

Quantifiable outcome

• Over 400 tools and hoists repaired per month
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Harrington HoistscoreChannel Partner/ Reseller/ DistributorLargest Harrington Hoist distributor in North America; stocks over $100,000 of ready-to-go product; sold over 25,000 electric and pneumatic chain hoists; Direct OEM Sales Channel for Power Generation, Industrial, Entertainment, and Construction industries.
• Ingersoll RandcoreChannel Partner/ Reseller/ DistributorIngersoll Rand distributor for over 37 years; offers pneumatic and electric hoists, precision rail systems, jib cranes, vacuum lifts, and industrial assembly tools.
• Atlas CopcocoreChannel Partner/ Reseller/ DistributorCarries Atlas Copco precision fastening tools, material removal products, air motors, fixtured solutions, and Industry 4.0 smart factory solutions for assembly operations.
• DynabrademinorChannel Partner/ Reseller/ DistributorOffers Dynabrade air and electric power tools, abrasives, industrial vacuums, and automation solutions.
• TopcatminorChannel Partner/ Reseller/ DistributorT.C. Service Company industrial air tools distributor providing pneumatic die grinders, angle grinders, routers, and marking equipment.
• GesipaminorChannel Partner/ Reseller/ DistributorDistributes Gesipa blind rivet technology and system solutions for joining applications.
• Columbus McKinnonminorChannel Partner/ Reseller/ DistributorOffers Columbus McKinnon electric and air hoists under CM, Yale, Coffing, Budgit, and Chester brands.
• DemagminorChannel Partner/ Reseller/ DistributorProvides Demag industrial cranes, crane components, and drives; also offers KBK modular crane system components.
• OZ Lifting ProductsminorChannel Partner/ Reseller/ DistributorDistributes OZ Lifting electric chain hoists and lifting products.
• GorbelcoreChannel Partner/ Reseller/ DistributorOffers Gorbel enclosed track systems with up to 30ft spans and capacities up to 2 tons; manufactures workstation bridge cranes, monorails, and jib cranes with capacities to 10,000 lbs.
• BinarminorChannel Partner/ Reseller/ DistributorDistributes Binar intelligent lifting solutions requiring minimal hand strength to lift up to 1,300 lbs with precision and accuracy.
• SchmalzminorChannel Partner/ Reseller/ DistributorProvides Schmalz handling systems for maximum ergonomics and productivity in vacuum lifting applications.
• AnverminorChannel Partner/ Reseller/ DistributorOffers ANVER vacuum lifters and vacuum lifting equipment including horizontal lifters, powered tilters, and battery powered lifters.
• TAWI- VaculexminorChannel Partner/ Reseller/ DistributorDistributes TAWI vacuum lifters designed for efficient, ergonomic, and safe lifting.
• CaldwellminorChannel Partner/ Reseller/ DistributorProvides high quality, long-lasting lifting products including lifting beams, spreader beams, and below the hook devices.
• VisumaticminorChannel Partner/ Reseller/ DistributorOffers automatic nut, screw feeding, and driving solutions including cobot workstations for assembly automation.
• OmroncoreChannel Partner/ Reseller/ DistributorDistributes Omron collaborative robots, autonomous mobile robots (AMRs), SCARA robots, and fully integrated automation solutions including sensing, control, safety, vision, and motion.
• Universal RobotsminorChannel Partner/ Reseller/ DistributorOffers Universal Robots family of collaborative robots with five payload options (3, 5, 12.5, 16, and 20 kg) for various automation applications.
• BaldorcoreChannel Partner/ Reseller/ DistributorPrimary electric motor brand; Baldor has been leading supplier in electric motors with quality general purpose to severe duty options; acquired by ABB.
• Regal Rexnord (Leeson/Marathon)minorChannel Partner/ Reseller/ DistributorDistributes Leeson for commercial applications and Marathon Globetrotter for industrial applications with IP55 rating standard.
• Worldwide ElectricminorChannel Partner/ Reseller/ DistributorCost-effective alternative motor brand with Severe Duty construction standard and IP69K stainless steel line.
• Grove GearminorChannel Partner/ Reseller/ DistributorTraditional right angle worm gearboxes manufactured in Union Grove, Wisconsin; stocks 300-400 units at any time.
• SEW EurodriveminorChannel Partner/ Reseller/ DistributorHigh torque gearmotors and speed reduction solutions in small packages; wide variety of gearing, motors, and speed applications.
• Nord GearminorChannel Partner/ Reseller/ DistributorGearing solutions for various industries including large torque requirements; manufactured in Waunakee, WI.
• Apex DynamicsminorChannel Partner/ Reseller/ DistributorPrecision gearing solutions for servo applications with direct drop-in designs; robust build with quality parts for long-term solutions.
• LenzecoreChannel Partner/ Reseller/ DistributorPartners since the 1980s; stocks .5HP to 60HP drives; offers ACTech VFDs and new i550 series in IP20, NEMA 1, and NEMA 4X versions.
• Sprecher and SchuhminorChannel Partner/ Reseller/ DistributorSister company to Allen Bradley (owned by Rockwell); provides full line of control components used in UL panel builds.
• Controlled DynamicsminorStrategic or Co-development PartnerProducts distributed for custom work cell value-add solutions.
• VisumaticminorStrategic or Co-development PartnerStrategic partner for custom automated work cell solutions including collaborative robot manipulation and fastening applications.
• AirTacminorChannel Partner/ Reseller/ DistributorProduces actuators, control components, air preparation products, and accessories for automation systems.
• Industrial Tool ProductscoreOthersAcquired in 2021; industrial distributor focusing mainly on material handling; combined with Kenrich to design and manufacture crane structures.
• Nelson Sales & EngineeringminorOthersAcquired in 2021; industrial distributor focusing on assembly tools located in Waukesha, WI.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Electric-Motor-ServiceKenrich-Industrial-268906253290865
• LinkedInlinkedin.com/company/kenrich-industrial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenrich Industrial