What Comete does

Comète is an independent, B2B-native communication agency headquartered in Caluire-et-Cuire near Lyon, France, operating as SARL Comète under 100% independent ownership with no external investors or group affiliations. Founded in 2003, the agency serves industrial, technology, banking/insurance and healthcare clients across the Auvergne-Rhône-Alpes region, with 69% of its clients also operating internationally. The core customer base includes named enterprise accounts such as Michelin DOTI, Vinci, Framatome, Stryker, Resmed and Würth Elektronik alongside mid-market clients such as Velogik, Orial, Qantis and Le Prieuré.

The agency's offering is organized as a 360-degree service platform across four pillars: Stratégie de marque & Branding (strategic consulting, visual identity, brand books, campaigns), Création Graphique & Production (corporate publishing, PowerPoint presentations, product marketing, sales-enablement tools), Marketing digital & Site internet (WordPress site creation, landing pages, tagging plans with RGPD compliance, SEO and paid acquisition), and Vidéo, Motion & 3D (corporate video, motion design, 3D modeling). Specialized sub-products include Pitch Deck services aimed at startup fundraising and Présentations Commerciales for sales enablement. Underlying technology is conventional creative tooling — WordPress, Adobe InDesign, PowerPoint, Google Slides, Google Analytics and standard ad platforms — combined with in-house 3D and motion production capacity.

Comète generates revenue through project-based professional services on a quote-based pricing model, with multi-year contracts available for larger enterprise engagements and approximately 200 projects delivered per year on average. Distribution is sales-led via direct engagement, a website contact form with a 24-hour response commitment, and referral flow from 500+ historical clients; a Lyon Startup partnership since 2014 provides ecosystem-based leads into the regional startup base. The core team of around 15 multidisciplinary specialists executes 100% in-house, with RGPD compliance in force since May 2018 to support enterprise data-handling work.

Name

Comete

Legal name

SARL Comète

Website

https://comete.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Comète is an independent Lyon-based B2B communication agency founded in 2003, serving industrial, technology, healthcare, and financial clients with integrated brand strategy, graphic design, digital marketing, and video, motion, and 3D production services.

Ownership category

akta.pro rank

Product category

B2B Communication Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B communication services
• Brand strategy consulting
• Graphic design production
• Digital marketing agency
• Corporate video production

Headquarters

HQ city

Caluire-et-cuire

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-based communication services: The agency generates revenue through project-based consulting and creative services. Works on approximately 200 projects per year on average, serving over 500 companies since founding. Revenue is derived from strategic consulting, branding, graphic production, digital marketing, and video/3D production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Comète is a full-service B2B communication agency offering integrated services across four pillars: brand strategy and branding, graphic design and production (corporate reports, pitch decks, product marketing materials), digital marketing (WordPress websites, SEO, landing pages, digital advertising), and video/motion/3D production. The agency delivers customized project-based engagements for industrial, technology, healthcare, and financial-sector clients through a 15-person team in Lyon, France.

Product overview

Comète is a full-service 360° B2B native communication agency based in Lyon, France. Founded in 2003, the agency operates as a service-based consultancy rather than a software product company. Its offering is organized around four core service pillars: Stratégie de marque & Branding (brand strategy and visual identity), Création Graphique & Production (graphic design and print/digital production), Marketing digital & Site internet (digital marketing including WordPress websites, SEO, and paid advertising), and Vidéo, Motion & 3D (video production, motion design, and 3D modeling). Within these pillars, the agency offers specialized sub-products including Pitch Deck for startup fundraising presentations, Présentation Commerciale for sales enablement, Rapport d'activité for corporate annual reports, and Outils d'aide à la vente for cross-channel sales support. The agency serves industrial, technological, and innovative B2B companies, with particular expertise in industrial communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Branding

Quantifiable outcome

• 500+ companies served since founding in 2003
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• Lyon StartupcoreGTM or Marketing Partner · 1 January 2014Comète has been a partner of Lyon Startup since 2014, supporting startups with pitch deck creation for fundraising. The partnership involves workshops, mentoring, and collaboration on startup ecosystem events. Comète has accompanied numerous entrepreneurs through Lyon Startup's programs to help them pitch investors effectively.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Locomotiv: Independent creative agency also based in Lyon, with a comparable mix of branding, digital, and content services for B2B clients. Closely comparable scale and regional footprint to Comète, making it the most direct head-to-head competitor for Lyon-based B2B mandates.
• Eskimoz: Lyon-founded digital marketing and SEO/SEA agency with strong B2B client base across France. Comparable size and regional anchor, with deeper specialization in performance marketing versus Comète's brand/creative focus, competing for overlapping marketing budgets.
• BETC: Paris-based creative agency (part of Havas) known for integrated brand campaigns across categories. Comparable integrated creative model, though at much larger scale and with stronger consumer-brand orientation, serving as a benchmark for what Comète could grow into operationally.
• Antidox: Paris-based independent communication and influence agency serving B2B and institutional clients with brand, content, and digital services. Closely comparable independent B2B positioning and service mix, operating at slightly larger scale out of Paris.
• Saguez & Partners: French independent brand consultancy and creative agency with strong B2B heritage in industrial and corporate clients. Highly comparable 'creative communication for B2B/industrial' positioning, serving as a direct competitor on the same enterprise mandates.
• Makheia Group: French marketing and communication group offering brand strategy, digital, and content services. Comparable integrated agency model serving mid-market and enterprise B2B accounts, operating at group scale including several specialist agencies.
• Insign: Rennes-based independent creative and digital agency with B2B focus in tech, industry, and services. Comparable independent positioning and full-service creative/digital offering, competing for similar regional and corporate accounts outside the Lyon market.

Broad incumbents

• Publicis France: Largest French-headquartered advertising holding company with multiple creative, media, and PR agencies. Represents the broader incumbent competitor against which Comète and other independent B2B specialists must differentiate on specialization and agility.
• Havas Paris: Global creative and media network headquartered in Paris with deep French enterprise client relationships. Overlaps with Comète in B2B corporate communications and brand strategy, but offers vastly broader media buying and network capabilities.
• Wunderman Thompson France / VMLY&R France: WPP-owned creative, digital, and CRM agency network operating in France. Competes for enterprise digital and brand mandates that require integrated CRM and data-driven creative, a stack Comète would partner with or be displaced by on larger accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/agencecomete
• Facebookfacebook.com/agencecommunicationlyoncomete
• LinkedInlinkedin.com/company/comete
• Instagraminstagram.com/comete_agence
• Xx.com/AgenceComete

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comete