The Formations Company
The Formations Company is a UK-based, Companies House-approved company formation agent that helps entrepreneurs register UK limited companies through tiered packages (£9.99–£149.99) and recurring subscriptions, serving over 750,000 small businesses with formation, registered agent address, and a partnered ecosystem of banking, legal, and business services.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Formations Company does
The Formations Company is a privately held, Companies House-approved UK company formation agent operating since 2006 from London, with the legal entity TheFormationsCompany.com Limited (Registered No. 06924361). The company helps entrepreneurs and small business founders register UK limited companies through a tiered portfolio of formation packages ranging from the entry-level E-Formation bundle at £9.99 to the comprehensive Pro Bundle subscription at £114.99+VAT per year, and serves over 750,000 cumulative UK companies formed to date. Beyond incorporation, the business provides registered agent address services, confirmation statement filing, company dissolution, anti-fraud monitoring, PSC register management, and a company dashboard for ongoing administration.
The underlying platform is a WordPress-based web application that integrates Stripe for subscription billing, Credit Reference Agencies and Fraud Prevention Agencies for electronic identity and address verification, and a mobile digital certification workflow for international or failed electronic checks. The technology is functional and compliance-oriented rather than differentiated, with notable proprietary features including real-time unauthorised-change-request monitoring and an integrated PSC register that stores and serves statutory company data. There is no native mobile app or public API.
The business model blends three revenue streams: one-off formation package fees (£9.99–£79.99+VAT), recurring subscriptions for registered agent, compliance filing, and value-added services (£29.99–£114.99+VAT/year), and affiliate/referral fees from a curated partner ecosystem spanning Barclays, Cashplus, 3s Money, Anna, and Revolut for banking; bOnline for telephony; LegalManager for legal tooling; CreditFocus for Experian-powered credit monitoring; and WeAreSync for discounted Apple hardware. GTM is predominantly self-serve direct-to-consumer via the website, supplemented by an Affiliate Program and Professional Frequent User Program targeting accountants, and content-led SEO across a 200+ post blog. Customer concentration is diffuse across SMB founders, contractors and freelancers, sole traders transitioning to limited status, non-UK residents, and accountant-referred clients.
The Formations Company firmographics
Firmographics- Name
- The Formations Company
- Legal name
- TheFormationsCompany.com Limited
- Website
- https://theformationscompany.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Formations Company is a UK-based, Companies House-approved company formation agent that helps entrepreneurs register UK limited companies through tiered packages (£9.99–£149.99) and recurring subscriptions, serving over 750,000 small businesses with formation, registered agent address, and a partnered ecosystem of banking, legal, and business services.
- Ownership category
- akta.pro rank
Where The Formations Company is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Formations Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Company Formation Packages: One-time fees for limited company registration packages ranging from basic E-Formation (£9.99) to comprehensive Super bundle (£79.99+VAT). Includes digital and printed company documents, registered agent services for various durations, and business support tools.
- Formation Bundle Subscriptions: Annual subscription bundles (Pro at £114.99/year, Go limited at £29.99/year, Go limited+ at £59.99/year, Starter at £29.99/year) that provide ongoing filing services, registered agent access, legal helpline, credit monitoring, and administrative support with automated yearly renewal.
- Registered Agent Services: Monthly or yearly subscription for registered office address, service address, and mail forwarding services. Includes digital scan and send of statutory mail, junk mail filtering, and privacy protection for directors.
- International Identity Check: Additional due diligence service for international customers or those who fail electronic ID checks. Charged at £12.00 per check per person.
- Bespoke Logo Design: Custom logo design service with up to three iterations, delivered in PNG/JPEG/PDF/AI formats. Intellectual property rights transferred upon final approval and full payment.
- Banking Referral Partnerships: Referral partnerships with Barclays, Cashplus, 3s Money, Anna, and Revolut for business bank accounts, earning referral fees when customers open accounts through the platform.
- Third-Party Service Partnerships: Revenue from introducing customers to third-party providers including bOnline (phone), business insurance, co-working spaces, credit management, social media management, websites, domains, digital marketing, and Apple tech through WeAreSync.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-Formation Bundle - Basic digital company formation |
| One time/ perpetual license | Pay-as-you-go | Essentials Bundle - Value for money starter package |
| One time/ perpetual license | Pay-as-you-go | Entrepreneur Bundle - Cost-effective comprehensive package |
| One time/ perpetual license | Pay-as-you-go | Super Bundle - Most popular comprehensive option |
| Subscription | Annual | Pro Bundle - All-inclusive annual subscription |
| Subscription | Annual | Go Limited - Sole trader transition package |
| Subscription | Annual | Go Limited+ - Enhanced sole trader package |
| Subscription | Annual | Starter Bundle - Entry-level subscription support |
| Unit Pricing | Pay-as-you-go | International Identity Check |
| Subscription | Monthly | Add-on Registered Agent (Monthly) |
| Subscription | Annual | Add-on Registered Agent (Yearly) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Formations Company product offering
Product offeringCore offering
The Formations Company is a UK-based Companies House approved formation agent that registers UK limited companies on behalf of entrepreneurs and small business owners. It operates an online ordering platform offering tiered formation bundles (from a digital-only E-Formation tier up to comprehensive Pro and International bundles) along with ongoing registered office address, confirmation statement filing, company dissolution, and ancillary partner services.
Product overview
The Formations Company is a Companies House-approved UK company formation agent offering a tiered portfolio of formation bundles and business support services. The core offering consists of formation packages (E-Formation, Essential, Entrepreneur, Super, Pro, Go Limited, Go Limited Plus, and International) that range from basic incorporation at £9.99 to comprehensive annual subscriptions. These bundles build upon each other, adding services like registered agent (privacy protection), company admin (confirmation statements, dissolution), legal and cashflow management, and credit monitoring as tier increases. The company also provides supplementary partnership services including banking accounts (Barclays), insurance, websites, marketing, and Apple technology discounts. All formations are processed through direct integration with Companies House, with services designed to support businesses throughout their lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Formation Bundle
Quantifiable outcome
- Formation cost savings of approximately 17% compared to Companies House direct (£9.99 vs £12 online)
- +1 more outcomes
Companies that use The Formations Company
Customer profileSegments5 records
Ideal customer profiles3 records
The Formations Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
The Formations Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Barclays Bank UK PLCcoreBarclays provides business current account services through The Formations Company platform. Customers receive up to £50 cashback (or £100 with certain bundles) when opening a Barclays Business Account through the formation process. The partnership is prominently featured across all formation bundles as a key benefit.
- CashplusminorCashplus business bank account referral partnership offering alternative banking options for newly formed companies.
- 3s MoneyminorBusiness banking referral partner providing international business account services for companies formed through the platform.
- Anna (ANNA Money)minorBusiness money app partner offering mobile-first business banking and financial management tools for small companies.
- RevolutminorBusiness banking referral partner offering Revolut Business accounts for newly formed limited companies.
- WeAreSync.co.uk (Apple Financial Services)coreExclusive partnership providing customers access to discounted Apple technology products (up to 13% off) through the WeAreSync platform. Available with Super and Pro bundles, enabling affordable tech procurement for new businesses.
- bOnlinecoreBusiness phone line service partner providing unlimited calls for 90 days free, then £9 per month. Integrated as a 'must-have' service across all formation bundles.
- CreditFocuscoreCredit checking and monitoring service powered by Experian data. Available as part of Pro and Go Limited+ bundles, helping businesses verify supplier and customer creditworthiness.
- LegalManagercoreLegal health check, contract creator, and 24/7 legal advice helpline service integrated into Pro and Go Limited+ bundles. Provides legal compliance guidance for businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Formations Company competitors and assessment
Company assessmentDirect peers
- 1st Formations: UK company formation agent offering tiered incorporation packages, registered office services, and bundled compliance/admin add-ons to a similar SMB and contractor audience.
- Rapid Formations: Direct competitor in UK Ltd company formation with comparable pricing tiers, registered agent services, and bundled business support features.
- Your Company Formations: UK formation agent providing similar incorporation packages, registered office address services, and recurring compliance filings to entrepreneurs and contractors.
- Formations Direct: Long-established UK company formation agent with parallel product offering including basic formations, registered office, and partner-referral banking services.
- Companies Made Simple: UK formation agent offering limited company formation packages, registered office addresses, and a portfolio of complementary business services for new companies.
- Sure Formations: UK Companies House approved formation agent with tiered formation packages, registered agent services, and partner add-ons targeting small business founders.
- Heathrow Corporate Services: UK formation and registered office specialist competing in the same SMB and contractor segment with similar pricing and compliance filings.
- Quality Company Formations: UK Ltd formation agent offering comparable entry-level to premium packages, registered address services, and complementary business service bundles.
Broad incumbents
- Jordans (Visma): Established UK corporate services provider (now part of Visma) offering company formation, registered office, and broader corporate secretarial services to a wider professional market including accountants and lawyers.
Emerging players
- 1st Choice Accountancy / SJD Accountancy: UK accountancy firm offering company formation as part of a contractor-accounting package; overlaps with The Formations Company in serving the limited company contractor segment via accountant-led channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Formations Company social profiles
Digital presenceThe Formations Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Formations Company leadership team
Management profileNumber of profiles
Profiles1 record
The Formations Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Formations Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Formations Company
What does The Formations Company do?
The Formations Company is a UK-based Companies House approved formation agent that registers UK limited companies on behalf of entrepreneurs and small business owners. It operates an online ordering platform offering tiered formation bundles (from a digital-only E-Formation tier up to comprehensive Pro and International bundles) along with ongoing registered office address, confirmation statement filing, company dissolution, and ancillary partner services.
Is The Formations Company a public or private company?
The Formations Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Formations Company founded?
The Formations Company was founded in 2006. It employs 11 to 50 people.
Where is The Formations Company based?
The Formations Company is headquartered in London, United Kingdom, in the Europe region.
How does The Formations Company make money?
Seven revenue lines are on record. Company Formation Packages are the primary driver. The others are formation Bundle Subscriptions, registered Agent Services, international Identity Check, bespoke Logo Design, banking Referral Partnerships and third-Party Service Partnerships.
Who are The Formations Company's main competitors?
Direct peers on record are 1st Formations, Rapid Formations, Your Company Formations, Formations Direct, Companies Made Simple, Sure Formations, Heathrow Corporate Services and Quality Company Formations. Jordans (Visma) is listed as a broad incumbent. 1st Choice Accountancy / SJD Accountancy is listed as an emerging player.
Does The Formations Company have an API?
No public API is recorded for The Formations Company.