bOnline
bOnline is a UK-based provider of cloud-hosted VoIP telephony and business broadband (fibre and 5G) for micro and small businesses, serving 50,000+ customers across diverse sectors via subscription plans and a partner/reseller channel.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What bOnline does
bOnline is a UK-based provider of cloud-hosted VoIP telephony and business broadband services targeting micro and small businesses. Founded in 2011 by Anthony Karibian and headquartered in London, the company serves over 50,000 customers across sectors including healthcare, real estate, retail, hospitality, professional services, finance, and the trades. Its product portfolio spans entry-level VoIP plans at £7/user/month through to unlimited-calling and international bundles, business fibre broadband from 115 Mbps to 1000 Mbps, and 5G business broadband, with mobile and desktop applications and 200+ CRM integrations.
The platform is built on Gamma's UK carrier network, which handles 3.5M+ peak calls, with broadband delivered via BT Openreach, BT Wholesale, and TalkTalk Business. bOnline has layered in an AI feature suite comprising AI Pro Greetings, AI Call Recording with transcription and summarisation, and AI Call Scoring, with an AI Receptionist in development. The company has accumulated 20,000+ five-star reviews and has held consecutive "Best VoIP" and customer experience awards from 2019 through 2025, alongside a 2025 Global Business Awards Partner of the Year recognition.
The business operates on a recurring subscription model: monthly VoIP seat licences at £7-£16.95, broadband subscriptions, and ancillary hardware sales. Go-to-market combines a digital self-serve motion optimised for the SMB buyer with a partner/reseller programme recognised at industry awards, supported by a customer referral incentive (referrer £75 gift card) and a contract buyout programme (up to £100 early-exit fee coverage). The company is privately held with no disclosed external funding.
bOnline firmographics
Firmographics- Name
- bOnline
- Legal name
- bOnline Ltd
- Website
- https://bonline.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- bOnline is a UK-based provider of cloud-hosted VoIP telephony and business broadband (fibre and 5G) for micro and small businesses, serving 50,000+ customers across diverse sectors via subscription plans and a partner/reseller channel.
- Ownership category
- akta.pro rank
bOnline industry classification
Industry- Product category
- Business Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), All Other Telecommunications (5178)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Voice Calling (VoIP) Apps (BPAMACAC), VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where bOnline is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
bOnline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- VoIP Phone System Subscriptions: Monthly subscription revenue from VoIP phone system plans (Starter, Unlimited Calling, Unlimited Calling Plus, Super Saver Bundle). Plans include digital phone line, number, inbound calls, and various outbound minute bundles. Revenue is recurring on a monthly basis with contract terms typically 12 or 24 months.
- Business Fibre/Broadband Subscriptions: Monthly subscription revenue from fibre broadband bundles (115 Mbps to 1000 Mbps packages). Offered as standalone or bundled with VoIP. Recurring monthly billing.
- VoIP Hardware Sales: Sale of cordless WiFi handsets (RRP £100 included in some bundles) and other VoIP phones and headsets as add-on purchases.
- International Calling: International calling rates charged separately for calls outside UK landlines and mobiles, as per VoIP rate card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter VoIP Plan — entry-level digital phone line |
| Subscription | Monthly | Unlimited Calling — mid-tier VoIP plan |
| Subscription | Monthly | Unlimited Calling Plus — VoIP with hardware |
| Subscription | Monthly | Super Saver Bundle — VoIP + broadband combined |
| Subscription | Monthly | 115 Mbps Fibre Bundle |
| Subscription | Monthly | 330 Mbps Fibre Bundle |
| Subscription | Monthly | 550 Mbps Fibre Bundle |
| Subscription | Monthly | 1000 Mbps Fibre Bundle (1 GB) |
| Usage-based | Monthly | International Calling Rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
bOnline product offering
Product offeringCore offering
bOnline is a UK-based provider of business VoIP phone systems and business broadband services targeted at small businesses. The company sells subscription-based cloud telephony plans (Starter, Unlimited Calling, Unlimited Calling Plus) bundled with fibre and 5G broadband products for UK SMBs, delivered over Gamma's network with integrated AI-powered call management features.
Product overview
bOnline offers an award-winning VoIP business phone system for UK small businesses, built on Gamma's UK #1 carrier network. The core offering includes three VoIP plan tiers: Starter (£7/user/mo), Unlimited Calling (£13.95/mo), and Unlimited Calling Plus (£16.95/mo with handset). AI capabilities are integrated throughout with AI pro greetings (AI-generated branded greetings), AI call recording (transcription, summaries, scoring), and AI receptionist (coming soon). The platform provides 45+ calling features including mobile/desktop apps, call analytics, business hours, call divert, call flows, and 200+ CRM/EPOS/Accounting integrations. Broadband options include 5G Business Broadband and fibre bundles ranging from 115 Mbps to 1000 Mbps. The Super Saver Bundle combines VoIP with fibre broadband. All services run on cloud-based VoIP infrastructure with 2-minute setup, targeting freelancers, startups, and growing small businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Starter VoIP Plan Entry-level monthly cloud telephony subscription plan for UK small businesses, providing the base tier of bOnline's business VoIP phone system.
- Unlimited Calling VoIP Plan Mid-tier monthly cloud telephony subscription offering unlimited calling within bOnline's business VoIP phone system for UK small businesses.
- Unlimited Calling Plus VoIP Plan Top-tier monthly cloud telephony subscription with unlimited calling plus advanced features within bOnline's business VoIP phone system, including AI-powered call management capabilities (AI call recording, AI call scoring, AI professional greetings, AI receptionist).
- Super Saver Bundle Value-oriented bundled offering combining bOnline's business VoIP phone service with business broadband for UK small businesses seeking a combined savings package.
- 115 Mbps Fibre Bundle Bundle combining bOnline's business VoIP phone service with 115 Mbps fibre broadband for UK small businesses.
- 330 Mbps Fibre Bundle Mid-speed bundle combining bOnline's business VoIP phone service with 330 Mbps fibre broadband for UK small businesses.
- 550 Mbps Fibre Bundle Higher-speed bundle combining bOnline's business VoIP phone service with 550 Mbps fibre broadband for UK small businesses.
- 1000 Mbps Fibre Bundle Top-speed bundle combining bOnline's business VoIP phone service with 1000 Mbps (gigabit) fibre broadband for UK small businesses with demanding connectivity needs.
- 5G Business Broadband Standalone business broadband product from bOnline delivered over 5G mobile networks, targeted at UK small businesses that need a wireless alternative to fixed-line fibre.
Quantifiable outcome
- Setup time of 2 minutes for VoIP system, versus weeks with traditional providers
- +3 more outcomes
Companies that use bOnline
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles1 record
bOnline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
bOnline partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, secondary and minor.
- GammacoreGamma is bOnline's primary network carrier partner, providing the underlying VoIP/ telecoms infrastructure. Gamma handles more than 3.5 million calls at peak times, making it one of the UK's largest business telecoms networks. bOnline runs its VoIP services on Gamma's network, which is described as the UK's #1 carrier network.
- Cisco (Broadcloud)coreCisco (via Broadcloud platform) provides cloud-based VoIP infrastructure and connectivity services for bOnline's telecoms customers.
- EnreachcoreEnreach provides telecoms/VoIP connectivity and support services to bOnline's customer base.
- WazocoreWazo provides telecoms/VoIP connectivity and support services to bOnline's VoIP customers.
- WavenetcoreWavenet provides telecoms/VoIP connectivity and support services to bOnline's VoIP customers.
- BT OpenreachcoreBT Openreach provides broadband/fibre connectivity infrastructure and support for bOnline's telecoms customers, maintaining the copper and fibre line network across the UK.
- BT WholesalecoreBT Wholesale provides wholesale broadband/fibre connectivity services enabling bOnline to offer business broadband packages across the UK.
- TalkTalk BusinesssecondaryTalkTalk Business provides broadband/fibre connectivity and support services to bOnline's telecoms customers where TalkTalk infrastructure is available.
- Google Apps for Business & Google App EnginecorebOnline uses Google Apps for Business and Google App Engine for website hosting services and support for website customers. Customer data is stored on Google secure servers.
- FreshDeskcoreFreshDesk is used by bOnline to manage customer communications and provide customer support services. It enables ticketing, help desk, and customer service workflow management.
- ConnexOnecoreConnexOne manages bOnline's customer communications and provides the best service possible to customers through its contact centre and communication platform.
- HubSpotcoreHubSpot is used by bOnline to manage sales, customer journey, and communications. It supports CRM, marketing automation, and sales pipeline management.
- BrevosecondaryBrevo (formerly Sendinblue) is used by bOnline alongside HubSpot to manage sales, customer journey, and email communications.
- CheckoutcoreCheckout (payment processing platform) is used by bOnline to take monthly recurring payments based on customer services with the company.
- Trustpilot ServicecoreTrustpilot Service is used by bOnline to collect and display customer reviews, building social proof and trust signals for prospective customers.
- MandrillsecondaryMandrill by MailChimp is used by bOnline to provide email communications and alerts to customers.
- AsknicelysecondaryAsknicely is used by bOnline to manage customer satisfaction surveys and collect post-interaction feedback to improve service quality.
- Trevor.iosecondaryTrevor.io is used by bOnline for data processing and queries, supporting analytics and business intelligence functions.
- GDPRLocal.comsecondaryGDPRLocal.com provides GDPR compliance consulting to bOnline, handling SAR (Subject Access Request) queries and ensuring regulatory compliance.
- Strategic ImperativessecondaryStrategic Imperatives provides billing accuracy and support services to bOnline's telecoms/VoIP customers.
- SV EnterprisesminorSV Enterprises is a sales partner that assists bOnline with sales calls, acting as an outbound sales agent for customer acquisition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
bOnline competitors and assessment
Company assessmentDirect peers
- XLN: XLN is one of bOnline's most direct competitors in the UK SMB telecommunications market, offering VoIP, broadband, energy, and card-processing bundles to micro and small businesses. The target customer, price positioning (£7-£17/user/mo range), and self-serve digital acquisition motion closely mirror bOnline's playbook — they are direct alternatives for the same buyer.
- Daisy Group: Daisy is a major UK business telecoms and cloud communications provider serving SMB and mid-market customers with hosted VoIP, broadband, and managed services. Operates in the same regulated voice category, addresses UK small businesses, and has overlapping routes to market via partners and direct sales — comparable along product, customer, and business model.
- Wavenet: Wavenet is a UK unified communications and connectivity provider offering VoIP, broadband, and mobile to UK SMB and mid-market customers. It is both a connectivity partner for bOnline (in the supplied data) and a competing route to market for similar UK SMB voice buyers, making the product portfolio and customer profile highly comparable.
- TalkTalk Business: TalkTalk Business is a wholesale business connectivity and voice provider supplying fibre broadband and VoIP to UK SMB customers, including as a backhaul partner to bOnline. It serves the same regulated connectivity/voice category and addresses identical SMB segments through direct and reseller channels.
Broad incumbents
- RingCentral: RingCentral is a global UCaaS incumbent offering cloud phone, contact centre, and increasingly AI-powered voice features to SMB and mid-market customers worldwide. Comparable along product (cloud VoIP with AI call features), business model (subscription), and target buyer, but at vastly greater scale and broader international reach than bOnline.
- BT Business: BT Business is the dominant UK incumbent provider of voice, broadband, and mobile to SMB and enterprise customers, and the operator of the Openreach access network that bOnline ultimately resells. It overlaps directly with bOnline's product set (VoIP, fibre) and target segment, but competes as part of a much broader portfolio.
- Virgin Media O2 Business: Virgin Media O2 Business is a major UK connectivity and unified communications provider offering broadband, voice, and mobile to SMB and enterprise buyers. A large incumbent competing in overlapping product categories and SMB segments, with stronger fixed-mobile convergence but less SMB-specialised positioning than bOnline.
- Vonage (Ericsson): Vonage, now part of Ericsson's Business Area Global Communications Platform, provides cloud communications and UCaaS for SMB and mid-market customers globally. Directly comparable along product (cloud VoIP, AI features, CRM integrations) and business model (subscription), serving similar SMB use cases at larger scale.
- 8x8: 8x8 is a global UCaaS and contact-centre-as-a-service provider serving SMB and enterprise customers with cloud voice, video, and increasingly AI-powered communications. Overlaps with bOnline on subscription cloud phone and AI call features, but operates at considerably larger scale and broader international footprint.
Others
- Gamma Communications: Gamma is bOnline's primary underlying carrier partner — operating the UK network that handles 3.5M+ peak calls — and separately a wholesale voice/cloud provider serving ITSPs and resellers across the UK. Not a direct SMB competitor to bOnline's self-serve motion, but an ecosystem participant and infrastructure partner whose commercial terms materially shape bOnline's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
bOnline social profiles
Digital presencebOnline compliance and trust
Trust signalCompliance1 record
bOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
bOnline leadership team
Management profileNumber of profiles
Profiles1 record
bOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bOnline
What does bOnline do?
bOnline is a UK-based provider of business VoIP phone systems and business broadband services targeted at small businesses. The company sells subscription-based cloud telephony plans (Starter, Unlimited Calling, Unlimited Calling Plus) bundled with fibre and 5G broadband products for UK SMBs, delivered over Gamma's network with integrated AI-powered call management features.
Is bOnline a public or private company?
bOnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bOnline founded?
bOnline was founded in 2011. It employs 101 to 250 people.
Where is bOnline based?
bOnline is headquartered in London, United Kingdom, in the Europe region.
How does bOnline make money?
Four revenue lines are on record. VoIP Phone System Subscriptions are the primary driver. The others are business Fibre/Broadband Subscriptions, voIP Hardware Sales and international Calling.
Who are bOnline's main competitors?
Direct peers on record are XLN, Daisy Group, Wavenet and TalkTalk Business. Broad incumbents are RingCentral, BT Business, Virgin Media O2 Business, Vonage (Ericsson) and 8x8. Gamma Communications is listed as an others.
Does bOnline have an API?
No public API is recorded for bOnline.
What industry is bOnline in?
bOnline's product category is Business Telecommunications. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of BPAMACAC, Voice Calling (VoIP) Apps. Its NAICS code is 51711 and its SIC code is 4813.