Muro
- Company typePrivate
- Founded2023
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Muro firmographics
Firmographics- Name
- Muro
- Legal name
- Muro
- Website
- https://muro.art
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Muro industry classification
Industry- Product category
- Digital Art Platform
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Muro is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices6 records
Markets served
Muro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital Art Installation Services: Muro deployed curated digital art experiences into physical environments (hotels, offices, wellness spaces, events) across commercial displays. Revenue was generated through installation and licensing arrangements with enterprise clients. The company operated for approximately 2.5 years, streaming over 41,000 hours of content across 1,600+ displays before being acquired by Sedition Art in 2025.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Muro product offering
Product offeringCore offering
Muro deployed curated digital art experiences into physical spaces — luxury hotels, corporate offices, wellness centers, and event venues — by streaming AI- and neurofeedback-curated visual artwork to commercial digital displays. The platform classified artwork into three mood-driven modes (Relax, Focus, Inspire) developed using a proprietary neuroesthetic methodology built in partnership with MuLabs via EEG brain-mapping. The offering was sold directly to enterprise clients as installed, managed art experiences rather than as off-the-shelf software.
Product overview
Muro operated as a single unified digital art platform that transformed physical spaces into mood-enhancing environments through AI-powered, neuroscience-backed art experiences. The core offering consisted of the Muro Digital Art Platform streaming curated digital artwork to displays, supported by a proprietary Neuroesthetic Methodology developed with MuLabs using EEG brain-mapping. The platform categorized art into three mood-driven experiences—Relax, Focus, and Inspire—designed to evoke specific emotional responses. The company collaborated with over 100 digital artists to exhibit 1,000+ artworks across 1,600+ displays, reaching over 1 million visitors. Muro's technology, datasets, and methodology were acquired by Sedition Art in 2025, with the founder now building new ventures while continuing artist support through RnA Studio in Lisbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Muro Digital Art Platform A digital art streaming platform that transforms physical spaces (luxury hotels, corporate offices, wellness centers, event venues) into emotionally engaging environments by streaming AI- and neurofeedback-curated visual artwork to commercial digital displays. Content is organized into three mood modes — Relax, Focus, and Inspire — built on a proprietary neuroesthetic methodology co-developed with MuLabs using EEG brain-mapping. Targeted at enterprise B2B clients seeking to differentiate guest, client, employee, or attendee experiences through evidence-based visual design.
Quantifiable outcome
- 90% of visitors recorded positive emotional responses during digital art experiences, as measured by EEG brain-mapping
- +2 more outcomes
Companies that use Muro
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Muro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Muro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sedition ArtcoreSedition Art acquired Muro's technology, datasets, and neuroesthetic methodology in 2025 as part of a strategic acquisition. Muro's research and emotional-design philosophy will continue as part of Sedition's innovation roadmap, bringing mood-curated digital art to luxury hospitality, wellness, and architectural spaces worldwide. This acquisition represents a significant strategic exit for Muro, integrating its technology into Sedition's broader art platform.
- MuLabscoreMuro partnered with MuLabs to develop its neuroesthetic methodology, using advanced EEG brain-mapping technologies to measure and quantify emotional responses to digital art. This partnership was foundational to Muro's scientific approach and differentiated the company from conventional digital art providers. MuLabs provided the neurofeedback and brain-mapping expertise that underpinned Muro's evidence-based mood-curated experiences.
- RnA StudiocoreMuro co-founded RnA Studio in Lisbon as a dedicated gallery and experimental space for contemporary digital art. RnA Studio served as the physical home for Muro's gallery operations and a space for experimentation with new forms of digital art, combining Muro's technology with artist curation. The founder continues his involvement with RnA Studio post-acquisition.
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
Muro competitors and assessment
Company assessmentDirect peers
- Sedition Art: Sedition Art is a digital art platform distributing curated artworks to screens and displays globally, and is now Muro's parent company following the 2025 acquisition. It is the most direct comparable in terms of B2B digital art licensing for hotels, offices, and hospitality venues, though it lacks Muro's neuroscience-driven curation layer.
- Niio: Niio is a digital art platform specifically built for hotels, luxury residences, and commercial spaces, providing curated and licensed digital art for in-room and lobby displays. It overlaps directly with Muro's hospitality and real estate customer segments and operates a similar B2B deployment model, making it the closest independent competitor.
- Loupe Art: Loupe is a digital art streaming and display service that partners with galleries and artists to bring rotating curated artworks to digital screens in homes and businesses. Its subscription-based digital art delivery to physical displays closely mirrors Muro's core offering, though without the EEG-driven mood curation layer.
Emerging players
- Meural (by Netgear): Meural produces connected digital art frames and a subscription art library for consumers and small businesses, with curated artworks displayed on Wi-Fi-enabled frames. While primarily a consumer product rather than enterprise, the digital canvas + curated library concept and display-as-a-service model overlap with Muro's approach.
- FRAMED: FRAMED provides digital art screens and curated artwork subscriptions for residential and small commercial use, with rotating galleries from contemporary artists. It competes for digital canvas real estate in the same general category as Muro but targets smaller-scale, often residential deployments.
- Electric Objects: Electric Objects (now defunct but historically relevant) was a digital art display and content platform that streamed curated artworks to dedicated screens in homes and offices. It pioneered the digital-canvas-for-spaces category that Muro operates in, making it a useful historical reference point for the business model.
- Vortic: Vortic creates digital exhibition platforms and virtual viewing rooms that allow galleries to present physical artworks digitally to remote audiences, with a focus on high-end contemporary and modern art. It overlaps with Muro in digitizing physical art experiences for curated contexts but emphasizes viewing rooms over mood-based installation.
Broad incumbents
- Rise Art: Rise Art is an online art marketplace and rental platform connecting collectors, designers, and corporate clients with curated contemporary artworks for both digital and physical display. It overlaps with Muro in the corporate/commercial art-for-spaces segment but focuses on art advisory and rental rather than neuroscience-driven digital installations.
Others
- Artlogic: Artlogic provides gallery management, inventory, and online viewing room software for contemporary art galleries and dealers globally. While not a direct digital art display competitor, it serves the same ecosystem of galleries and artists that supply premium digital art for spaces like Muro's deployments.
- Ambient Weather / Ambient Soundscape apps: Ambient sensory environment platforms and apps focused on mood, relaxation, and focus overlap thematically with Muro's Relax/Focus/Inspire positioning, particularly in the wellness and productivity verticals. They represent adjacent sensory-wellness technology competitors rather than direct visual art competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Muro social profiles
Digital presenceMuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muro leadership team
Management profileNumber of profiles
Muro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muro
What does Muro do?
Muro deployed curated digital art experiences into physical spaces — luxury hotels, corporate offices, wellness centers, and event venues — by streaming AI- and neurofeedback-curated visual artwork to commercial digital displays. The platform classified artwork into three mood-driven modes (Relax, Focus, Inspire) developed using a proprietary neuroesthetic methodology built in partnership with MuLabs via EEG brain-mapping. The offering was sold directly to enterprise clients as installed, managed art experiences rather than as off-the-shelf software.
Is Muro a public or private company?
Muro is a private company. It is classified as corporate owned and is currently acquired.
When was Muro founded?
Muro was founded in 2023. It employs 1 to 10 people.
Where is Muro based?
Muro is headquartered in Lisbon, Portugal, in the Europe region.
How does Muro make money?
One revenue line is on record: digital Art Installation Services.
Who are Muro's main competitors?
Direct peers on record are Sedition Art, Niio and Loupe Art. Emerging players are Meural (by Netgear), FRAMED, Electric Objects and Vortic. Rise Art is listed as a broad incumbent. Others are Artlogic and Ambient Weather / Ambient Soundscape apps.
Does Muro have an API?
No public API is recorded for Muro.
What industry is Muro in?
Muro's product category is Digital Art Platform. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541430 and its SIC code is 7330.