Hula Post
Hula Post is a Burbank-based, privately held post-production equipment rental and services company that supplies Avid/Adobe editing systems, 4K finishing, and creative editing suites to film, TV, and streaming production companies, studios, and networks in the US market.
- Company typePrivate
- Founded1994
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Hula Post firmographics
Firmographics- Name
- Hula Post
- Legal name
- Hula Post
- Website
- https://hulapost.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hula Post is a Burbank-based, privately held post-production equipment rental and services company that supplies Avid/Adobe editing systems, 4K finishing, and creative editing suites to film, TV, and streaming production companies, studios, and networks in the US market.
- Ownership category
- akta.pro rank
Hula Post industry classification
Industry- Product category
- Post-Production Equipment Rental Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)
- akta.pro secondary industry
- Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms) (MPAHAAAJ)
Keywords
Where Hula Post is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hula Post business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Equipment Rental Services: Rental of postproduction equipment including Avid and Adobe Premiere editorial systems, storage solutions, and editing hardware. Services provided at company facilities, customer locations, or remotely nationwide and worldwide.
- Creative Space Rentals: Rental of editing suites and creative spaces equipped with Avid editing systems, 24/7 tech support, and amenities. Locations include Burbank facilities and Westside Sawtelle Boulevard location.
- Finishing Services: Audio and color finishing services using DaVinci Resolve, Pro Tools, and Symphony for any format, including 4K workflows.
- Technical Consulting Services: Tailored consulting services to help organizations overcome postproduction challenges and seize opportunities, including strategic planning and custom workflow design.
- Remote Workflow Solutions: Support for remote editing and collaboration solutions including Jump Desktop, ClearView Flex streaming reviews, and Filerunner encrypted file transfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing for equipment rental and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Hula Post product offering
Product offeringCore offering
Hula Post rents post-production equipment including Avid and Adobe Premiere non-linear editorial systems, NEXIS networked storage, and creative space at its Burbank and Westside Los Angeles facilities for production companies, studios, and networks. The company also provides audio and color finishing services using DaVinci Resolve and Pro Tools with a complete 4K workflow, plus tailored consulting and remote workflow solutions delivered at customer locations nationwide or worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Services Rental of post-production equipment including Avid and Adobe Premiere non-linear editorial systems, local and networked storage systems such as NEXIS in the secure datacenter, and custom-designed workflow setups for film, TV, and streaming productions. Services are provided at company facilities in Burbank and Westside Los Angeles, at customer locations, or anywhere nationwide/worldwide.
- Finishing Services Audio and color finishing services featuring DaVinci Resolve color suite and Pro Tools audio suites, with Symphony support for any format, ensuring a complete 4K workflow for feature, television, and streaming finishing.
- Creative Space Rentals Rental of modern editing suites equipped with the latest Avid editing systems across two Burbank facilities and a Westside Sawtelle Boulevard location, with round-the-clock tech support, ultra-fast connectivity, and amenities.
- Consulting Services Tailored consulting services for post-production organizations that include strategic planning, technology solutions leveraging ACSR-certified engineers, and custom workflow design to overcome challenges and seize opportunities.
Quantifiable outcome
- Custom equipment and workflow setup available nationwide or worldwide at customer facilities
Companies that use Hula Post
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles1 record
Hula Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Hula Post partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- SohonetcoreSohonet Preferred Partner - provides connectivity and media services integration for connecting teams worldwide and enabling secure media workflows.
- ClearView FlexcoreFrame/color accurate reviews with low latency streaming to any device. Studio approved solution for remote collaborator reviews.
- FilerunnercoreSecure, fast file transfer solution. Share encrypted files of unlimited size through browser at blazing speed with no plugins or software installs required.
- Jump DesktopsupportingRemote software solutions used to connect teams worldwide, enabling remote editing and collaboration capabilities.
- Avid TechnologycoreSubscription licensing of Avid Media Composer Enterprise ensuring remote and on-site video editors can work with the latest editing software and continuous delivery of new features.
- AdobecoreAdobe Premiere non-linear editorial systems as part of robust equipment inventory for postproduction rentals.
Scale indicators3 records
Hula Post competitors and assessment
Company assessmentDirect peers
- Moviola: Los Angeles-based post-production equipment rental company founded in 1919, offering Avid and other NLE systems, storage, and edit suites. Closely comparable to Hula Post in core offering (Avid-centric equipment rental) and customer base (studios, networks, streamers) at a similar scale.
- Bexel (Vitec Group): Broadcast and post-production equipment rental specialist serving networks, studios, and live production. Comparable to Hula Post's equipment-rental core and customer verticals, with deeper broadcast engineering bench.
- Light Iron (part of Picture Shop): Post-production services company offering editorial, dailies, color finishing (using DaVinci Resolve), and remote workflow solutions. Direct competitor in finishing services and remote post, overlapping with Hula Post's DaVinci Resolve finishing offering.
- FotoKem: Burbank-based post-production services provider spanning dailies, conform, color, VFX, and audio post. Geographically adjacent and serving the same Hollywood studio and network customer set.
Broad incumbents
- PRG (Production Resource Group): Global entertainment technology and equipment rental company spanning lighting, audio, video, and broadcast. Overlaps Hula Post in broadcast/post equipment rental but at vastly larger scale and broader offering set.
- NEP Group: Worldwide outsourced broadcast and live-event production partner including post-production and content management services. Comparable in broadcast customer verticals but operates at much larger scale.
- Technicolor / The Mill / Mikros Animation: Major post-production and visual services company serving the same Hollywood studios and streamers with finishing and post-production services. Significantly larger scale and broader geographic footprint than Hula Post.
- Deluxe (now part of Sony Pictures Post-Production): Long-standing post-production services provider with color, audio, and postproduction finishing for film, television and streaming. Competes with Hula Post's finishing services for the same studio buyer set at much greater scale.
- Company 3: High-end color finishing and post-production company with Hollywood presence, serving major film, television, and streaming clients. Directly overlaps with Hula Post's DaVinci Resolve color finishing offering on the same type of productions.
Emerging players
- Sim Video / AbelCine (broadcast & production rental): Production and post-production equipment rental and integration specialists serving broadcast, corporate, and film clients. Tangentially comparable to Hula Post's equipment-rental model in adjacent production segments.
Market position
Customer concentration
Hula Post social profiles
Digital presenceHula Post compliance and trust
Trust signalCompliance1 record
Hula Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hula Post leadership team
Management profileNumber of profiles
Hula Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hula Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hula Post
What does Hula Post do?
Hula Post rents post-production equipment including Avid and Adobe Premiere non-linear editorial systems, NEXIS networked storage, and creative space at its Burbank and Westside Los Angeles facilities for production companies, studios, and networks. The company also provides audio and color finishing services using DaVinci Resolve and Pro Tools with a complete 4K workflow, plus tailored consulting and remote workflow solutions delivered at customer locations nationwide or worldwide.
Is Hula Post a public or private company?
Hula Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hula Post founded?
Hula Post was founded in 1994. It employs 11 to 50 people.
Where is Hula Post based?
Hula Post is headquartered in Burbank, United States, in the North America region.
How does Hula Post make money?
Five revenue lines are on record. Equipment Rental Services are the primary driver. The others are creative Space Rentals, finishing Services, technical Consulting Services and remote Workflow Solutions.
Who are Hula Post's main competitors?
Direct peers on record are Moviola, Bexel (Vitec Group), Light Iron (part of Picture Shop) and FotoKem. Broad incumbents are PRG (Production Resource Group), NEP Group, Technicolor / The Mill / Mikros Animation, Deluxe (now part of Sony Pictures Post-Production) and Company 3. Sim Video / AbelCine (broadcast & production rental) is listed as an emerging player.
Does Hula Post have an API?
No public API is recorded for Hula Post.
What industry is Hula Post in?
Hula Post's product category is Post-Production Equipment Rental Services. Its primary akta.pro industry code is MPADAGAI, Post-Production Facilities & Suites (Edit/Color/Sound Stages), with a secondary code of MPAHAAAJ, Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms). Its NAICS code is 51219 and its SIC code is 7377.